ezy raise
Ezy Raise is an Australian-headquartered SaaS company providing a digital peer-to-peer fundraising platform for charities and non-profits, featuring donation widgets, appeal pages, peer-to-peer campaigns, and managed end-to-end campaign services across Australia, Canada, New Zealand, the UK, and the US.
- Company typePrivate
- Founded2008
- HeadquartersNorth Sydney, Australia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What ezy raise does
Ezy Raise is an Australian-headquartered, privately held software company that provides a digital peer-to-peer fundraising platform purpose-built for charities and non-profit organisations. The platform enables charities to launch and manage donation widgets, standalone appeal pages, peer-to-peer campaigns, activity-based virtual events, giving days, ticketed in-person events, and DIY community fundraising, supported by features such as gamification badges, real-time campaign dashboards, social sharing tools, and recurring donation management. Technical architecture comprises an embeddable widget, mobile-responsive participant and team profile pages, configurable custom domains, multi-currency payment processing through Stripe, PayPal, GreenPay, Braintree, Apple Pay and Google Pay, and integrations with Salesforce (via Giving X, described as the only globally certified Salesforce connector for peer-to-peer fundraising), Jitterbit, Campaign Monitor, Google Analytics, and Google Data Studio. The platform is PCI DSS compliant and supports Fitbit-connected activity tracking for fitness-based challenges.
The company was founded in 2008 by Managing Director Brett Macdonald, who co-founded the Dry July Foundation, the campaign that inspired the platform and on whose board he continues to serve. Ezy Raise has delivered campaigns across Australia, Canada, New Zealand, the UK, and the US, with a named customer base spanning cancer care (Dry July Foundation, CAMH), wildlife conservation (Taronga, Symbio, Planet Ark), veterans support (Walking With The Wounded), emergency services (Wellington Free Ambulance), mental health and addiction (SMART Recovery, Motherless Daughters Australia), and youth services (Sir David Martin Foundation, Stepping Stone House, Youth Impact Foundation, Redfern Jarjum College).
Ezy Raise operates a hybrid revenue model combining a freemium Donation Widget monetised via optional donor tips with quote-based End-to-End Solution managed services (platform access plus copywriting, creative design, digital marketing, advertising, UX/UI design, development, and dedicated project management on multi-year contracts) and ticketed-event transaction fees. Go-to-market is sales-led with a 'Book a Demo' website entry point, supplemented by event sponsorships (FIA Conference 2024, Digi.Raise 2023 and 2024), content marketing via an in-house blog, organic social across LinkedIn, Facebook, Instagram and Twitter, SEO, and referral flow through the Australian charity community. No external funding rounds, revenue figures, or headcount data are disclosed.
ezy raise firmographics
Firmographics- Name
- ezy raise
- Legal name
- Ezy Raise Pty Ltd
- Website
- https://ezyraise.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Ezy Raise is an Australian-headquartered SaaS company providing a digital peer-to-peer fundraising platform for charities and non-profits, featuring donation widgets, appeal pages, peer-to-peer campaigns, and managed end-to-end campaign services across Australia, Canada, New Zealand, the UK, and the US.
- Ownership category
- akta.pro rank
ezy raise industry classification
Industry- Product category
- Nonprofit Fundraising Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where ezy raise is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ezy raise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Donation Widget (Tip-based): The donation widget is offered with no set-up fee, no monthly subscription costs, and no base platform transaction fee. Revenue is generated through optional donor tips, where donors can choose to leave an additional amount to support the platform.
- Platform and Professional Services: End-to-end solution services including platform access, campaign management, copywriting, creative design, digital marketing, advertising, UX/UI design, development, project management, and dedicated account management. A dedicated project manager is assigned to each event.
- Ticketed Events: Ticketing and registration event management with support for single or multi-location events, discount/promo codes, team size limits, and additional product purchase capability in registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Donation Widget - Free with optional tips |
| Other | Multi-year contract | End-to-End Solution - Full service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
ezy raise product offering
Product offeringCore offering
Ezy Raise provides a digital fundraising platform that enables charities and non-profit organisations to accept online donations and run fundraising campaigns. Its core offerings include a donation widget, branded appeal pages, peer-to-peer fundraising campaigns, activity and virtual fundraising tools, DIY supporter fundraising, ticketed event fundraising, and Giving Day campaigns. The platform is sold as a SaaS solution for the non-profit sector.
