AUTOMATO S.R.L.

Name

AUTOMATO S.R.L.

Legal name

INNOVASI S.R.L.

Website

https://automatoai.it

Company type

Private

Founded year

2021

Operating status

Operating

Short description

AUTOMATO S.R.L. (INNOVASI S.R.L.) is an Italian digital agency that delivers conversion-optimized websites, a GoHighLevel-powered CRM, and an AI WhatsApp Agent as an integrated system for small and medium enterprises across Italy, Spain, the US, and the Middle East.

Ownership category

akta.pro rank

Product category

Business Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Website development services
• CRM automation software
• AI chatbot development
• Digital marketing automation
• WhatsApp business automation

Headquarters

HQ city

Potenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Development Packages: One-time fees for custom website development (landing page, multi-page, blog-enabled sites) with ownership of source code transferred to client. Three tiers: Starter (landing page), Professional (up to 5 pages), Enterprise (up to 10 pages with blog).
2. CRM Automato Subscription: Monthly or annual subscription for CRM service powered by GoHighLevel. First year included free with any package. After first year: €70/month or €700/year. Includes unlimited users.
3. Additional Services: A la carte services including CRM setup (€900 one-time), GoHighLevel consulting (€120/hour), CRM coaching (€450/5 sessions), ongoing technical support (€150/month), SEO content creation (€350/month for 4 articles), and Ads management (from €300/month + ad spend).
4. Custom Development / API Integrations: Bespoke development services for custom features, integrations with existing software, custom APIs, advanced automations, and custom AI agents. Pricing on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AUTOMATO (operated by INNOVASI S.R.L.) designs and delivers conversion-optimized websites built with Next.js/React/Tailwind CSS, a GoHighLevel-powered CRM with proprietary AI add-ons (CRM Automato), and LangChain/LangGraph-based AI WhatsApp agents that qualify leads 24/7. The offering is sold as fixed-price turnkey packages to small and medium businesses in Italy and internationally, replacing five or more separate SaaS subscriptions with one integrated system delivered in 7-14 days.

Product overview

AUTOMATO S.R.L. operates as a digital agency offering an integrated three-pillar product system: (1) custom websites built with Next.js/React/Tailwind CSS optimized for SEO and AI search engines, (2) CRM Automato powered by GoHighLevel with AI add-ons for visual pipeline management, email/SMS automations, and booking calendars, and (3) AI WhatsApp Agent built with LangChain + LangGraph for autonomous lead qualification 24/7. The company offers three main packages (Starter at custom pricing, Professional, and Enterprise) plus à la carte services including CRM setup, consulting, coaching, technical support, SEO content creation, ad management, and custom API integrations. All packages include 1 year of free CRM (€840 value), and the CRM subscription continues at €70/month after the first year. Clients receive full source code ownership, and the AI Agent runs on the client's VPS with only OpenRouter API consumption costs (€5-15/month).

