Zomato

What Zomato does

Zomato, now operating under the parent name Eternal Limited, is India's largest food delivery platform with 3,00,000+ restaurant partners across 800+ cities and 3 billion+ cumulative orders delivered since founding in 2008. The core product is a mobile-first two-sided marketplace where restaurants pay 25-30% commissions and consumers pay per-order delivery fees plus 18% GST, with monetization supplemented by Zomato Gold subscriptions, restaurant advertising, and Zomato Pay in-restaurant payments. Beyond food delivery, the Eternal portfolio extends into quick commerce via Blinkit (1,816+ dark stores, 40-45% market share, ~80,000-item assortment in Delhi NCR, targeting 3,000 stores by March 2027), going-out experiences via District (events, dining, ticketing including the IPL 2026 Playoffs), B2B supply chain via Hyperpure (HoReCa), AI agent services via Nugget by Eternal, and restaurant expansion consulting leveraging proprietary data. Technology infrastructure spans restaurant discovery, order management, real-time GPS delivery dispatch, payment processing, and subscription management, built primarily on AWS. Recent platform shifts include Blinkit's pivot from marketplace to inventory-led model to improve margins, and the launch of AI-driven products including Healthy Subscriptions (AI nutritional scoring), predictive demand hotspot analysis, and enterprise AI agents via third-party LLM APIs.

Name

Zomato

Legal name

Eternal Limited (formerly known as Zomato Limited)

Website

https://zomato.com

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Zomato (Eternal Limited) is India's largest food delivery platform serving consumers across 800+ cities via 300,000+ restaurant partners, with a multi-brand portfolio spanning Blinkit quick commerce, District going-out, Hyperpure B2B supply chain, and Nugget enterprise AI.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452)

SIC

Retail-Nonstore Retailers (5960), Retail-Eating Places (5812)

akta.pro primary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

akta.pro secondary industries

Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF), Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Online food delivery
• Restaurant marketplace
• Quick commerce
• Food delivery platform
• Restaurant tech

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Restaurant marketplace commissions: Zomato charges commissions of 25-30% to restaurants listed on the platform for facilitating orders. Restaurants pay commissions on food orders placed through the Zomato Platform.
2. Delivery fees and surge charges: Customers pay delivery charges for orders facilitated by Delivery Partners or Restaurant Partners, with potential delivery surge fees during peak demand, based on distance, time, demand, traffic, and weather conditions. Plus 18% GST on delivery fees.
3. Zomato Gold / Pro subscription program: Membership-based subscription offering Free Delivery at all restaurants within 7 km and up to 30% extra off at 20,000+ partner restaurants in India. Originally launched as Zomato Gold in 2017, rebranded to Zomato Pro in November 2020.
4. Blinkit quick commerce (retail margins, delivery fees, advertising, private label): Pivoted from marketplace to inventory-led model. Generates revenue from product margins on first-party inventory, delivery and platform fees, retail media advertising (Rs 3,000-3,500 Cr collectively in FY25), and subscription/private label programs.
5. Hyperpure B2B supply chain solutions: B2B kitchen ingredient supply chain business serving the HoReCa (Hotel, Restaurant, Cafe) industry in India, acquired by Zomato in 2018 and expanding into supply chain solutions.
6. District by Zomato - going-out services & ticketing: Revenue from event ticketing (e.g., IPL 2026 official ticketing partner), dining bookings, and going-out experiences. Includes advertising on the platform.
7. Restaurant Expansion Consulting (professional services): Paid consulting engagements providing data-driven restaurant location intelligence, demand hotspot analysis, and supply gap identification for restaurant brands planning expansion.
8. Restaurant advertising / Restaurant Insights: Restaurants pay for premium placement, sponsored listings, and targeted advertising on the Zomato platform to reach more customers.
9. NBFC / lending to restaurant partners (planned): Zomato board approved incorporation of an NBFC subsidiary to provide loans to restaurant partners, with NBFC license in process.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Zomato operates India's #1 online food delivery and restaurant discovery marketplace, connecting 3,00,000+ restaurant partners with consumers across 800+ Indian cities and facilitating 3 billion+ cumulative orders via mobile app and website. Under parent Eternal Limited, the platform extends into quick commerce (Blinkit with 1,816+ dark stores), going-out and ticketing (District), B2B restaurant supply chain (Hyperpure), and enterprise AI services (Nugget by Eternal). Revenue is generated through restaurant commissions (25-30%), delivery fees, subscriptions (Zomato Gold, Healthy Subscriptions), advertising, and Blinkit retail margins.

