Birdeye

What Birdeye does

Birdeye is an agentic marketing platform built for multi-location brands operating between 100 and 10,000+ sites, headquartered in Palo Alto, California and incorporated in Delaware as BirdEye, Inc. The platform unifies customer experience workflows including reviews, listings, social media, search visibility, marketing automation, messaging, surveys, ticketing, and payments, all orchestrated through BirdAI, a central AI layer offering supervised and autonomous agents tuned to specific industries and brands. Its core products — Reviews AI, Listings AI, Social AI, Search AI, Marketing Automation, Insights AI, and Competitors AI — connect to more than 3,000 third-party applications including Epic, Athena, Salesforce, Yardi, Square, Toast, OpenTable, and Google, and are deployed across at least 12 verticals such as healthcare, dental, financial services, restaurants, retail, automotive, self-storage, real estate, property management, and home services.

The company makes money primarily through annual SaaS subscriptions priced on a quote basis per number of locations, with tiers ranging from 1-3 locations through 1,000+ locations and an enterprise ACV well above $100,000 for the largest customers. Distribution relies on a hybrid enterprise field-sales and inside-sales motion, supplemented by self-serve free trials, an AI Visibility Checker tool, and a consumer-facing business directory. Strategic partnerships include Google for local business presence, WSI for global digital marketing agency distribution, and a roster of named enterprise customers such as H&R Block, Caesars Entertainment, Cracker Barrel, Aspen Dental, Orkin, Jiffy Lube, Six Flags, Michaels, and Weill Cornell Medicine. Birdeye is privately held, has raised approximately $93 million in disclosed venture funding (most recently a $60 million Series C led by Accel-KKR in March 2022), expanded internationally through the February 2023 acquisition of Cube Online, and employs nearly 1,000 people globally as of early 2026.

Name

Birdeye

Legal name

BirdEye, Inc.

Website

https://birdeye.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Birdeye is an agentic AI-powered experience marketing platform that unifies reviews, listings, social, search, and marketing automation for multi-location brands operating 100 to 10,000+ sites across 12 verticals.

Ownership category

akta.pro rank

Product category

Customer Experience and Reputation Management Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Reputation management software
• Customer experience platform
• Multi-location marketing software
• Online review management
• AI marketing automation

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Multi-tier SaaS platform subscription model for reputation management, marketing automation, and AI-powered tools for multi-location brands. Pricing based on number of locations and feature tiers. Enterprise customers with 1000+ locations represent significant segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Birdeye sells an agentic AI-powered marketing and customer experience platform for multi-location brands. The platform unifies reviews, listings, social media, search visibility, marketing automation, and customer insights through AI agents that operate autonomously across 100 to 10,000+ business locations. Customers subscribe via multi-tier SaaS plans priced per location with quote-based enterprise agreements.

Product overview

Birdeye is an agentic marketing platform for multi-location brands offering a unified platform with AI-powered modules for the full customer journey. The core products include Reviews AI, Listings AI, Social AI, Search AI, Marketing Automation, Insights AI, and Competitors AI, all powered by BirdAI (central AI platform with supervised and autonomous agents). Supporting modules include Messaging AI, Chatbot AI, Surveys AI, Mass Texting, Referrals, Pages, Google Seller Ratings, Appointments, Payments, and Ticketing. Birdeye also offers a free consumer directory (reviews.birdeye.com) and mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• BirdAI: AI agentic marketing platform with supervised and autonomous AI agents for driving business outcomes at scale.
• Reviews AI
• Listings AI
• Social AI
• Search AI
• Insights AI
• Marketing Automation

