LEISURESHOPDIRECT LTD

What LEISURESHOPDIRECT LTD does

Leisureshopdirect Ltd is a UK-based direct-to-consumer e-commerce retailer specializing in caravan, motorhome, campervan, and camping parts, accessories, and spare parts. Founded in 2004 and headquartered at Atlantic Court, North Devon Business Park, Chivenor, Barnstaple, the company operates from a single warehouse and ships across the United Kingdom with domestic-style service to the Republic of Ireland and manual-quote international shipping to other countries. Its storefront carries over 30,000 SKUs across categories including awnings, fridges and cool boxes, air conditioning, heaters and water heaters, cookers, toilets, plumbing, 12V/230V electrical equipment and solar panels, TVs and aerials, rooflights, chassis and movers, towing and security equipment, bike racks, blinds, covers, campervan conversion parts, and tents and camping equipment.

The business is structured as an authorized channel partner/reseller for a broad roster of major outdoor leisure OEMs including Thule, Dometic (including Avtex and Waeco), Truma, Alde, Vango, Outwell, Fiamma, Isabella, Thetford, Whale, Victron Energy, Maxview, Milenco, Al-ko, Remis, Reich, Propex, Brunner, Indel B, and others. The product catalog is built around both complete equipment sales (premium awnings, family tents, compressor fridges) and high-volume spare parts for the installed base of those OEM brands. Pricing is per-transaction at listed prices inclusive of VAT, supported by a price match guarantee, free postage on thousands of SKUs, a 100-day returns policy, and a loyalty card program. Payment options include credit/debit cards, PayPal, Klarna, and Apple Pay/Google Pay.

The company serves four core consumer personas: caravan owners, motorhome owners, campervan owners/van lifers, and general campers, with a unique campsite-direct delivery proposition catering to touring customers. Acquisition is driven primarily by SEO-optimized product pages, an in-house blog with over 100 articles covering buying guides, maintenance tips, and destination content, email and SMS marketing, and referrals/co-marketing through its OEM brand partners. Leisureshopdirect is a privately held UK private limited company with no disclosed external funding, no parent entity, no subsidiaries, and a headcount of 1-10 employees.

Name

LEISURESHOPDIRECT LTD

Legal name

Leisureshopdirect Ltd

Website

https://leisureshopdirect.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Leisureshopdirect Ltd is a UK-based direct-to-consumer e-commerce retailer selling over 30,000 caravan, motorhome, campervan, and camping parts, accessories, and spare parts from a single Barnstaple warehouse, serving individual owners and van lifers across the UK, Ireland, and select international markets.

Ownership category

akta.pro rank

Product category

Caravan and Motorhome Accessories Retail

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYCRAMAAAC

Camping & Overlanding Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAMAAAD

Hiking & Trail Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

Keywords

• Caravan accessories retail
• Motorhome parts
• Camping equipment
• Online leisure retail
• Rv spare parts

Headquarters

HQ city

Ilfracombe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated through direct sales of caravan accessories, motorhome accessories, camping equipment, spare parts, and related products to individual consumers. The business operates a traditional e-commerce model where customers purchase products at listed prices with options for discounts, special offers, and clearance items. Payment methods include credit/debit cards, PayPal, Klarna, and Apple Pay/Google Pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Leisureshopdirect is an online retailer that sells over 30,000 caravan, motorhome, campervan, and camping accessories, parts, and spare parts directly to consumers through its e-commerce website. The company offers products across categories including awnings, cooling (fridges and cool boxes), heating, water and plumbing, electrical and solar, security, towing, camping equipment, and brand-specific spare parts, with nationwide UK delivery and international shipping on request.

Product overview

Leisureshopdirect is a UK-based e-commerce retailer specializing in caravan, motorhome, campervan, and camping accessories. The company offers over 30,000 products across multiple categories including awnings (caravan, motorhome, and driveaway), cooling systems (fridges and cool boxes from Dometic, Waeco, Thetford), climate control (air conditioning and heaters from Truma, Alde), water and plumbing systems, electrical equipment (12V/230V systems, solar panels), camping equipment (tents, furniture, sleeping gear from Vango, Outwell), and spare parts for major brands. The product portfolio spans well-known brands like Dometic, Thetford, Truma, Alde, Vango, Outwell, Thule, Fiamma, Isabella, and many others. The company operates exclusively as an online retailer, shipping products throughout the UK and internationally, with a focus on both equipment sales and replacement spare parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping Equipment

Quantifiable outcome

• Over 30,000 caravan products available
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core, major and minor.

