ecopon
eCopon is a Saudi Arabia-based digital platform, certified by Saudi Chambers of Commerce, that connects brands and consumers through electronic commercial competitions, vouchers, coupons, and loyalty programs, serving 2M+ users and 200+ brand partners across Gulf and Arab Countries.
- Company typePrivate
- Founded2019
- HeadquartersJeddah, Saudi Arabia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ecopon does
eCopon, operated by Smart Link for Information Technology Co. (also referred to as Smart Match for IT LLC), is a Saudi Arabia-headquartered digital platform founded in 2019 that provides certified electronic competition management, discount vouchers, coupons, and loyalty program services. The platform is officially authorized by the Saudi Chambers of Commerce and offers over 20 competition types, including barcode-linked competitions, product barcode scans, standard barcodes, online store competitions, and WhatsApp competitions, supported by a mobile application available on iOS, Android, and Huawei AppGallery alongside a web platform. The core technology stack includes barcode scanning, electronic draw management under GCC supervision, and a corporate registration system requiring chamber membership verification for B2B onboarding.
The company operates a two-sided business model serving both brands and consumers. For B2B clients (brands and merchants), eCopon charges subscription-based fees for campaign services, bundles, and annual packages, with 200+ brand partners including Petromin, Almarai, Carrefour, Halwani, Valvoline, Americana, Moussy, and Foot Locker across Food & Beverage, Automotive, Retail, and Fashion verticals. For B2C consumers, the platform is free to use, offering access to competitions, coupons, and rewards, with 2M+ active subscribers and 100M+ rewards distributed to date. The go-to-market combines direct sales for B2B (through corporate website registration) with product-led growth for B2C (via mobile app downloads and self-serve participation).
Revenue mechanics derive from subscription and recurring fees for brand campaign services, managed services for white-label loyalty programs, and transaction-based fees for electronic coupon and voucher distribution. The platform differentiates primarily through its regulatory certification (a rare authorized status in Saudi Arabia), the diversity of competition formats, and established brand relationships. Operations span Gulf and Arab Countries with a small team of 11-50 employees, and the company maintains a 4.8/5 App Store rating, reflecting strong consumer-side product satisfaction. No external institutional funding has been disclosed.
ecopon firmographics
Firmographics- Name
- ecopon
- Legal name
- Smart Match for IT LLC
- Website
- https://e-copon.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eCopon is a Saudi Arabia-based digital platform, certified by Saudi Chambers of Commerce, that connects brands and consumers through electronic commercial competitions, vouchers, coupons, and loyalty programs, serving 2M+ users and 200+ brand partners across Gulf and Arab Countries.
- Ownership category
- akta.pro rank
ecopon industry classification
Industry- Product category
- Promotional Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where ecopon is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
ecopon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Campaign Services: eCopon charges brands and merchants for creating and running promotional competitions and marketing campaigns on the platform. The platform offers various service packages including Campaigns, Bundles, and Packages (such as Annual Packages) for brands looking to engage consumers through competitions.
- Loyalty Program Services: Provides white-label loyalty program solutions to brands, with 200+ partners and 3M+ consumers reached. The platform enables brands to build customer loyalty through digital reward mechanisms.
- Electronic Coupons and Vouchers: Platform facilitates digital coupon distribution for brands. The platform likely earns transaction fees or commissions from voucher distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Consumer Access |
| Subscription | Annual | Campaign Services for Brands |
| Subscription | Annual | Competitive Bundle Campaigns |
| Subscription | Annual | Annual Package |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
ecopon product offering
Product offeringCore offering
eCopon is a digital promotional platform that connects brands and consumers through commercial competitions, electronic coupons and vouchers, loyalty programs, and mobile-based rewards distribution. Operating as Smart Link for Information Technology Co. in Saudi Arabia under parent Smart Match for IT LLC, the platform provides brands with campaign management tools and consumers with a mobile app to participate in promotions and redeem vouchers. The platform reports 2M+ active users, 200+ brand partners, and 100M+ rewards distributed across iOS, Android, and Huawei AppGallery.
Product overview
eCopon is a unified digital platform operated by Smart Link for Information Technology Co. in Saudi Arabia. The platform provides a comprehensive suite of marketing solutions including Electronic Contests Coupons, Electronic Draw, Discounts and Vouchers Service, Electronic Ticket Service, and Loyalty Program. The core eCopon Platform connects merchants and consumers, offering more than 20 competition types approved by the Saudi Chambers of Commerce. The ecosystem also includes a mobile application available on iOS, Android, and Huawei platforms. The platform focuses on consumer and merchant protection in promotional campaigns and competitions.
Differentiator
Problem solved
Functional benefit
Products and services
- eCopon Digital Promotional Platform
Quantifiable outcome
- 2M+ active users on the platform
- +4 more outcomes
Companies that use ecopon
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
ecopon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ecopon partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- CarrefourcoreMajor retail partner whose competitions and promotions appear on the eCopon platform. Represents one of the prominent brand partners in the eCopon ecosystem.
