What raz consulting does

RAZ Consulting GmbH is a founder-owned, bootstrapped German marketplace management agency headquartered in Schorndorf, Germany, founded operationally in 2016 and formally incorporated in 2020. The company provides full-service marketplace management to owner-operated brands and SMBs selling on Amazon, Otto, Kaufland, Walmart, bol, Galaxus, Shop-Apotheke, Fressnapf, DocMorris, ManoMano and Noon — 11+ marketplaces across 23+ countries. Its core offering combines ongoing account management, PPC and advertising optimization, compliance and account-reinstatement services, multichannel strategy, and graphic content creation, delivered under a hybrid pricing model of fixed base fee plus a success-tied component, with monthly cancellation and no minimum budget.

The underlying technology stack comprises three free browser-based tools — an FBA Calculator supporting six currencies, a Marketplace Comparison tool covering 10+ platforms, and a PPC Waste Calculator that processes Amazon flatfiles locally — plus a custom tool development division that builds bespoke modules (Keyword Rank Tracker, CPC & Bid Rule Engine, Buy Box & Price Monitor, Content Change Alerts, FBA Fee & Refund Audit, Inventory Forecast, Multi-Marketplace Reporting, Competitive Monitor) for clients with in-house teams. Custom tools are EU-hosted and include full data ownership; setup fees range from €3,000 to €8,000 with monthly operational fees from approximately €150. Integration with Amazon Ads Partner status and Calendly-driven consultation booking define the inbound commercial channel; no public API or SDK is offered.

The business model is service-led with a small, dedicated team led by founder and CEO Ruben Astorgano, who serves as the direct client point of contact. As of 2025 the firm reports 120+ customers and €40M+ in cumulative managed marketplace revenue (a customer outcome metric, not agency revenue), with average client ROAS of 6–7x, 85%+ account reinstatement success rate, and reported average outcomes of –25% ACOS, +35% organic traffic, +22% conversion rate, and +60% revenue on the main marketplace after six months. No external funding, M&A activity, or institutional investors are disclosed.

Name

raz consulting

Legal name

RAZ Consulting GmbH

Website

https://raz-consulting.de

Company type

Private

Founded year

2016

Operating status

Operating

Short description

RAZ Consulting GmbH is a German founder-owned marketplace management agency providing account management, PPC advertising, and multichannel strategy to SMB brands selling on 11+ marketplaces across 23+ countries, supplemented by proprietary browser-based tools and a custom tool development division.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace Management Services

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613), Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Marketplace management
• Amazon advertising
• PPC optimization
• E-commerce consulting
• Multichannel strategy

Headquarters

HQ city

Schorndorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketplace Management Services: Full-service marketplace agency providing ongoing account management, listing optimization, PPC advertising, and compliance monitoring. Revenue generated through a hybrid model combining fixed base fee with performance-based component tied to client's advertising budget or revenue. No minimum budget or contract term required — monthly cancellation available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

RAZ Consulting is a full-service marketplace management agency that operates and optimizes sellers' accounts on more than 11 European marketplaces, including Amazon, Otto, and Kaufland. Its offering spans account management, PPC and advertising, compliance, multichannel and international expansion, graphic content production, and custom tool development, delivered as ongoing managed services to brands and online retailers.