• ThulecoreStrategic or Co-development PartnerLeisureshopdirect maintains a close working relationship with Thule, a household name in the outdoor leisure industry. The company has toured Thule's factory and is regularly asked for feedback to help Thule improve their internal processes. Staff are well-positioned to recommend Thule products including bike racks and awnings to customers.
• DometiccoreChannel Partner/ Reseller/ DistributorDometic is one of the leading brands stocked by Leisureshopdirect, offering fridges, air conditioners, awnings, toilets, cookers, and spare parts. The company is an Avtex Partner (a Dometic brand). Staff are trained to identify correct Dometic spare parts using Dometic product numbers.
• TrumacoreChannel Partner/ Reseller/ DistributorTruma is a major brand partner offering heaters, water heaters, air conditioners, and spare parts. Leisureshopdirect stocks a comprehensive range of Truma products and spare parts.
• AldecoreChannel Partner/ Reseller/ DistributorAlde is a key partner for water heaters and heating systems. The company stocks Alde products and provides technical information including advice on heating fluid (GS13 antifreeze) replacement.
• VangocoreChannel Partner/ Reseller/ DistributorVango is a major brand partner for tents, awnings, and camping equipment. Leisureshopdirect offers extensive Vango product range including AirBeam tents, family tents, and accessories. Vango celebrates 60 years in 2026.
• OutwellcoreChannel Partner/ Reseller/ DistributorOutwell is a key brand partner for tents, awnings, camping furniture, and outdoor equipment. Leisureshopdirect offers the full Outwell range including new 2026 products.
• FiammacoreChannel Partner/ Reseller/ DistributorFiamma is a major brand partner for awnings, bike racks, rooflights, toilets, storage boxes, and spare parts. Leisureshopdirect stocks the full Fiamma range.
• IsabellacoreChannel Partner/ Reseller/ DistributorIsabella is a key partner for premium awnings including the Ventura Air inflatable awnings and accessories. Leisureshopdirect features new Isabella products including 2026 launches.
• ThetfordcoreChannel Partner/ Reseller/ DistributorThetford is a major brand partner for toilets, fridges, cookers, and spare parts. Leisureshopdirect offers the full Thetford range including cassette toilets, Porta Potti, and fridge spare parts.
• WhalecoreChannel Partner/ Reseller/ DistributorWhale is a key partner for water pumps, taps, showers, and water heaters. Their products feature universal 29mm hose connections common across UK caravans and motorhomes.
• Victron EnergymajorChannel Partner/ Reseller/ DistributorVictron Energy is a brand partner for power management systems, inverters, and battery chargers used in campervan conversions and leisure battery systems.
• WaecomajorChannel Partner/ Reseller/ DistributorWaeco (now part of Dometic) is a brand partner for cool boxes and refrigerators. Leisureshopdirect stocks Waeco compressor fridges and cool boxes including the WCR and WCC ranges.
• AvtexmajorChannel Partner/ Reseller/ DistributorAvtex is a Dometic brand partner specializing in TVs for caravans and motorhomes. Leisureshopdirect is an Avtex Partner offering their connected TV range.
• ReichmajorChannel Partner/ Reseller/ DistributorReich is a brand partner for taps and pumps used in caravan water systems.
• RemismajorChannel Partner/ Reseller/ DistributorRemis is a brand partner for rooflights, blinds, and flyscreens. Leisureshopdirect stocks Remis products including the Remitop Vario range.
• MilencomajorChannel Partner/ Reseller/ DistributorMilenco is a brand partner for towing mirrors, wheel locks, and security devices. Products like the Milenco Grand Aero mirrors are top sellers.
• MaxviewmajorChannel Partner/ Reseller/ DistributorMaxview is a brand partner for aerials and satellite dishes for caravan and motorhome entertainment systems.
• Vision PlusmajorChannel Partner/ Reseller/ DistributorVision Plus is a brand partner for aerials and television reception equipment for touring vehicles.
• Al-komajorChannel Partner/ Reseller/ DistributorAl-ko is a brand partner for chassis parts, caravan movers, and suspension units used in caravans and trailers.
• MaypolemajorChannel Partner/ Reseller/ DistributorMaypole is a brand partner for awning accessories, wheel clamps, and towing equipment.
• MPKminorChannel Partner/ Reseller/ DistributorMPK is a brand partner for rooflights and ventilation products.
• PropexminorChannel Partner/ Reseller/ DistributorPropex is a brand partner for heaters and water heaters used in caravans and motorhomes.
• CBEminorChannel Partner/ Reseller/ DistributorCBE is a brand partner for electrical equipment and accessories.
• Royal LeisureminorChannel Partner/ Reseller/ DistributorRoyal Leisure is a brand partner for mains leads and camping accessories.
• GaslowminorChannel Partner/ Reseller/ DistributorGaslow is a brand partner for refillable gas cylinders and fittings.
• Easy CampminorChannel Partner/ Reseller/ DistributorEasy Camp is a brand partner for tents, awnings, and camping equipment offering budget-friendly options.
• RobensminorChannel Partner/ Reseller/ DistributorRobens is a brand partner for tents and outdoor equipment.
• MesticminorChannel Partner/ Reseller/ DistributorMestic is a brand partner for air conditioners, cool boxes, and accessories.
• BrunnerminorChannel Partner/ Reseller/ DistributorBrunner is a brand partner for air conditioners, awnings, and kitchenware including the Carezza cookware range.
• CadacminorChannel Partner/ Reseller/ DistributorCadac is a brand partner for barbecues and cooking equipment for outdoor use.
• Indel BminorChannel Partner/ Reseller/ DistributorIndel B is a brand partner for compressor fridges for campervans and motorhomes.
• MyCoolmanminorChannel Partner/ Reseller/ DistributorMyCoolman is a brand partner for cool boxes and portable refrigeration.
• BoxiominorChannel Partner/ Reseller/ DistributorBoxio is a brand partner for water filters, bio bags, and composting accessories for camping toilets.
• IgloominorChannel Partner/ Reseller/ DistributorIgloo is a brand partner for cool boxes and portable coolers including the Maxcold range.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GO Outdoors: GO Outdoors is a major UK outdoor and camping retailer owned by JD Sports, with extensive physical stores and online presence. While broader in scope than Leisureshopdirect, it competes on camping equipment, tents, and outdoor accessories for similar customer demographics.
• Cotswold Outdoor: Cotswold Outdoor is a UK-wide outdoor retailer with strong camping, hiking, and outdoor equipment assortment. Competes with Leisureshopdirect on camping and outdoor equipment but does not specialize in caravan/motorhome-specific parts and accessories.
• Amazon UK: Amazon UK lists many of the same caravan, motorhome, and camping accessory brands and competes on price, Prime delivery, and breadth. Represents the dominant marketplace threat that Leisureshopdirect's price match guarantee and specialized technical content are designed to counter.
• Halfords: Halfords is a major UK retailer of motoring, cycling, and leisure products, including towing equipment, bike racks, and basic caravan accessories. A broader incumbent that overlaps on towing mirrors, bike racks, and motorhome electricals but lacks specialist caravan expertise.