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Custom website development using Next.js, React, and Tailwind CSS for SMB clients in Italy and internationally. Mobile-first design with SEO and GEO optimization (Google, ChatGPT, Perplexity), sub-2-second load times, integrated WhatsApp button, and contact forms. Source code ownership is transferred to the client. Delivered in 7-14 days.
• CRM Automato CRM software powered by GoHighLevel with custom AUTOMATO AI add-ons for SMB clients. Includes visual drag-and-drop sales pipeline, automated email and SMS follow-ups, booking calendar, analytics dashboard, lead scoring, webhooks, and integrations. Free for the first year (value €840) when bundled with a website package; thereafter €70/month or €700/year with unlimited users. Consolidates 15+ standalone tools (Mailchimp, Calendly, Pipedrive, ClickFunnels, Twilio) into a single platform.
• AI WhatsApp Agent AI-powered conversational WhatsApp agent built with LangChain and LangGraph frameworks, with multi-model LLM access via OpenRouter (Claude, GPT-4o, Llama, Gemini). Qualifies leads 24/7, responds in 3 seconds, collects structured data conversationally, books appointments, and syncs automatically with CRM Automato. Installed on the client VPS for 100% data ownership with only OpenRouter consumption fees (€5–15/month); no monthly agent license fee.
• Setup CRM Completo (Full CRM Setup) One-time full GoHighLevel CRM setup service for SMB clients who already have a website. Includes personalized sales pipelines, email and SMS automations, social media setup and publishing, contact import from Excel or other CRMs, calendars, forms, landing pages, reputation management (Google reviews), webhooks, integrations, custom email and SMS templates, and 2 hours of team training. Priced at €900 one-time.
• Consulenza GoHighLevel (Expert Consulting) One-to-one consulting with a certified GoHighLevel expert for SMB clients using or evaluating CRM Automato. Covers problem-solving, workflow and automation optimization, and personalized CRM strategy. Available in Italian at €120/hour.
• Coaching CRM (CRM Coaching Program) Five-session personalized coaching program enabling SMB client teams to use CRM Automato and GoHighLevel independently. Includes hands-on assistance with advanced features and WhatsApp support between sessions. Priced at €450 for 5 hours.
• Assistenza Tecnica Continuativa (Ongoing Technical Support) Ongoing subscription technical support covering websites, CRM, and automations for existing AUTOMATO clients. Includes website modifications, CRM and automation maintenance, 4-hour response time, and up to 5 hours of interventions per month (unused hours do not accumulate). Priced at €150/month.
• Creazione Contenuti + SEO (SEO Content Creation) Monthly SEO content creation subscription producing four SEO-optimized blog articles per month, optimized for both Google indexing and AI search engines (ChatGPT, Perplexity). Includes keyword research and monthly reporting. Priced at €350/month.
• Campagne Ads Management (Ads Campaign Management) Full Google Ads and Meta Ads campaign management for SMB clients, including setup, optimization, A/B testing, monthly reporting, and dedicated landing pages with direct CRM Automato integration. Starting from €300/month plus ad spend budget.
• Sviluppo Custom / Integrazioni API (Custom Development / API Integrations) Bespoke custom development for AUTOMATO clients requiring custom features, integrations with existing software, custom APIs, advanced code-based automations (REST API and webhooks, no Zapier dependency), or personalized AI agents. Pricing provided on request.

Quantifiable outcome

• Online reservations increased by 280% for a restaurant client
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• GoHighLevel (HighLevel Inc.)coreTechnology or IntegrationAutomato is built on the GoHighLevel CRM platform, one of the most powerful all-in-one CRMs in the world used by over 100,000 businesses. INNOVASI S.R.L. / Automato enhances GoHighLevel with custom AI add-ons, WhatsApp integration, and Italian-language support and configuration services. The partnership enables Automato to offer a GoHighLevel-powered CRM to Italian and international SME clients with local support.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Broad incumbent — HubSpot's Marketing Hub, CRM and Conversations/chat tools serve the same SMB segment Automato targets with a broader (and more expensive) all-in-one platform; HubSpot Solutions Partners are a direct agency competitor to Automato.
• Pipedrive: Broad incumbent — Pipedrive is a sales CRM used by SMBs that Automato's CRM is positioned to replace; comparable target customer and pipeline-management use case.
• ClickFunnels: Broad incumbent — ClickFunnels provides landing-page and funnel automation for SMBs, one of the tools Automato's stack explicitly replaces; comparable customer segment and lead-capture use case.
• ActiveCampaign: Broad incumbent — ActiveCampaign bundles email marketing automation, CRM and sales engagement for SMBs; Automato explicitly lists it among the tools being replaced by the GoHighLevel-powered stack.

Emerging players

• Botpress: Emerging player — Botpress is an AI-agent/LLM platform for building conversational workflows including WhatsApp integrations; represents the next-tier, more technical competitor to Automato's LangChain-based AI agent.
• Landbot: Emerging player — Landbot is a no-code WhatsApp/web chatbot builder used by SMBs for lead generation; comparable WhatsApp + conversational-AI wedge with partial customer overlap.
• Crisp: Emerging player — Crisp combines shared inbox, chatbot, CRM and AI assistant targeting SMBs with multi-channel messaging; overlapping but smaller-scope competitor to Automato's WhatsApp + CRM package.

Direct peers

• Tidio: Direct peer — Tidio offers AI chatbots (Lyro) plus live chat and CRM-style automation built for SMB ecommerce and service businesses, competing head-to-head on AI-driven lead capture and 24/7 customer communication.
• ManyChat: Direct peer — ManyChat is a leading chatbot/automation platform for WhatsApp, Instagram and Messenger targeting SMBs with lead qualification and CRM sync, closely overlapping Automato's AI WhatsApp Agent use case and target customer profile.

Others

• GoHighLevel: Technology partner / ecosystem incumbent — GoHighLevel is Automato's underlying CRM platform and also sells directly and via a white-label agency program to SMBs worldwide, making it simultaneously supplier, enabler and indirect competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTOMATO S.R.L.