aquaconfort
Aquaconfort is a Belgian specialty retailer in Sambreville, Wallonia, selling sanitary, bathroom, heating, ventilation, and water-treatment products from over 40 European brands through a showroom, self-service store, and Espace Pro B2B portal, serving residential homeowners and professional installers.
- Company typePrivate
- Founded1994
- HeadquartersSambreville, Belgium
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What aquaconfort does
Aquaconfort S.A. (operating as 'Aquaconfort Salle de bain & Chauffage') is a privately held Belgian specialty retailer founded around 1994 and headquartered in Sambreville, Wallonia, where it runs a single physical showroom paired with a self-service magasin, plus a dedicated 'Espace Pro' online portal for registered professional installers. The company sells and advises on the full sanitary and heating product spectrum — porcelain fixtures, bathtubs, showers, faucets, bathroom furniture, wellness products (balneotherapy, spa, sauna), water treatment, condensing boilers, radiators, underfloor heating, ventilation, and renewable energy systems (air/water heat pumps, thermodynamic water heaters, solar thermal) — drawing from a curated portfolio of over 40 European brands including Vaillant, Buderus, Vasco, Zehnder, Duravit, Villeroy & Boch, Grohe, Hansgrohe, Geberit, Ariston, Stelrad, Jaga, BWT, Honeywell Home, and others. It also operates a budget sub-brand, Aquaselect, for price-sensitive bathroom buyers.
The company serves two principal customer segments: residential homeowners in Belgium seeking guided bathroom conception and heating system installation (the primary segment), and professional plumbing/heating installers (a B2B channel) who source products through the Espace Pro trade portal. Pricing is unit-based, catalogue-listed in EUR excl. VAT for most items, with underfloor heating and certain project-based solutions priced on request after a heating study/devis. GTM is 'enterprise field sales' in the sense of high-touch advisory: showroom advisors conduct in-person conception and design consultations, online appointment booking is available for heating advisors, and the website supports discoverability through an 'Ideas' content library and integration of Villeroy & Boch's 3D bathroom planner.
The business is family-led by Emmanuel Iarossi (Director) and Pascale Iarossi, with a small named team of showroom sales advisors, a self-service magasin advisor, and a Sales & Marketing deputy. There is no evidence of external institutional investors, no disclosed funding, no M&A activity, no parent company, and no revenue disclosure. The company is actively operating with ongoing hiring indicated by a Jobs page on the corporate site.
aquaconfort firmographics
Firmographics- Name
- aquaconfort
- Legal name
- AQUACONFORT S.A.
- Website
- https://aquaconfort.be
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Aquaconfort is a Belgian specialty retailer in Sambreville, Wallonia, selling sanitary, bathroom, heating, ventilation, and water-treatment products from over 40 European brands through a showroom, self-service store, and Espace Pro B2B portal, serving residential homeowners and professional installers.
- Ownership category
- akta.pro rank
aquaconfort industry classification
Industry- Product category
- Bathroom and Heating Retail
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
- akta.pro secondary industry
- Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)
Keywords
Where aquaconfort is headquartered
LocationHeadquarters
- HQ city
- Sambreville
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
aquaconfort business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail product sales (showroom and self-service store): Aquaconfort generates revenue by selling sanitary and heating products (boilers, radiators, faucets, bathtubs, ventilation, water treatment, renewable energy) through its physical showroom and self-service store in Sambreville, Belgium. Products from major brands are sold to both end consumers and professional installers. Additionally, the company offers bathroom design consultation services and heating study/devis services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boilers - Vaillant ecoTEC Plus VCW296/5-5 |
| Unit Pricing | Pay-as-you-go | Boilers - Vaillant ecoVIT exclusiv VKK286/4 |
| Unit Pricing | Pay-as-you-go | Boilers - Buderus Logano Plus GB125-22 MC110-BC30 |
| Unit Pricing | Pay-as-you-go | Boilers - Vaillant icoVIT exclusiv VKO256/3-7 |
| Unit Pricing | Pay-as-you-go | Heat pump - Vaillant aroTHERM Split VWL AS 75/5 |
| Unit Pricing | Pay-as-you-go | Thermodynamic water heater - Ariston NUOS PLUS Wi-Fi 200L |
| Unit Pricing | Pay-as-you-go | Underfloor heating - Comap Biofloor |
