AMILIS LTD
Amilis is a UK-based clinical data infrastructure platform for women's health. It operates a marketplace connecting women seeking fertility services with pre-vetted clinics and provides practitioners with Amilis OS, a clinical operating system for managing patient data and workflows.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What AMILIS LTD does
Amilis (legal entity: Amilis Fertility Limited) is a UK-based clinical data infrastructure platform for women's health, operating a dual-audience marketplace. The platform connects women seeking fertility services with pre-vetted partner clinics and provides fertility practitioners with Amilis OS, a clinical operating system managing patient records, workflows, and outcomes. The company's underlying technology is a longitudinal patient data infrastructure designed to consolidate fragmented patient journeys, diagnostics, and clinical workflows into a single continuous system. Amilis has built specialist-built reports, such as AMH outcome predictor tools, and an extensive educational content library covering egg freezing, fertility testing, PCOS, and reproductive health.
The company operates a consumer-facing marketplace alongside a B2B software product. Its direct-to-consumer GTM leverages content marketing, educational resources, social media, and free consultations to acquire women, then converts them through clinic referral fees and direct AMH fertility testing services. The B2B side (Amilis OS) targets fertility practitioners with clinic management and patient data infrastructure. Revenue is generated through transaction-based referral fees from partner clinics, one-time fees for AMH blood tests, and freemium consultation services. Amilis has 10+ named UK partner clinics (Alma Fertility, Aria Fertility, The Evewell, Lister Fertility Clinic, Manchester Fertility, and others) and international partnerships spanning Spain, Czech Republic, Greece, Germany, Denmark, and Barbados for cross-border egg freezing services.
The company is privately held, founder-owned, and operated by co-founders Sarita Stefani (CEO) and Yasmin Baba (CTO). No venture capital or private equity funding rounds have been disclosed. Amilis is registered with the UK Information Commissioner's Office as a data controller and processes health data in compliance with GDPR. The company won the Grand Prize at Pitch2Tokyo in 2026 and has been featured in Soho House, The Female Lead, Beauhurst, and Entrepreneur publications.
AMILIS LTD firmographics
Firmographics- Name
- AMILIS LTD
- Legal name
- Amilis Fertility Limited
- Website
- https://amilis.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amilis is a UK-based clinical data infrastructure platform for women's health. It operates a marketplace connecting women seeking fertility services with pre-vetted clinics and provides practitioners with Amilis OS, a clinical operating system for managing patient data and workflows.
- Ownership category
- akta.pro rank
AMILIS LTD industry classification
Industry- Product category
- Women's Health Technology / Fertility Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- HIE Platforms & Network Services (Community/Regional/National) (HLACABAB)
Keywords
Where AMILIS LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AMILIS LTD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Clinic Partnership / Referral Fees: Amilis earns revenue by referring customers to partner fertility clinics. Clinics offer free mini consultations exclusively through Amilis, and Amilis likely receives referral fees or commissions for customers who proceed to paid treatments.
- Fertility Testing Services: The company offers AMH blood tests and fertility testing services directly to consumers, generating revenue from diagnostic testing.
- Consultation Services: Free consultations are offered to attract customers; the company monetizes through subsequent clinic referrals and testing services rather than the initial consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Egg Freezing Cycle Cost (UK) |
| Subscription | Annual | Egg Storage (UK) |
| Freemium | Pay-as-you-go | Clinic Consultation via Amilis |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AMILIS LTD product offering
Product offeringCore offering
Amilis is a clinical data infrastructure platform for women's health that connects clinicians, diagnostics, and longitudinal patient data into one continuous care system. It operates a dual-audience marketplace offering women AMH fertility testing, egg freezing guidance, and matching with pre-vetted partner clinics, while providing practitioners with Amilis OS, an operating system for patient management, workflows, and outcomes.
Product overview
Amilis is a clinical data infrastructure platform for women's health that operates as a dual-audience marketplace connecting women seeking fertility services with pre-vetted clinics and practitioners. The core product is Amilis OS, a clinical operating system for practitioners, complemented by consumer-facing services including egg freezing guidance, AMH fertility testing, and a clinic discovery platform with free mini consultations. The infrastructure connects clinicians, diagnostics, and longitudinal data to create continuous care. The platform also provides extensive educational resources through its Health Library covering egg freezing processes, fertility testing, reproductive health conditions, and clinic comparisons.
Differentiator
Problem solved
Functional benefit
Brands
- Amilis OS: Operating system for practitioners to manage patients, workflows, and outcomes
- Fertility & Fajitas
Products and services
- Amilis OS A clinical operating system for fertility practitioners that provides full visibility across patients, workflows, and outcomes, enabling connected, continuous, and learnable care in women's health. Structures medical history, clinical workflows, and treatment pathways.
- Egg Freezing Services Comprehensive egg freezing services including AMH testing, clinic matching, free consultations with pre-vetted partner clinics, and ongoing support through the egg freezing journey.
- AMH Blood Test Anti-Mullerian Hormone test to assess ovarian reserve and egg count, delivered with specialist-built reports predicting likely egg freezing outcomes based on the test results.
- Fertility Clinic Discovery Platform Marketplace platform enabling women to find, compare, and book free mini consultations with pre-vetted fertility clinics across the UK and internationally.
Companies that use AMILIS LTD
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
AMILIS LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AMILIS LTD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Alma FertilitycorePartner clinic located at LIPS Healthcare, Battersea Power Station, London. Offers satellite fertility services through Amilis platform with free mini consultations available.
- Aria FertilitycoreBoutique fertility clinic at 8 Welbeck Way, London W1G 9YL. Rated 4.8 by patients. Offers egg freezing and fertility services through Amilis platform.
