Backup Assure
Backup Assure provides a purpose-built virtual appliance that automates and validates backup of Cisco, Aruba, Juniper, Fortinet, and Arista network infrastructure, shipping pre-hardened to Essential 8 and CIS Level 1 compliance. The Melbourne-based company sells per-appliance subscriptions via certified resellers across Australia, New Zealand, and the United States, serving healthcare, government, and mining customers.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Backup Assure does
Backup Assure Pty. Ltd. is an Australian privately held software vendor that provides automated, validated backup for enterprise network infrastructure. The company's purpose-built virtual appliance (delivered as OVA or QCOW2) runs on VMware ESXi, Microsoft Hyper-V, Nutanix AHV, KVM, Proxmox, and (via resellers) AWS and Azure, and is designed to back up Cisco, Aruba/HPE, Juniper, Fortinet, and Arista appliances across NFS, SFTP, SCP, and RSYNC without requiring Linux expertise from the customer's network team. Differentiated features include application-aware backup validation (ISE decryption and verification, CUCM manifest checks, tar file integration), Essential 8 Maturity Level 2+ and CIS Level 1 compliance shipped pre-validated via OpenSCAP, dynamic disk expansion with hot-swap, three-tier RBAC with Microsoft Entra ID and LDAP/Active Directory, Splunk Universal Forwarder with a custom TA, and Microsoft Graph API integration for Outlook alerting.
The product line is structured as two editions: Backup Assure Standard (single-vendor Cisco backup for single environments, covering Catalyst Center, ISE, ACI, CUCM, Unity, UCCX, FMC) and Backup Assure Pro (multi-vendor, multi-environment with Entra ID login, advanced RBAC, capacity planning, executive reports, and Splunk integration). Revenue is generated through per-appliance annual subscriptions sold exclusively via certified channel partners rather than direct, with customers able to evaluate via a free 30-day self-serve trial that downloads the OVA and produces a first validated backup within 20 minutes. Named distribution partners include Aquion, Data#3, IPTel Solutions, Outcomex, Truis, and Ubiquity, covering Australia, New Zealand, and the United States. The company is headquartered in Melbourne, Victoria, and named customers span Australian healthcare (Peninsula Health, Royal Women's Hospital, Royal Melbourne Hospital), mining and resources (Coronado Global Resources), and federal government (Department of Infrastructure, Transport, Regional Development, Communications and the Arts). No external funding, headcount, or revenue figures are disclosed.
Backup Assure firmographics
Firmographics- Name
- Backup Assure
- Legal name
- Backup Assure Pty. Ltd.
- Website
- https://backupassure.io
- Company type
- Private
- Operating status
- Operating
- Short description
- Backup Assure provides a purpose-built virtual appliance that automates and validates backup of Cisco, Aruba, Juniper, Fortinet, and Arista network infrastructure, shipping pre-hardened to Essential 8 and CIS Level 1 compliance. The Melbourne-based company sells per-appliance subscriptions via certified resellers across Australia, New Zealand, and the United States, serving healthcare, government, and mining customers.
- Ownership category
- akta.pro rank
Backup Assure industry classification
Industry- Product category
- Network Infrastructure Backup Software
- NAICS
- Computer Systems Design and Related Services (5415)
- akta.pro primary industry
- Backup & Recovery Software (HDABAEAD)
- akta.pro secondary industries
- Network Configuration Management & Backup (NCM) (HDAFAGAE), Backup Appliances & Integrated Systems (HDABAEAE)
Keywords
Where Backup Assure is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Backup Assure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Appliance License (Standard): Per-appliance license for single-vendor Cisco environments. Includes all Cisco appliances under one license with backup validation, dynamic disk expansion, email alerts, and Essential 8 compliance reporting. Sold through reseller partners.
- Software Appliance License (Pro): Multi-vendor, multi-environment license covering Cisco, Aruba/HPE, Juniper, Fortinet, and Arista. Includes all Standard features plus Entra ID login, advanced RBAC, capacity planning analytics, LDAP/AD integration, and enhanced compliance reporting.
- Channel Partner Reseller Margins: Revenue flows through certified resellers and distribution partners who purchase licenses and resell to end customers. Partners receive competitive margins, deal registration, and NFR licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard - Single-vendor Cisco backup for single environment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Backup Assure product offering
Product offeringCore offering
Backup Assure is a purpose-built virtual appliance that automates backup, validation, and retention for enterprise network infrastructure across Cisco, Aruba/HPE, Juniper, Fortinet, and Arista platforms. Delivered as an OVA/QCOW2 image deployable in 20 minutes without Linux expertise, the product validates every backup (ISE decryption, CUCM manifest checks), consolidates NFS/SFTP/SCP/RSYNC protocols, and ships hardened to Essential 8 and CIS Level 1 standards with built-in Entra ID, LDAP/AD, and Splunk integrations.
Product overview
Backup Assure is a purpose-built network infrastructure backup platform available in two editions: Standard (single-vendor Cisco backup for single environments) and Pro (multi-vendor, multi-environment backup for Cisco, Aruba/HPE, Juniper, Fortinet, and Arista). Both editions are deployed as virtual appliances that automate backup scheduling, validation, and retention across network infrastructure devices without requiring Linux expertise. The Standard edition covers Cisco appliances under one license, while Pro extends multi-vendor coverage with enterprise features including Entra ID authentication, Splunk log forwarding, and advanced compliance reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Backup Assure Standard: Single-vendor Cisco appliance backup solution supporting Cisco Catalyst Center (DNA Center), ISE, ACI (APIC), CUCM, UCCX, FMC, and other Cisco products. Features automated backup validation, compliance reporting (Essential 8), and 20-minute deployment.
