What Cacao does

Cacao is an AI-native software-as-a-service platform that centralizes Google Business Profile review management for multi-location businesses, headquartered in Madrid with a US legal entity (LURAEP LLC) in Coral Gables, Florida and a commercial office in Bogotá. The platform addresses the operational complexity of generating, monitoring, and responding to Google reviews across dispersed locations by combining a geolocation-based QR routing system (a single brand QR code directs each customer to the correct Google Business Profile based on proximity), native integrations with seven point-of-sale systems (Square, Toast, Lightspeed, Clover, Shopify POS, Tiendanube POS, and Mercado Pago Point) that trigger automated post-transaction review solicitation, and a centralized dashboard that aggregates reviews, ratings, sentiment, and operational metrics across locations, regions, and countries. Additional capabilities include AI-generated review responses with brand-voice consistency, real-time negative review alerts, role-based access control for corporate, regional, and local users, Google Business Profile completeness management, internal NPS surveys, automated email marketing, and post-survey discount incentives; the company manages roughly 5,000 Google Business Profiles and processes approximately 75,000 weekly review actions.

The product is monetized via a per-location subscription model with country-specific pricing (€19–€29 per location per month in Spain; ARS-denominated tiers in Argentina), monthly billing with no minimum contract and a 30-day money-back guarantee, and volume discounts that escalate at 5, 10, and 15 locations with custom enterprise pricing above those thresholds. Go-to-market combines product-led self-serve onboarding with sales-assisted outreach through WhatsApp (the primary direct sales channel, available 24/7), dedicated demo requests, and country-specific local pages targeting six markets: Argentina, Mexico, Spain, Chile, Colombia, and the United States. Primary customer segments are multi-location restaurant chains (Pizzería Popular, Bacu, Baires Grill, Sushi y Así, Caseratto), retail chains (Van Shelato, Chia, 15V), with secondary expansion into home services, healthcare clinics, auto dealerships, financial services (PresCar), and agencies managing multiple multi-location clients. Cacao is founder-led by Emilio Chambouleyron, operates with 1–10 employees, has disclosed no external funding rounds, and positions against heavier enterprise reputation platforms through AI-enabled cost efficiency and WhatsApp-native LatAm distribution.

Name

Cacao

Legal name

LURAEP LLC

Website

https://cacao.to

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cacao is an AI-native SaaS platform that centralizes Google Business Profile review management, AI-generated responses, and automated review solicitation for multi-location businesses, primarily restaurants and retail chains, across Latin America, Spain, and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS - Per Location: Cacao operates on a subscription basis with pricing tiered by number of locations (sucursales/POS). The model charges per location rather than per user, enabling corporate, regional, and local teams to access the platform without seat-based cost escalation. All features are included in every plan, with volume discounts for larger networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cacao is an AI-native, Google-first review management platform built for multi-location businesses. It centralizes Google Business Profile monitoring, automates review solicitation through QR codes, WhatsApp, email, SMS, and POS integrations, routes each customer to the correct location via geolocation, generates AI-powered brand-consistent responses, and alerts teams to negative reviews in real time. Pricing is per location on a monthly subscription with volume discounts, serving restaurant chains, retail networks, healthcare clinics, agencies, and home service providers across Latin America, Spain, and the United States.

Product overview

Cacao is a unified Google-first review management platform for multi-location businesses, combining automated review generation with centralized review management and AI-powered response capabilities. The core platform comprises review generation tools (QR codes, geolocation routing, POS integrations, automated requests via WhatsApp/email/SMS) integrated with the Centralized Review Panel, which aggregates all Google Business Profile data across locations. AI-powered responses and negative review alerts form the intelligent layer, while email marketing, internal surveys, and discounts serve as supplementary engagement modules. Role-based access controls enable distributed teams (corporate, regional, local) to operate within the same system without price increases per user.

Differentiator

Problem solved

Functional benefit

Products and services

• Cacao Review Management Platform

Quantifiable outcome

• Businesses with multiple locations generate up to 4x more reviews per month with Cacao
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• SquarecoreTechnology or IntegrationPOS integration allowing automatic review solicitation triggers after each transaction at Square-equipped locations.
• ToastcoreTechnology or IntegrationPOS integration enabling automated review request flow after each Toast transaction.
• LightspeedcoreTechnology or IntegrationPOS integration for automated review solicitation following Lightspeed transactions.
• ClovercoreTechnology or IntegrationPOS integration enabling review request automation for Clover merchants.
• Shopify POScoreTechnology or IntegrationPOS integration for Shopify merchants to trigger automated review requests after purchases.
• Tiendanube POScoreTechnology or IntegrationPOS integration for Tiendanube Latin American e-commerce platform merchants.
• Mercado Pago PointcoreTechnology or IntegrationPOS integration for Mercado Pago payment terminals popular in Latin America, enabling review request automation after transactions.
• Google Business ProfilecoreTechnology or IntegrationCore platform integration with Google Business Profile API for review monitoring, response, profile management, and review solicitation routing. Central to the entire product architecture.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CustomerGauge: CustomerGauge is a customer feedback and NPS platform used by multi-location enterprises. It overlaps with Cacao's survey, response, and analytics capabilities in a more CX-focused configuration.
• Grade.us: Grade.us is a review generation and marketing platform focused on helping businesses collect and promote customer reviews. It overlaps with Cacao's review solicitation and monitoring features.
• NiceJob: NiceJob is a smaller reputation marketing and review generation platform aimed at SMB and mid-market service businesses. It intersects with Cacao in automated review collection and AI responses but focuses on simpler deployments.

Broad incumbents

• Yext: Yext is a larger digital presence platform covering listings, reviews, and pages. It addresses the same Google Business Profile-driven use cases as Cacao but as part of a broader enterprise suite.
• Trustpilot: Trustpilot is an established consumer review platform with B2B tools for businesses. While broader than Cacao, it competes for reputation-management budgets at multi-location brands.

Direct peers

• Chatmeter: Chatmeter is a multi-location reputation and local SEO platform with review monitoring, sentiment analysis, and location-level dashboards. Closely comparable to Cacao in target customer and core feature set.
• Reputation.com: Reputation.com provides enterprise-grade reputation management, review monitoring, and listing management. It targets the same multi-location buyers as Cacao with broader functionality but heavier implementation.
• ReviewTrackers: ReviewTrackers is a review management and customer feedback analytics platform for multi-location brands. It overlaps with Cacao on review aggregation, response workflows, and location-level insights.
• Podium: Podium is a messaging-first reputation and customer interaction platform used by multi-location businesses. It directly overlaps with Cacao's review generation, response, and local SEO use cases.
• Birdeye: Birdeye is a leading review management and customer experience platform for multi-location businesses. It competes head-to-head with Cacao in automated review generation, AI responses, centralized dashboards, and POS integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cacao-to

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cacao