C17 Lab
C17 Lab is a revenue engineering firm that installs multi-channel outbound sales systems (email, LinkedIn, calls, direct mail) inside B2B companies, charging per meeting held or via $8,000/month retainers, and serving 60+ mid-market and enterprise clients across private equity, manufacturing, logistics, SaaS, and consumer products.
- Company typePrivate
- Founded2023
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What C17 Lab does
C17 Lab is a privately held revenue engineering firm founded in 2023 and headquartered in Hallandale Beach, Florida, with a global remote operating footprint (the company publishes a Thailand contact number). The firm operates with 1-10 employees and positions itself as distinct from traditional lead-generation agencies by combining go-to-market (GTM) strategy with revenue operations (RevOps) execution to install complete outbound sales systems inside client businesses. Its technology stack integrates third-party platforms — Clay for data enrichment and workflow orchestration, Apify for web scraping, n8n for automation, and dedicated email infrastructure partners (Smartlead.ai, Instantly) — to execute multi-channel outbound across email, LinkedIn, cold calling, and direct mail. Proprietary signal-based playbooks (e.g., Lookalike Loophole using Instagram's Suggested For You feed, Website Visitor Re-engagement, Social Signals) provide methodology frameworks layered on top of the platform infrastructure.
The business model is a hybrid of outcome-based and subscription pricing. The Performance Plan charges per qualified meeting held, with disclosed example pricing of approximately $825 per meeting; the Strategic Plan is a fixed $8,000/month retainer delivering 70K-100K cold emails and 8 campaigns monthly. A no-cost pilot campaign offering 5,000 verified ICP leads serves as the top-of-funnel acquisition mechanism, limited to 2-3 spots per month with qualification criteria including B2B model, $10K+ customer value, and a $3,500-$7,000/month downstream budget. The company claims 60+ customers across vertical segments including private equity (Acquisition.com / Alex Hormozi), manufacturing (Filter King), third-party logistics (ShipCalm), SaaS (Push Operations, Pronto Housing), and consumer products (Casa Blui), with reported outcomes including 6,987 leads in 35 days, 400+ meetings booked in 90 days, and a closed $1.5M deal from C17-sourced pipeline. All client engagements include CRM integration with Salesforce or HubSpot, and clients retain full ownership of data, contacts, and workflows built during the engagement.
C17 Lab firmographics
Firmographics- Name
- C17 Lab
- Legal name
- c17
- Website
- https://c17.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- C17 Lab is a revenue engineering firm that installs multi-channel outbound sales systems (email, LinkedIn, calls, direct mail) inside B2B companies, charging per meeting held or via $8,000/month retainers, and serving 60+ mid-market and enterprise clients across private equity, manufacturing, logistics, SaaS, and consumer products.
- Ownership category
- akta.pro rank
C17 Lab industry classification
Industry- Product category
- Sales Outsourcing Services
- NAICS
- Custom Computer Programming Services (541511), Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where C17 Lab is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C17 Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Plan (Pay-Per-Meeting): Outcome-based pricing model where clients pay per qualified meeting held and attended. The plan includes a dedicated GTM Engineer, Account Manager, Strategist, SDR/Appointment Setter, and Inbox Manager. Cost per meeting varies by company-size mix (Small 1-50, Mid-Market 51-500, Enterprise 501-5000, Global Enterprise 5001+). Example: 90 meetings/quarter at $824.72/meeting totaling $74,225/quarter.
- Strategic Plan (Fixed-Fee Retainer): Fixed monthly retainer of $8,000 for a steady flow of qualified leads and full outbound engine. Includes 70k-100k cold emails per month, contact up to 25,000 contacts/decision makers monthly, 8 new campaigns and A/B tests per month, bi-weekly calls, and fully managed email infrastructure.