Products and services

• BirdAI Central AI platform enabling supervised and autonomous AI agents that drive business outcomes at scale across reviews, listings, social, search, and marketing automation, with models tuned to specific industries and brands. Built for multi-location brands operating at 100 to 10,000+ locations.
• Reviews AI AI-powered review management platform that generates, monitors, manages, and shares reviews across 200+ review sites, with AI agents that draft responses in the brand's voice. Used by multi-location brands to automate review generation and response at scale.
• Listings AI
• Social AI
• Search AI
• Marketing Automation Agentic AI marketing platform that builds and runs personalized email and SMS campaigns for every location, handling full campaign lifecycle from audience selection to execution and optimization. Used by multi-location brands to scale localized marketing without adding headcount.
• Insights AI
• Competitors AI
• Messaging AI
• Chatbot AI (Webchat)
• Surveys AI
• Mass Texting
• Birdeye MCP Server Model Context Protocol server that connects AI assistants including Gemini, ChatGPT, Claude, and Perplexity to Birdeye data features such as Reviews, Ratings, Surveys, and Business Info. Enables programmatic access to Birdeye data from external AI tools.
• Appointment Scheduling
• Payments
• Ticketing
• Birdeye Mobile App
• Birdeye Reviews (Free Business Profiles)

Quantifiable outcome

• 61% AI visibility improvement in 2 months
• +4 more outcomes

Named customers18 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability10 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered strategic, core and acquisition.

• WSIstrategicGTM or Marketing Partner · 24 November 2025WSI, a digital marketing and AI company, partnered with Birdeye to provide AI-powered tools that help businesses maintain authentic and consistent communication across multiple locations. Collaboration aims to enhance customer relationships by automating responses and social media content while preserving brand tone and compliance.
• GooglecoreStrategic or Co-development PartnerGoogle partnership providing the most complete Google solution for local business on the Birdeye platform. Includes Google Business Profile management, Google reviews integration, and Google Seller Ratings.
• EpiccoreTechnology or IntegrationEpic EHR integration for healthcare customers, enabling patient experience and reputation data synchronization with Epic electronic health records.
• AthenahealthcoreTechnology or IntegrationIntegration with Athena cloud-based EHR and practice management for healthcare customer data synchronization.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration for financial services and enterprise customers enabling customer data synchronization and workflow automation.
• YardicoreTechnology or IntegrationYardi integration for real estate and property management customers enabling resident and property data synchronization.
• Cube OnlineacquisitionStrategic or Co-development PartnerAcquired Cube Online, an Australian customer experience platform firm. The acquisition expanded Birdeye's presence into Australia, New Zealand, and the United Kingdom, and increased global workforce to nearly 1,000 employees.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Yext: Direct competitor in listings management, reputation management, and AI-powered local search visibility. Both target multi-location enterprises and integrate with Google Business Profile, with overlapping product surface area in reviews, listings, and AI search optimization.
• Podium: Direct competitor in customer experience and messaging for local/multi-location businesses. Overlaps with Birdeye in review management, webchat, and customer messaging, serving similar verticals (automotive, home services, healthcare).
• Reputation.com: Direct competitor in enterprise reputation management, serving multi-location brands across healthcare, automotive, retail, and financial services with overlapping reviews, listings, and surveys capabilities.
• SOCi: Direct competitor purpose-built for multi-location brands' localized marketing, social media management, and reputation — closest peer in terms of franchise/multi-location targeting and distributed marketing workflows.
• Chatmeter: Direct competitor in multi-location reputation management and local SEO, serving enterprise brands (healthcare, automotive, retail) with overlapping review monitoring, listings, and sentiment analytics capabilities.

Broad incumbents

• HubSpot: Broader incumbent offering marketing automation, CRM, and customer feedback tools that overlap with Birdeye's marketing automation, surveys, and messaging modules — particularly for mid-market customers considering platform consolidation.
• Salesforce Marketing Cloud: Broader incumbent enterprise marketing platform with customer data, journey orchestration, and social studio capabilities that could be bundled with reputation/local marketing features for existing Salesforce customers.
• Adobe Experience Manager: Broader incumbent in enterprise content and customer experience management, with overlapping capabilities in digital experience, content, and analytics that compete for the same enterprise marketing budget.

Emerging players

• NiceJob: Emerging player focused on review generation and reputation marketing for SMB service businesses, with partial overlap in review management but focused on smaller customers than Birdeye's enterprise core.
• Widewail: Emerging player in reputation management and review response for multi-location brands (dealerships, healthcare), with narrower scope but overlapping customer base in specific verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/birdeye_
• YouTubeyoutube.com/c/birdeye
• Facebookfacebook.com/BirdEyeReviews
• LinkedInlinkedin.com/company/birdeye
• Instagraminstagram.com/wearebirdeye

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birdeye