PT AUTO SERBA DIGITAL (AUTOKIRIM)
AutoKirim is an Indonesian logistics aggregator that connects online sellers and consumers to 15+ courier services through a single mobile and web dashboard, offering multi-courier rate comparison, COD fund disbursement, free pickup, and a tiered agent / drop point franchise network across Indonesia.
- Company typePrivate
- Founded2022
- HeadquartersSurabaya, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PT AUTO SERBA DIGITAL (AUTOKIRIM) does
PT Auto Serba Digital, operating as AutoKirim, is an Indonesia-based logistics aggregator headquartered in Surabaya that consolidates more than 15 domestic courier and expedition services (J&T Express, JNE, SiCepat, Ninja, SAP, Lion Parcel, Paxel, AnterAja, ID Express, J&T Cargo, Sentral Cargo, POS Aja, LEX, SPX Express) into a single web dashboard and mobile application. The platform allows users to compare shipping rates, generate waybills, schedule free courier pickup, track deliveries across couriers, and manage Cash on Delivery (COD) settlements with automatic fund disbursement. Service tiers cover lightweight parcels (Paket Lite), heavy cargo such as motorcycles and furniture (Paket Cargo from Rp 3,000/kg), and marketplace seller drop-offs (Paket Marketplace), with an AI-assisted courier recommendation engine used to minimize returns.
The company operates a hybrid go-to-market: a free self-serve product for individual sellers and consumers, paired with a three-tier paid agent / drop point program (Personal Rp 1.9M, Bisnis Rp 4.9M, Prioritas Rp 25.9M) that equips local agents with scales, scanners, printers, CRM tooling, and branded materials in exchange for tiered commission on shipping volume. Reported scale is 1M+ users, 30K+ Android installs, and 6,000+ registered agents across Indonesia.
Monetization combines transaction/freight fees (with up to 50% ongkir cashback as the headline user incentive), COD commission per airway bill plus COD value differential, one-time agent package sales, and API licensing for e-commerce and enterprise integrations. No institutional funding, ownership structure, or revenue figures are disclosed in available sources. The company also operates 165+ indexed blog pages of content marketing and a promotional / loyalty program (GEMA 2026) to drive repeat shipping behavior and agent-led customer acquisition.
PT AUTO SERBA DIGITAL (AUTOKIRIM) firmographics
Firmographics- Name
- PT AUTO SERBA DIGITAL (AUTOKIRIM)
- Legal name
- PT Auto Serba Digital
- Website
- https://autokirim.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AutoKirim is an Indonesian logistics aggregator that connects online sellers and consumers to 15+ courier services through a single mobile and web dashboard, offering multi-courier rate comparison, COD fund disbursement, free pickup, and a tiered agent / drop point franchise network across Indonesia.
- Ownership category
- akta.pro rank
PT AUTO SERBA DIGITAL (AUTOKIRIM) industry classification
Industry- Product category
- Logistics Aggregation Software
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Freight, Linehaul & Middle-Mile Transportation for E-commerce (CRAFAMAH)
Keywords
Where PT AUTO SERBA DIGITAL (AUTOKIRIM) is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
PT AUTO SERBA DIGITAL (AUTOKIRIM) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Transaction/Freight Fees: AutoKirim charges fees on shipping transactions processed through the platform. Users receive cashback up to 50% on shipping costs, with the platform retaining the difference as revenue.
- Agent Package Sales: Revenue from selling tiered agent/drop point packages (Personal, Bisnis, Prioritas) with registration fees ranging from Rp 1.9 million to Rp 25.9 million, which include equipment and promotional materials.
- COD Fee Commission: Commission earned on Cash on Delivery transactions, calculated as a fee per airway bill (AWB) plus the COD value differential.
- API Integration Services: Revenue from providing API integration services to businesses (UMKM, e-commerce platforms) for connecting to AutoKirim's shipping network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free registration for sellers |
| One time/ perpetual license | One time/ perpetual license | Personal Agent Package - Rp 1,999,999 |
| One time/ perpetual license | One time/ perpetual license | Bisnis Agent Package - Rp 4,999,999 |
| One time/ perpetual license | One time/ perpetual license | Prioritas Agent Package - Rp 25,999,999 |
| Usage-based | Pay-as-you-go | Cargo Shipping - from Rp 3,000/kg |
| Usage-based | Pay-as-you-go | COD Cashback - up to 30% |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
PT AUTO SERBA DIGITAL (AUTOKIRIM) product offering
Product offeringCore offering
AutoKirim is a logistics aggregator platform that consolidates 15+ Indonesian courier and expedition services (J&T Express, JNE, SiCepat, Ninja, SAP, Lion Parcel, Paxel, AnterAja, ID Express, J&T Cargo, Sentral Cargo, POS Aja, LEX, SPX Express) into a single web and mobile dashboard. Users register free, compare shipping rates across couriers, generate waybills, schedule free pickup, track packages in real time, and receive automatic COD fund disbursement upon successful delivery, with cashback up to 50% on shipping costs.
