YardIllumination.com
YardIllumination.com is an owner-operated e-commerce retailer in San Marcos, California that sells landscape and outdoor lighting products from 22+ brands to residential homeowners, landscape contractors, and small commercial customers, supplemented by free lighting design consultations.
- Company typePrivate
- Founded2013
- HeadquartersVista, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What YardIllumination.com does
Yard Illumination, operating as YardIllumination.com, is a private, owner-operated e-commerce retailer headquartered in San Marcos, California with a warehouse facility in Vista, CA. Founded in 2011 and trading under the tagline "Shining Bright Since 2013," the company operates at small scale with 1-10 employees and is led by sole proprietor David Silver, a 35-year industry veteran with 80+ industry awards.
The company's core offering is a curated, multi-brand catalog of low-voltage landscape lighting, LED replacement bulbs, transformers, and adjacent outdoor living products including in-ground trampolines and outdoor fire features. It distributes 22+ specialty lighting manufacturers such as Kichler, Hinkley, WAC, and Brilliance LED, positioning itself as a niche specialty aggregator rather than a single-brand store. A free landscape lighting design consultation service runs alongside the transactional catalog, and the company has begun integrating smart/IoT lighting control products (e.g., SMRT-T ecosystem). Product prices span roughly $10 for small components to $4,289+ for complete landscape lighting systems.
Revenue is generated primarily through one-time direct-to-consumer product sales via the website, with primary customer segments being residential homeowners across the US, complemented by landscape contractors/designers and a small commercial property segment. International shipping is limited. The business carries no disclosed venture funding, no M&A activity, no patents or trademarks of its own, and no public-company positioning — characteristics consistent with a lifestyle-scale specialty retailer rather than a venture-scaled growth company.
YardIllumination.com firmographics
Firmographics- Name
- YardIllumination.com
- Legal name
- Yard Illumination
- Website
- https://yardillumination.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YardIllumination.com is an owner-operated e-commerce retailer in San Marcos, California that sells landscape and outdoor lighting products from 22+ brands to residential homeowners, landscape contractors, and small commercial customers, supplemented by free lighting design consultations.
- Ownership category
- akta.pro rank
YardIllumination.com industry classification
Industry- Product category
- Landscape & Outdoor Lighting Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)
- akta.pro secondary industry
- Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
Keywords
Where YardIllumination.com is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
YardIllumination.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce retail sales of landscape lighting products, LED bulbs, outdoor living products (fire pits, furniture, outdoor kitchens), and in-ground trampolines. Primarily one-time purchase model with some products having optional accessories.
- Consulting Services: Free technical and design consultation for customers planning landscape lighting installations, offered by owner David Silver as a value-added service to drive product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dynasty LED G4 Bipin 12V 1.5W - Volume pricing tiers |
| Unit Pricing | Pay-as-you-go | Commercial Grade Laser Lights |
| Unit Pricing | Pay-as-you-go | In-Ground Trampolines |
| Unit Pricing | Pay-as-you-go | Landscape Lighting Wire |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
YardIllumination.com product offering
Product offeringCore offering
YardIllumination.com is an e-commerce retailer that sells low voltage landscape and outdoor lighting fixtures, LED replacement bulbs, and complementary outdoor living products (fire features, outdoor kitchens, in-ground trampolines). The company curates products from 22+ professional lighting manufacturers, sells its own Yard Illumination-branded LED bulbs and commercial laser lights, and offers free technical and design consultation from its founder to residential and professional buyers.
Product overview
YardIllumination.com is an e-commerce retailer specializing in outdoor and landscape lighting products and services. The core offering consists of low voltage landscape lighting fixtures and LED replacement bulbs from multiple professional brands. Their product portfolio includes spot lights, path lights, stem lights, underwater lighting, laser lights, color-changing fixtures, transformers, and replacement bulbs (12-volt and 120-volt LED types). The company also offers an own-brand line of LED bulbs and commercial grade laser lights. Additionally, YardIllumination.com has expanded into complementary outdoor living categories including in-ground trampolines (from Capital Play and AkrobatUSA brands) with safety enclosures and covers, outdoor fire features (from Outdoor GreatRoom Company including burners, fire glass, wind guards, and lanterns), outdoor furniture, pergolas, outdoor kitchens, and smart lighting control devices (SMRT-T Internet Gateway). The company also provides professional lighting design consultation services using their award-winning expertise accumulated since 2013.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Lighting Products Low voltage outdoor and landscape lighting fixtures including spot lights, path lights, stem lights, underwater lighting, bollards, down lights, step lights, wall washers, transformers, and specialty fixtures for residential and commercial outdoor applications.
