microinfluencer

What microinfluencer does

MicroInfluencer is a bootstrapped, founder-led SaaS company headquartered in Edinburgh, UK, that operates an AI-powered platform for discovering and analyzing microinfluencers on TikTok and Instagram. The company targets in-house brand and growth marketers, marketing agencies running creator campaigns for multiple clients, and solo founders or small marketing teams that need a low-cost alternative to enterprise creator marketplaces. It positions itself explicitly against manual hashtag scrolling, static creator databases, and hiring-fee marketplaces such as Modash and Collabstr.

The product is centered on the Creator Discovery Agent, a workflow that takes a plain-English campaign brief, converts it into targeted keyword searches, runs live searches on TikTok or Instagram at query time rather than querying a static index, and returns ranked creators with an AI-calculated campaign-fit score and rationale alongside engagement, view-to-follow, and CPM/CPE signals. Supporting the agent are 10 free public analyzer and calculator tools (creator profile analyzers, engagement rate, CPM, CPE, and view-to-follow calculators for both platforms) and 22 curated niche creator directories that double as SEO assets. The underlying AI capability set includes NLP for brief parsing, autonomous agent orchestration for the discovery workflow, and a recommendation/scoring layer; no public API, SDK, or developer surface is offered.

MicroInfluencer monetizes through a freemium subscription. The free tier (no credit card required) provides one Creator Discovery Agent run per month, five creator profile analyses, and twenty advanced analytics reports. Pro Monthly at $9.99/month and Pro Annual at $99.99/year unlock unlimited agent searches with up to fifteen keyword searches per run, unlimited profile analyses and analytics reports, and unlimited tracked creators. Distribution is entirely self-serve through microinfluencer.club, with no sales team; acquisition is driven by organic SEO, comparison guides against larger competitors, the free tool suite as a product-led growth funnel, and the public niche directories. The company appears privately held with no disclosed external funding, partnerships, or M&A activity.

Name

microinfluencer

Legal name

MicroInfluencer

Website

https://microinfluencer.club

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

MicroInfluencer is a bootstrapped Edinburgh-based SaaS platform that uses AI to discover and rank microinfluencers on TikTok and Instagram for in-house brand marketers, agencies, and solo founders, priced at $9.99/month or $99.99/year.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Short-Form Video Discovery, Curation & Aggregation Platforms (MPACAHAG)

akta.pro secondary industry

Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Influencer marketing software
• Creator discovery platform
• Microinfluencer search
• TikTok creator analytics
• Instagram influencer tool

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Pro Monthly): Monthly subscription at $9.99/month providing unlimited Creator Discovery Agent searches, unlimited creator profile analyses, unlimited advanced analytics reports, and unlimited tracked creators. Billed monthly, cancelable anytime. Fair use applies to prevent scraping.
2. SaaS Subscription (Pro Annual): Annual prepaid subscription at $99.99/year (equivalent to ~$8.33/month), offering the same Pro feature set as monthly. Saves approximately 2 months compared to monthly billing. Covers the prepaid year; billing managed from the account.
3. Free Tier: Free plan with no credit card required. Includes 1 Creator Discovery Agent search per month (up to 5 keyword searches), 5 creator profile analyses per month across both platforms, and 20 advanced analytics reports per month. Serves as the primary onboarding and acquisition funnel into paid plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MicroInfluencer provides an AI-powered Creator Discovery Agent that helps brand and growth marketers find relevant microinfluencers on TikTok and Instagram. Users describe their target audience and content topic in natural language, and the platform returns a vetted shortlist of creators (typically 1,000-100,000 followers) enriched with engagement metrics, growth trends, and contact details, with filters to exclude bots and inflated audiences. The product is delivered as a self-serve SaaS with a free tier and a $9.99/month (or $99.99/year) Pro subscription.

Product overview

MicroInfluencer is a single-product company centered on Creator Discovery Agent — an AI-powered campaign brief search tool. Users describe a campaign in plain English, choose TikTok or Instagram, and the agent generates keyword searches, searches live, and ranks creators by AI campaign-fit. This core discovery workflow is supported by a suite of free calculator and analyzer tools (TikTok and Instagram CPM calculators, engagement rate calculators, view-to-follower calculators, and CPE calculators) that pull live creator stats to evaluate fit and cost. Paid tiers (Pro Monthly at $9.99/month or Pro Annual at $99.99/year) unlock unlimited searches, deeper keyword discovery (up to 15 keyword searches per run), unlimited profile analyses, unlimited analytics reports, and unlimited creator tracking. The Free plan includes limited usage of the agent and tools. There is no separate module for outreach, payments, or contract management — MicroInfluencer stops at discovery and shortlisting.

Differentiator

Problem solved

Functional benefit

Brands

• Creator Discovery Agent: AI-powered campaign-based creator discovery tool that searches TikTok or Instagram live and ranks creators by campaign fit using AI-generated keyword searches and scoring.

Quantifiable outcome

• Minutes to a ranked creator shortlist vs hours to days of manual research
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Modash: Modash is a creator discovery and analytics platform covering TikTok, Instagram, and YouTube, offering search, audience analytics, and affiliate tools. It is directly named as a primary competitor by MicroInfluencer, serving the same in-house marketers and agencies at a higher price point ($199+/month for Essentials).
• Collabstr: Collabstr is a marketplace connecting brands with UGC creators and influencers on Instagram and TikTok, combining discovery with built-in outreach and payments. It is named as a primary competitor by MicroInfluencer and overlaps directly on the creator discovery and shortlist workflow, though with a marketplace layer MicroInfluencer deliberately avoids.
• Heepsy: Heepsy is an influencer search and analytics tool with filters by location, niche, audience demographics, and engagement metrics. It is named as a primary competitor by MicroInfluencer and overlaps on the discovery-and-vet workflow for SMB marketers.
• SideShift: SideShift is a creator discovery platform focused on finding niche creators, particularly on TikTok and Instagram. It is named as a primary competitor by MicroInfluencer and competes head-to-head in the SMB microinfluencer discovery segment.
• HypeAuditor: HypeAuditor is an influencer analytics and fraud-detection platform covering Instagram, YouTube, TikTok, and Twitch. It overlaps on the analytics, audience quality, and vetting layer that MicroInfluencer surfaces through view-based engagement signals.
• Influencity: Influencity is an influencer marketing platform with discovery, campaign management, and analytics features across Instagram, YouTube, and TikTok. It targets agency and brand marketers in a similar segment to MicroInfluencer's primary personas.

Broad incumbents

• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform covering discovery, relationship management, workflow, and reporting across major social platforms. It competes in the same category as MicroInfluencer but targets enterprise brand customers with a much broader feature set and is far better capitalized.
• Upfluence: Upfluence is an influencer marketing platform with creator search, outreach, affiliate, and e-commerce integration tools. It serves agencies and DTC brands with a wider feature portfolio than MicroInfluencer, particularly on the e-commerce and affiliate side, and overlaps on the discovery use case.
• Aspire (formerly AspireIQ): Aspire is an influencer and UGC platform covering creator discovery, marketplace access, gifting, and workflow tools for brands and agencies. It is broader than MicroInfluencer but competes on the same creator-discovery surface, especially for UGC-led campaigns.

Emerging players

• Phyllo: Phyllo is a creator data API that provides standardized access to TikTok, Instagram, YouTube, and Twitch creator profile, content, and audience data. It overlaps with MicroInfluencer at the data-infrastructure layer, powering live creator data for platforms that compete with MicroInfluencer downstream.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/microinfluencerclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about microinfluencer