Product overview
AutoKirim is a logistics aggregator platform operated by PT Auto Serba Digital that consolidates 14+ courier/expedition services (ID Express, J&T Express, J&T Cargo, JNE Express, SiCepat, AnterAja, Lion Parcel, Ninja Express, SAP Express, Paxel, Sentral Cargo, SPX Express, POS Aja, LEX) into a single unified platform accessible via web dashboard and mobile app. The core product is the AutoKirim Platform offering multi-expedition shipping with features for rate comparison, waybill generation, tracking, and COD settlement. The platform offers three service tiers: Paket Lite (lightweight regular shipping), Paket Cargo (heavy/bulky items starting from Rp 3,000/kg), and Paket Marketplace (for marketplace seller integration). The company also offers three agent partnership packages (Personal, Bisnis, Prioritas) priced from Rp 1.9 million to Rp 25.9 million, each including equipment, CRM systems, and operational tools. An API integration layer enables developers to connect to AutoKirim's logistics network for automated shipping operations.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoKirim Platform
- AutoKirim Web Dashboard
Quantifiable outcome
- Users can save up to 50% on shipping costs through cashback programs
- +3 more outcomes
Companies that use PT AUTO SERBA DIGITAL (AUTOKIRIM)
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
PT AUTO SERBA DIGITAL (AUTOKIRIM) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature7 records
PT AUTO SERBA DIGITAL (AUTOKIRIM) partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- J&T ExpresscoreMajor Indonesian courier service integrated into AutoKirim's platform. Supports regular, cargo, and COD shipments. One of the primary courier options available on the AutoKirim platform.
- JNE ExpresscoreLeading Indonesian courier company integrated into AutoKirim for package shipping services. Available for regular and COD shipments with comprehensive national coverage.
- SiCepat EksprescorePopular express courier integrated into AutoKirim's platform. Known for competitive pricing and fast delivery options including SiCepat Best same-day service.
- ID ExpresscoreIndonesian express courier service available on AutoKirim. Supports regular and cargo shipments with COD capabilities.
- Ninja ExpresssupportingExpress courier integrated into AutoKirim for package delivery services. Available for regular shipments with competitive rates.
- SAP ExpresssupportingIndonesian courier service available on AutoKirim's platform for regular and cargo shipments.
- Lion ParcelsupportingCargo and parcel delivery service from Lion Group integrated into AutoKirim for larger shipments.
- AnterAjasupportingIndonesian courier service integrated into AutoKirim for regular package deliveries.
- PaxelsupportingInstant logistics and same-day delivery service available on AutoKirim's platform.
- J&T CargocoreHeavy cargo division of J&T Express integrated into AutoKirim for large item shipments including motorcycles and furniture.
- Sentral CargosupportingCargo service provider integrated into AutoKirim for heavy and bulk shipments.
- POS AjasupportingPostal service from Pos Indonesia available on AutoKirim for regular shipments including COD support.
- LEXsupportingExpress courier service integrated into AutoKirim for package deliveries.
- SPX ExpresssupportingExpress courier service available on AutoKirim's platform for regular and COD shipments.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PT AUTO SERBA DIGITAL (AUTOKIRIM) competitors and assessment
Company assessmentEmerging players
- Paxel: Indonesian same-day/instant delivery startup integrated into AutoKirim. Direct overlap on the 'fast delivery for online sellers' use case, with narrower service scope but own logistics network.
Broad incumbents
- Ninja Xpress: Indonesian e-commerce-focused courier integrated into AutoKirim. Competes for the same online-seller parcel volume with its own branded shipping app and agent network.
- J&T Express: Major Indonesian and Southeast Asian courier that is both an integration partner and a competitor. Larger, capital-intensive courier with its own shipping platform and broader geographic footprint.
- JNE Express: Long-established Indonesian national courier integrated into AutoKirim. Operates its own national parcel and COD network at scale that competes head-to-head with the aggregator model.
- SiCepat Ekspres: Major Indonesian express courier integrated into AutoKirim (including SiCepat Best same-day). Competes as both a courier service and, increasingly, as a standalone shipping platform via its own app.