- LED Replacement Bulbs 12-volt and 120-volt LED replacement bulbs including AR11, Candelabra, G4 Bi Pin, JC Bi Pin, MR8, MR11, MR16, PAR36, S8, SCB, T3, and Wedge base types used for retrofitting existing landscape lighting fixtures.
- Outdoor Living Products Outdoor entertainment and living products including audio systems, outdoor HDTVs, fire pit tables, fire pit bowls, pergolas, arbors, outdoor furniture, outdoor kitchens, and accessories.
- In-Ground Trampolines Ground-level in-ground trampoline systems from Capital Play and AkrobatUSA brands, including safety enclosures and protective covers for residential backyards.
- Yard Illumination LED Bulbs Own-brand LED bulbs including T3 models in various wattages and color temperatures (2700K-4100K) for landscape lighting applications.
- Commercial Grade Laser Lights by Yard Illumination Commercial grade moving laser lights for outdoor illumination available in RGB series with silver or black body options, priced around $179-$299.
- SMRT-T Internet Gateway Wireless internet gateway enabling mobile, tablet, or computer control of outdoor lighting scenes, security, seasonal lighting, ponds, fountains, and irrigation systems via Wi-Fi, Ethernet or Cellular connectivity through the SMRT LOGIC app.
- Trampoline Light Kit 52.5ft Smart RGB LED Smart RGB LED strip lights designed for trampolines, with app and RF remote control, Bluetooth music sync, waterproof 24V low voltage design, and ETL certification.
- Professional Lighting Design Consultation Technical and creative expertise from award-winning lighting designers for custom outdoor and landscape lighting projects, offered free to customers planning installations.
Quantifiable outcome
- Same/next day shipping on orders
- +2 more outcomes
Companies that use YardIllumination.com
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
YardIllumination.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YardIllumination.com partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- AkrobatUSAcoreSupplier of in-ground and above-ground trampolines including Primus Flat and Primus Challenger models. Capital Play trampolines also featured. AkrobatUSA is the world's #1 in-ground trampoline brand with 17+ years of experience.
- KichlercoreMajor landscape lighting manufacturer providing professional-grade lighting fixtures for the outdoor lighting product catalog.
- HinkleycorePremium landscape and outdoor lighting manufacturer featured in the product catalog.
- WAC LightingcoreProfessional lighting manufacturer providing LED and architectural lighting solutions.
- Brilliance LEDcoreLED lighting specialist providing replacement bulbs and fixtures including Dynasty LED G4 Bipin products.
- Unique Lighting SystemscoreProvides SMRT-T Internet Gateway for smart lighting control systems, enabling mobile device and app control of outdoor lighting, irrigation, and water features.
- Outdoor GreatRoom CompanycoreOutdoor living products including fire pit tables, burners, fire glass, wind guards, benches, and protective covers.
- Capital PlaycoreWorld's #1 in-ground trampoline manufacturer with 17+ years experience. Provides flush-to-ground trampolines with patented vented pad technology.
- Integral LightingcoreProvides stainless steel LED kitchen fixtures designed for outdoor kitchens and cabinetry, manufactured in the USA.
- BlissLightsminorLighting manufacturer providing specialty lighting products.
- Corona LightingminorLandscape lighting fixtures manufacturer with specific return policies (60-day RGA window, 30% restocking fee).
- Focus IndustriesminorLighting manufacturer with 40-50% restocking fees on returns per their policies.
- Vista LightingminorProfessional lighting manufacturer. Modules must be returned unopened; installed items not returnable.
- Fine Art LampsminorPremium lighting manufacturer with custom products subject to 50% restocking fees.
- Lifetime Lighting SystemsminorLighting products supplier in the catalog.
- Sparkle MagicminorLighting products supplier.
- Universal Lighting SystemsminorLighting manufacturer with 30% restocking fee on returns.
