Beton
Beton is an open-source AI revenue intelligence platform that connects to PostHog or Postgres data warehouses, automatically discovers and backtests behavioral buying signals, and routes them to CRMs like Attio and Apollo for product-led-growth SaaS sales teams.
- Company typePrivate
- Founded2025
- HeadquartersNot disclosed
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Beton does
Beton (legal entity: PGS-Sheben Inc.) is an open-source revenue intelligence platform targeting product-led growth (PLG) B2B SaaS companies whose sales and revenue operations teams need automated detection of buying signals buried in product usage data. The company was co-founded in 2025 by Vlad Nadymov (CEO) and Aleks Markelov (CTO), both previously of Handl.ai (YC), and operates as a private US-incorporated entity from a non-disclosed location.
The core product, Inspector, connects to PostHog or any Postgres data warehouse via read-only credentials, then deploys an AI agent (built on Google ADK) that reads the schema, infers join keys, proposes behavioral hypotheses tailored to the customer's tables and billing setup, and statistically backtests each candidate on 90 days of historical data — surfacing precision, recall, and lift over baseline before any signal is approved. Validated signals then route automatically to CRM destinations including Attio, Apollo, HubSpot (roadmap), Zoho, Pipedrive, and any HTTPS endpoint via HMAC-signed webhooks. An 18-tool Model Context Protocol (MCP) server also exposes the platform to AI coding agents (Claude Code, Cursor, Windsurf, Cline, Gemini CLI, OpenClaw), positioning Beton to serve AI-agent-driven rev-ops workflows. The company has shipped additional open-source tools: Dryfit (synthetic PostHog data generation for agent benchmarking), seqd (self-hosted email sequencer), and openclaw-gtm-skills (B2B prospect research).
The business model is open-core: the AGPLv3 self-hosted version is free (customers supply their own LLM API key), the cloud managed offering is priced at $0.50 per tracked user per month with daily sync and a 30-day money-back guarantee, and Enterprise deployments are custom-priced with air-gapped options, RBAC, and 4-hour sync cadence. As of late 2025/early 2026, Beton reported $5,570 in cumulative revenue (largely from consulting-style engagements), $90K in qualified pipeline, 7 MVP signups, and 40 inbound cloud signups, while initiating a Friends-Family-Fools round targeting $100K via SAFEs.
Beton firmographics
Firmographics- Name
- Beton
- Legal name
- PGS-Sheben Inc.
- Website
- https://getbeton.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beton is an open-source AI revenue intelligence platform that connects to PostHog or Postgres data warehouses, automatically discovers and backtests behavioral buying signals, and routes them to CRMs like Attio and Apollo for product-led-growth SaaS sales teams.
- Ownership category
- akta.pro rank
Where Beton is headquartered
LocationHeadquarters
- HQ city
- Not disclosed
Offices1 record
Markets served
Beton business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Cloud Subscription: Managed cloud hosting at $0.50 per tracked user per month. Includes daily sync, signal detection, managed infrastructure, automatic updates, priority support, and 99.9% uptime SLA.
- Self-Hosted (Free Tier): AGPLv3 open-source version free to self-host. Users provide their own LLM API key. Includes weekly sync, weekly signal detection, webhook support, and community support.
- Enterprise Custom: Custom deployment for organizations with advanced security, compliance, and deployment needs. Features include air-gapped deployment, role-based access controls, white-glove onboarding, custom integrations, dedicated support, and SLA guarantees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Self-Hosted - Free tier with AGPL license |
| Subscription | Monthly | Cloud - Managed hosting at $0.50/user/month |
| Subscription | Multi-year contract | Enterprise - Custom advanced deployment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Beton product offering
Product offeringCore offering
Beton is an open-source revenue intelligence platform whose AI agent connects to a customer's PostHog or Postgres data warehouse, auto-discovers behavioral signal hypotheses that predict revenue, statistically backtests each hypothesis against historical data, and routes validated signals to CRM destinations (Attio, HubSpot, Pipedrive, Zoho, webhooks). It is offered as a free self-hosted AGPLv3 deployment, a managed cloud at $0.50 per tracked user per month, and a custom-priced enterprise tier with air-gapped deployment options.
Product overview
Beton is an open-source revenue intelligence platform consisting of multiple products: the core Inspector application (AI agent that auto-discovers behavioral signal hypotheses from PostHog or Postgres data, backtests them against historical data, and routes validated signals to CRM), the Beton MCP Server (18-tool Model Context Protocol integration enabling AI coding agents to query and route signals), and open-source OSS tools (Dryfit for synthetic analytics benchmarking, seqd for self-hosted email sequencing, and openclaw-gtm-skills for B2B prospect research). Inspector is available as self-hosted (AGPLv3, free with own LLM key), Cloud ($0.50/user/month), or Enterprise (custom).
Differentiator
Problem solved
Functional benefit
Brands
- DryFit: Open-source synthetic analytics datasets with hidden ground truth for benchmarking signal-discovery agents. MIT licensed.