- GoSend (Gojek): Gojek's on-demand parcel and document delivery service inside the Gojek/Tokopedia super-app. Competes for last-mile SMB and personal shipments and bundles shipping into a much larger consumer ecosystem.
Direct peers
- Kargo Technologies: Indonesia-focused logistics tech company building digital freight and shipping infrastructure for shippers and carriers. Overlaps directly with AutoKirim's SMB and enterprise shipping/aggregation play.
- Waresix: Indonesian B2B logistics aggregator focused on trucking and warehousing tech. Adjacent overlap on the aggregator/tech-enabled logistics thesis, with stronger enterprise orientation.
- Shipper: Indonesian logistics aggregator offering multi-courier shipping, warehousing, and fulfillment APIs. Closest direct competitor to AutoKirim in the 'multi-expedition aggregation for online sellers' category in Indonesia.
Regional players
- Lalamove: Asia-leading on-demand delivery and logistics marketplace operating across Southeast Asia. Comparable aggregator/marketplace model for same-day intra-city deliveries, though focused on vehicles rather than national parcels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PT AUTO SERBA DIGITAL (AUTOKIRIM) social profiles
Digital presencePT AUTO SERBA DIGITAL (AUTOKIRIM) financial estimates
Financial estimateRevenue estimate
Valuation estimate
PT AUTO SERBA DIGITAL (AUTOKIRIM) leadership team
Management profileNumber of profiles
Profiles1 record
PT AUTO SERBA DIGITAL (AUTOKIRIM) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PT AUTO SERBA DIGITAL (AUTOKIRIM) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PT AUTO SERBA DIGITAL (AUTOKIRIM)
What does PT AUTO SERBA DIGITAL (AUTOKIRIM) do?
AutoKirim is a logistics aggregator platform that consolidates 15+ Indonesian courier and expedition services (J&T Express, JNE, SiCepat, Ninja, SAP, Lion Parcel, Paxel, AnterAja, ID Express, J&T Cargo, Sentral Cargo, POS Aja, LEX, SPX Express) into a single web and mobile dashboard. Users register free, compare shipping rates across couriers, generate waybills, schedule free pickup, track packages in real time, and receive automatic COD fund disbursement upon successful delivery, with cashback up to 50% on shipping costs.
Is PT AUTO SERBA DIGITAL (AUTOKIRIM) a public or private company?
PT AUTO SERBA DIGITAL (AUTOKIRIM) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PT AUTO SERBA DIGITAL (AUTOKIRIM) founded?
PT AUTO SERBA DIGITAL (AUTOKIRIM) was founded in 2022. It employs 11 to 50 people.
Where is PT AUTO SERBA DIGITAL (AUTOKIRIM) based?
PT AUTO SERBA DIGITAL (AUTOKIRIM) is headquartered in Surabaya, Indonesia, in the Asia region.
How does PT AUTO SERBA DIGITAL (AUTOKIRIM) make money?
Four revenue lines are on record. Transaction/Freight Fees are the primary driver. The others are agent Package Sales, COD Fee Commission and API Integration Services.
Who are PT AUTO SERBA DIGITAL (AUTOKIRIM)'s main competitors?
Paxel is listed as an emerging player. Broad incumbents are Ninja Xpress, J&T Express, JNE Express, SiCepat Ekspres and GoSend (Gojek). Direct peers are Kargo Technologies, Waresix and Shipper. Lalamove is listed as a regional player.
Does PT AUTO SERBA DIGITAL (AUTOKIRIM) have an API?
Yes. AutoKirim provides an API for logistics integration that enables developers to connect their systems to multiple courier/expedition services. The API supports multiple functions: cek ongkir (rate checking), order creation/resi generation, tracking/resi tracking, courier listing, and destination management. The platform is described as an aggregator connecting to various ekspedisi (courier services) including JNE, J&T, SiCepat, AnterAja, ID Express, and others. API endpoints follow patterns such as /v1/rates for rate checking, /v1/order/create for order creation, /v1/tracking/{resi} for tracking, /v1/couriers for courier listing, and /v1/destination for destination data. AutoKirim's API enables real-time shipping rate calculation, automatic waybill/resi creation, package tracking, and pickup request management for businesses.
What industry is PT AUTO SERBA DIGITAL (AUTOKIRIM) in?
PT AUTO SERBA DIGITAL (AUTOKIRIM)'s product category is Logistics Aggregation Software. Its primary akta.pro industry code is CRAFAMAH, Freight, Linehaul & Middle-Mile Transportation for E-commerce. Its NAICS code is 48851 and its SIC code is 4731.