Trekksoft Ag

What Trekksoft Ag does

TrekkSoft AG is a Swiss-based SaaS company founded in 2010 in Interlaken and now headquartered in Zug, Switzerland, with additional offices in Barcelona and (historically) New York. The company provides a cloud-based booking and operations platform for tour and activity operators, serving more than 2,000 activity providers across 138+ countries. The platform is built around six core products — Booking Engine (website widget), Back Office Tool (operations dashboard), Channel Manager/TrekkConnect (multi-channel distribution), Point of Sales Desk (in-store and mobile POS), Agents & Resellers (partner management), and the proprietary Payyo Payment Gateway — supplemented by add-on modules including a free Website Builder, Digital Waivers, Gift Cards, Rental Management, Apple/Google Wallet Tickets, and a Business Intelligence dashboard. The system delivers real-time inventory synchronization across 35+ OTA channels including Viator, GetYourGuide, Expedia, Klook, Trip.com, and Google Things To Do, with PCI DSS Level 2 payment compliance. The architecture emphasizes vertical specialization for tour operators over horizontal breadth.

TrekkSoft monetizes through a three-tier subscription model (Starter €49/month, Accelerate €149/month, Ultimate €249/month) layered with transaction-based booking fees starting at 2% plus a 2.5% + €0.25 payment processing fee. Go-to-market combines product-led growth (self-serve signup, free website builder, transparent pricing) with a sales-led motion for mid-market customers via 20-minute demos and dedicated account managers on the Ultimate plan, alongside heavy reliance on channel partnerships with OTAs, travel agents, hotel concierges, and resellers. The company acquired four competitors between 2015 and 2018 (Acteavo, Myobis, DigiTickets, WaldHart) to broaden vertical and geographic reach, and is privately held under parent Tourism Software Group. The platform processed 1.6 million bookings in 2018 from approximately 1,600 tour and activity companies, holds a 4.45/5 rating on G2 (215+ reviews) and 4.5/5 on Capterra, and was recognized as a GetYourGuide Advanced Connectivity Partner in 2024.

Name

Trekksoft Ag

Legal name

TrekkSoft AG

Website

https://trekksoft.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

TrekkSoft AG is a Swiss-based SaaS provider of cloud-based booking and operations software for tour and activity operators, serving 2,000+ activity providers across 138+ countries with a multi-channel distribution platform integrated with 35+ OTAs.

Ownership category

akta.pro rank

Product category

Tour and Activity Booking Software

NAICS

Travel Arrangement and Reservation Services (5615), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Tour booking software
• Activity operator platform
• Reservation management system
• Online booking engine
• Experience marketplace software

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Three tiered subscription model: Starter (€49/month), Accelerate (€149/month), Ultimate (€249/month). Includes booking engine, website builder, POS, channel manager, with varying feature levels.
2. Transaction/Booking Fees: Booking fees starting as low as 2% of transaction value plus 2.5% + €0.25 payment processing fee

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Trekksoft AG provides a cloud-based booking and operations platform that enables tour, activity, and experience operators to manage reservations, payments, and customer relationships through a single integrated system. The platform combines a back-office reservation system, a branded online checkout, and distribution via the operator's own site as well as reseller channels. It serves more than 2,000 activity providers across 138+ countries.

Product overview

TrekkSoft AG offers a comprehensive tour and activity booking platform consisting of core booking and distribution products plus add-on modules. The core platform includes the Booking Engine (website widget), Back Office Tool (operations dashboard), Channel Manager (TrekkConnect for OTA distribution), Point of Sales Desk (POS for in-store/mobile bookings), Agents and Resellers (partner management), and Payyo Payment Gateway. Add-on modules include a free Website Builder, Mobile POS App, Digital Waivers, Gift Cards, Rental Management, Apple/Google Wallet Tickets, and Business Intelligence analytics. The platform is sold in three tiers (Starter €49/month, Accelerate €149/month, Ultimate €249/month) with tier-gated features. TrekkSoft serves 2,000+ activity providers across 138+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Trekksoft Booking & Operations Platform

