Patrick Burns Co. - B2B Performance Marketing Agency

What Patrick Burns Co. - B2B Performance Marketing Agency does

Patrick Burns Co. is a privately held, bootstrapped B2B performance marketing agency founded in 2016 by Patrick Burns and headquartered in Austin, Texas, with a US-based team distributed across major tech hubs. The firm serves B2B organizations ranging from early-stage startups to Fortune 100 enterprises (PwC, CVS, Accenture, Honeywell, State Street) with three integrated service lines: brand building on LinkedIn, multichannel lead generation, and strategic partnership development. Over its operating history it has worked with nearly 100 companies, claims $80M+ in client pipeline generated and 100M+ LinkedIn content views, and monetizes founder Patrick Burns' personal brand (100K+ followers) as a core distribution asset.

The agency's commercial offering is structured as three cumulative monthly subscription tiers: a Basic Package (LinkedIn outbound plus email marketing with up to 5 LinkedIn profiles, AI-powered campaign execution, data verification, list building, and full-service response management), a Pro Package (scaled email outreach up to 20,000 emails/month), and an Advanced Package (retargeting paid ads with pixel setup across LinkedIn, Google, and Facebook). Underlying technology consists of an AI-powered campaign management system with detailed analytics, integration with HubSpot for meeting scheduling, LinkedIn Sales Navigator for prospecting, and Lavender AI for messaging optimization. The firm operates a sales-led go-to-market motion through direct LinkedIn and email outreach supplemented by an eight-partner ecosystem spanning sales (Floriss Group), lead data (Seamless.ai), hiring (Overpass), M&A advisory (Hello Exit), payments (Coastal Pay), content production (Creator Spark), creator analytics (Favikon), and visitor identification (Opensend). Pricing is quote-based and not publicly disclosed.

Name

Patrick Burns Co. - B2B Performance Marketing Agency

Legal name

Patrick Burns Co.

Website

https://patrickburns.co

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Patrick Burns Co. is a bootstrapped, founder-led B2B performance marketing agency offering AI-powered LinkedIn outbound, email marketing, retargeting paid ads, and strategic partnership development to B2B clients from startups to Fortune 100 enterprises.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. B2B Marketing Services: Agency fees for B2B performance marketing services including LinkedIn outbound, email marketing, content strategy, and paid advertising campaigns. Operates on tiered package model (Basic, Pro, Advanced) with increasing scope of services.
2. Strategic Partnership Development: Revenue channel unlocked through developing strategic partnerships for clients to access new revenue streams and lead sources

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Patrick Burns Co. is a B2B performance marketing agency that runs AI-powered multichannel outreach campaigns (LinkedIn outbound plus email) to generate leads, builds B2B brands through content strategy and amplification on LinkedIn, and develops strategic partnerships to unlock new revenue channels. Services are delivered via subscription-based monthly packages (Basic, Pro, Advanced) and standalone service lines, managed end-to-end by a US-based team of copywriters and campaign operators.

Product overview

Patrick Burns Co. is a B2B performance marketing agency offering a tiered service package architecture centered on three levels: Basic, Pro, and Advanced Packages. The Basic Package provides foundational LinkedIn outbound and email marketing services with AI-powered campaign automation; the Pro Package extends email capacity to 20,000 monthly sends while retaining all Basic features; the Advanced Package adds retargeting paid ads across LinkedIn, Google, and Facebook. Beyond the package tiers, the agency offers complementary Brand Building Services (content strategy and LinkedIn amplification), Lead Generation Services (multichannel outbound campaigns with analytics), and Strategic Partnership Development. The three numbered packages build cumulatively on each other as add-on modules, while the three service offerings operate as standalone core offerings that can be combined with or without the package tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building Services Content strategy and amplification service focused on LinkedIn visibility and engagement, including content assessment, detailed content calendar development, and execution tools for creating and amplifying content. Targeted at B2B organizations seeking to grow brand awareness.
• Lead Generation Services Outbound campaign management combining LinkedIn and email outreach, with US-based copywriters crafting messaging and proprietary technology enabling detailed analytics and maximum campaign performance. Designed for B2B companies seeking qualified leads.
• Strategic Partnership Development Partner network access and campaign development to build strategic partnerships that unlock new revenue channels and lead sources for B2B organizations. Offered to clients seeking non-customer go-to-market channels.