- Inspector
- seqd
- openclaw-gtm-skills
Quantifiable outcome
- Sales teams waste approximately 80% of capacity on leads unlikely to convert
- +1 more outcomes
Companies that use Beton
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Beton technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature5 records
Beton partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- PostHogcorePrimary data source integration. Beton connects to PostHog (Cloud or self-hosted) via API to read product analytics events for signal detection. Also a trusted customer using Beton internally.
- AttiocorePrimary CRM destination. Beton automatically creates and updates Companies, People, and deal records in Attio when buying signals are detected. Field-level mapping with append-only updates.
- ApollosecondaryContact and company data enrichment. Beton enriches detected signals with Apollo contact and company data before pushing to CRM or sequence.
- FirecrawlsecondaryWeb context integration allowing Beton's agent to crawl company websites for pricing, features, integrations, and blog content to provide better signal context.
- PostgrescoreAlternative data source. Beton connects to any Postgres warehouse with read-only role (replicas, Supabase, RDS, Cloud SQL) for behavioral signal detection.
- StripesecondaryBilling events integration. Optionally add Stripe billing events for revenue-grade signals in addition to product usage data.
- WebhookssecondaryUniversal destination for signal routing to any HTTPS endpoint. HMAC-signed JSON payloads with retries and backoff. Supports n8n, Zapier, Make, and custom APIs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Beton competitors and assessment
Company assessmentDirect peers
- MadKudu: MadKudu provides predictive lead scoring and revenue intelligence for SaaS companies, including PLG-aware signal detection. Beton's comparison pages position directly against MadKudu as an open-source alternative.
- Common Room: Common Room aggregates product, community, and social signals to surface buyer intent for PLG go-to-market teams. Beton lists Common Room as a direct alternative, overlapping on signal-based PLG activation.
- Breadcrumbs: Breadcrumbs is a revenue intelligence and lead-scoring platform aimed at PLG SaaS, surfacing product-qualified leads and conversion signals. Beton explicitly lists Breadcrumbs among its named comparison alternatives.
- Pocus: Pocus is a PLG-focused revenue intelligence platform that scores accounts and detects product-qualified signals from product usage data. Beton explicitly compares itself against Pocus on its alternatives page, making this the closest 1:1 direct competitor.
- Clay: Clay is a data-enrichment and outreach orchestration platform that overlaps with Beton on signal-driven outbound for B2B SaaS. Beton explicitly positions itself as an open-source alternative to Clay in its comparison content.
Emerging players
- UserGems: UserGems focuses on PLG-sourced pipeline automation, identifying expansion and churn signals from product usage. It overlaps with Beton's PQL and expansion-signal use cases but lacks the open-source self-hostable posture.
- Koala: Koala is a PLG-intent platform that identifies companies showing buying intent from product analytics and surfaces them to sales. It competes with Beton on the AI-driven PQL discovery use case for PLG SaaS.
Broad incumbents
- Gong: Gong is the leading conversation-intelligence and revenue-intelligence platform with a broad portfolio spanning call recording, deal analytics, and forecasting. It sits in the same "revenue intelligence" category Beton targets but at much broader scope and scale.
- Chorus (ZoomInfo): Chorus, now part of ZoomInfo, sells conversation and revenue intelligence broadly to enterprise sales organizations. Its signal and forecasting capabilities overlap with Beton's downstream CRM-routing workflow.
- Salesloft: Salesloft is a sales-engagement platform (cadences, email, calls) that has expanded into revenue intelligence through Drift. It overlaps with Beton's signal-to-CRM routing for B2B sales teams at different scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Beton social profiles
Digital presenceBeton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beton leadership team
Management profileNumber of profiles
Profiles2 records
Beton funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beton
What does Beton do?
Beton is an open-source revenue intelligence platform whose AI agent connects to a customer's PostHog or Postgres data warehouse, auto-discovers behavioral signal hypotheses that predict revenue, statistically backtests each hypothesis against historical data, and routes validated signals to CRM destinations (Attio, HubSpot, Pipedrive, Zoho, webhooks). It is offered as a free self-hosted AGPLv3 deployment, a managed cloud at $0.50 per tracked user per month, and a custom-priced enterprise tier with air-gapped deployment options.
Is Beton a public or private company?
Beton is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beton founded?
Beton was founded in 2025. It employs 1 to 10 people.
Where is Beton based?
Beton is headquartered in Not disclosed.
How does Beton make money?
Three revenue lines are on record. Cloud Subscription is the primary driver. The others are self-Hosted (Free Tier) and enterprise Custom.
Who are Beton's main competitors?
Direct peers on record are MadKudu, Common Room, Breadcrumbs, Pocus and Clay. Emerging players are UserGems and Koala. Broad incumbents are Gong, Chorus (ZoomInfo) and Salesloft.
Does Beton have an API?
Yes. Beton exposes an 18-tool MCP (Model Context Protocol) server enabling AI coding agents to interact with the platform via natural language — detecting revenue signals, scoring leads, and routing to CRM. The platform also supports outbound and inbound webhooks with HMAC-signed JSON payloads, retries with backoff, and full delivery logs. REST API access is available with API keys for authentication. The self-hosted version allows Beton's agent to direct locally-hosted Inspector with all queries executing on-premise. Developer documentation is at www.getbeton.ai/mcp.md.