ease live
- Company typePrivate
- Founded2017
- HeadquartersBergen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ease live does
Ease Live AS is a Bergen, Norway-based cloud-native SaaS company that provides interactive graphical overlay technology for live and on-demand video streams, serving sports leagues, broadcasters, and streaming services globally. The platform enables real-time, frame-accurate HTML5 overlays — including polls, quizzes, live stats, and contextual ads — rendered on end-user devices and synchronized with broadcast content using PTP-based timing technology. Operationally structured as a subsidiary of Evertz Technologies Limited (TSX:ET) since October 2020, Ease Live was founded in 2017 and originated from Sixty AS. Its product suite includes the Ease Live Platform (core distribution), Studio (browser-based HTML5 design editor), Cockpit (editorial control with data provider integrations), Dataport (AI-powered workflow automation), Analytics (first-party viewer insights), and On-Stream Ads (contextual advertising via Google Ad Manager integration), along with SDKs for web, mobile, Apple TV, Roku, Android TV, and Amazon Fire TV.
The company monetizes primarily through enterprise SaaS platform licensing on multi-year contracts with quote-based pricing, complemented by advertising revenue share from on-stream contextual ads that command 3-4x premium CPMs. Its go-to-market is enterprise field sales targeting sports leagues (ATP, LaLiga, NBA), regional sports networks (YES Network, Gotham Sports Network), and broadcasters (ServusTV, M6+, Red Bull TV, RTL+ Hungary), with pre-integrated turnkey packages for football, basketball, baseball, ice hockey, American football, tennis, cricket, and entertainment. Notable customer outcomes include a 25% increase in watch time for LaLiga, 38% increase in average unique streams for YES Network, 35% increase in viewership minutes for ServusTV UEFA Champions League coverage, and 156% increase in YES App live streaming consumption. Ease Live currently powers 25,000+ games per year and has earned multiple industry awards including three consecutive SportsPro OTT Golds for Best in Fan Engagement and the 2024 IBC Innovation Award.
ease live firmographics
Firmographics- Name
- ease live
- Legal name
- Ease Live AS
- Website
- https://easelive.tv
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ease live industry classification
Industry- Product category
- Interactive Broadcast Graphics SaaS
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Streaming & Webcasting Platforms (BPAMAJAB)
Keywords
Where ease live is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
ease live business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Licensing: Ease Live operates as a Software-as-a-Service (SaaS) platform providing interactive graphics overlays to sports leagues, broadcasters, and streaming services. The platform is licensed to enterprise customers who integrate it into their streaming applications via SDK.
- On-Stream Advertising: Enables contextual, data-driven advertising placements triggered by game moments (goals, dunks, home runs) on top of live streams. Premium ad formats generate 3-4x higher CPMs compared to traditional ads, with seamless integration with Google Ad Manager.
- Interactive Experience Packages: Turnkey interactive experience packages for sports including football, basketball, baseball, ice hockey, American football, tennis, cricket, and entertainment. Pre-integrated with data providers and designed for rapid deployment.
- Sponsorship Integration: Integration of sponsored content and brand logos into interactive overlays at key game moments, enabling new monetization opportunities for broadcasters and content owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | SaaS platform licensing with custom enterprise pricing |
| Transaction based/ take rate | Pay-as-you-go | On-stream contextual advertising with CPM-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ease live product offering
Product offeringCore offering
Ease Live provides a cloud-native, edge-rendered SaaS platform that delivers interactive HTML5 graphical overlays synchronized frame-accurately with live and on-demand video streams across web, mobile, Apple TV, Roku, Android TV, and Fire TV. The platform bundles a no-code design editor, AI-powered workflow automation, editorial control, first-party analytics, and a Google Ad Manager-integrated contextual advertising layer, sold primarily as turnkey sports packages and SDK-based integrations to broadcasters and streaming services.