- Pilot Campaign (Lead Generation): No-cost pilot campaign offering a free outbound test with 5,000 verified ICP leads and TAM map. Qualifying criteria include B2B business, customer value of $10K+, adequate target market size, and budget of $3,500-$7,000/month for scaling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Performance Plan - Pay Per Meeting Held |
| Subscription | Monthly | Strategic Plan - Fixed-Fee Retainer |
| Other | Pay-as-you-go | No-Cost Pilot Campaign |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
C17 Lab product offering
Product offeringCore offering
C17 Lab is a revenue engineering firm that builds, installs, and runs automated outbound sales systems for B2B companies. The company delivers multi-channel lead generation (email, LinkedIn, cold calling, direct mail), inbound lead conversion, and RevOps automation, with all systems installed directly inside the client's business so they retain full data and workflow ownership. Services are sold either on an outcome-based pay-per-meeting model or a fixed monthly retainer at $8,000, with a no-cost pilot campaign as the entry point.
Product overview
C17 Lab is a revenue engineering firm that positions itself as distinct from typical lead gen agencies. The company offers a portfolio of interconnected services organized around three core pillars: Outbound Lead Generation (multi-channel outreach via email, LinkedIn, cold calling, and direct mail), Inbound Lead Conversion (lead enrichment, scoring, and nurture), and RevOps & Sales Enablement (CRM management, data validation, and workflow automation). The core offerings consist of two pricing plans: the Pay-Per-Meeting Held (Performance Plan) guaranteeing qualified booked meetings, and the Fixed-Fee Retainer (Strategic Plan) at $8,000/month providing scalable outbound capacity. Supporting the main service tiers are specialized playbooks (Lookalike Loophole, Website Visitor, Direct Mail, Social Signals, Lead Magnet, Case Study) that document their proprietary methodologies for specific outreach scenarios. A no-cost pilot campaign offering 5,000 verified ICP leads serves as an entry point to demonstrate value before full engagement. All systems are installed inside the client's business with full data ownership, integrating directly with HubSpot or Salesforce as the CRM layer.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Plan (Pay-Per-Meeting Held) Performance-based engagement guaranteeing booked and held meetings with qualified prospects. Includes a dedicated GTM engineer, SDR/appointment setter, inbox manager, no-show prevention, RevOps support, and full CRM integration. Variable cost per meeting based on company-size mix (Small, Mid-Market, Enterprise, Global Enterprise).
- Strategic Plan (Fixed-Fee Retainer) Monthly retainer at $8,000 providing scalable outbound engine with 70k-100k cold emails per month, contact up to 25,000 decision makers, 8 new campaigns and A/B tests per month, advanced reporting, bi-weekly calls, fully managed email infrastructure, and CRM integration (HubSpot or Salesforce included; custom CRM $250/month).
- No-Cost Pilot Campaign Free pilot offering providing 5,000 verified ICP leads and a TAM map to qualifying B2B businesses with $10K+ customer value, adequate target market, and $3,500-$7,000/month budget. Limited to two to three spots per month and serves as the entry point to convert into a paid plan.
Quantifiable outcome
- 6,987 leads generated in 35 days for Acquisition.com (competing against companies spending millions in ad spend)
- +8 more outcomes
Companies that use C17 Lab
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
C17 Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature8 records
C17 Lab partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- ClaycoreClay Enterprise Partner. C17 Lab uses Clay for data enrichment, scoring, and workflows. Clay is used for ICP scoring, contact enrichment, and as the central hub for outbound automation workflows.
- HubSpotcoreHubSpot Partner Solutions Partner Program member. C17 Lab integrates with HubSpot CRM for client sales processes, offering direct CRM integration as part of service packages.
- SalesforcecoreOfficial Salesforce partner. C17 Lab integrates with Salesforce CRM for enterprise clients, with Salesforce integration included in service packages.
- Smartlead.aisupportingSmartlead.ai certified partner for cold email infrastructure and outreach automation.
- InstantlysupportingInstantly certified expert for email sending infrastructure and deliverability optimization.
- OutboundSyncsupportingOutboundSync founding partner for outbound automation capabilities.
- ApifysupportingUsed for web scraping, particularly for the Lookalike Loophole playbook to scrape Instagram's suggested accounts.
