Links Unlimited, Inc.

What Links Unlimited, Inc. does

Links Unlimited, Inc. is a Cincinnati-based B2B corporate procurement and fulfillment partner founded in 1996 by CEO Scott Kooken. The company operates five integrated divisions: Premium Incentives, Promotional Products, Event Gifting, Creative Services, and 3PL/Fulfillment, collectively serving corporate incentive programs, brand marketers, event organizers, and multi-channel retailers. It serves over 500 incentive programs and holds relationships with more than 500 premium retail brands including Ray-Ban, Oakley, Sonos, Beats, Therabody, Peak Design, Callaway Golf, and Chirp, with several exclusive or premier corporate channel partnerships.

The company runs a 180,000-square-foot Cincinnati fulfillment facility capable of reaching 90% of North America within three days, supported by an FDA-registered food capability and an in-house WMS integrated with Shopify, Amazon, Walmart, Target, CommerceHub, ChannelAdvisor, Radial, Volusion, and WooCommerce, plus an open API for custom connections. Value-added capabilities include custom redemption and shopping websites, kitting and light assembly, custom packaging, and branded merchandise development. The technology layer is configured for multi-channel order orchestration rather than for AI or ML-driven optimization.

Links Unlimited generates revenue through product sales (incentive redemption merchandise and promotional products), professional services (event gifting, creative campaign merchandising), and managed services (3PL warehousing, pick/pack/ship, kitting, and distribution). Pricing is quote-based and not publicly disclosed, with sales conducted through dedicated account managers, inside sales teams, and brand partner referrals. The company remains founder-owned, has no external funding rounds on record, and operates without disclosed subsidiaries or parent entities.

Name

Links Unlimited, Inc.

Legal name

Links Unlimited, Inc.

Website

https://linksunlimited.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Links Unlimited is a Cincinnati-based B2B corporate procurement and fulfillment partner founded in 1996, operating five divisions (Premium Incentives, Promotional Products, Event Gifting, Creative Services, and 3PL/Fulfillment) that supply premium retail brand merchandise and fulfillment services to 500-plus corporate incentive programs and multi-channel retailers.

Ownership category

akta.pro rank

Product category

Corporate Promotional & Incentive Fulfillment Services

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Durable Goods (5000), Retail-Catalog & Mail-Order Houses (5961)

akta.pro industry

PRIMARYCRAFAMAD

Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep)

Consumer Products & Retail/E-commerce & Marketplaces/E-commerce Fulfillment and Logistics Services

SECONDARYBPAMAGAK

Marketplace Enablement, Seller Tools & E-commerce Infrastructure

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Corporate incentive programs
• Promotional products distribution
• Event gifting services
• Third-party logistics
• Branded merchandise fulfillment

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Premium Incentives Division: Supplying premium products to support incentive and rewards programs for corporate customers. Products include high-end consumer brands that serve as redemption items in loyalty and incentive platforms.
2. Promotional Products Sales: Sale of ready-to-ship promotional products including premium lifestyle brands, electronics, accessories, and branded merchandise. Revenue generated from product sales with decoration and customization services.
3. Event Gifting Services: Corporate event gifting solutions including on-site gift experiences, virtual redemption portals, and shop-and-ship options. Services include gift package curation, logistics, and branded experience delivery.
4. Creative Services: Custom product sourcing, design, branding, and merchandising services for marketing campaigns. Includes custom merchandise development, case study work with brands like Heineken, Dos Equis, and Tullamore D.E.W.
5. 3PL/Fulfillment Services: Third-party logistics including warehousing, order fulfillment, kitting, assembly, and distribution services. Handles inventory management, pick/pack/ship operations, and returns management for multi-channel retailers.
6. Brand Partnership Revenue: Revenue from brand partnerships where Links Unlimited serves as exclusive or premier corporate channel partner. Brands gain access to specialized corporate markets in exchange for product access and co-marketing.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Links Unlimited, Inc. is a corporate procurement and fulfillment partner operating five specialized divisions—Premium Incentives, Promotional Products, Event Gifting, Creative Services, and 3PL/Fulfillment—that supply premium brand merchandise (Sonos, Beats, Ray-Ban, Oakley, and 500+ others) to support corporate incentive, loyalty, recognition, promotional, and event-gifting programs. The company runs a 180,000 sq ft Midwest warehouse with an integrated Warehouse Management System, EDI communications, custom redemption/shopping websites, and direct integrations with major e-commerce platforms (Shopify, Amazon, Walmart) for seamless order processing and fulfillment.

