Hoopit
- Company typePrivate
- Founded2016
- HeadquartersLillestrøm, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Hoopit firmographics
Firmographics- Name
- Hoopit
- Legal name
- Club United AS
- Website
- https://hoopit.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Hoopit is headquartered
LocationHeadquarters
- HQ city
- Lillestrøm
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Hoopit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Hoopit Medlem: Entry-level subscription tier offering complete membership system, NIF integration, app communication, activity organization, all payments, and registration with waitlists. Priced per month based on member count (0-300 members: 775 NOK/month; scales up to 1,800 NOK/month for 2,000-2,499 members).
- Subscription - Hoopit Klubbdrift: Mid-tier subscription including everything in Medlem plus field calendar, expense/refund management, club referee settlements, sales fundraisers, FIKS/TA integrations, and document/file management. Priced from 1,550 NOK/month (0-300 members) up to 3,600 NOK/month (2,000-2,499 members).
- Subscription - Full Klubbdrift: Premium tier including integrated accounting, team cash boxes, accounting delivery, annual accounts, and reporting. Price by inquiry (on-request pricing).
- Transaction Fees: Payment processing fees: from 2.95% + 1.85 NOK per payment via the system, plus 0.50 NOK extra for Vipps payments.
- Add-on Modules and Services: Additional revenue from field planner (875-1,100 NOK/month), referee settlement with match integration (875 NOK/month), NIF membership integration (4.70 NOK/member/year), website integration (249 NOK/month), SMS (0.75 NOK per SMS), file storage packages (0-699 NOK/month), training (1,290 NOK/hour), and partial payment processing (7 NOK each).
- Advertising: Hoopit retains full exclusive rights to deliver ads and paid content distributed through Hoopit to users affiliated with the customer club. Revenue from advertisers/sponsors who can target sports club members without direct access to member data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hoopit Medlem - Basic membership management |
| Subscription | Monthly | Hoopit Klubbdrift - Complete club operations |
| Subscription | Monthly | Full Klubbdrift - Integrated accounting |
| Transaction based/ take rate | Pay-as-you-go | Transaction fees |
| Subscription | Monthly | Add-on modules |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Hoopit product offering
Product offeringCore offering
Hoopit provides a cloud-based SaaS platform and mobile apps that digitize and streamline operations for Norwegian sports clubs, covering member management, NIF federation integration, payments, communication, field/court scheduling, expense/refunds, team cash management, and integrated accounting. The platform is sold as tiered subscriptions (Hoopit Medlem, Hoopit Klubbdrift, Full Klubbdrift) with add-on modules and serves over 200 clubs and 100,000+ users in Norway.
Product overview
Hoopit is a sports club management platform operated by Club United AS (org. no. 917 100 179), headquartered in Lillestrøm, Norway. The platform is sold as a tiered SaaS subscription with three core packages — Hoopit Medlem (entry-level member management), Hoopit Klubbdrift (full club operations), and Full Klubbdrift (adds integrated accounting) — plus add-on modules including Hoopit Filer (document management), Baneplanlegger (court/facility scheduling), Dommeroppgjør med kampintegrasjon (referee settlement), NIF Medlemsintegrasjon, Integrasjon mot nettside (website sync), and Integrasjon mot Catacloud. A companion fundraising marketplace called Dugnad (Salgsdugnad) aggregates third-party products from vendors such as Crema, Sportplus, Skousen, Dugnaden.no, FibGreen, and Staut for club sales fundraisers. Hoopit Regnskap is a separate accounting sub-brand offering specialist sports club accounting services powered by the CataCloud platform. The platform combines a web application with iOS and Android mobile apps and integrates natively with NIF, FIKS, TurneringsAdmin, MinIdrett, Stripe, Dintero, Google Calendar, and Firebase Cloud Messaging.
Differentiator
Problem solved
Functional benefit
Brands
- Hoopit Regnskap: Integrated accounting service specifically for sports clubs in Norway, providing automated bookkeeping, expense management, referee settlements, and team finances.
- Hoopit Filer
Products and services
- Hoopit Platform
Quantifiable outcome
- Saves equivalent of at least 1 full-time position in time and costs per large club
- +3 more outcomes
Companies that use Hoopit
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Hoopit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Hoopit partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Norges Idrettsforbund (NIF)coreNative integration with NIF for membership validation and synchronization. Exchange of member information including name, date of birth, postal code, gender, and membership status with Idrettens Sentrale Database. Essential for NIF compliance and access to LAM funding, VAT compensation, and equipment refunds.
- Amazon Web Services (AWS)coreCloud infrastructure provider for server operations and storage. Data hosted in EU (Sweden). Core infrastructure partner enabling the SaaS platform delivery.
- Stripe Payments Europe LtdcorePrimary payment service provider for processing card payments within the platform. Handles payment transactions for membership fees, training fees, and other club revenues. Located in EU (Ireland).
- Dintero AScorePayment provider integrated for payment processing services. Data processed in EU (Ireland and Germany). Alternative payment gateway to Stripe.
- FIKS and TurneringsAdmincoreIntegration with FIKS (Norwegian Football Information System) and TurneringsAdmin for match scheduling, referee assignments, and field management. Enables automated synchronization of matches and facilities data.