- The EvewellcoreMulti-location partner clinic with locations at Harley Street (rated 5 stars) and Hammersmith (rated 4 stars). Premium boutique fertility services.
- Lister Fertility CliniccoreHospital-based fertility clinic with multiple London locations including Chelsea, Portland, and The Shard. Rated 4.3 stars at Chelsea location.
- Manchester FertilitycoreBoutique fertility clinic at Cheadle Royal Business Park, Cheshire. New clinic on Amilis platform offering comprehensive fertility services.
- IVF MattersminorSatellite fertility clinic at 10 Harley St, London. Partner clinic offering fertility services through Amilis platform.
- Plan Your BabyminorTelehealth partner with 450+ locations across the UK. Offers remote fertility consultations and services through Amilis platform.
- Dr KAT FertilityminorSatellite clinic at Westminster Women's Clinic, Chelsea. New partner clinic on Amilis platform offering personalised fertility care.
- Essential FertilityminorBoutique clinic at Cheadle Royal Business Park, Cheshire. New partner offering fertility services through Amilis.
- Avenues LifeminorBoutique clinic at Euston, London. New clinic partner offering fertility services through Amilis platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
AMILIS LTD competitors and assessment
Company assessmentDirect peers
- Modern Fertility: Direct-to-consumer fertility hormone testing company (acquired by Ro in 2021) offering at-home tests and education. Comparable to Amilis on the AMH/fertility testing consumer product side, though Modern Fertility's distribution is testing-led rather than clinic-marketplace-led.
- Hertility Health: UK-based women's reproductive health company offering at-home hormone testing, virtual consultations, and clinical pathways for fertility, PCOS, and menopause. Closest UK-headquartered peer to Amilis in the women's health infrastructure and testing space, with overlapping consumer and practitioner value propositions.
- Carrot Fertility: Fertility benefits and care navigation platform serving employers and individuals globally, including in the UK. Comparable to Amilis in its marketplace navigation role for fertility services, but distributes primarily through employer-sponsored benefits rather than direct-to-consumer.
- Kindbody: US-based fertility marketplace and clinic operator offering virtual and in-person fertility services, employer benefits, and a consumer-facing booking platform. Direct competitor to Amilis's clinic marketplace model, though Kindbody is vertically integrated with owned clinics rather than a pure referral layer.
- Cofertility: US fertility platform offering egg freezing and matching services with a keep-half, donate-half model. Direct peer in the egg freezing marketplace category, with comparable consumer-facing content, clinic partnerships, and patient education approach.
Broad incumbents
- Progyny: Public US fertility benefits company providing managed fertility care through employer-sponsored plans. Relevant as a broad incumbent in the fertility benefits and navigation space, but operates at employer-benefit scale and is not directly comparable in consumer marketplace mechanics.
- Tia: Women's health primary care platform combining in-person clinics with virtual care across gynaecology, primary care, and mental health. Adjacent comparison for Amilis's broader women's health infrastructure thesis, though Tia is US-focused and operates owned clinics rather than a marketplace.
- Maven Clinic: Digital women's and family health platform offering virtual care across fertility, pregnancy, postpartum, and pediatrics, including employer benefits. Comparable to Amilis's broader women's health positioning, though Maven's scope extends well beyond fertility and includes telehealth delivery.
Emerging players
- Proov: At-home fertility and ovulation testing company offering diagnostic products for hormone tracking. Comparable to Amilis's direct-to-consumer fertility testing approach, with overlapping use cases (AMH/ovarian reserve testing) but a different channel (retail product vs. clinic-referral).
Regional players
- Gaia (Gaia Family): UK and European fertility financing and education platform helping patients afford IVF and egg freezing. Comparable to Amilis on the consumer fertility decision-making layer, with complementary positioning rather than direct product overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AMILIS LTD social profiles
Digital presenceAMILIS LTD compliance and trust
Trust signalCompliance1 record
AMILIS LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMILIS LTD leadership team
Management profileNumber of profiles
Profiles2 records
AMILIS LTD funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMILIS LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMILIS LTD
What does AMILIS LTD do?
Amilis is a clinical data infrastructure platform for women's health that connects clinicians, diagnostics, and longitudinal patient data into one continuous care system. It operates a dual-audience marketplace offering women AMH fertility testing, egg freezing guidance, and matching with pre-vetted partner clinics, while providing practitioners with Amilis OS, an operating system for patient management, workflows, and outcomes.
Is AMILIS LTD a public or private company?
AMILIS LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMILIS LTD founded?
AMILIS LTD was founded in 2022. It employs 11 to 50 people.
Where is AMILIS LTD based?
AMILIS LTD is headquartered in London, United Kingdom, in the Europe region.
How does AMILIS LTD make money?
Three revenue lines are on record. Clinic Partnership / Referral Fees are the primary driver. The others are fertility Testing Services and consultation Services.
Who are AMILIS LTD's main competitors?
Direct peers on record are Modern Fertility, Hertility Health, Carrot Fertility, Kindbody and Cofertility. Broad incumbents are Progyny, Tia and Maven Clinic. Proov is listed as an emerging player. Gaia (Gaia Family) is listed as a regional player.
Does AMILIS LTD have an API?
No public API is recorded for AMILIS LTD.
What industry is AMILIS LTD in?
AMILIS LTD's product category is Women's Health Technology / Fertility Platform. Its primary akta.pro industry code is HLACABAB, HIE Platforms & Network Services (Community/Regional/National). Its NAICS code is 518 and its SIC code is 8090.