- HalwanicoreFood & beverage brand running promotional competitions on the eCopon platform, including 'Your moments with Halwani are moments of gold' campaign.
- ValvolinecoreAutomotive brand partner running DrivenQuest campaign competitions on eCopon, including F1 ticket giveaways and prize promotions.
- PetrominflagshipMajor automotive partner running flagship campaigns including one million riyal and two Jeep Grand Cherokees promotional campaign - described as the biggest promotional campaign.
- AlmaraicoreLeading food & beverage brand running multiple scan and win competitions across GCC countries including UAE and KSA.
- AmericanacoreFood service company running participate and win campaigns on the eCopon platform.
- MoussycoreBrand partner running Play for Gold competitions with prizes including gold bars.
- AutoHubcoreAutomotive company running cinema ticket competitions and other promotional campaigns on the platform.
- Saudi Chambers of CommerceflagshipRegulatory partner that certifies and officially authorizes all commercial competitions run through the eCopon platform, ensuring compliance with Saudi commercial regulations.
Scale indicators10 records
Recent moves1 record
Expansion highlights5 records
ecopon competitors and assessment
Company assessmentDirect peers
- Smile.io: Loyalty, referral, and rewards platform for ecommerce brands on Shopify, BigCommerce, and other platforms. Comparable to eCopon's loyalty program and digital reward mechanism offering.
- LoyaltyLion: Loyalty program platform for Shopify and ecommerce merchants offering points, rewards, and VIP programs. Directly comparable to eCopon's loyalty program service for brands.
- Antavo: Enterprise loyalty cloud platform serving global brands with program management, rewards, and campaign tools. Comparable to eCopon's white-label loyalty program services at the brand tier.
- Yotpo: Loyalty and referrals SaaS platform for ecommerce and retail brands, alongside reviews and SMS marketing. Closely comparable to eCopon's brand-side loyalty program and campaign management offerings.
- Vouchery.io: Voucher and coupon management API platform for ecommerce and marketing teams. Closely comparable to eCopon's electronic coupon/voucher distribution and redemption tracking capabilities.
Broad incumbents
- Honey (PayPal): Browser and mobile coupon/cashback platform now owned by PayPal, helping consumers find and apply discount codes at online and offline retailers. Highly comparable to eCopon's consumer-side coupon discovery experience.
- Rakuten Rewards: Global cashback and rewards platform that connects consumers with brand offers and coupons. Comparable consumer-side use case to eCopon's deals and rewards discovery platform.
- Groupon: Global deals, coupons, and cashback marketplace that connects merchants and consumers via promotional offers. Operates at much larger scale globally than eCopon but addresses the same merchant-to-consumer promotional use case.
Regional players
- Tareek (تاريك): Cashback and deals aggregator in the MENA region offering consumers rewards across online merchants. Direct regional comparable to eCopon's consumer-facing deals/coupons model in the GCC.
- Carrot Rewards / Cashback platforms in MENA: Cashback and coupon apps serving the GCC/MENA consumer base, offering competing promotional deal aggregation. Adjacent to eCopon's consumer-side coupon and competition discovery use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ecopon social profiles
Digital presenceecopon financial estimates
Financial estimateRevenue estimate
Valuation estimate
ecopon leadership team
Management profileNumber of profiles
Profiles2 records
ecopon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ecopon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ecopon
What does ecopon do?
eCopon is a digital promotional platform that connects brands and consumers through commercial competitions, electronic coupons and vouchers, loyalty programs, and mobile-based rewards distribution. Operating as Smart Link for Information Technology Co. in Saudi Arabia under parent Smart Match for IT LLC, the platform provides brands with campaign management tools and consumers with a mobile app to participate in promotions and redeem vouchers. The platform reports 2M+ active users, 200+ brand partners, and 100M+ rewards distributed across iOS, Android, and Huawei AppGallery.
Is ecopon a public or private company?
ecopon is a private company. It is classified as corporate owned and is currently operating.
When was ecopon founded?
ecopon was founded in 2019. It employs 11 to 50 people.
Where is ecopon based?
ecopon is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does ecopon make money?
Three revenue lines are on record. Brand Campaign Services are the primary driver. The others are loyalty Program Services and electronic Coupons and Vouchers.
Who are ecopon's main competitors?
Direct peers on record are Smile.io, LoyaltyLion, Antavo, Yotpo and Vouchery.io. Broad incumbents are Honey (PayPal), Rakuten Rewards and Groupon. Regional players are Tareek (تاريك) and Carrot Rewards / Cashback platforms in MENA.
Does ecopon have an API?
No public API is recorded for ecopon.
What industry is ecopon in?
ecopon's product category is Promotional Marketing Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 5418 and its SIC code is 7311.