Product overview

Zomato operates as a platform-plus-modules architecture under its parent Eternal Limited (formerly Zomato Limited), comprising the core Zomato food-delivery marketplace app plus a portfolio of subsidiary brands and feature modules. The core Zomato app — India's #1 food delivery app covering 800+ cities, 3,00,000+ restaurants, and 3 billion+ orders delivered — anchors the offering and integrates add-on modules such as Zomato Gold (subscription), Zomato Pay (in-restaurant payments), Zomato Book Service (table reservations), Zomato Healthy Mode and Healthy Subscriptions, the Plastic-Free Future Program, and Zomato Gift. The 'Zomaverse' of subsidiary brands extends the platform into adjacent verticals: Blinkit (quick-commerce, ~40-45% market share), District (going-out, events, movies, dining, and venue operations such as Terraform Arena), Hyperpure (B2B restaurant supply chain), Feeding India (social/CSR), Zomaland (offline events), and Weather Union. Enterprise-facing capabilities are delivered via Nugget by Eternal (AI-agent-as-a-service). Together these form an integrated lifestyle ecosystem spanning food discovery, delivery, dining, groceries, live entertainment, and restaurant supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• Blinkit: 10-minute quick commerce delivery platform; acquired by Zomato in 2022 and now the largest quick-commerce player in major Indian metros.
• District
• Hyperpure
• Feeding India
• Zomaland
• Weather Union
• Nugget (Nugget AI)
• Zomato Gold

Products and services

• Zomato (Food Delivery App)
• Blinkit (Quick Commerce)
• District by Zomato (Going-Out Platform)
• Hyperpure (B2B Restaurant Supply Chain)
• Zomato Gold (Subscription Program)
• Zomato Pay (In-Restaurant Payment)
• Zomato Book Service (Table Reservations)
• Restaurant Expansion Consulting Services
• Zomato Healthy Subscriptions
• Nugget by Eternal (AI Agent Platform)

Quantifiable outcome

• 3 billion+ cumulative orders delivered since founding in 2008
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability15 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core, minor and flagship.

• Digital Commerce Coalition (Amazon, Meesho, Swiggy, Zepto)coreGTM or Marketing Partner · 1 June 2026Five of India's largest digital commerce platforms - Amazon, Eternal (Zomato), Meesho, Swiggy, and Zepto - launched the Digital Commerce Coalition on June 1, 2026, with Delhi-based Koan Advisory Group running its secretariat. Focused on coordinated lobbying on regulatory issues.
• AdonmominorStrategic or Co-development Partner · 1 January 2026Zomato acquired a 19.48% stake in Adonmo (ad-tech firm) for Rs 112.20 crore as part of a previously announced plan to deploy $1 billion in Indian startups over two years.
• UrbanPiperminorStrategic or Co-development Partner · 1 January 2026Zomato acquired a 5% stake in UrbanPiper (B2B restaurant software platform) for Rs 37.38 crore, synergistic to Zomato's core food ordering and delivery business.
• HyperpurecoreStrategic or Co-development PartnerHyperpure is a wholly-owned subsidiary of Zomato (acquired 2018) that supplies kitchen ingredients to restaurants and is expanding into supply chain solutions for the HoReCa industry in India. Revenue growth driven by partnerships with Blinkit for quick commerce deliveries.
• BlinkitflagshipStrategic or Co-development PartnerBlinkit is a wholly-owned subsidiary of Zomato acquired in August 2022 for approximately USD 568 million in an all-stock deal. Operates as Zomato's quick commerce arm with 1,816+ dark stores and 40-45% market share. Pivoted from marketplace to inventory-led model.
• District by ZomatoflagshipStrategic or Co-development PartnerDistrict is Zomato's going-out platform for events, movies, dining, and ticketing. Operating as the official ticketing partner for IPL 2026 Playoffs and managing Terraform Arena in Bengaluru. Recently launched an Inclusive Dining Toolkit.
• Feeding IndiaminorStrategic or Co-development PartnerFeeding India is Zomato's CSR initiative representing the tech-logistics layer for food security, having collectively served over 23 crore meals with Swiggy's Swiggy Serves, targeting 50 million meals by 2030.
• Cult.fitcoreStrategic or Co-development PartnerZomato-backed fitness chain operator, turning EBITDA positive in Q4 FY26 with ~₹1,700 crore revenue in FY26. Reviving shelved IPO plans to raise ₹3,500-4,000 crore. Offers complimentary Cult Elite membership as launch incentive for Healthy Subscriptions.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationZomato built an AI platform on AWS processing over one billion messages, leveraging AWS AI services. AWS has committed USD 12.7 billion in Indian cloud infrastructure by 2030 as part of broader USD 35 billion investment plan.
• ApplecoreTechnology or IntegrationDistrict by Zomato was featured at Apple's WWDC 2026 Bengaluru developer showcase as one of five Indian-developed apps highlighted for the Apple ecosystem.
• Board of Control for Cricket in India (BCCI)flagshipGTM or Marketing PartnerDistrict by Zomato was appointed as the official ticketing partner for the IPL 2026 Playoffs, with RuPay credit cardholders receiving 24-hour priority access. Earlier was official partner for Diljit Dosanjh concert ticketing.
• Startup India and DPIITminorGTM or Marketing PartnerZomato collaborated with Startup India and DPIIT on the Plastic-Free Future Packathon to support entrepreneurs developing plastic alternatives for food delivery.
• Samarthyam and The Association of People with DisabilityminorImplementation/ SI/ Consulting PartnerDistrict by Zomato collaborated with Samarthyam and The Association of People with Disability, along with the Department of Empowerment of Persons with Disabilities, to develop India's first Inclusive Dining Toolkit for restaurants.
• HaqdarshakminorImplementation/ SI/ Consulting PartnerHaqdarshak, a tech platform helping citizens access government welfare schemes, has partnered with Zomato and Blinkit to organize welfare facilitation camps for delivery partners, unlocking entitlements worth more than ₹200 crore in health/life/accident insurance and pensions.
• Snap (Snapchat)coreGTM or Marketing PartnerZomato (along with Swiggy) cited as adopting Snapchat's immersive ad formats spanning AR, video, and conversation-based advertising for Gen Z marketing.
• Indian Ministry of Labour and EmploymentcoreOthersZomato completed API integration ahead of June 21, 2026 deadline to register gig workers on the government's eShram portal under the Code on Social Security, 2020, which requires aggregators to contribute 1-2% of turnover to a welfare fund.
• Unilever and NestlécoreChannel Partner/ Reseller/ DistributorBrands like Unilever and Nestlé use Blinkit's retail media advertising business as an impulse-buy channel, contributing to Zepto's and Blinkit's ad revenue.