Product overview

Links Unlimited, Inc. operates as a corporate procurement and fulfillment partner with five distinct divisions that work together to provide comprehensive solutions for corporate promotional and incentive markets. The core offerings include: Premium Incentives Division (supporting incentive and loyalty programs with premium brands), Promotional Products Division (ready-to-ship lifestyle brand products), Event Gifting Division (on-site and virtual gifting experiences), Creative Services Division (custom branded merchandise development), and 3PL/Fulfillment Division (warehousing, logistics, and distribution services). Additional value-added services include custom redemption websites, kitting and assembly, custom packaging, and branded shopping platforms. The company carries an extensive portfolio of premium retail brands including Sonos, Beats, Ray-Ban, Oakley, Callaway Golf, iRobot, Therabody, Peak Design, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Incentives Division A division of Links Unlimited that sources and supplies premium brand-name merchandise (e.g., Sonos, Beats, Ray-Ban, Oakley, and 500+ other brands) for corporate incentive, loyalty, recognition, and reward programs, supported by custom redemption websites, real-time inventory, and Midwest-warehouse fulfillment.
• Promotional Products Division A division of Links Unlimited that provides branded promotional merchandise and apparel for enterprise marketing, sales, HR, and channel programs, including in-house decoration and kitting capabilities for customized promotional orders.
• Event Gifting Division A division of Links Unlimited that delivers premium, end-to-end event gifting experiences for corporate events, conferences, summits, and customer appreciation programs, with custom packaging, on-time delivery to venues or attendees, and premium brand merchandise.
• Creative Services Division A division of Links Unlimited that provides creative services supporting corporate incentive, promotional, and event-gifting programs, including design, branding, and content support to accompany merchandise and fulfillment engagements.
• 3PL/Fulfillment Division A division of Links Unlimited that provides third-party logistics, multi-channel order fulfillment, warehousing, kitting and light assembly, custom packaging and labeling, and direct integrations with e-commerce platforms (Shopify, Amazon, Walmart, and others) from a 180,000 sq ft Midwest facility reaching approximately 90% of North America in 3 days.

