Katana

What Katana does

Katana Technologies OÜ is an Estonian-headquartered SaaS company, founded in Tallinn in 2017, that builds a cloud-native inventory and production management platform for small and medium-sized product businesses selling across multiple channels. The platform unifies real-time inventory visibility, multi-channel order synchronization (Shopify, Amazon FBA, WooCommerce, BigCommerce, eBay), manufacturing work orders and BOMs, purchasing, batch/serial traceability, and barcode-enabled warehouse workflows, with native integrations into QuickBooks Online, Xero, HubSpot, Salesforce, and Pipedrive plus a public REST API documented at developer.katanamrp.com. In April 2026 Katana repositioned the product as a Modern Merchant Operating System for multi-channel merchants, and in January 2026 added an AI demand-forecasting layer through a strategic partnership with ConverSight.

The company monetizes via a tiered subscription model: a free plan (30 SKUs, 3 locations, 15-day full-access trial), a Core plan starting at $299/month with unlimited SKUs and integrations plus usage-based sales-order and per-location fees, and an Advantage plan with custom pricing that adds dedicated Solutions Engineers, custom dashboards and automations, and SLA-backed maintenance. Go-to-market is hybrid: product-led growth through the free tier feeds sales-assisted conversion to paid plans, supplemented by implementation services, a partner directory of certified consultants, and technology-partner integrations via app stores. Customers include SMB manufacturers and multi-channel product brands across food and beverage, cosmetics, pharmaceuticals, industrial machinery, apparel, and electronics; case-study outcomes include 15% sales-order lift, 30% fewer stockouts, and 25% higher production efficiency. The company reports 1,500+ product business customers, 101-250 employees, and has raised over €60 million in total funding across a 2017 pre-seed, 2020 seed, 2021 Series A, 2022 Series B ($35M led by Northzone), and an October 2025 Series B extension (€14M led by Cogito Capital Partners).

Name

Katana

Legal name

Katana Technologies OÜ

Website

https://katanamrp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Katana Technologies OÜ is an Estonian SaaS company that provides cloud-based inventory, manufacturing, and multi-channel order management software for small and medium-sized product businesses, monetized via tiered subscriptions starting at $299/month and serving 1,500+ customers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Base Fee: Recurring monthly, quarterly, or annual subscription fee providing access to Core or Advantage plans with unlimited SKUs, integrations, and users. Base fee includes one location with additional location fees for multi-warehouse operations.
2. Usage-based Sales Order Fees: Pay-per-Sales Order fees based on actual order volume. For quarterly/annual plans, estimated order volumes are set upfront with additional fees assessed if actual orders exceed 120% of estimate.
3. Location-based Fees: Per-location fees for businesses managing inventory across multiple warehouses or storage facilities beyond the single location included in base subscription.
4. Value Packs / Add-ons: Additional premium features and modules available for purchase to extend platform capabilities beyond Core plan functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Katana sells a cloud-based inventory and production management platform that gives multi-channel product businesses real-time visibility across inventory, orders, manufacturing, purchasing, and warehouse operations. It is offered through tiered subscription plans (Free, Core at $299/month, and custom-priced Advantage) with usage-based fees for sales orders and additional locations, and bundles an open API, native integrations with ecommerce, accounting, and CRM systems, and an AI Assistant. In April 2026 it was repositioned as the Modern Merchant Operating System for multi-channel merchants.

Product overview

Katana is a cloud-based inventory and manufacturing ERP platform designed for multi-channel product businesses. The core platform, Katana Cloud Inventory, unifies inventory, orders, production, and purchasing in real-time across multiple sales channels and warehouse locations. The offering includes three subscription tiers: Free Plan (limited to 30 SKUs), Core Plan ($299/month with unlimited features), and Advantage Plan (custom enterprise pricing with dedicated support). Key functional modules include Inventory Management, Manufacturing Management, Order Management, Purchasing, Warehouse Management, and AI Assistant. The platform integrates natively with major ecommerce platforms (Shopify, Amazon FBA, WooCommerce, BigCommerce, eBay), accounting software (QuickBooks Online, Xero), and CRM systems (HubSpot, Salesforce, Pipedrive). Katana also offers an open API for custom integrations, Implementation Services for onboarding, Katana Academy for training, and a Partner Directory for certified consultants. In April 2026, Katana rebranded its platform as the Modern Merchant Operating System, adding native Amazon FBA integration for unified multi-channel commerce operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Katana Cloud Inventory (Modern Merchant Operating System) Cloud-based inventory, manufacturing, order, purchasing, and warehouse management platform providing real-time visibility across multiple sales channels and warehouse locations for product businesses.
• Katana API (Developer Platform) Open REST API with MCP server for building custom workflows and applications that integrate with Katana's inventory, order, production, and warehouse data.
• Implementation Services Hands-on paid onboarding service including a dedicated Solutions Engineer, workflow mapping, data migration, integration configuration, and tailored team training sessions, with full implementation typically taking about six weeks.