Quantifiable outcome

• Business increased 60% just by using TrekkSoft
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature14 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Waldhart SoftwareminorStrategic or Co-development Partner · 18 October 2018TrekkSoft acquired Austrian ski software provider Waldhart Software in October 2018 as part of expansion into ski season operations.
• DigiTicketsminorStrategic or Co-development Partner · 17 May 2018TrekkSoft acquired Digital Ticketing Systems (DigiTickets) in May 2018 as part of continued expansion in the digital ticketing space.
• BokuncoreChannel Partner/ Reseller/ Distributor · 11 November 2016TrekkSoft partnered with Bokun to pool supply and create a broader tour and activity marketplace. Bokun is a booking platform owned by TripAdvisor.
• Myobis Booking SystemsminorStrategic or Co-development Partner · 17 May 2016TrekkSoft AG and Myobis Booking Systems announced a strategic alliance to combine their booking software capabilities.
• Fjord NorwaycoreChannel Partner/ Reseller/ Distributor · 25 February 2016Partnership with Fjord Norway to bring 110+ suppliers online. Fjord Norway is a destination management organization promoting Norwegian tourism.
• HotelbedscoreChannel Partner/ Reseller/ Distributor · 6 January 2016Hotelbeds tapped into TrekkSoft to power real-time bookings for in-destination experiences. Hotelbeds is a major B2B travel wholesaler providing access to travel agents globally.
• DiviacminorChannel Partner/ Reseller/ Distributor · 16 December 2015Partnership with Diviac, a scuba diving focused platform, to integrate TrekkSoft booking capabilities.
• ActeavominorStrategic or Co-development Partner · 18 November 2015TrekkSoft acquired Dublin-based Acteavo, an Irish booking software competitor, expanding presence in the Irish and English-speaking markets.
• MusementcoreChannel Partner/ Reseller/ Distributor · 24 May 2015Strategic partnership with Musement (now part of TUI). Musement formed partnership with TrekkSoft for real-time booking integration.
• Viator (TripAdvisor)coreChannel Partner/ Reseller/ Distributor35+ OTA integrations including Viator (TripAdvisor company) with 10 million monthly visits. Tour operators can sync tours to Viator marketplace for last-minute sales and capacity management.
• GetYourGuidecoreChannel Partner/ Reseller/ DistributorMajor OTA integration with GetYourGuide. TrekkSoft selected as GetYourGuide Advanced Connectivity Partner for 2024.
• ExpediacoreChannel Partner/ Reseller/ DistributorIntegration with Expedia Local Expert for OTA distribution of tours and activities.
• KlookcoreChannel Partner/ Reseller/ DistributorIntegration with Klook for Asian market distribution and niche OTA presence.
• Google Things To DocoreChannel Partner/ Reseller/ DistributorIntegration with Google Things To Do for Reserve with Google functionality, allowing travelers to book directly from Google Search.
• Trip.comcoreChannel Partner/ Reseller/ DistributorIntegration with Trip.com for Chinese market distribution and global Asian travel market reach.
• TiqetscoreChannel Partner/ Reseller/ DistributorIntegration with Tiqets for attraction ticketing and museum/venue distribution.
• TourRadarcoreChannel Partner/ Reseller/ DistributorIntegration with TourRadar for multi-day tour and adventure travel distribution.
• Project ExpeditionminorChannel Partner/ Reseller/ DistributorIntegration with Project Expedition for adventure tour and activity distribution.
• ZapiercoreTechnology or IntegrationZapier integration enables TrekkSoft users to automate workflows by connecting with 5,000+ applications. Available on Ultimate plan.
• Swiss ActivitiescoreChannel Partner/ Reseller/ DistributorConnectivity partner focused on Swiss operators, helping connect local Swiss tour and activity providers with distribution channels.
• Tourism Exchange Great Britain (TXGB)coreChannel Partner/ Reseller/ DistributorConnectivity partner for distributing British tours and activities, providing easier access to UK travel distribution network.
• HolidaySensesminorChannel Partner/ Reseller/ DistributorNew reseller partner for tour and activity distribution.
• SpontasticminorChannel Partner/ Reseller/ DistributorNew reseller partner for spontaneous tour bookings and activity distribution.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Regiondo: Regiondo is a European tour and activity booking software provider with similar booking engine, channel manager, and reseller tools. It is a direct regional competitor particularly strong in DACH (Germany/Austria/Switzerland) where TrekkSoft also has heritage.
• FareHarbor: FareHarbor is a booking management and distribution platform for tours and activities, now part of Booking Holdings. It offers near-identical functionality to TrekkSoft (booking engine, channel manager, POS, payment processing) and is among the strongest direct competitors in the mid-market and enterprise segment.
• Rezdy: Rezdy is a tour operator booking software and channel manager with similar product scope to TrekkSoft — booking engine, distribution APIs, agent tools. It serves a comparable SMB tour and activity operator base across multiple geographies and competes for the same procurement shortlists.
• Bokun: Bokun is a booking and channel management platform for tour and activity operators, directly comparable to TrekkSoft. Now owned by TripAdvisor (Viator's parent), it competes on the same core functionality — booking engine, channel manager, payment processing — but with deeper Viator/TripAdvisor integration that creates potential channel conflicts for independent operators.
• Checkfront: Checkfront offers online booking management for tours, activities, and rentals — overlapping directly with TrekkSoft's booking engine, channel manager, and POS functionality. It targets the same SMB tour operator segment with subscription SaaS pricing.
• Peek: Peek is a tour and activity booking platform serving both operators (software) and consumers (marketplace). It directly competes with TrekkSoft for operator-side bookings software and overlaps on premium experiences distribution.

Broad incumbents

• GetYourGuide: GetYourGuide is a global tours and activities marketplace and OTA partner of TrekkSoft (Advanced Connectivity Partner 2024). While currently a key distribution channel, it is large enough to be a competitor-as-partner and is expanding its own supplier software capabilities.
• Viator: Viator is a TripAdvisor-owned global tours and activities marketplace and the largest OTA in TrekkSoft's distribution network. While Viator is also a TrekkSoft partner/channel, it operates its own Bokun software and competes indirectly by offering operators both a marketplace and software alternative.

Emerging players

• Activity Messenger: Activity Messenger provides booking and communication software for tour and activity operators, with particular focus on guest messaging and CRM. It is comparable in target customer (SMB tour operators) and complementary/competing with TrekkSoft's back-office and engagement features.
• Tiqets: Tiqets is an attractions and museum ticketing platform integrated with TrekkSoft for distribution. It overlaps with TrekkSoft's DigiTickets-attracted verticals (attractions, venues) and could become a more direct competitor as it adds operator software functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/trekksoft
• Facebookfacebook.com/trekksoft
• LinkedInlinkedin.com/company/trekksoft
• Instagraminstagram.com/trekksoft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trekksoft Ag