- Backup Assure Pro
Products and services
- Backup Assure Standard Single-vendor Cisco appliance backup solution for single environments, covering Catalyst Center (DNA Center), ISE, ACI (APIC), Unified CM, Unity Connection, UCCX, and FMC under one license. Includes automated backup validation, dynamic disk expansion, email alerts, full Catalyst Center 3 backup management, and Essential 8 compliance reporting. Sold via certified resellers on an annual subscription.
- Backup Assure Pro
Quantifiable outcome
- Disaster recovery time reduced from days to 4 hours
- +4 more outcomes
Companies that use Backup Assure
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Backup Assure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Backup Assure partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AquioncoreAustralian IT service provider and channel partner for Backup Assure. Part of the certified partner network delivering purpose-built network infrastructure backup solutions across Australia. Partners receive competitive reseller margins, technical training, certification, and deal registration protection.
- Data#3coreLeading Australian technology solutions provider and certified Backup Assure partner. Delivers purpose-built network infrastructure backup to enterprise customers across Australia. Data#3 is one of the most respected names in Australian IT infrastructure.
- IPTel SolutionscoreAustralian unified communications and network solutions provider and certified Backup Assure reseller. IPTel Solutions helps customers protect their network infrastructure including Cisco ISE, Catalyst Center, and unified communications platforms.
- OutcomexcoreAustralian IT services and solutions provider and certified Backup Assure partner. Outcomex delivers network infrastructure backup solutions to enterprise customers with multi-vendor environments including Cisco, Aruba, and other platforms.
- TruiscoreAustralian technology solutions provider and certified Backup Assure reseller. Truis delivers purpose-built backup solutions to enterprise customers across Australia as part of their broader IT infrastructure portfolio.
- UbiquitycoreUnited States-based IT service provider and certified Backup Assure partner for the North American market. Ubiquity delivers network infrastructure backup solutions to US enterprise customers, representing Backup Assure's primary channel partner for US market expansion.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Backup Assure competitors and assessment
Company assessmentDirect peers
- HYCU: Purpose-built data protection platform delivering focused backup for virtualized and SaaS environments. Closely comparable to Backup Assure in offering a purpose-built appliance-style solution rather than a broad enterprise platform.
- Nakivo: Delivers backup and disaster recovery as a virtual appliance targeting SMB and mid-market customers. Comparable deployment model (OVA/appliance) and similar focus on simplified backup versus enterprise-scale platforms.
- Arcserve: Backup and disaster recovery vendor offering unified data protection appliances. Direct competitor in appliance-based backup for small-to-mid enterprise customers with overlapping target buyers and use cases.
Broad incumbents
- Veeam: Market-leading data protection vendor with broad platform coverage including virtual, physical, cloud, and SaaS workloads. Larger incumbent with overlapping capabilities that could expand into network infrastructure backup.
- Rubrik: Cloud-native data management and backup platform serving enterprise customers. Larger incumbent with broader backup scope that could credibly target the same network infrastructure niche.
- Cohesity: Enterprise data management and backup vendor offering broad data protection. Well-funded incumbent with the resources to expand into adjacent network infrastructure backup use cases.
- Commvault: Enterprise data protection and information management platform. Established incumbent offering broad backup capabilities that overlap with Backup Assure's network infrastructure focus.
- Druva: Cloud-native SaaS data protection platform with strong compliance and automated validation features. Adjacent in philosophy (automated, validated backup) but different delivery model (cloud-first SaaS).
- Acronis: Cyber protection platform combining backup, disaster recovery, and security. Broader scope than Backup Assure but comparable focus on integrated data protection with built-in validation and resilience features.
Emerging players
- Zerto: Disaster recovery and backup specialist focused on continuous data protection for virtualized environments. Adjacent player with overlapping focus on DR for modern infrastructure and network-adjacent workloads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Backup Assure social profiles
Digital presenceBackup Assure compliance and trust
Trust signalCompliance2 records
Backup Assure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Backup Assure leadership team
Management profileNumber of profiles
Backup Assure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Backup Assure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Backup Assure
What does Backup Assure do?
Backup Assure is a purpose-built virtual appliance that automates backup, validation, and retention for enterprise network infrastructure across Cisco, Aruba/HPE, Juniper, Fortinet, and Arista platforms. Delivered as an OVA/QCOW2 image deployable in 20 minutes without Linux expertise, the product validates every backup (ISE decryption, CUCM manifest checks), consolidates NFS/SFTP/SCP/RSYNC protocols, and ships hardened to Essential 8 and CIS Level 1 standards with built-in Entra ID, LDAP/AD, and Splunk integrations.
Is Backup Assure a public or private company?
Backup Assure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Backup Assure founded?
Backup Assure was founded in -1.
Where is Backup Assure based?
Backup Assure is headquartered in Melbourne, Australia, in the Oceania region.
How does Backup Assure make money?
Three revenue lines are on record. Software Appliance License (Standard) is the primary driver. The others are software Appliance License (Pro) and channel Partner Reseller Margins.
Who are Backup Assure's main competitors?
Direct peers on record are HYCU, Nakivo and Arcserve. Broad incumbents are Veeam, Rubrik, Cohesity, Commvault, Druva and Acronis. Zerto is listed as an emerging player.
Does Backup Assure have an API?
No public API is recorded for Backup Assure.
What industry is Backup Assure in?
Backup Assure's product category is Network Infrastructure Backup Software. Its primary akta.pro industry code is HDABAEAD, Backup & Recovery Software, with a secondary code of HDAFAGAE, Network Configuration Management & Backup (NCM). Its NAICS code is 5415.