| Unit Pricing | Pay-as-you-go | Ventilation - Vasco C400 RF (single flow) |
| Unit Pricing | Pay-as-you-go | Ventilation - Vasco DX5 |
| Unit Pricing | Pay-as-you-go | Ventilation - Zehnder ComfoAir Q450 Premium |
| Unit Pricing | Pay-as-you-go | Bathroom fan - PAX Norte |
| Unit Pricing | Pay-as-you-go | Climate regulator - Vaillant sensoCOMFORT VRC 720 |
| Unit Pricing | Pay-as-you-go | Connected thermostat head - Vaillant ambiSENSE VR50 |
| Unit Pricing | Pay-as-you-go | Connected thermostat - Vaillant vSMART (eBUS) |
| Unit Pricing | Pay-as-you-go | Connected thermostat - Honeywell T6 |
| Unit Pricing | Pay-as-you-go | Connected thermostat - Honeywell EvoHome Color System |
| Unit Pricing | Pay-as-you-go | Connected radiator head - Honeywell EvoHome HR92 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
aquaconfort product offering
Product offeringCore offering
Aquaconfort supplies and distributes bathroom, sanitary, plumbing, heating, ventilation, water-treatment, and wellness products through a showroom advisory model and a self-service retail store in Sambreville, Belgium. The company complements product sales with design consultations, heating studies, and a dedicated professional installer portal (Espace Pro) for trade accounts.
Product overview
Aquaconfort is a Belgian specialist in bathroom design and home heating. The company operates a showroom and self-service store in Sambreville and serves both retail (B2C) and professional (B2B) customers. Its bathroom (sanitaire) offering covers the full design cycle: inspiration, planning, and realization, encompassing porcelain fixtures (toilets, washbasins, bidets, washlet WCs), showers and bathtubs, bathroom furniture (design, classic, retro styles), faucets and fittings, wellness products (balneotherapy, spa, sauna), and water treatment systems (filtration, softening, anti-limescale, rainwater). Heating products include condensing boilers (gas and oil, from Vaillant and Buderus), renewable energy solutions (air/water heat pumps by Vaillant, thermodynamic water heaters by Ariston, solar thermal), underfloor heating (Comap Biofloor), radiators and towel warmers (Zehnder, Vasco, Stelrad, TUBES, Jaga), ventilation (single-flow, double-flow, and extractors from Vasco, Zehnder, PAX), and smart climate controls and connected thermostats (Vaillant sensoCOMFORT, ambiSENSE, vSMART, Honeywell T6 and EvoHome). Aquaconfort distributes major industry brands (Vaillant, Buderus, Vasco, Zehnder, Grohe, Hansgrohe, Duravit, Villeroy & Boch, Geberit, ARISTON, Stelrad, Jaga, etc.) alongside its own retail services. The product portfolio is organized into two main divisions — Sanitaire (bathroom) and Chauffage (heating) — with products available through direct purchase in-store, online information, and a pro account portal for trade professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Aquaselect: Budget bathroom product range offering bathrooms at a controlled budget.
Products and services
- Bathroom and Sanitary Products Retail supply of sanitary porcelain, showers, bathtubs, and bathroom fixtures sold through the showroom and self-service store to homeowners renovating or building bathrooms.
- Heating Equipment Supply Distribution of boilers, heat pumps, radiators, and underfloor heating systems from multiple brands for residential heating installation and replacement.
- Ventilation Systems (CMV) Supply of mechanical controlled ventilation units and ventilation products for residential air management.
- Water Treatment Products Retail of water softening, filtration, and treatment equipment for residential water quality management.
- Wellness Products (Sauna, Spa, Balneo) Sale of wellness installations including saunas, spas, and balneotherapy equipment for residential and small commercial use.
- Smart Climate Controls Supply of connected thermostats and climate control devices for residential heating system management.
- Bathroom Design Consultation In-showroom advisory service helping homeowners plan and select bathroom products, layouts, and finishes with sales advisors.
- Heating Study and Advisory Technical study and advisory service to size heating systems and recommend equipment configurations based on residential needs.
- Espace Pro Portal Dedicated professional installer portal providing trade accounts, pricing, and product access for plumbers, heating engineers, and installers.
Quantifiable outcome
- Heat pump can save up to 75% in energy costs vs conventional heating
- +3 more outcomes
Companies that use aquaconfort
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
aquaconfort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
aquaconfort partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered core and minor.