Scale indicators18 records

Recent moves10 records

Expansion highlights8 records

Direct peers

• Swiggy: India's #2 food delivery and quick commerce (Instamart) player, operating the same restaurant marketplace plus 10-minute grocery delivery model across India. Swiggy is Zomato's closest direct competitor, also preparing an IPO and contesting Blinkit's quick commerce leadership.
• DoorDash: Leading US food delivery marketplace operating a similar restaurant-partner + delivery-driver model with commissions, advertising, and subscription (DashPass) revenue streams. Closest global comparable to Zomato's core food delivery marketplace business.
• Uber Eats: Global food delivery marketplace operated by Uber. Zomato acquired Uber Eats India in 2020, and Uber Eats remains a direct competitive comparable with similar marketplace economics and restaurant commission structure.
• Grab Holdings: Southeast Asian super-app combining food delivery (GrabFood), quick commerce (GrabMart), mobility, and financial services. Similar multi-vertical playbook and emerging market operating context to Eternal.
• Deliveroo: UK-listed food delivery marketplace operating across Europe, Middle East, and Asia with similar restaurant-partner + rider model and subscription (Deliveroo Plus) offering. Compares to Zomato's core marketplace including UAE operations.
• Instacart (Maplebear): US quick commerce grocery delivery platform with a dark-store-adjacent model and retail media advertising business (100%+ of revenue). Closest global comparable to Blinkit's quick commerce + advertising flywheel.
• Just Eat Takeaway: European online food delivery marketplace operating across multiple countries with restaurant commissions. Comparable to Zomato's core marketplace model and historic international expansion ambitions.
• Zepto: Indian quick commerce startup that raised approximately $1 billion to scale its 10-minute dark-store delivery network. Direct competitor to Blinkit in the Indian quick commerce segment with similar inventory-led model.

Broad incumbents

• Meituan: Chinese super-app spanning food delivery, quick commerce (Meituan Shangou), hotel/travel, and entertainment. Closest global comparable to Eternal's multi-vertical super-app strategy including Zomato, Blinkit, District, and Hyperpure.
• Delivery Hero: Global food delivery aggregator operating across 70+ markets and an early investor in Zomato. Comparable for marketplace commission economics and multi-market food delivery operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/zomato
• YouTubeyoutube.com/zomato
• Facebookfacebook.com/zomato
• LinkedInlinkedin.com/company/zomato
• Instagraminstagram.com/zomato

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds25 records

Investors42 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A19 records

Investments20 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zomato