prescribeit
PrescribeIT is Canada's national not-for-profit electronic prescribing service, operated by Canada Health Infoway, that securely transmits prescriptions from prescribers to community pharmacies via EMR and PMS integrations, serving 30+ pharmacy chains and clinicians nationwide.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount—
- GTM typeB2B
- OfferingSoftware
What prescribeit does
PrescribeIT operates Canada's national electronic prescription service, enabling prescribers (physicians and nurse practitioners) to transmit prescriptions electronically and securely to a patient's pharmacy of choice. The service is developed and operated by Canada Health Infoway Inc., a federally funded not-for-profit organization accountable to Canada's 14 federal, provincial and territorial deputy ministers of health, and has been live since 2018.
The core technology is a national prescription-transmission backbone that encrypts prescription data, applies two-factor authentication, and integrates with major Electronic Medical Record (EMR) and Pharmacy Management System (PMS) platforms. PrescribeIT conforms with jurisdictional drug information systems (DIS), drug formularies, and registries where available, and safeguards prescription data from commercial use to maintain an influence-free prescribing and dispensing environment. Validated integrations span controlled substances (including methadone via Telus Health Med Access and controlled-substance prescribing via Accuro) and clinical communications between prescribers and pharmacists.
After a seven-year fee holiday sustained by Health Canada startup funding, PrescribeIT introduced a $0.20 per-transaction pharmacy fee on new and renewed electronic prescriptions effective January 1, 2025; clinical communications remain free. Distribution runs through conformed integrations with 15+ EMR and PMS vendors and through 30+ retail pharmacy chains and banners (Shoppers Drug Mart, Loblaw, Rexall, Walmart, London Drugs, Sobeys, CareRx, Whole Health, Pharmasave, Guardian, IDA, Medicine Shoppe). Quebec is a planned expansion geography. The PrescribeIT operated service is scheduled to conclude on May 29, 2026, with Canada Health Infoway transitioning Canada to an open-standards approach for e-prescribing; a May 2024 RFEOI was issued to identify potential external partners for the next phase.
prescribeit firmographics
Firmographics- Name
- prescribeit
- Legal name
- Canada Health Infoway Inc.
- Website
- https://prescribeit.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- PrescribeIT is Canada's national not-for-profit electronic prescribing service, operated by Canada Health Infoway, that securely transmits prescriptions from prescribers to community pharmacies via EMR and PMS integrations, serving 30+ pharmacy chains and clinicians nationwide.
- Ownership category
- akta.pro rank
prescribeit industry classification
Industry- Product category
- Electronic Prescribing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- ePrescribing Networks, Routing & Provider Enablement (HLACAKAA)
- akta.pro secondary industry
- ePrescribing & Medication Workflow Platforms (EPCS, formulary, prior auth, med history) (HLALAIAD)
Keywords
Where prescribeit is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
prescribeit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Pharmacy Transaction Fees: Starting January 1, 2025, PrescribeIT introduced a $0.20 transaction fee for each new and renewed electronic prescription processed through the service. This fee applies equally to all pharmacies, both independents and chain/banner retailers. The service was previously sustained for seven years by Health Canada startup funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Single uniform fee for all pharmacies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
prescribeit product offering
Product offeringCore offering
PrescribeIT operates a national electronic prescribing service that enables prescribers to securely transmit prescriptions electronically to a patient's pharmacy of choice. The service integrates directly with Electronic Medical Record (EMR) and Pharmacy Management System (PMS) platforms used by physicians, nurse practitioners, and community pharmacies across Canada, replacing paper and fax-based prescription workflows with encrypted, two-factor-authenticated digital transmissions.
Product overview
PrescribeIT is a single, national e-prescribing service operated by Canada Health Infoway, a federally funded not-for-profit organization. The service enables prescribers to electronically transmit prescriptions directly to a patient's pharmacy of choice, eliminating paper prescriptions. PrescribeIT integrates seamlessly with existing Electronic Medical Records (EMR) and Pharmacy Management Systems (PMS), and is committed to protecting an influence-free prescribing and dispensing environment.
Differentiator
Problem solved
Functional benefit
Products and services
- PrescribeIT Electronic Prescribing Service Canada's national electronic prescription service that enables prescribers (physicians, nurse practitioners) to securely transmit prescriptions electronically to a patient's pharmacy of choice. The service integrates with Electronic Medical Record (EMR) and Pharmacy Management System (PMS) platforms, and includes clinical communications functionality between prescribers and pharmacists. Supports controlled substance prescribing.