Product overview
Ezy Raise is a digital peer-to-peer fundraising platform providing a comprehensive suite of tools for charities to run online fundraising campaigns. The core platform (Ezy Raise Platform) serves as the foundation, complemented by modular add-ons including Donation Widget (embeddable widget for existing websites), Appeal Pages (standalone donation pages), Peer-to-Peer Fundraising (participant registration and team management), Activity and Virtual Fundraising (fitness challenges with tracker integration), Do It Yourself (community fundraising), Ticketed Events (in-person event registration), Giving Days (matched giving campaigns), and a full End-to-End Solution managed service. Additional platform features include Gamification Badges, Campaign Dashboard with real-time reporting, and Social Media Sharing with QR codes. The platform integrates with Salesforce, payment gateways (GreenPay, Stripe, Braintree, PayPal), Apple Pay, Google Pay, Campaign Monitor, and Google Analytics for a complete fundraising ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Donation Widget An embeddable donation widget that charities integrate into their own websites to accept online donations directly under the charity's branding. Designed for charities and non-profits that want a branded donation experience on their own digital properties.
- Appeal Pages Branded appeal pages that charities use to run dedicated online fundraising appeals, typically tied to specific causes or campaigns. Targeted at charities and non-profits running time-bound or themed fundraising drives.
- Peer-to-Peer Fundraising A peer-to-peer fundraising product that enables supporters to create their own fundraising pages on behalf of a charity and solicit donations from their networks. Built for charities that want to mobilise supporters as fundraisers.
- Activity and Virtual Fundraising A fundraising product for activity-based and virtual events, allowing supporters to raise money through challenges, virtual participation, and activity-linked fundraising. Targeted at charities adapting to online and remote supporter engagement.
- DIY Fundraising A do-it-yourself fundraising product that lets supporters design and run their own fundraising initiatives on behalf of a charity. Designed for charities seeking to empower grassroots, supporter-led fundraising.
- Ticketed Events A ticketed events product that allows charities to sell tickets for fundraising events and collect associated revenue through the Ezy Raise platform. Built for charities running galas, dinners, and other ticketed fundraisers.
- Giving Days A Giving Day campaign product that helps charities coordinate concentrated, time-bound fundraising drives with a unified campaign mechanic. Targeted at charities running 24-hour or multi-day fundraising events.
- End-to-End Fundraising Solution A managed end-to-end fundraising service in which Ezy Raise operates the campaign on the charity's behalf rather than the charity self-serving on the platform. Designed for charities that prefer outsourced campaign execution.
Quantifiable outcome
- Over AUD$150 million raised through campaigns powered by the platform
- +4 more outcomes
Companies that use ezy raise
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
ezy raise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature12 records
ezy raise partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and supporting.
- Fundraising Institute of Australia (FIA)flagshipSponsorship of FIA Conference 2024, the peak professional development event for fundraisers in Australia. Ezy Raise sponsored the 'Fundraising How To' track, positioning the company as a thought leader in the sector.
- Digi.RaiseflagshipConference participation as official Session Partner and Tech Session sponsor at Digi.Raise 2024. Ezy Raise had a booth presence with interactive Quoits game and gave away prizes. Key networking opportunity with digital fundraising professionals.
- SalesforcecoreSalesforce integration through Giving X API connector, enabling real-time data synchronisation between Ezy Raise campaigns and charity CRM systems. Giving X is described as the only certified Salesforce connector globally. Also integrated via Jitterbit for additional CRM connectivity.
- GreenPaycorePayment gateway partner for processing donations. GreenPay is featured prominently on the donation widget and is the primary payment processor for Australian charity clients. PCI-compliant payment processing.
- StripecorePayment gateway partner offering credit card processing (Visa, Mastercard, Amex) and digital wallet options for donors. Provides fraud protection and secure transaction processing.
- BraintreesupportingPayment gateway option for merchants requiring PayPal integration or specific processing requirements. Part of the multi-gateway strategy to accommodate different charity preferences.
- PayPalsupportingPayment gateway option for donors preferring PayPal checkout. Supports both one-time and recurring donations.
- Apple PaysupportingMobile payment option integrated into donation widget for iOS users. Facilitates quick, frictionless checkout on mobile devices.
- Google PaysupportingMobile payment option integrated into donation widget for Android users. Complements Apple Pay for mobile donor experience.
- Campaign MonitorcoreEmail marketing platform partnership providing 35+ transactional/trigger emails, advanced segmentation, personalised email capabilities, and detailed email reporting. Ezy Raise provides dedicated Campaign Monitor accounts with training for charity clients.