- VaillantcoreAquaconfort distributes Vaillant products including condensing boilers (ecoTEC Plus, ecoVIT, icoVIT), heat pumps (aroTHERM), thermoregulation (sensoCOMFORT, ambiSENSE, vSMART), and renewable energy systems. Vaillant is a flagship brand in Aquaconfort's heating portfolio.
- VascocoreAquaconfort distributes Vasco products including radiators (FlatLine), ventilation units (C400 RF, DX5), and heat recovery systems. Vasco is a major brand in Aquaconfort's heating and ventilation range.
- ZehndercoreAquaconfort distributes Zehnder products including towel warmers/radiators (Roda Spa) and double-flow ventilation units (ComfoAir Q450 Premium).
- BuderusminorAquaconfort distributes Buderus products including oil condensing boilers (Logano Plus GB125).
- Ariston (within ARISTON NUOS PLUS Wi-Fi)minorAquaconfort distributes Ariston thermodynamic water heaters (NUOS PLUS Wi-Fi 200L) and solar systems.
- JagaminorAquaconfort distributes Jaga products including fan coil units (Strada ventilo-convector) and radiators.
- StelradminorAquaconfort distributes Stelrad radiators including the Slim ECO and Novello ECO decorative panels.
- DuravitcoreAquaconfort distributes Duravit sanitary products including bathroom furniture and fixtures. Duravit is a major brand in Aquaconfort's sanitary porcelain and bathroom design range.
- Villeroy & BochcoreAquaconfort distributes Villeroy & Boch sanitary products and provides access to the Villeroy & Boch 3D bathroom planner tool on its website. Featured in bathroom design ideas and furniture sections.
- GrohecoreAquaconfort distributes Grohe faucets and sanitary fittings, a leading brand in the faucet/robinetterie category.
- HansgrohecoreAquaconfort distributes Hansgrohe faucets and shower systems, a premium brand in the sanitary fittings category.
- GeberitcoreAquaconfort distributes Geberit sanitary systems including WC frames, concealed cisterns, and shower toilets (AquaClean Mera).
- BWTminorAquaconfort distributes BWT water treatment products including europafilter systems and AQA PERLA water softeners.
- Honeywell (Resideo)minorAquaconfort distributes Honeywell Home products including connected thermostats (T6, EvoHome system) and water treatment (MiniPlus station).
- SanijuraminorAquaconfort distributes Sanijura bathroom furniture and vanity units, featured in the bathroom furniture ideas section.
- HüppeminorAquaconfort distributes Hüppe shower cubicles and enclosures, a brand featured in the shower and bath ideas section.
- RihominorAquaconfort distributes Riho bathroom products including bathtubs and shower trays.
- NovelliniminorAquaconfort distributes Novellini shower cubicles and bathroom products.
- IndaminorAquaconfort distributes Inda sanitary products including bathroom furniture and fittings.
- Antonio LupiminorAquaconfort distributes Antonio Lupi designer bathroom products, featured in the contemporary bathroom design ideas section.
- GessiminorAquaconfort distributes Gessi high-end designer faucets and bathroom fittings, featured in the faucet ideas section.
- ComapminorAquaconfort distributes Comap underfloor heating systems (Biofloor) and water treatment/regulation products.
- UponorminorAquaconfort distributes Uponor underfloor heating and plumbing systems.
- DanfossminorAquaconfort distributes Danfoss heating regulation and control products.
- AtlanticminorAquaconfort distributes Atlantic heating and hot water products.
- JagaminorAquaconfort distributes Jaga heating products including radiators and fan coil units.
- PaxminorAquaconfort distributes Pax bathroom ventilation fans (Pax Norte automatic bathroom fan with smartphone control).
- ViegaminorAquaconfort distributes Viega sanitary installation systems and fittings.
- AlapeminorAquaconfort distributes Alape bathroom washbasins and furniture.
- RemehaminorAquaconfort distributes Remeha heating products.
- AcvminorAquaconfort distributes ACV heating products.
- Bosch PowertoolsminorAquaconfort distributes Bosch Powertools products.
- GiacominiminorAquaconfort distributes Giacomini heating and sanitary components.
- HansaminorAquaconfort distributes Hansa faucets and sanitary fittings.
- RiellominorAquaconfort distributes Riello burners and heating equipment.