Quantifiable outcome

• Generated $80M+ in pipeline for clients
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Floriss GroupcoreStrategic or Co-development PartnerSales growth partner helping clients build a reliable, high-performance sales growth engine. Floriss practitioners developed their sales process in the field with proven methodology through years of experience.
• Seamless.aicoreTechnology or IntegrationSales leads software that finds verified cell phones, emails, and direct dials for B2B sales prospects. Provides 500,000+ companies with sales intelligence data.
• OverpassminorStrategic or Co-development PartnerHiring platform for finding reliable sales and support reps. Browse, interview, onboard, and pay qualified remote reps on one platform.
• Hello ExitminorStrategic or Co-development PartnerBusiness scale and exit advisory helping companies optimize and exit on their own terms regarding price, terms, and post-sale transition.
• Creator SparkminorGTM or Marketing PartnerPodcast and social media content production for influential leaders, founders, and impact creators. Helps launch or grow profitable podcast and content channel in 1-2 hours per month.
• Favikon BusinessminorGTM or Marketing PartnerCreator marketing platform powered by AI for brands, agencies, and content creators to stay ahead on social media.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Belkins: Belkins is a B2B lead generation and appointment setting agency that runs multichannel outbound campaigns for B2B clients. It overlaps directly with Patrick Burns Co.'s LinkedIn + email outreach model and target market of SMB to mid-market B2B companies.
• CIENCE: CIENCE is a B2B outbound sales and lead generation agency offering SDR-as-a-service and multichannel campaigns. It competes for the same B2B demand generation buyer and runs comparable LinkedIn + email outbound motions.
• Martal Group: Martal Group is a B2B lead generation agency specializing in outbound sales development, appointment setting, and demand generation for technology and SaaS clients. Its service model and target verticals closely match Patrick Burns Co.'s offerings.
• KlientBoost: KlientBoost is a performance marketing agency combining paid media, conversion optimization, and creative services. While more weighted to paid acquisition, it competes for the same B2B growth-stage buyer seeking lead generation outcomes.
• Single Grain: Single Grain is a digital and performance marketing agency serving SaaS and B2B clients with SEO, paid media, and content marketing. Its focus on B2B SaaS demand generation overlaps significantly with Patrick Burns Co.'s core customer segment.
• Ironpaper: Ironpaper is a B2B marketing agency focused on demand generation, content marketing, and lead nurturing for B2B firms. Its strategic focus on B2B sales and marketing alignment makes it a close functional peer.
• Directive: Directive is a B2B performance marketing agency specializing in paid media, SEO, and revenue marketing for SaaS companies. Its customer base of SaaS and tech B2B firms overlaps directly with Patrick Burns Co.'s enterprise clients.

Broad incumbents

• Disruptive Advertising: Disruptive Advertising is a larger performance marketing agency offering paid media, SEO, and lifecycle marketing across B2B and B2C. It is a broader incumbent that competes for the same enterprise marketing buyer but with a wider portfolio of services.
• WebFX: WebFX is a large full-service digital marketing agency offering SEO, paid media, content, and web design. It is a broader incumbent competing for B2B demand generation budgets with a much wider service portfolio.

Emerging players

• Salespanel: Salespanel is a B2B visitor identification and lead capture platform that overlaps with the analytics and retargeting components of Patrick Burns Co.'s Advanced package. While product-led rather than agency-led, it competes for the same buyer solving lead generation problems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/patrickburnsco
• Facebookfacebook.com/patrickburnsco
• LinkedInlinkedin.com/company/patrick-burns-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patrick Burns Co. - B2B Performance Marketing Agency