- Google AnalyticssupportingAnalytics integration for tracking campaign performance, donor behaviour, and conversion funnels. Works with Google Data Studio for custom reporting dashboards.
- FitbitsupportingFitness tracker connectivity for activity-based fundraising campaigns. Allows participants to sync real-time workout data (walks, runs, cycles) to their fundraising pages for leaderboard competition.
- Giving XcoreCertified Salesforce connector partner. The only globally certified integration between peer-to-peer fundraising platforms and Salesforce CRM. Enables seamless data transfer for campaign management and donor relations.
- JitterbitsupportingIntegration platform providing additional CRM connectivity options beyond Salesforce. Allows data harness from Ezy Raise campaigns into charity's existing systems.
- Google Data StudiosupportingData visualisation and reporting integration allowing charities to create custom dashboards showcasing campaign milestones and fundraising progress.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ezy raise competitors and assessment
Company assessmentDirect peers
- Funraise: Modern nonprofit fundraising platform offering peer-to-peer campaigns, donation forms, event ticketing and CRM integrations — the closest direct competitor to Ezy Raise in functionality and target customer.
- Givebutter: Free/low-cost nonprofit fundraising platform with peer-to-peer campaigns, donation pages, event ticketing and CRM/email functionality — competes directly with Ezy Raise on price and SMB segment.
- Classy (GoFundMe Pro): Enterprise peer-to-peer fundraising platform purpose-built for nonprofits — directly comparable offering for mid-to-large charities evaluating Ezy Raise.
- JustGiving: UK-originated peer-to-peer fundraising platform for charities — comparable in core offering and overlapping with Ezy Raise's UK and Commonwealth market customers such as Walking With The Wounded.
- Qgiv: Nonprofit fundraising platform providing peer-to-peer campaigns, event registration, donation forms and auctions — comparable mid-market competitor to Ezy Raise.
- Donorbox: Online donation platform for nonprofits with recurring giving, peer-to-peer campaigns and event functionality — direct competitor in the digital donation and campaign management space.
- RallyUp: Multi-purpose fundraising platform for nonprofits covering peer-to-peer, ticketed events, auctions and giving days — comparable feature set targeting similar charity customers.
Broad incumbents
- Bonterra: Suite of nonprofit software (fundraising, CRM, case management) under brands like Network for Good and Social Solutions — broader portfolio incumbent that competes with Ezy Raise for larger enterprise charity deals.
- Blackbaud: Enterprise nonprofit software suite including peer-to-peer fundraising, CRM, marketing and finance — large legacy incumbent against which Ezy Raise's Salesforce connector is positioned to compete.
Emerging players
- GiveLively: Free nonprofit fundraising platform offering peer-to-peer campaigns, donation pages and event ticketing — emerging competitor with a no-cost model that overlaps with Ezy Raise's freemium widget positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ezy raise social profiles
Digital presenceezy raise compliance and trust
Trust signalCompliance1 record
ezy raise financial estimates
Financial estimateRevenue estimate
Valuation estimate
ezy raise leadership team
Management profileNumber of profiles
Profiles1 record
ezy raise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ezy raise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ezy raise
What does ezy raise do?
Ezy Raise provides a digital fundraising platform that enables charities and non-profit organisations to accept online donations and run fundraising campaigns. Its core offerings include a donation widget, branded appeal pages, peer-to-peer fundraising campaigns, activity and virtual fundraising tools, DIY supporter fundraising, ticketed event fundraising, and Giving Day campaigns. The platform is sold as a SaaS solution for the non-profit sector.
Is ezy raise a public or private company?
ezy raise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ezy raise founded?
ezy raise was founded in 2008.
Where is ezy raise based?
ezy raise is headquartered in North Sydney, Australia, in the Oceania region.
How does ezy raise make money?
Three revenue lines are on record. Donation Widget (Tip-based) is the primary driver. The others are platform and Professional Services and ticketed Events.
Who are ezy raise's main competitors?
Direct peers on record are Funraise, Givebutter, Classy (GoFundMe Pro), JustGiving, Qgiv, Donorbox and RallyUp. Broad incumbents are Bonterra and Blackbaud. GiveLively is listed as an emerging player.
Does ezy raise have an API?
Yes. Ezy Raise offers an Open API for integrations, allowing data connectivity with external systems. The platform supports Salesforce integration via Giving X (the only certified connector to Salesforce globally) and Jitterbit for CRM integration.
What industry is ezy raise in?
ezy raise's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based). Its SIC code is 7372.