Quantifiable outcome

• Successfully delivered over 2,000 gift kits during peak holiday shipping season
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• ChirpflagshipStrategic or Co-development Partner · 1 April 2024Links Unlimited was selected as the premier partner for Chirp, a leading innovator in therapeutic wellness, to enter the Corporate Channel. Chirp focuses on pain relief and fitness tech products. Links will carry inventory and fulfill Chirp products to support loyalty programs, recognition programs, and promotional products.
• Peak DesignflagshipStrategic or Co-development Partner · 12 May 2021Exclusive partnership making Links Unlimited the exclusive corporate channel supplier for Peak Design, a company specializing in premium carry solutions (bags, wallets, clips, tripods) designed for creative, adventurous customers. This was identified as one of the fastest-growing sales channels globally for Peak Design.
• Anova CulinarycoreStrategic or Co-development Partner · 29 June 2020Partnership to bring Anova sous vide cooking products into the corporate channel. Anova is a leader in the sous vide category, having transformed the kitchen appliance market with the first commercially available affordable sous vide immersion circulator.
• Callaway GolfcoreStrategic or Co-development PartnerEarly strategic brand partner from golf merchandise origins. Links Unlimited developed wholesale relationships with premium golf brands including Callaway to offer products to corporations as incentives and promotional products.
• American Express Membership RewardscoreChannel Partner/ Reseller/ DistributorKey customer relationship from early growth period. American Express Membership Rewards program utilized Links Unlimited as a supplier for premium golf merchandise in their incentive redemption catalog.
• Coca-ColacoreChannel Partner/ Reseller/ DistributorMajor corporate customer relationship developed during company's growth phase, sourcing premium products for corporate promotional programs.
• OakleycoreChannel Partner/ Reseller/ DistributorOne of the largest suppliers in the corporate sector for Oakley. The collaboration with Oakley and Ray-Ban led to the creation of Links Unlimited's Event Gifting division.
• Solo StovecoreStrategic or Co-development PartnerPartnership for seasonal gift program featuring Solo Stove outdoor lifestyle products with custom kitting and holiday fulfillment. Successfully delivered over 2,000 gift kits.
• Tullamore D.E.W. WhiskeyminorStrategic or Co-development PartnerCreative Services partnership for 'O'Everyone' St. Patrick's Day campaign including custom branded shirt design, personalization website development, and fulfillment services.
• Reyka Vodka / Bonefish GrillminorStrategic or Co-development PartnerCreative Services partnership for Cold Snap cocktail promotion. Sourced and developed custom ice molds and mittens for Bonefish Grill locations featuring Reyka Vodka.
• Heineken USAflagshipStrategic or Co-development PartnerLong-term partnership including domestic sourcing of beer tap handles during COVID-19, Formula 1 sponsorship procurement since 2016 (renewed for 5 years in 2023). Includes racing jackets, bar accessories, LED displays with proper F1 licensing compliance.
• Hendrick's GinminorStrategic or Co-development PartnerCreative Services partnership for Lunar Moonbathing Kit campaign. Sourced moon goggles, cashmere blanket, jasmine scented lotion, moonstone, branded glasses, and designed enchanting packaging.
• Dos EquisflagshipStrategic or Co-development PartnerCreative Services partnership for 'Stay Thirsty, My Friends' campaign supporting return of The Most Interesting Man. Produced collectible bobbleheads (3 sizes), custom Carhartt jackets, socks, playing cards, bandanas, framed artwork, and bar tackers.
• HPN GlobalcoreStrategic or Co-development PartnerPartnership for HPN Global Partners Conference merchandise. Provided custom bags, hats, bracelets, powerbanks, water bottles, and collaborated with Las Vegas Convention and Visitors Authority for Zen Zone humidifiers.
• Ray-BancoreChannel Partner/ Reseller/ DistributorOne of the largest corporate sector suppliers for Ray-Ban. Collaboration led to creation of Event Gifting division. Also exclusive corporate channel for Ray-Ban Stories smart glasses.
• ShopifycoreTechnology or IntegrationTechnology integration partner for e-commerce fulfillment. Links Unlimited's warehouse management software integrates with Shopify for seamless order, inventory, and warehouse management.
• AmazoncoreTechnology or IntegrationTechnology integration partner for marketplace fulfillment. Enables seamless order processing and inventory management through Amazon's platform.
• CommerceHubcoreTechnology or IntegrationIntegration with CommerceHub for order management and marketplace distribution capabilities.
• ChannelAdvisorcoreTechnology or IntegrationIntegration with ChannelAdvisor for multi-channel commerce and inventory optimization.
• WalmartcoreTechnology or IntegrationFeatured integration partner for marketplace fulfillment. Integrations enable efficient handling of orders sold across multiple stores and online marketplaces.
• TargetcoreTechnology or IntegrationFeatured integration partner for retail fulfillment operations with seamless integration capabilities.
• WooCommercecoreTechnology or IntegrationFeatured integration partner for e-commerce platform connectivity.
• RadialcoreTechnology or IntegrationIntegration with Radial for order management and fulfillment operations.
• VolusioncoreTechnology or IntegrationIntegration with Volusion e-commerce platform for small business customers.
• Keep Watching FoundationminorOthersCommunity engagement partner. Links Unlimited supports charitable initiatives aligned with core values through ESG policy.
• K AAP Worldwide/ Ronald McDonald HouseminorOthersCharitable partner for local community engagement and events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Pen: A leading provider of promotional products, custom writing instruments, and corporate gifts serving SMB through enterprise customers. Overlaps with Links Unlimited's promotional and incentive merchandise offerings with similar B2B catalog-driven model.
• HALO Branded Solutions: One of the largest corporate branded merchandise distributors in North America, offering recognition, incentive, and promotional product solutions across enterprise customers - directly comparable to Links Unlimited's Premium Incentives and Promotional Products divisions.
• PFS: 3PL fulfillment provider specializing in e-commerce order fulfillment, kitting, and customer care for consumer brands - directly comparable to Links Unlimited's 3PL/Fulfillment division with similar integration-focused technology stack.
• Axis Promotions: Corporate branded merchandise and promotional products agency serving mid-market and enterprise customers with custom merchandise and recognition programs - similar go-to-market and product mix to Links Unlimited.
• Kaeser & Blair: Promotional products supplier and decorator serving distributors and corporate clients through a network model. Comparable in offering promotional merchandise and decoration services for enterprise buyers.
• BI WORLDWIDE: Global engagement solutions provider specializing in incentive and recognition programs, loyalty solutions, and corporate merchandise fulfillment. Closely aligned with Links Unlimited's Premium Incentives and Creative Services offerings.
• ITA Group: Global engagement and incentive company delivering loyalty, recognition, and incentive merchandise programs. Highly comparable to Links Unlimited's Premium Incentives division in customer base and program structure.
• Marketing Innovators International: Incentive merchandise and engagement solutions provider serving corporate clients with merchandise programs, recognition platforms, and fulfillment services. Directly comparable scale and customer profile to Links Unlimited.

Broad incumbents

• 4imprint: Publicly traded promotional products giant with broad catalog of customizable merchandise serving similar corporate buyer segments. A much larger incumbent competing for the same promotional and event merchandise budgets that Links Unlimited targets.
• Radial: Large e-commerce fulfillment and omnichannel commerce provider serving enterprise retailers and brands. Overlaps with Links Unlimited's 3PL/marketplace integration capabilities but at substantially greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LinksUnlimited
• LinkedInlinkedin.com/company/links-unlimited-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Links Unlimited, Inc.