PRANAKRIYA SCHOOL OF YOGA HEALING ARTS

What PRANAKRIYA SCHOOL OF YOGA HEALING ARTS does

Pranakriya School of Yoga Healing Arts, Inc. is a 501(c)(3) nonprofit yoga school founded in 2004 by Yoganand Michael Carroll and headquartered in Crofton, Maryland. The organization delivers Yoga Alliance-certified teacher training programs rooted in Tantric Hatha yoga traditions adapted from Swami Kripalu's teachings for Western practitioners. Core products include four credentialing tracks: 200-Hour (RYS 200), 300-Hour Advanced (RYS 300), Prenatal (RPYS), and 95-Hour Children's (PK Kids / RCYS). Programs are delivered in-person through a network of seven host studios across Connecticut, Illinois, Maryland, Pennsylvania, and North Carolina, with live online delivery via Zoom for hybrid and remote participants. The school also operates The Sangha, an online yoga studio integrated with Circle Studio (The Circle of Thread), providing live and recorded classes, community forums, and a 24/7 replay library.

The business model combines four revenue streams: tuition from teacher training programs (with early bird discounts), recurring subscription revenue from The Sangha at $49.99/month (Founders' rate with a free two-week trial), e-commerce sales of yoga-related products through the Pranakriya Store (books, digital downloads, bracelets, journals, gift cards ranging $1-$27), and tax-deductible donations supporting the nonprofit mission via the Sustaining Fund and the newly established Hester Lee Furey Scholarship Fund (2025). Customer segments span aspiring yoga teachers seeking foundational 200-hour certification, advanced teachers pursuing 300-hour credentials, prenatal and children's yoga specialists, K-12 educators via the SEEDS Program, and ongoing practitioners maintaining community ties through the Sangha and PKTA membership.

The organization is primarily volunteer-run, governed by a board of directors with Emily Gretz serving as Board President and Niisa Morton as Executive Director (joined 2025). Founder Yoganand Michael Carroll maintains a direct lineage connection to Swami Kripalu through residency at Kripalu Ashram during 1977-81. The school operates sub-brands including PKTA (Pranakriya Teachers Association membership), PK Kids, SEEDS, and The Sangha. The technology stack is conventional: Squarespace website, Zoom, Circle Studio platform integration, Google Calendar event integration, and USPS-based fulfillment for physical products. The organization has no disclosed AI/ML capabilities and no external equity ownership, operating entirely as a mission-driven nonprofit.

Name

PRANAKRIYA SCHOOL OF YOGA HEALING ARTS

Legal name

Pranakriya School of Yoga Healing Arts, Inc.

Website

https://pranakriya.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Pranakriya School of Yoga Healing Arts is a 501(c)(3) nonprofit yoga school founded in 2004, offering Yoga Alliance-certified teacher training (200-hour, 300-hour, Prenatal, Children's) and The Sangha online subscription classes to yoga practitioners and K-12 educators across the US.

Ownership category

akta.pro rank

Product category

Yoga Teacher Training

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADACAL

Yoga Teacher Training (YTT) & Pilates Instructor Training

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAAAHAC

Yoga, Pilates & Mind-Body Movement Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Yoga teacher training
• Hatha yoga instruction
• Prenatal yoga certification
• Online yoga classes
• Yoga continuing education

Headquarters

HQ city

Crofton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Teacher Training Programs: Yoga Alliance-certified teacher training programs at 200-hour, 300-hour advanced, Prenatal, and 95-hour Kids yoga levels. Programs offered through host studios with early bird discounts available at checkout.
2. The Sangha Subscription: Monthly subscription service at $49.99/month (Founders' rate) providing unlimited access to live and recorded yoga classes, community forums, and The Circle of Thread Studio content. Free two-week trial available.
3. Online Store: E-commerce store selling yoga-related products including books, digital downloads, CDs, jewelry (bracelets), journals, and yoga accessories. Products ship 1-3 business days with USPS ground shipping to US states.
4. Donations and Scholarships: 501(c)(3) nonprofit accepting tax-deductible donations through one-time, weekly, monthly, quarterly, and annual donation options. Specific funds include Sustaining Fund and Hester Lee Furey Scholarship Fund (established 2025) for student financial assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pranakriya School of Yoga Healing Arts is a Yoga Alliance-certified 501(c)(3) nonprofit yoga school offering Tantric Hatha-based yoga teacher training certifications at 200-hour (RYS 200), 300-hour advanced (RYS 300), prenatal (RPYS), and children's 95-hour (RCYS) levels. Beyond certification, it delivers ongoing practitioner engagement through The Sangha online subscription studio, the PKTA teacher membership, retreats, SEEDS educator programming, and an e-commerce store for branded digital and physical yoga products.