- RemsminorAquaconfort distributes Rems tools for pipe work and installation.
- RothenbergerminorAquaconfort distributes Rothenberger installation and maintenance tools.
- WilominorAquaconfort distributes Wilo pumps for heating and water systems.
- VolaminorAquaconfort distributes Vola designer faucets and bathroom fittings.
- TUBES RadiatoriminorAquaconfort distributes TUBES Scaletta plug-in heated towel rails, designed and manufactured in Italy, sold as decorative heating elements.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
aquaconfort competitors and assessment
Company assessmentDirect peers
- Van Marcke: Belgian wholesaler-retailer of sanitary, heating, and plumbing products with showrooms across Belgium and Northern France. Closely comparable to Aquaconfort as a multi-brand bath and heating specialist serving both consumers and trade installers.
- X²O Badkamers: Belgian bathroom specialist with multiple showrooms offering complete sanitary design services. Overlaps directly with Aquaconfort's sanitary showroom, advisory consultation, and project-based bathroom offerings.
- Cedeo Belgium: Wholesale distributor of sanitary, heating, and plumbing supplies serving Belgian installers and contractors. Comparable to Aquaconfort's Espace Pro B2B channel for professional installers sourcing multi-brand sanitary and heating equipment.
Broad incumbents
- Leroy Merlin Belgium: Large French home-improvement retailer operating in Belgium with broad sanitary, heating, and renovation assortments. Overlaps with Aquaconfort across product categories but operates at much larger scale with broader DIY scope.
- Brico / Brico Plan-it: Belgian home improvement chain offering DIY and renovation products including sanitary and heating. Larger incumbent with broader assortment but less specialization than Aquaconfort's advisory showroom model.
- Hubo: Belgian home improvement retailer carrying sanitary and heating products alongside broader DIY assortment. Competes for the same household renovation budget as Aquaconfort but with a less specialized advisor model.
- Gamma Belgium: Belgian DIY and renovation chain under the Intergamma banner, offering sanitary, heating, and home improvement products. Overlaps with Aquaconfort's product categories but with a broader mass-market positioning.
- Mr. Bricolage Belgium: French-origin home improvement chain present in Belgium with sanitary, heating, and renovation offerings. Comparable as a multi-category home improvement competitor in the Belgian market.
Regional players
- Sani-Brico: Belgian sanitary-focused retailer offering complete bathroom solutions across multiple showrooms. Closely comparable to Aquaconfort's sanitary showroom model and product breadth, competing for the same residential renovation projects.
Others
- Bulex: Belgian heating boiler manufacturer (BDR Thermea Group) whose products are distributed by Aquaconfort. Included as an ecosystem participant — not a direct competitor but a key supplier whose channel strategy directly affects Aquaconfort's heating offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
aquaconfort social profiles
Digital presenceaquaconfort financial estimates
Financial estimateRevenue estimate
Valuation estimate
aquaconfort leadership team
Management profileNumber of profiles
Profiles6 records
aquaconfort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aquaconfort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aquaconfort
What does aquaconfort do?
Aquaconfort supplies and distributes bathroom, sanitary, plumbing, heating, ventilation, water-treatment, and wellness products through a showroom advisory model and a self-service retail store in Sambreville, Belgium. The company complements product sales with design consultations, heating studies, and a dedicated professional installer portal (Espace Pro) for trade accounts.
Is aquaconfort a public or private company?
aquaconfort is a private company. It is classified as family owned and is currently operating.
When was aquaconfort founded?
aquaconfort was founded in 1994.
Where is aquaconfort based?
aquaconfort is headquartered in Sambreville, Belgium, in the Europe region.
How does aquaconfort make money?
One revenue line is on record: retail product sales (showroom and self-service store).
Who are aquaconfort's main competitors?
Direct peers on record are Van Marcke, X²O Badkamers and Cedeo Belgium. Broad incumbents are Leroy Merlin Belgium, Brico / Brico Plan-it, Hubo, Gamma Belgium and Mr. Bricolage Belgium. Sani-Brico is listed as a regional player. Bulex is listed as an others.
Does aquaconfort have an API?
No public API is recorded for aquaconfort.
What industry is aquaconfort in?
aquaconfort's product category is Bathroom and Heating Retail. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms, with a secondary code of CRAIAFAE, Sinks & Water Filtration/Dispensers Showrooms.