Direct peers

• A1 Caravan Accessories: A1 Caravan Accessories is a UK-based specialist retailer of caravan, motorhome, and camping parts and accessories. Directly competes with Leisureshopdirect in the same niche, serving UK caravan owners with similar brand portfolios including Dometic, Truma, and Thetford products.
• Towsure: Towsure is one of the UK's largest specialists in caravan, motorhome, and camping accessories with a comprehensive online catalog and physical store. Directly comparable to Leisureshopdirect in product breadth, customer base (UK caravan owners), and supplier relationships with the same major brands.
• Outdoor World Direct: Outdoor World Direct is a UK-based online retailer of caravan, motorhome, and camping accessories. Directly comparable in product categories (awnings, camping equipment, electricals) and target customer base of UK touring and camping enthusiasts.

Emerging players

• Winfields Outdoors: Winfields Outdoors is a UK outdoor and camping retailer carrying tents, camping gear, and accessories from brands like Vango, Outwell, and Robens. Overlaps with Leisureshopdirect on tent and camping equipment categories rather than motorhome/caravan-specific parts.
• Bailey Caravans Parts & Accessories: Bailey is primarily a UK caravan manufacturer but sells genuine spare parts and accessories directly to owners. Overlaps with Leisureshopdirect on the spare parts and accessories side, particularly for Bailey-specific and universal caravan parts.

Others

• Caravan Guard: Caravan Guard is a UK specialist caravan and motorhome insurance provider that also sells related accessories and security products. Adjacent rather than directly competing, but operates in the same UK caravan owner ecosystem and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leisure-shop-direct

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEISURESHOPDIRECT LTD