FollowUp
FollowUp is a Toronto-based Canadian integrated health and wellness ecosystem that connects support seekers with wellness providers across eight dimensions of care and runs a Career Launch workforce program for aspiring providers, monetized via provider subscriptions and program fees.
- Company typePrivate
- Founded2021
- HeadquartersNorth York, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What FollowUp does
FollowUp is a Canadian integrated health and wellness ecosystem headquartered in Toronto, Ontario. The platform connects three user segments — Support Seekers (free access), wellness Providers ($55 CAD/month subscription), and Career Launch Participants ($747.50 CAD one-time fee) — within a single marketplace and collaboration environment built around eight dimensions of wellness. Its core product surface includes provider directory and matching, a Personal Wellness Dashboard for seekers, the Circle of Care model for coordinated multi-disciplinary care, and client management and collaboration tools for providers. FollowUp also operates a workforce development track (Career Launch) that channels aspiring providers — including graduates of partner triOS College — into the platform, creating an integrated supply pipeline rather than a static directory. The company is PHIPA- and PIPEDA-compliant and operates across all Canadian provinces and territories, with stated plans for international expansion.
The underlying technology is a multi-sided web platform with directory, profile, scheduling, and dashboard components; payment processing is handled through a core partnership with Stripe, supporting both provider subscriptions and Career Launch fees. FollowUp does not take a commission on provider sessions, so its revenue mechanics are subscription- and program-fee-based rather than transaction-take-rate-based, which limits monetization leverage relative to take-rate marketplaces but simplifies the regulatory and commercial posture. Stripe transaction fees are passed through and retained by Stripe, not by FollowUp.
The go-to-market is direct-to-consumer, supported by a presence on consumer social channels (TikTok, Instagram), and the commercial model rests on three lines: provider subscriptions, Career Launch program fees, and pass-through payment volume. There is no disclosed funding history, headcount, leadership team, or revenue figure, and no AI/ML capabilities are described, leaving the company at an early operating stage with a broad product surface relative to its disclosed commercial scale.
FollowUp firmographics
Firmographics- Name
- FollowUp
- Legal name
- FollowUp Solutions Inc.
- Website
- https://followu.ca
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FollowUp is a Toronto-based Canadian integrated health and wellness ecosystem that connects support seekers with wellness providers across eight dimensions of care and runs a Career Launch workforce program for aspiring providers, monetized via provider subscriptions and program fees.
- Ownership category
- akta.pro rank
FollowUp industry classification
Industry- Product category
- Digital Health & Wellness Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
- akta.pro secondary industries
- Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC), Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where FollowUp is headquartered
LocationHeadquarters
- HQ city
- North York
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
FollowUp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Provider Subscription: Monthly or annual subscription fees charged to wellness providers for platform access, provider profile listing, client management tools, and scheduling functionality. Providers pay CAD $55/month with automatic renewal.
- Career Launch Program: One-time program fee of CAD $747.50 for the 12-week Career Launch Program, which includes supervised client sessions, mentorship, portfolio building, job placement support, and network access.
- Payment Processing (Stripe): Stripe charges providers 9% + $0.30 per transaction for processing client session fees. FollowUp does not take a commission from provider session fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for support seekers |
| Subscription | Monthly | Provider membership at $55/month |
| One time/ perpetual license | Multi-year contract | Career Launch Program at $747.50 one-time |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
FollowUp product offering
Product offeringCore offering
FollowUp operates a Canadian integrated health and wellness ecosystem connecting individuals seeking support with vetted wellness providers. The platform delivers provider discovery via a verified directory, coordinated multi-provider care through a Circle of Care model, a Personal Wellness Dashboard tracking eight dimensions of wellness, secure video and messaging, and a 12-week Career Launch workforce development program.