- n8nsupportingWorkflow automation platform used to loop fresh data back into Clay tables, overcoming Clay's write-to-other-table limitation for the Lookalike Loophole playbook.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
C17 Lab competitors and assessment
Company assessmentDirect peers
- LeadGenius: LeadGenius combines AI-driven prospecting and human verification to deliver B2B lead lists and outbound campaigns. Comparable in its mix of data enrichment, AI tooling, and managed outbound delivery.
- CIENCE: CIENCE is an outsourced SDR and lead generation agency combining human SDRs with the GO AI platform for outbound. Comparable to C17 Lab as a managed outbound provider with both human execution and proprietary tooling.
- SalesHive: SalesHive provides B2B outbound SDR-as-a-service, cold calling, and email lead generation across SaaS and enterprise. Its pay-per-meeting and retainer pricing, plus in-house SDR model, directly mirrors C17 Lab's Performance and Strategic plans.
- DemandZEN: DemandZEN is a B2B lead generation and appointment setting agency focused on cold email, calling, and LinkedIn. Comparable agency model, target market (mid-market and enterprise B2B), and performance-oriented pricing.
- Belkins: Belkins is a B2B lead generation and appointment-setting agency offering multi-channel outbound (email, LinkedIn, calling) on performance and retainer models. It is one of the closest direct competitors to C17 Lab in the outsourced outbound space.
- Martal Group: Martal Group is a B2B lead generation and outsourced SDR agency serving SaaS and enterprise with pay-per-meeting and retainer models. Directly comparable in services, customer profile, and pricing structure.
- Outbound Squad: Outbound Squad is a B2B outbound agency specializing in cold email, LinkedIn outreach, and appointment setting for SaaS and services companies. Direct competitor in the same multi-channel outbound niche.
Emerging players
- Apollo.io: Apollo.io is a sales intelligence and engagement platform with a built-in B2B database, sequencer, and AI prospecting. Overlaps with C17 Lab's technology stack (data, enrichment, sequencing) but is a self-serve SaaS rather than managed services.
- Clay: Clay is a data enrichment and outbound workflow platform that C17 Lab explicitly brands as a Clay Enterprise Partner. Overlap exists where Clay's self-serve AI workflows enable customers to replicate C17 Lab's Lookalike Loophole and enrichment methodologies in-house.
Broad incumbents
- Salesloft: Salesloft (formerly Outreach) is an enterprise sales engagement platform providing cadence, dialer, and conversation intelligence. While broader in scope, its Drift acquisition and AI features put it in competitive proximity to C17 Lab's automation-focused outbound workflows.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
C17 Lab social profiles
Digital presenceC17 Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
C17 Lab leadership team
Management profileNumber of profiles
Profiles1 record
C17 Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C17 Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C17 Lab
What does C17 Lab do?
C17 Lab is a revenue engineering firm that builds, installs, and runs automated outbound sales systems for B2B companies. The company delivers multi-channel lead generation (email, LinkedIn, cold calling, direct mail), inbound lead conversion, and RevOps automation, with all systems installed directly inside the client's business so they retain full data and workflow ownership. Services are sold either on an outcome-based pay-per-meeting model or a fixed monthly retainer at $8,000, with a no-cost pilot campaign as the entry point.
Is C17 Lab a public or private company?
C17 Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C17 Lab founded?
C17 Lab was founded in 2023. It employs 1 to 10 people.
Where is C17 Lab based?
C17 Lab is headquartered in Miami, United States, in the North America region.
How does C17 Lab make money?
Three revenue lines are on record. Performance Plan (Pay-Per-Meeting) is the primary driver. The others are strategic Plan (Fixed-Fee Retainer) and pilot Campaign (Lead Generation).
Who are C17 Lab's main competitors?
Direct peers on record are LeadGenius, CIENCE, SalesHive, DemandZEN, Belkins, Martal Group and Outbound Squad. Emerging players are Apollo.io and Clay. Salesloft is listed as a broad incumbent.
Does C17 Lab have an API?
No public API is recorded for C17 Lab.
What industry is C17 Lab in?
C17 Lab's product category is Sales Outsourcing Services. Its primary akta.pro industry code is BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541511 and its SIC code is 7370.