- PrescribeIT Clinical Communications Free clinical communications capability enabling secure messaging between prescribers and pharmacists through the PrescribeIT platform, supporting collaborative medication management without additional transaction fees.
Quantifiable outcome
- Reduced medication errors through auto-population of prescription details directly into pharmacy software, eliminating transcription errors
- +1 more outcomes
Companies that use prescribeit
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
prescribeit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
prescribeit partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered core.
- FillwarecorePMS (Pharmacy Management System) vendor partner that has conformed for integration with PrescribeIT, enabling pharmacies using Fillware to receive electronic prescriptions.
- Healthwatch DeltacorePMS vendor partner conformed for PrescribeIT integration, allowing pharmacies to receive and process electronic prescriptions.
- KrollcorePMS vendor partner with confirmed integration for PrescribeIT, enabling secure electronic prescription transmission to pharmacies.
- NexxyscorePMS vendor partner conformed for PrescribeIT integration.
- PharmaclikrxcorePMS vendor partner conformed for PrescribeIT integration.
- PropelRxcorePMS vendor partner conformed for PrescribeIT integration.
- RxPro PMScorePMS vendor partner with PrescribeIT conformance for pharmacy integration.
- ReflexRxcorePMS vendor partner offering PrescribeIT-enabled pharmacy services.
- Quick Rx Pharmacy SoftwarecorePMS vendor partner integrated with PrescribeIT.
- EMR Advantage SoftwarecoreEMR vendor partner enabling prescribers to electronically transmit prescriptions through PrescribeIT.
- HealthquestcoreEMR vendor partner integrated with PrescribeIT for e-prescribing.
- IndivicacoreEMR vendor partner offering PrescribeIT integration for prescribers.
- Profile EMRcoreEMR vendor partner integrated with PrescribeIT.
- Meditech ExpansecoreHospital information system (HIS) and EMR vendor partner with PrescribeIT integration.
- Mustimuhw Information SolutionscoreEMR vendor partner integrated with PrescribeIT.
- OmnimedcoreEMR vendor partner for PrescribeIT integration.
- Oscar ProcoreEMR vendor partner with PrescribeIT integration enabling e-prescribing.
- P&P Data SystemscoreEMR/HIS vendor partner integrated with PrescribeIT.
- Telus Health (Med Access EMR)coreMajor EMR vendor partner (Med Access) with validated integration for PrescribeIT, including validation for prescribing methadone.
- Accuro (MEDITECH)coreEMR vendor partner with completed validation for PrescribeIT integration including controlled substance prescribing.
- AwareMDcoreEMR vendor partner integrated with PrescribeIT.
- JunocoreEMR vendor partner integrated with PrescribeIT.
- MedfarcoreEMR vendor partner integrated with PrescribeIT.
- Shoppers Drug MartcoreMajor retail pharmacy chain partner enabling electronic prescription receipt through PrescribeIT at stores across Canada.
- Loblaw PharmacycoreMajor retail pharmacy chain partner for PrescribeIT electronic prescription services.
- RexallcoreNational pharmacy chain partner for PrescribeIT integration.
- Walmart PharmacycoreRetail pharmacy partner offering PrescribeIT-enabled prescription services.
- London DrugscoreWestern Canadian pharmacy partner integrated with PrescribeIT.
- SobeyscoreGrocery-based pharmacy chain partner for PrescribeIT.
- CareRxcorePharmacy network partner for PrescribeIT integration.
- Whole Health Pharmacy PartnerscorePharmacy partnership network integrated with PrescribeIT.
- PharmasavecoreIndependent pharmacy banner partner for PrescribeIT.
- GuardiancoreIndependent pharmacy banner partner for PrescribeIT.
- IDAcoreIndependent pharmacy banner partner for PrescribeIT.
- The Medicine ShoppecoreIndependent pharmacy franchise partner for PrescribeIT.
- Canada Health InfowaycoreParent organization - federally funded not-for-profit that developed and operates PrescribeIT. Accountable to Canada's 14 federal, provincial and territorial deputy ministers of health.
- Provincial and Territorial GovernmentscoreGovernment partners in all provinces and territories who collaborate on PrescribeIT implementation and regulatory frameworks.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
prescribeit competitors and assessment
Company assessmentDirect peers
- Surescripts: Surescripts is the dominant US e-prescribing network routing prescriptions between prescribers and pharmacies. It is the most direct comparable to PrescribeIT in terms of product (national e-prescribing routing), customer base (pharmacies and EMRs), and business model, though it operates commercially rather than as a non-profit and in the US market.