- ECITminorAccounting firm partner for regional events. Co-hosts Idrettslunsj Trondheim with Hoopit. Provides specialized sports club accounting services.
- ClubSponsminorSponsor partner featured at Tech & Kaffe events. Provides concrete sponsorship tips and services to sports clubs.
- Norsk LigafotballminorNorwegian Football League recommends Hoopit platform. Provides brand credibility and trust within Norwegian football community.
- CremaminorCoffee supplier for fundraising sales campaigns. Quality, fresh coffee roasted since 1986 with fair trade practices. Clubs purchase at wholesale prices and sell for profit. Products include Blå Java Estate, Yirgacheffe, Malabar Monsooned.
- SportplusminorSports medicine, training equipment, fundraiser products and textiles. Makes it simpler and cheaper for clubs, teams and members to access quality sports equipment for fundraising campaigns.
- SkousenminorCleaning products supplier for fundraising. Products include washing machine cleaner, steel cleaner, oven cleaner, dishwasher cleaner, microwave cleaner, cooktop cleaner, refrigerator cleaner, and descaler.
- Dugnaden.nominorFundraising products supplier offering toilet paper, kitchen towels, first aid kits, fire blankets, socks, and other household products. High quality from professional suppliers including Essity.
- FibGreenminorMicrofiber cloths, bamboo socks, first aid kits, car kits, beauty kits, and fire starting pouches for fundraising. Easy-to-sell products designed for club fundraising success.
- STAUTminorPromotional clothing and articles supplier for fundraising. Quality products without intermediary markups. Services include printing, embroidery, and branding. Products include training caps, thermos, backpacks, pizza kits, reflective bands.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hoopit competitors and assessment
Company assessmentBroad incumbents
- TeamSnap: US-based general-purpose sports team management platform serving hundreds of thousands of teams with scheduling, communication, payments, and registration. A scaled incumbent in the same broad category of club/team management software, but lacking Hoopit's deep Norwegian federation (NIF/FIKS) integration.
- LeagueApps: US sports league and club management platform offering registration, scheduling, payment processing, and communication tools for sports organizations. Comparable as a horizontal SaaS solution for sports clubs and leagues, though targeting the US market.
- SportsEngine: US sports management platform (owned by NBC Sports Next) providing registration, scheduling, communication, and website tools for youth and amateur sports organizations. Comparable as a broad incumbent in the sports club management software category, though its integrations and workflows are US-centric.
- Stack Sports: US-based sports technology platform providing registration, websites, payment processing, and tournament management for sports organizations. Comparable as a broader SaaS suite in the sports club management category, though focused on the US market.
Emerging players
- PlayMetrics: US-based youth sports club management platform offering registration, scheduling, payments, and member management. Comparable in product scope and target customer (volunteer-run youth sports clubs), but operating in the US rather than Norway.
- Rubicon: Norwegian sports administration software provider focused on club membership administration and NIF integration. Comparable as a Norway-based sports club administration provider with overlapping member-management functionality and similar target customers.
- Stack TeamApp: Mobile-first team management platform used by sports clubs for communication, scheduling, event management, and member engagement. Comparable in volunteer-club orientation and core features like communication and scheduling, though not federation-integrated.
- Heja: Swedish-origin sports team management app focused on volunteer-led youth sports clubs, offering scheduling, communication, and roster management. Comparable in target customer (volunteer-run amateur sports clubs) and Nordic origin, with overlapping feature scope.
- Vereana: European sports club management SaaS serving amateur and semi-professional clubs with membership, communication, and event management features. Comparable as a vertical SaaS serving sports clubs with a similar all-in-one platform approach.
Direct peers
- Spond: Norwegian-origin sports club communication and management platform serving clubs, teams, and groups with member management, scheduling, and payment features. Most directly comparable to Hoopit in target customer (volunteer-run sports clubs) and Scandinavian geography, with overlapping feature scope including events, communication, and member fees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hoopit social profiles
Digital presenceHoopit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoopit leadership team
Management profileNumber of profiles
Profiles2 records
Hoopit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoopit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoopit
What does Hoopit do?
Hoopit provides a cloud-based SaaS platform and mobile apps that digitize and streamline operations for Norwegian sports clubs, covering member management, NIF federation integration, payments, communication, field/court scheduling, expense/refunds, team cash management, and integrated accounting. The platform is sold as tiered subscriptions (Hoopit Medlem, Hoopit Klubbdrift, Full Klubbdrift) with add-on modules and serves over 200 clubs and 100,000+ users in Norway.
Is Hoopit a public or private company?
Hoopit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoopit founded?
Hoopit was founded in 2016. It employs 11 to 50 people.
Where is Hoopit based?
Hoopit is headquartered in Lillestrøm, Norway, in the Europe region.
How does Hoopit make money?
Six revenue lines are on record. Subscription - Hoopit Medlem is the primary driver. The others are subscription - Hoopit Klubbdrift, subscription - Full Klubbdrift, transaction Fees, add-on Modules and Services and advertising.
Who are Hoopit's main competitors?
Broad incumbents on record are TeamSnap, LeagueApps, SportsEngine and Stack Sports. Emerging players are PlayMetrics, Rubicon, Stack TeamApp, Heja and Vereana. Spond is listed as a direct peer.
Does Hoopit have an API?
No public API is recorded for Hoopit.