Product overview

Pranakriya School of Yoga Healing Arts is a Yoga Alliance-certified non-profit yoga school (501c3) founded in 2004 by Yoganand Michael Carroll, offering multiple teacher training tracks and educational programs. The core portfolio includes 200-Hour and 300-Hour Yoga Teacher Training certifications (RYS 200/300), Prenatal Yoga Teacher Training (RPYS), and PK Kids 95-Hour Children's Yoga Teacher Training (RCYS). The school operates The Sangha online studio integrated with Circle Studio (Circle of Thread), providing live and recorded virtual yoga classes. Additional offerings include SEEDS Program for educators, the Pranakriya Teachers Association (PKTA) membership, retreats, the Pranakriya Store, Swami Kripalu historical resources, and a digital media library. Programs are delivered in-person at host studios across multiple states and via Zoom hybrid/online formats.

Differentiator

Problem solved

Functional benefit

Brands

• PKTA (Pranakriya Teachers Association): Membership organization for Pranakriya-certified yoga teachers offering annual program discounts, workshops, private Facebook group, and exclusive on-demand library access
• PK Kids
• SEEDS Program
• The Sangha

Products and services

• 200-Hour Yoga Teacher Training (RYS 200)

Quantifiable outcome

• 18 advanced (300hr) programs delivered in 2025 for teacher development
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Raven's Wing Yoga (CT)coreChannel Partner/ Reseller/ DistributorHost studio partner offering 200-hour Yoga Teacher Training. One of two studios hosting foundational YTT programs alongside Main Street Yoga (IL).
• Main Street Yoga (IL)coreChannel Partner/ Reseller/ DistributorHost studio partner offering 200-hour Yoga Teacher Training. Part of network enabling geographic reach for Pranakriya certification programs.
• Crofton Yoga and Wellness (MD)coreChannel Partner/ Reseller/ DistributorHost studio and headquarters location for 200-hour YTT (graduating May 2026) and multiple 300-hour programs including Meditation Theory, Pranayama, Musculoskeletal Assessment, and Restorative Yoga.
• Whole Body Yoga (PA)coreChannel Partner/ Reseller/ DistributorHost studio for 300-hour advanced training programs including Asana deepening courses (Workout, Meditative Posture, Gentle Yoga) and Musculoskeletal Assessment.
• Victory Power Yoga (NC)coreChannel Partner/ Reseller/ DistributorHost studio for Restorative Yoga training (September 2026) and Tween/Teen yoga programming. Regional partner in North Carolina network.
• Wilmington Yoga Center (NC)coreChannel Partner/ Reseller/ DistributorHost studio for 300-hour certification programs including Theme Weaving workshop. Location for January 2024 reunion celebrating lineage and community.
• Evolutions by Coppermine (MD)minorChannel Partner/ Reseller/ DistributorHost studio partner hosting Gentle Yoga training programs. Listed among studio partners for Pranakriya without Borders hybrid event.
• The Circle of Thread StudiocoreTechnology or IntegrationPlatform integration providing Sangha members access to expanded class library and community features beyond Pranakriya-specific content. The Sangha is part of The Circle of Thread offering with additional classes and replay library.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Alo Moves: Premium online yoga and wellness subscription platform with branded content and mobile-first delivery. Comparable D2C subscription angle to The Sangha, with stronger consumer brand and mobile app experience.
• Yoga International: Online yoga platform combining classes, teacher training courses, and philosophy content. Overlaps with Pranakriya's blended training-plus-content model and competes for the same digital-first practitioner.
• Glo (YogaGlo): Subscription-based online yoga platform offering live and on-demand classes from master teachers. Competes with The Sangha on online yoga content, though Glo lacks a teacher training certification track.

Direct peers

• YogaFit: Large Yoga Alliance-registered teacher training provider with multiple specialty tracks (prenatal, kids, seniors, sports). Competes in the same RYS 200/300 specialty certification space with broader geographic reach.
• Holy Yoga: Faith-based yoga teacher training school offering 200-hour and specialty programs through host studios nationwide. Similar host-studio distribution model with a defined philosophy-based differentiator.
• Baptiste Institute: Lineage-driven (Baptiste Power Yoga) teacher training school offering 200-hour, 300-hour, and specialty programs. Comparable lineage-based methodology with multi-tier certification tracks and a strong brand story.
• Kripalu Center for Yoga & Health: The originating ashram for the Kripalu lineage that Pranakriya's methodology is adapted from. Offers 200- and 300-hour teacher trainings, retreats, and online programming — directly comparable curriculum and audience.
• Asheville Yoga Center: Yoga Alliance-registered school offering 200- and 300-hour teacher trainings plus specialty certifications through in-person intensives — a similar model targeting aspiring teachers via host-studio-style residential programs.

Broad incumbents

• CorePower Yoga: Large yoga chain with a teacher training program (CPY200) and proprietary practices. A broader incumbent with owned studios rather than a host-studio model, but competes for the same aspiring-teacher segment.

Others

• Yoga Alliance: Industry credentialing body whose RYS/RPYS/RCYS registrations Pranakriya holds. Not a competitor but a structural enabler — every RYS-registered school including Pranakriya depends on Yoga Alliance standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pranakriya-school-of-yoga-healing-arts

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRANAKRIYA SCHOOL OF YOGA HEALING ARTS