Product overview
Ease Live is an interactive graphics platform that operates as a cloud-native SaaS solution enabling sports leagues, broadcasters, and content providers to deliver interactive graphical overlays on top of live and on-demand video streams. The platform architecture consists of the core Ease Live Platform for overlay distribution and synchronization, Studio for design and creation, Cockpit for editorial control, Dataport for AI-powered workflow automation, Analytics for insights, and the On-Stream Ads module for monetization. Sports-specific turnkey packages (Football, Basketball, Baseball, Ice Hockey, American Football, Tennis, Cricket, Entertainment) provide pre-built integrations with leading data providers (Sportradar, Stats Perform, TDI) for rapid deployment. The platform distributes content to millions of end users across web, mobile, Connected TVs, Apple TV, and Roku devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Ease Live Platform
- Ease Live Dataport
- NBA League Pass Interactive
- YES Edge Interactive Overlays
- Football / Soccer Interactive Experience Package
- Basketball Interactive Experience Package
- Baseball Interactive Experience Package
- Ice Hockey Interactive Experience Package
- American Football Interactive Experience Package
- Tennis Interactive Experience Package
- Entertainment Interactive Experience Package
Quantifiable outcome
- Fans watch 5x longer when engaging with interactive content
- +8 more outcomes
Companies that use ease live
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ease live technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature7 records
ease live partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ATP MediacoreMulti-year strategic partnership establishing Play Anywhere and Ease Live as exclusive provider of contextual and monetizable interactive experiences across all ATP Media broadcast and streaming distribution worldwide. System includes Ease Live award-winning interactive graphics engine integrated with Tennis Data Innovations (TDI) data.
- LaLigacoreWon 2024 IBC Innovation Award for groundbreaking interactive experiences. Partnership revolutionized LaLiga global sports broadcast and streaming experience with interactive, contextual content through broadcast and streaming partners. Drove 25% increase in watch time and created new advertising inventory.
- BedrockcoreJoint deployment for M6+ streaming service providing interactive overlays over-the-top to viewers via Android TV, iOS, Android mobile devices. Deployment expanded to Samsung, LG, Apple TV, Amazon Fire TV for UEFA Euro 2024.
- ServusTVcoreInteractive UEFA Champions League and EURO 2024 coverage for Austria's largest private broadcaster. Delivered 35% increase in viewership minutes, 47% audience engagement with interactive content, and 78% poll response rates.
- Play AnywherecoreIntegrated with Play Anywhere patented Clearinghouse and Compliance platform for interactive rights framework. Partnership enables exclusive interactive experiences across LaLiga, ATP Media, and other sports rights holders.
- LiveLikeminorPartnership combining Ease Live interactive platform with LiveLike fan engagement, community, and loyalty/rewards features.
- YES NetworkcoreLaunched YES Edge interactive overlays for Yankees and Nets broadcasts. Partnership drove 38% increase in streams, 26% increase in time spent, and won multiple OTT Awards. Extended to Live Stats on connected TV devices.
- Clearbridge MobileminorApp developer that built YES Network streaming application integrated with Ease Live interactive overlays.
- EvertzcoreEvertz acquired Ease Live to integrate interactive graphics platform with Evertz cloud production solutions. Ease Live operates as subsidiary of Evertz Technologies Limited (TSX:ET), providing Evertz customers with live interactive graphic overlays for OTT services.
- NBAcoreGlobal launch of Ease Live technology for NBA League Pass D2C streaming platform. Technology enables personalized graphics and stats overlays on mobile devices. NBA was first global launch of Ease Live technology.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
ease live competitors and assessment
Company assessmentOthers
- Stats Perform: Stats Perform provides sports data, AI, and content solutions to leagues, broadcasters, and media companies. Like Sportradar, it is a key data partner for Ease Live but also a potential competitor in adjacent interactive content and analytics capabilities.
- Sportradar: Sportradar is a leading sports data provider that is a strategic partner and data supplier for Ease Live. As a data and content powerhouse, it represents both a partnership dependency and a potential competitor if it expands downstream into interactive graphics.