Product overview
FollowUp operates as an integrated health and sustainability ecosystem connecting three user groups: support seekers (free membership), wellness providers ($55/month subscription), and emerging professionals (Career Launch Program at $747.50). The core FollowUp Platform serves as a digital marketplace enabling provider discovery via the Provider Directory, coordinated care through the Circle of Care feature, and personal wellness tracking via the Personal Wellness Dashboard. Provider Tools provide client management, scheduling, and analytics capabilities. The Career Launch Program is a separate 12-week workforce development initiative. All components are unified on a single platform accessible across Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- FollowUp Platform
Quantifiable outcome
- Platform available across all Canadian provinces and territories
- +1 more outcomes
Companies that use FollowUp
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
FollowUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
FollowUp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- StripecoreStripe is the exclusive payment processor for FollowUp's subscription fees and provider transaction payments. Providers are required to maintain an active Stripe account to appear on the platform. Stripe charges 9% + $0.30 per successful transaction. FollowUp partners with Stripe for all payment processing functionality integrated into the platform.
- triOS CollegeminorEducational institution partnership providing student placement opportunities within the FollowUp ecosystem. triOS College students gain access to real-world experience through the Career Launch Program, while FollowUp benefits from a pipeline of emerging wellness professionals.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FollowUp competitors and assessment
Company assessmentDirect peers
- Alma: Provider platform for mental health professionals offering client management, credentialing, and directory features. Mirrors FollowUp's provider-tool and directory approach for solo and group wellness practices.
- Maple: Canadian virtual care platform offering on-demand access to doctors, nurse practitioners, and specialists. Comparable as a Canada-based, multi-provider, telehealth marketplace serving individuals seeking coordinated care.
- Inkblot Therapy: Canadian online therapy platform connecting individuals with licensed therapists via secure video. Direct competitor in the Canadian provider-directory and virtual-care category, with overlapping provider base and seeker audience.
- Grow Therapy: Therapist marketplace and practice-management platform with insurance billing and directory features. Comparable two-sided model that connects seekers with vetted providers and equips providers with back-office tooling.
- Headway: US-based marketplace and practice-management platform for mental health providers, with a verified directory and insurance billing tools. Highly comparable two-sided model (seeker discovery + provider SaaS), though US-focused.
Emerging players
- Wysa: AI-driven mental wellness platform combining chatbot support with access to human therapists. Overlaps with FollowUp on self-serve wellness engagement and the broad consumer wellness audience.
Broad incumbents
- Lyra Health: Employer-sponsored mental health platform offering provider matching, live therapy, and coaching. Comparable as a virtual care ecosystem, though focused on B2B employer contracts rather than consumer/provider SaaS.
- BetterHelp: Large-scale direct-to-consumer online therapy platform with global reach. Overlaps on virtual counseling delivery and provider matching, though focuses on mental health rather than multi-dimensional wellness.
- Talkspace: Public telehealth company offering text, audio, and video therapy with provider matching. Broader incumbent in virtual mental health, with overlapping value proposition on remote provider access and secure messaging.
Others
- triOS College: Canadian career college with health and wellness programs that partners with FollowUp for student placements in the Career Launch Program. Adjacent ecosystem participant rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FollowUp social profiles
Digital presenceFollowUp compliance and trust
Trust signalCompliance2 records
FollowUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
FollowUp leadership team
Management profileNumber of profiles
FollowUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FollowUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FollowUp
What does FollowUp do?
FollowUp operates a Canadian integrated health and wellness ecosystem connecting individuals seeking support with vetted wellness providers. The platform delivers provider discovery via a verified directory, coordinated multi-provider care through a Circle of Care model, a Personal Wellness Dashboard tracking eight dimensions of wellness, secure video and messaging, and a 12-week Career Launch workforce development program.
Is FollowUp a public or private company?
FollowUp is a private company. It is classified as unknown and is currently operating.
When was FollowUp founded?
FollowUp was founded in 2021. It employs 1 to 10 people.
Where is FollowUp based?
FollowUp is headquartered in North York, Canada, in the North America region.
How does FollowUp make money?
Three revenue lines are on record. Provider Subscription is the primary driver. The others are career Launch Program and payment Processing (Stripe).
Who are FollowUp's main competitors?
Direct peers on record are Alma, Maple, Inkblot Therapy, Grow Therapy and Headway. Wysa is listed as an emerging player. Broad incumbents are Lyra Health, BetterHelp and Talkspace. triOS College is listed as an others.
Does FollowUp have an API?
No public API is recorded for FollowUp.
What industry is FollowUp in?
FollowUp's product category is Digital Health & Wellness Platform. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLALABAI, Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults). Its NAICS code is 624120 and its SIC code is 8000.