What GIMI does

GIMI (legally TQOE Lda.) operates a content challenge platform that enables brands to launch, track, and reward creator-driven marketing campaigns across major social networks. The platform addresses the operational complexity brands face in managing user-generated content campaigns — specifically the chaos of tracking submissions across platforms, moderating quality, blocking bots and fake engagement, and managing global payouts to hundreds of creators. Founded in 2022 and headquartered in Lisbon, Portugal, GIMI serves two primary customer segments: brands (AI companies, agencies, and global brands running creator programs) and micro-creators with 500-10,000 followers seeking to monetize content creation.

The platform's core technology combines cross-platform submission tracking across TikTok, Instagram, YouTube, Facebook, X, LinkedIn, and Reddit with AI-powered moderation, anti-bot detection (analyzing engagement velocity, quality, history, and growth patterns), and an On-Brand AI Generator that embeds custom generative models into challenges. Automated global payouts support both fiat and cryptocurrency rails, with a single invoice per campaign covering all creators. The platform has processed 1.6M+ content submissions and driven 320K+ creators across the last 12 months.

GIMI's business model combines three revenue streams: subscription fees (Free tier, Pro at $280/month, custom Enterprise), transaction fees (20% on reward pool payouts for Free/Pro; 15% for Enterprise), and optional creator-side payments (boost submissions, skip moderation queue). Distribution combines a self-serve product-led growth motion with community-led creator acquisition and enterprise field sales for white-label deployments. Notable customers include Unilever, ElevenLabs, Veed, Bitget Wallet, ImagineArt, VeChain, and STORY Protocol, with case studies showing viral coefficients up to 1,002% and cost-per-engagement as low as $0.015.

Name

GIMI

Legal name

TQOE Lda.

Website

https://gimi.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

GIMI operates a content challenge platform that enables brands to launch, track, and reward creator-driven marketing campaigns across major social platforms. It serves brands seeking scalable user-generated content and micro-creators (500-10K followers) seeking monetization, using AI moderation and automated global payouts.

Ownership category

akta.pro rank

Product category

Creator marketing platform

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Content challenge platform
• Creator marketing software
• User-generated content
• Influencer campaign management
• Automated creator payouts

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Fees on Reward Pools: GIMI takes a percentage fee on campaign reward pool deposits. Free tier: 20% platform fee on payouts. Enterprise tier: 15% platform fee on payouts (reduced rate for larger commitments).
2. Subscription Revenue: Pro tier at $280/month for growing teams running multiple campaigns with AI support. Enterprise tier with custom white-label infrastructure pricing. Starter tier is free with limited features.
3. Optional Creator Features: Creators can optionally pay to submit content more than once to the same campaign or boost posts to skip the moderation queue when busy.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

GIMI provides a software platform that enables brands to launch content challenges, track creator submissions across major social networks, moderate and approve content with AI, eliminate bot and fake engagement, and automatically pay creators globally through fiat and crypto rails. Brands set up challenges with rules and rewards, review submissions, and trigger performance-, quality-, or ranked-based payouts via a single invoice per campaign. Creators (primarily micro-creators with 500–10,000 followers) discover challenges on the platform, submit content from their existing social accounts, and earn rewards automatically.

Differentiator

Problem solved

Functional benefit

Products and services

• GIMI Platform Core content challenge engine and creator ecosystem infrastructure for brands to launch content challenges, track submissions across social platforms, moderate content with AI, block bots, and automate global payouts to creators. Brands create challenges, set rules and rewards, approve submissions, and pay through one invoice per campaign.
• GIMI for Creators Creator-facing interface enabling micro-creators (500–10,000 followers) to discover and join brand challenges, submit content from existing social platforms, track engagement, and receive automated rewards including crypto payouts.

Quantifiable outcome

• 36x more engagement per dollar vs. influencers and ads
• +7 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BitgetcoreStrategic or Co-development PartnerBitget Wallet ran a micro-creator AI campaign on GIMI flooding feeds with their digital card. Results: Duration 1 week, Viral Coefficient 487%, Views +1.2M, Engagements +110K, Influencer Reach 12x.
• ImagineArtcoreStrategic or Co-development PartnerImagineArt scaled AI content challenges with GIMI. Results: 3 Challenges, 120+ Micro-payments, 26 Countries, 498 Submissions.
• VeedminorStrategic or Co-development PartnerVideo editing platform partner using GIMI for creator content challenges.
• ElevenLabsminorStrategic or Co-development PartnerAI audio company partner leveraging GIMI's creator ecosystem for content challenges.
• UnilevercoreStrategic or Co-development PartnerMajor CPG brand leveraging GIMI's creator ecosystem for brand content campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Billo: Billo is a UGC platform connecting brands with creators for short-form video and ad creative — overlapping with GIMI on performance-priced UGC campaigns targeting ecommerce and DTC growth marketers.
• Grin: Grin is a creator marketing platform that manages influencer relationships, content workflows, and payouts for direct-to-consumer brands — directly comparable to GIMI's challenge-based creator infrastructure with overlapping buyer personas in growth marketing.
• Upfluence: Upfluence combines an influencer marketplace with campaign management, affiliate links, and payouts. It addresses the same brands running creator campaigns as GIMI, with a more established global creator database as a differentiator.
• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with workflow, analytics, and global payouts — comparable in targeting large brand customers (e.g., Unilever-tier) running structured creator programs with measurement and compliance.
• Insense: Insense is a UGC and influencer marketing platform with creator marketplace, whitelisted ads, and content production — directly comparable to GIMI's challenge workflow and SMB/enterprise creator campaign use cases.
• Aspire (AspireIQ): Aspire is an end-to-end creator marketing platform offering discovery, workflow management, and affiliate programs. It overlaps with GIMI on performance-based creator campaigns and serves the same mid-market and enterprise brand buyer.
• Tagger (by Sprout Social): Tagger is a social listening and influencer marketing platform with workflow automation, comparable to GIMI's challenge and content-management features and overlapping buyers in brand and agency marketing teams.
• LTK (LiketoKnow.it): LTK operates a global creator commerce platform with paid ambassador programs and performance payouts — comparable to GIMI on the creator-side monetization and tracking across multiple social surfaces.

Broad incumbents

• Later: Later is a broader social media management and influencer marketing platform with link-in-bio, scheduling, and creator tools. It's an incumbent that could expand into GIMI's challenge-management niche as an add-on.
• Impact: Impact operates a partnership and creator-affiliate platform with global payouts, contracts, and fraud detection — overlapping with GIMI on the performance-payout and brand-tracking layers of creator marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GimiApp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIMI