Sequifi
Sequifi is a unified workforce management platform integrating HR, payroll, commissions, onboarding, LMS, ATS, and performance tools for commission-driven businesses in home services (solar, pest, HVAC, roofing) and financial services (mortgage), serving 20,000+ reps across mid-market and enterprise customers.
- Company typePrivate
- Founded2020
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sequifi does
Sequifi is a unified workforce management platform purpose-built for commission-driven businesses in the home services and financial services verticals. The company, founded in 2020 and headquartered in Lehi, Utah, integrates HR, payroll, commissions, onboarding (SequiDocs), learning management (LMS), applicant tracking (ATS), and performance management into a single operating system, eliminating the need to stitch together multiple tools as teams scale from 100 to 5,000+ workers. Core technical differentiators include a no-code commission plan engine that supports complex structures (tiered rates, PPW/BPS splits, overrides, draw recoveries, chargeback/clawback) without developer involvement, real-time payroll cycle automation with audit trails, and 27+ verified native integrations across CRM (Salesforce, HubSpot, GoHighLevel), field operations (Jobber, ServiceTitan, AccuLynx), accounting (QuickBooks, NetSuite), and mortgage LOS platforms (Encompass, Calyx, SimpleNexus). The platform also offers native iOS and Android mobile applications giving reps real-time visibility into earnings, commissions, and payout status.
The company serves seven primary verticals — solar, pest control, HVAC, roofing, mortgage, fiber/telecom, and turf/lawn care — with pre-built templates and workflows tailored to industry-specific compensation patterns such as setter/closer splits, per-job rates, BPS splits, and seasonal ramp hiring. Sequifi operates a sales-led go-to-market with demo-based conversion targeting mid-market and enterprise buyers, supplemented by a partner program offering Channel, Integration, and Referral tiers with recurring commissions. Revenue is generated primarily through quote-based SaaS subscriptions scaling with team size, with the LMS module priced at $7 per user per month and an ATS add-on included as a module within the platform. Sequifi maintains SOC 2 Type II certification and received Capterra Best Value and Best Ease of Use awards in 2026.
The company raised a $6.7 million seed round in August 2025 led by Cervin Ventures with participation from Frazier Group and Tokyo Black, marking its first significant external capital infusion. Sequifi reports 20,000+ reps and operators using the platform and cites customer outcomes including 45% fewer commission disputes, 120-150+ admin hours saved per month, under one-week offer-to-comp-ready onboarding, and same-day pay eligibility. Named customers include Aveyo and Aveyo Direct (solar), Sea Port (home services), Source Marketing (pest control), Onyx Fiber (fiber), and Flex PWR, GreenLine, and Gainz Marketing (home services). Leadership comprises CEO Roshan Kumar, COO Adam Duerschmidt, and CSO Riley Omanson.
Sequifi firmographics
Firmographics- Name
- Sequifi
- Legal name
- Sequifi
- Website
- https://sequifi.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sequifi is a unified workforce management platform integrating HR, payroll, commissions, onboarding, LMS, ATS, and performance tools for commission-driven businesses in home services (solar, pest, HVAC, roofing) and financial services (mortgage), serving 20,000+ reps across mid-market and enterprise customers.
- Ownership category
- akta.pro rank
Sequifi industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where Sequifi is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sequifi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Core Platform Subscription: SaaS subscription for the unified HR, payroll, and commission management platform. Pricing appears quote-based and scales with team size. The platform serves commission-driven teams across solar, pest control, HVAC, roofing, mortgage, fiber, and turf industries.
- LMS Add-on: Learning Management System available as an add-on at $7 per user per month. Includes course creation, role-based assignment, completion tracking, quizzes, certifications, and manager dashboards.
- ATS Add-on: Applicant Tracking System included as a module within the platform for high-volume hiring management.
- Partner Referral Commissions: Recurring monthly commissions earned by Channel Partners and Referral Partners for every customer they bring on who becomes an active Sequifi subscriber.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | LMS Add-on - $7 per user per month |
| Subscription | Monthly | Core Platform - Quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sequifi product offering
Product offeringCore offering
Sequifi is a unified SaaS workforce operations platform purpose-built for commission-driven teams that consolidates HR, payroll, commissions, onboarding, performance management, learning management (LMS), and applicant tracking (ATS) into a single system. It automates complex commission calculations (tiers, splits, overrides, clawbacks), runs payroll cycles with approvals and audit trails, and provides native integrations with CRM, field operations, accounting, and mortgage LOS platforms. The platform targets home services and financial services verticals including solar, pest control, HVAC, roofing, mortgage, fiber, and turf.
Product overview
Sequifi is a unified all-in-one workforce operations platform purpose-built for commission-driven teams, combining core products (Commissions, Payroll, HR/Onboarding, Performance, and Mobile App) with optional add-on modules (LMS at $7/user/month and ATS). The platform connects HR, payroll, commissions, onboarding, training, and workforce operations into one operating system so teams do not need to stitch multiple tools together as they scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Commissions
Quantifiable outcome
- 45% fewer commission disputes through automated PPW/BPS calculations and full audit trail
- +8 more outcomes
Companies that use Sequifi
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
Sequifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature8 records
Sequifi partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- SalesforcecoreCRM integration syncing pipeline, activity, and account data directly with compensation and workforce workflows. Part of verified integration ecosystem.
- HubSpotcoreCRM integration connecting activity with compensation, team visibility, and payout workflows.
- GoHighLevelcoreCRM automation and pipeline data connection with rep pay, performance tracking, and operations.
- JobbercoreField service job data, scheduling, and client activity integration with payroll and workforce operations.
- QuickBooks OnlinecoreAccounting context connection to payroll, commissions, and operational records for financial sync.
- NetSuitecoreERP and finance data connection with compensation and workforce operations.
- EnerflocoreSolar sales pipeline and project activity connection with commissions, payroll, and team visibility.
- Aurora SolarcoreProposal and deal data sync with Sequifi's commission and payroll platform for solar companies.
- SunbasecoreSolar CRM data synchronization with rep compensation, onboarding, and back-office operations.
- JobNimbuscoreJob, customer, and field activity integration with back-office workflows for roofing and home services.
- AccuLynxcoreRoofing production and job data integration with payroll and commission workflows.
- ServSuitecoreField service accounts, routes, and payroll workflow connection for pest control and home services.
- FieldRoutescoreScheduling, service workflows, and workforce operations sync for pest control companies.
- PestPaccorePest control service operations sync with team management and payroll systems.
- LendingPadcoreLOS data and loan pipeline activity integration with compensation, payroll, and team operations.
- SimpleNexuscoreMortgage application workflow alignment with compensation and operations for mortgage lenders.
- EncompasscoreLoan origination and production data alignment with payroll, compensation, and workforce operations.
- CalyxcoreLoan origination workflows and team operations integration for mortgage companies.
- AspirecoreLandscaping job data, crew activity, and production workflows connection with payroll and operations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Sequifi competitors and assessment
Company assessmentBroad incumbents
- ADP: ADP is the largest US payroll and HR services provider, serving SMB through enterprise. It is named in Sequifi's comparison pages as a general-purpose incumbent that lacks Sequifi's commission-native capabilities and vertical specialization.
- Rippling: Rippling is a unified workforce management platform combining HR, payroll, IT, and spend management. Sequifi positions itself as a more vertical-focused alternative to Rippling for commission-driven businesses, and Rippling is named in Sequifi's comparison pages as a competitor.
- Xactly: Xactly is an enterprise sales performance management platform with deep commission calculation and incentive compensation capabilities. It is named in Sequifi's comparison pages and serves similar enterprise commission-driven customers, though Xactly typically requires heavier IT involvement.
- Gusto: Gusto is a leading US payroll, HR, and benefits SaaS platform serving SMBs and mid-market. It is a direct comparator in payroll and HR functionality and is explicitly listed by Sequifi as a competitor on its comparison pages, though Gusto lacks Sequifi's native commission engine and vertical specialization.
- Paychex: Paychex is a major US payroll, HR, and benefits services provider targeting SMB and mid-market. It is named in Sequifi's comparison pages and competes in the payroll layer, though it lacks commission-native features and vertical depth in home services.
Direct peers
- Performio: Performio is a sales commission and incentive compensation management platform serving mid-market and enterprise customers. It is named in Sequifi's comparison pages and competes directly in the commission calculation and tracking segment.
- CaptivateIQ: CaptivateIQ is a sales commission management platform focused on automating complex commission calculations. It is a direct competitor to Sequifi's commission engine, named explicitly in Sequifi's comparison pages, though CaptivateIQ lacks integrated payroll and HR.
- Spiff: Spiff is a sales commission automation platform with no-code configuration, similar in approach to Sequifi's commission plan builder. It is named in Sequifi's comparison pages and competes in the same commission-led mid-market segment.
- Everstage: Everstage is a no-code sales commission platform for mid-market and enterprise sales teams. It is named in Sequifi's comparison pages and competes in the same commission calculation category, with overlapping customer profiles in commission-driven industries.
- QuotaPath: QuotaPath is a commission tracking and sales performance platform targeting SMB and mid-market sales teams. It is named in Sequifi's comparison pages and competes in the commission calculation layer, though QuotaPath is commission-only without integrated payroll/HR.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sequifi social profiles
Digital presenceSequifi compliance and trust
Trust signalCompliance3 records
Sequifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequifi leadership team
Management profileNumber of profiles
Profiles3 records
Sequifi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequifi
What does Sequifi do?
Sequifi is a unified SaaS workforce operations platform purpose-built for commission-driven teams that consolidates HR, payroll, commissions, onboarding, performance management, learning management (LMS), and applicant tracking (ATS) into a single system. It automates complex commission calculations (tiers, splits, overrides, clawbacks), runs payroll cycles with approvals and audit trails, and provides native integrations with CRM, field operations, accounting, and mortgage LOS platforms. The platform targets home services and financial services verticals including solar, pest control, HVAC, roofing, mortgage, fiber, and turf.
Is Sequifi a public or private company?
Sequifi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sequifi founded?
Sequifi was founded in 2020. It employs 11 to 50 people.
Where is Sequifi based?
Sequifi is headquartered in Lehi, United States, in the North America region.
How does Sequifi make money?
Four revenue lines are on record. Core Platform Subscription is the primary driver. The others are LMS Add-on, ATS Add-on and partner Referral Commissions.
Who are Sequifi's main competitors?
Broad incumbents on record are ADP, Rippling, Xactly, Gusto and Paychex. Direct peers are Performio, CaptivateIQ, Spiff, Everstage and QuotaPath.
Does Sequifi have an API?
No public API is recorded for Sequifi.
What industry is Sequifi in?
Sequifi's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 51821 and its SIC code is 7370.