Quantifiable outcome

• 15% increase in sales orders
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and secondary.

• ConverSightcoreStrategic or Co-development Partner · 15 January 2026Strategic partnership integrating ConverSight's AI employee Athena into Katana's platform for AI-driven demand forecasting and inventory optimization. Targets SMB manufacturing, e-commerce, wholesale, and retail businesses with a free three-month trial for new users.
• ShopifycoreTechnology or IntegrationNative integration with Shopify for order synchronization and inventory management across Shopify stores.
• Amazon FBAcoreTechnology or IntegrationNative Amazon FBA integration for fulfillment by Amazon inventory sync and order management.
• QuickBooks OnlinecoreTechnology or IntegrationNative accounting integration with QuickBooks Online for financial synchronization.
• HubSpotcoreTechnology or IntegrationNative CRM integration with HubSpot for customer and sales data synchronization.
• SalesforcesecondaryTechnology or IntegrationNative CRM integration available through Salesforce AppExchange listing.
• WooCommercesecondaryTechnology or IntegrationWordPress/WooCommerce integration for ecommerce inventory management.
• BigCommercesecondaryTechnology or IntegrationNative BigCommerce integration for multi-store inventory management.
• XerosecondaryTechnology or IntegrationAccounting integration alternative to QuickBooks for Xero users.
• eBaysecondaryTechnology or IntegrationeBay marketplace integration for inventory sync across channels.
• ShipStationsecondaryTechnology or IntegrationShipping integration for label generation and fulfillment workflow automation.
• ShipposecondaryTechnology or IntegrationShipping rates and label generation integration.
• ZapiersecondaryTechnology or IntegrationZapier automation integration enabling connections to 5,000+ applications without custom development.
• PipedrivesecondaryTechnology or IntegrationCRM integration with Pipedrive for sales pipeline visibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cin7: Cloud-based inventory management platform serving SMB and mid-market product businesses with multi-channel order sync, warehouse management, and integrations to Shopify, Amazon, and QuickBooks — directly comparable to Katana's core offering and customer base.
• inFlow Inventory: SMB-focused inventory management software with manufacturing, order management, and barcode features. Targets a similar multi-channel merchant segment with tiered SaaS pricing and broad ecommerce integrations.
• Unleashed Software: Cloud inventory management for SMBs and manufacturers with real-time stock control, purchase ordering, and integrations to Xero, QuickBooks, Shopify, and Amazon — overlapping in target market, feature set, and SMB pricing.
• Fishbowl Inventory: Inventory and manufacturing management software for SMBs, with QuickBooks integration as a core wedge. Directly comparable in targeting small manufacturers and product businesses needing light ERP functionality.
• Brightpearl: Retail and wholesale inventory/OMS platform for multi-channel merchants, now part of Sage. Competes in the same SMB/mid-market segment with native Shopify and accounting integrations.
• Ordoro: Inventory and shipping management for SMB ecommerce merchants with multi-channel order sync, similar to Katana's order management and channel synchronization capabilities.
• Skubana: Multichannel inventory and order management platform for ecommerce brands selling on Shopify, Amazon, and other marketplaces — directly overlapping with Katana's multi-channel merchant positioning.
• Zoho Inventory: Cloud inventory management within the broader Zoho SaaS suite, serving SMBs with order management, warehouse, and integrations to Shopify, Amazon, and QuickBooks — comparable feature scope and pricing tier.

Broad incumbents

• NetSuite (Oracle): Market-leading cloud ERP suite with full manufacturing, inventory, and order management modules. A larger incumbent that competes for the same mid-market and enterprise customers Katana targets via its Advantage plan.

Emerging players

• Finale Inventory: Cloud-based inventory and order management for SMBs with barcode, multi-channel, and QuickBooks integration — narrower feature scope than Katana but overlapping SMB target market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Katana_MRP
• Facebookfacebook.com/katanamrp
• LinkedInlinkedin.com/company/katanamrp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katana