- ViatekminorLighting products supplier.
- Lightcraft Outdoor EnvironmentsminorOutdoor lighting products supplier.
- JQ Green AmericaminorLighting products supplier.
- Brilliance Metal WorksminorMetal fabrication lighting products.
- Best Quality Lighting (BQL)minorQuality lighting supplier with 40% restocking fee on non-defective returns.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
YardIllumination.com competitors and assessment
Company assessmentDirect peers
- YLighting: Specialty online retailer focused on modern and architectural lighting including outdoor categories; similar e-commerce model, multi-brand catalog, and professional/consumer dual customer base.
- Lamps Plus: Established multi-channel lighting retailer with a strong outdoor and landscape lighting assortment and professional design services, comparable in product breadth, brand portfolio, and consultative selling approach.
- Lumens: Online design-led lighting retailer offering premium indoor and outdoor fixtures from high-end brands; comparable to YardIllumination in curation of professional brands and serving design-conscious consumers.
- VOLT Lighting: Online retailer specializing exclusively in low-voltage landscape lighting fixtures, LED bulbs, transformers, and installation accessories — directly comparable in core product, customer (DIY homeowners + pros), and e-commerce GTM to YardIllumination.
- Deluxe Outdoor Lighting: Niche e-commerce retailer focused on landscape and outdoor lighting, directly overlapping YardIllumination's core category, supplier brands, and DIY + contractor customer mix.
- Lighting New York: Large online lighting retailer carrying indoor and outdoor fixtures across multiple professional brands; overlaps with YardIllumination on landscape and outdoor lighting SKUs, multi-brand catalog strategy, and consultation-led sales.
Broad incumbents
- Amazon: Dominant online marketplace carrying landscape lighting fixtures, LED bulbs, and outdoor living products from many of YardIllumination's supplier brands; sets baseline pricing and shipping expectations that compress YardIllumination's margins on commodity SKUs.
- Kichler: Major landscape lighting manufacturer that also sells direct to consumers; one of YardIllumination's core supplier brands and a partial competitor as manufacturer-direct channels bypass retailers.
- Hinkley: Premium lighting manufacturer with both indoor and outdoor lines; sells direct via its own site while YardIllumination distributes its fixtures — competing at the brand-direct level for the same end customers.
Emerging players
- BlissLights: Specialty manufacturer/retailer of decorative laser and projection lighting — a specific product line YardIllumination also distributes (Commercial Grade Laser Lights); comparable in product category overlap and outdoor decorative lighting positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YardIllumination.com social profiles
Digital presenceYardIllumination.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
YardIllumination.com leadership team
Management profileNumber of profiles
Profiles1 record
YardIllumination.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YardIllumination.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YardIllumination.com
What does YardIllumination.com do?
YardIllumination.com is an e-commerce retailer that sells low voltage landscape and outdoor lighting fixtures, LED replacement bulbs, and complementary outdoor living products (fire features, outdoor kitchens, in-ground trampolines). The company curates products from 22+ professional lighting manufacturers, sells its own Yard Illumination-branded LED bulbs and commercial laser lights, and offers free technical and design consultation from its founder to residential and professional buyers.
Is YardIllumination.com a public or private company?
YardIllumination.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YardIllumination.com founded?
YardIllumination.com was founded in 2013. It employs 1 to 10 people.
Where is YardIllumination.com based?
YardIllumination.com is headquartered in Vista, United States, in the North America region.
How does YardIllumination.com make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are consulting Services.
Who are YardIllumination.com's main competitors?
Direct peers on record are YLighting, Lamps Plus, Lumens, VOLT Lighting, Deluxe Outdoor Lighting and Lighting New York. Broad incumbents are Amazon, Kichler and Hinkley. BlissLights is listed as an emerging player.
Does YardIllumination.com have an API?
No public API is recorded for YardIllumination.com.
What industry is YardIllumination.com in?
YardIllumination.com's product category is Landscape & Outdoor Lighting Retail. Its primary akta.pro industry code is CRAIAIAJ, Outdoor Lighting & Landscape Lighting Retail, with a secondary code of CRAIAIAG, Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses). Its NAICS code is 444 and its SIC code is 5200.