- DrFirst: DrFirst provides e-prescribing, medication history, and clinical messaging solutions to prescribers, pharmacies, and hospitals in the US. It is a direct competitor in e-prescribing routing and medication workflow software with comparable technology architecture and customer segments.
- DoseSpot: DoseSpot is an e-prescribing platform integrated into EHR and PMS systems, focused on controlled substance prescribing (EPCS). Comparable to PrescribeIT's controlled substance functionality and PMS/EMR integration approach, though operating in the US market.
Broad incumbents
- Veradigm (formerly Allscripts): Veradigm is a large healthcare technology vendor offering EHR, practice management, and e-prescribing solutions through its FollowMyHealth and other platforms. Comparable as a broad incumbent that includes e-prescribing as part of a wider healthcare IT portfolio serving prescribers and pharmacies.
- Oracle Health (formerly Cerner): Oracle Health offers enterprise EHR systems with integrated e-prescribing capabilities serving large hospital systems and physician practices. Comparable as a broad incumbent that embeds e-prescribing within a comprehensive healthcare IT portfolio, including for controlled substances.
- Epic Systems: Epic is the dominant US EHR vendor with integrated e-prescribing functionality serving large hospital systems and physician practices. Comparable as a broad incumbent that bundles e-prescribing with comprehensive EHR workflows, including integrations with pharmacy systems.
- Wolters Kluwer (Pharmacy Solutions): Wolters Kluwer offers clinical decision support, drug information, and pharmacy workflow solutions including Medi-Span and Sentri7. Comparable as a broad incumbent providing medication-related decision support and workflow software to pharmacies and health systems, complementary to but not directly competing with PrescribeIT's routing function.
Regional players
- PioneerRx: PioneerRx is a US pharmacy management system that integrates with e-prescribing networks to receive electronic prescriptions. Comparable as a PMS vendor that integrates with PrescribeIT-like routing services, though operating regionally in the US rather than in Canada.
Others
- Canada Health Infoway (EHR/EMR programs): Canada Health Infoway is the parent organization of PrescribeIT and operates broader national digital health initiatives including EHR interoperability and clinician digital health programs. Comparable as a related party that funds and operates adjacent healthcare IT infrastructure in Canada.
- Pharmacy OneSource / Definitive Healthcare: Definitive Healthcare (which acquired Pharmacy OneSource-related assets) provides healthcare commercial intelligence and pharmacy benchmarking. Adjacent to PrescribeIT as a healthcare data and analytics provider serving the pharmacy ecosystem, though not a direct e-prescribing competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
prescribeit social profiles
Digital presenceprescribeit financial estimates
Financial estimateRevenue estimate
Valuation estimate
prescribeit leadership team
Management profileNumber of profiles
Profiles1 record
prescribeit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
prescribeit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about prescribeit
What does prescribeit do?
PrescribeIT operates a national electronic prescribing service that enables prescribers to securely transmit prescriptions electronically to a patient's pharmacy of choice. The service integrates directly with Electronic Medical Record (EMR) and Pharmacy Management System (PMS) platforms used by physicians, nurse practitioners, and community pharmacies across Canada, replacing paper and fax-based prescription workflows with encrypted, two-factor-authenticated digital transmissions.
Is prescribeit a public or private company?
prescribeit is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was prescribeit founded?
prescribeit was founded in 2018.
Where is prescribeit based?
prescribeit is headquartered in Toronto, Canada, in the North America region.
How does prescribeit make money?
One revenue line is on record: pharmacy Transaction Fees.
Who are prescribeit's main competitors?
Direct peers on record are Surescripts, DrFirst and DoseSpot. Broad incumbents are Veradigm (formerly Allscripts), Oracle Health (formerly Cerner), Epic Systems and Wolters Kluwer (Pharmacy Solutions). PioneerRx is listed as a regional player. Others are Canada Health Infoway (EHR/EMR programs) and Pharmacy OneSource / Definitive Healthcare.
Does prescribeit have an API?
No public API is recorded for prescribeit.
What industry is prescribeit in?
prescribeit's product category is Electronic Prescribing Software. Its primary akta.pro industry code is HLACAKAA, ePrescribing Networks, Routing & Provider Enablement, with a secondary code of HLALAIAD, ePrescribing & Medication Workflow Platforms (EPCS, formulary, prior auth, med history). Its NAICS code is 518 and its SIC code is 7372.