- GReS (Grabyo/Streamhub group): Wider Grabyo/Streamhub ecosystem offering live sports graphics, OTT, and analytics. Adjacent competitor for sports broadcaster wallets, with a broader portfolio than Ease Live's focused interactive overlay niche.
Emerging players
- StreamElements: StreamElements provides live streaming production tools, monetization overlays, and audience engagement widgets primarily for content creators on Twitch, YouTube, and similar platforms. Its interactive overlay capabilities overlap with Ease Live's on-stream engagement tools.
- Simplestream: Simplestream is an OTT platform provider for broadcasters and content owners, offering live streaming, VOD, and audience engagement features. It competes with Ease Live at the buyer level (broadcasters seeking interactive OTT) and increasingly on interactive overlays.
- Yellow.social: Yellow.social builds interactive video experience tools for broadcasters and publishers, including polls, quizzes, and clickable overlays. Comparable to Ease Live's interactive graphics engine with a methodology aimed at publisher-monetized second-screen experiences.
Direct peers
- WSC Sports: WSC Sports provides AI-powered sports content automation and real-time highlights for leagues, broadcasters, and OTT platforms. While more focused on automated highlights and content distribution, it competes for the same customer wallet share in interactive sports experiences.
- Grabyo: Grabyo offers a cloud-native live sports clipping, publishing, and OTT platform used by broadcasters and sports leagues. It addresses the same overlap of live streaming, interactive graphics, and content monetization as Ease Live.
- Pixellot: Pixellot provides AI-driven automated sports video production and analytics, increasingly extending into interactive broadcasting and OTT. It competes for the same sports-tech buyer (leagues, federations, broadcasters) with a video-centric technology stack.
- LiveLike: LiveLike is a fan engagement platform providing interactive experiences (polls, trivia, watch parties, gamification) for live sports and entertainment broadcasts. It is the most direct competitor to Ease Live's interactive overlay offering and is already a listed partner of Ease Live.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ease live social profiles
Digital presenceease live financial estimates
Financial estimateRevenue estimate
Valuation estimate
ease live leadership team
Management profileNumber of profiles
Profiles5 records
ease live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ease live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ease live
What does ease live do?
Ease Live provides a cloud-native, edge-rendered SaaS platform that delivers interactive HTML5 graphical overlays synchronized frame-accurately with live and on-demand video streams across web, mobile, Apple TV, Roku, Android TV, and Fire TV. The platform bundles a no-code design editor, AI-powered workflow automation, editorial control, first-party analytics, and a Google Ad Manager-integrated contextual advertising layer, sold primarily as turnkey sports packages and SDK-based integrations to broadcasters and streaming services.
Is ease live a public or private company?
ease live is a private company. It is classified as corporate owned and is currently operating.
When was ease live founded?
ease live was founded in 2017. It employs 11 to 50 people.
Where is ease live based?
ease live is headquartered in Bergen, Norway, in the Europe region.
How does ease live make money?
Four revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are on-Stream Advertising, interactive Experience Packages and sponsorship Integration.
Who are ease live's main competitors?
Others on record are Stats Perform, Sportradar and GReS (Grabyo/Streamhub group). Emerging players are StreamElements, Simplestream and Yellow.social. Direct peers are WSC Sports, Grabyo, Pixellot and LiveLike.
Does ease live have an API?
Yes. Ease Live offers an SDK that integrates on top of existing video players, available for Web, Mobile, Connected TVs, Apple TV, Roku, and 2nd screen devices. The platform provides integration documentation at docs.easelive.tv covering SDK installation, timecodes, and synchronization. Dataport enables API-based workflows through its visual automation platform, supporting WebSocket and GraphQL connections. The platform also integrates with Google Ad Manager (GAM) for advertising, enabling contextual ad placements and impression reporting. Developer documentation is at docs.easelive.tv/integrate/index.html.
What industry is ease live in?
ease live's product category is Interactive Broadcast Graphics SaaS. Its primary akta.pro industry code is BPAMAJAB, Live Streaming & Webcasting Platforms. Its NAICS code is 516210 and its SIC code is 7372.