Product overview

RAZ Consulting is a full-service marketplace agency offering managed services (Account Management, PPC & Advertising, Compliance, Multichannel & International, and Graphic Content) combined with free browser-based tools (FBA Calculator, Marketplace Comparison, PPC Waste Calculator) and a custom tool development division. The agency provides ongoing marketplace account management on 11+ platforms (Amazon, Otto, Kaufland, bol, Walmart, Galaxus, Shop-Apotheke, Fressnapf, DocMorris, ManoMano, Noon) in 15+ countries. The custom tool development division builds bespoke marketplace tools (Keyword Rank Tracker, CPC & Bid Rule Engine, Buy Box & Price Monitor, Content Change Alerts, FBA Fee & Refund Audit, Inventory Forecast, Multi-Marketplace Reporting, Competitive Monitor) with EU hosting, client data ownership, and monthly operational fees starting from approximately €150.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketplace Account Management Ongoing management of seller accounts on more than 11 European marketplaces including Amazon, Otto, and Kaufland, covering listings, catalog hygiene, performance monitoring, and day-to-day operations for brands and online retailers.
• PPC & Advertising Management Paid advertising management and PPC optimization across European marketplaces, including bid management, campaign structure, keyword targeting, and continuous optimization, with documented client outcomes in the 6-7x ROAS range.
• Marketplace Compliance Compliance services ensuring that seller accounts and listings meet the regulatory and platform-specific requirements of European marketplaces, including product documentation, labeling, and policy adherence.
• Multichannel & International Expansion Strategy and execution for expanding brands from a single marketplace into additional European marketplaces and international markets, including localization, multilingual content, and cross-border operational setup.
• Graphic Content Production Production of marketplace graphic content such as product images, A+ content, and brand visuals tailored to the requirements of individual European marketplaces.
• Custom Tool Development Bespoke development of marketplace management tools and modules for clients, including Keyword Rank Tracker, CPC and Bid Rule Engine, Buy Box and Price Monitor, Content Change Alerts, FBA Fee and Refund Audit, Inventory Forecast, Multi-Marketplace Reporting, and Competitive Monitor.

Quantifiable outcome

• Average 6-7x ROAS on advertising campaigns
• +5 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Amazon Ads Partner NetworkcoreChannel Partner/ Reseller/ DistributorOfficial partner status within Amazon's advertising partner ecosystem, enabling RAZ Consulting to provide Amazon advertising services including Sponsored Products, Sponsored Brands, and DSP.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ChannelEngine: ChannelEngine is a marketplace integration and management platform that helps brands list, optimize, and advertise across 700+ channels including Amazon, bol, Kaufland, and Otto. Directly comparable to RAZ Consulting as a multichannel marketplace management provider for European sellers.
• Lengow: Lengow is a French SaaS platform for marketplace and feed management supporting retailers across 1,800+ channels. Overlaps with RAZ Consulting in the multichannel marketplace strategy, listing optimization, and international expansion service stack.
• Perpetua: Perpetua is an AI-powered retail media optimization platform focused on Amazon, Walmart, and Instacart advertising. Closely comparable to RAZ Consulting's PPC & Advertising service line, though at a larger scale with proprietary automation rather than human-managed campaigns.
• Quartile: Quartile is an Amazon Ads partner providing PPC management, DSP, and retail media optimization for brands. Direct competitor to RAZ Consulting's Sponsored Products, Sponsored Brands, and DSP offering, with similar positioning around ROAS-driven campaign management.
• Helium 10: Helium 10 is a leading Amazon seller SaaS suite covering keyword research, listing optimization, PPC, and inventory. Comparable to RAZ Consulting's free tools (FBA Calculator, PPC Waste Calculator) and custom tool division; represents the SaaS alternative that could automate parts of RAZ's service.
• Jungle Scout: Jungle Scout is a major Amazon seller tool suite with research, analytics, and listing optimization features. Competes with RAZ's free tools and analytics service line for the same Amazon SMB seller audience.
• Sellerboard: Sellerboard is an Amazon profit analytics and inventory tool for SMB sellers, including FBA fee audits comparable to RAZ's FBA Fee & Refund Audit custom module. Adjacent SaaS competitor to RAZ's tool development offering.
• Pacvue: Pacvue is an enterprise commerce acceleration platform for Amazon, Walmart, and Target advertising and shelf analytics. Competes with RAZ in PPC and advertising management, though Pacvue focuses on larger brands while RAZ targets owner-led SMBs.
• SellerLogic: SellerLogic is a German Amazon seller tool provider specializing in FBA reimbursement/recovery and analytics, including Profit and Refund tools. Comparable to RAZ's FBA Fee & Refund Audit custom module and competes for the same DACH Amazon seller segment.

Regional players

• Marketplace Seller (Seller Solutions): Marketplace Seller is a German marketplace agency providing Amazon, eBay, and Kaufland account management and consulting. Closely comparable service offering to RAZ Consulting in the DACH market with similar SMB seller focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/raz-consulting

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about raz consulting