What WINN.AI does

WINN.AI is a venture-backed SaaS company headquartered in Tel Aviv, Israel (legally Winn.AI Labs Ltd., founded November 2021) that sells a real-time AI-powered revenue execution platform for enterprise sales teams. The platform joins live sales meetings on Zoom and other video conferencing providers, transcribes the conversation in real time, detects objections and technical questions, surfaces playbook-aligned guidance to the rep during the call, and automatically updates CRM records, generates meeting summaries, and drafts follow-up emails without manual rep intervention. The product supports major sales methodologies including MEDDPICC, SPICED, Challenger, Gap Selling, BANT, and Solution Selling, and is configured for four buyer personas — Sales Leaders, Sales Reps, RevOps, and GTM Teams — with an Enterprise tier for large-scale deployments. Underlying AI capabilities combine real-time speech/audio processing, knowledge retrieval against an organizational knowledge base, generative AI for summaries and emails, and a recommendation engine for live coaching, with OpenAI serving as the primary AI subprocessor and Google Cloud plus MongoDB Atlas providing infrastructure and data layers.

The company operates a hybrid go-to-market: a sales-led enterprise motion targeting technology, SaaS, and professional services verticals (with named customers including Deel, Intercom, Snyk, Grammarly, Fireblocks, Kaseya, Cyera, Tipalti, Global-e, Sendoso, and ChurnZero), complemented by a self-serve freemium signup at app.winn.ai. Revenue comes from recurring SaaS subscriptions with custom enterprise pricing and no publicly disclosed price points. Through February 2026 the company has raised $35 million in total funding across a $17M seed round (September 2022, led by Insight Partners and S Capital) and an $18M Series A (February 2026, co-led by Insight Partners, Mangusta Capital, and S Capital with participation from Moneta, HighSage, Alumni Ventures, Sarona Ventures, and OurCrowd). Reported growth metrics include a tripling of ARR in 2025, 30x ARR growth over two years, 0% enterprise churn, 30% playbook adoption lift within 4 weeks of deployment, a 9x higher CRM fill rate, 85% reduction in sales admin work, and 6 additional selling hours per rep per week. The Series A is explicitly earmarked for U.S. market expansion and continued product development, marking the company's first material geographic expansion beyond Israel.

Name

WINN.AI

Legal name

WINN.AI LABS LTD.

Website

https://winn.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

WINN.AI is a real-time AI sales execution platform that joins live sales meetings to coach reps, enforce playbooks, and automate CRM updates for enterprise revenue teams in tech and SaaS verticals.

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Sales execution software
• Real-time sales coaching
• Conversational sales intelligence
• Sales playbook automation
• CRM automation software

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: WINN.AI operates as a SaaS platform providing real-time sales guidance through a subscription model. The platform provides AI-powered sales assistant capabilities with real-time coaching, CRM integration, and playbook adherence features. Revenue is generated through recurring subscription fees from enterprise customers in tech, SaaS, and professional services sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

WINN.AI provides a real-time AI-powered Revenue Execution Platform that joins live sales meetings to guide sales representatives during calls, reinforce sales playbooks, handle objections in the moment, and automatically capture data into CRM systems. The platform is delivered as a unified SaaS solution targeting enterprise revenue teams in technology, SaaS, and professional services sectors, with built-in support for multiple sales methodologies.

Product overview

WINN.AI is a single, unified Revenue Execution Platform (not a modular suite of separate products) that provides real-time AI guidance and automation for enterprise sales teams. The core platform operates as one integrated product with multiple capability areas — Real-Time Playbook Adherence, Agile GTM Strategy, Total Pipeline Visibility, and AI-Powered Efficiency — that work together to guide reps during live calls, automate CRM updates, and optimize sales execution. The platform is organized around four buyer segments (Sales Leaders, Sales Reps, RevOps, and GTM Teams) as product configurations of the same underlying technology. An auxiliary sub-brand, the AI for Sales Resource Hub, provides educational content on AI applications in sales. The company also offers an Enterprise tier for large-scale deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• WINN.AI Revenue Execution Platform The core WINN.AI platform delivered as a unified SaaS solution that joins live sales meetings as an AI co-pilot to guide sales reps during calls, reinforce sales playbooks, automate CRM updates, and provide coaching for enterprise revenue teams in technology, SaaS, and professional services sectors.

Quantifiable outcome

• 30% Increase in playbook adoption in 4 weeks
• +6 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• KaseyastrategicGTM or Marketing Partner · 3 April 2024Kaseya partnered with WINN.AI in April 2024 to increase sales efficiency via generative AI. The partnership enables Kaseya to leverage WINN.AI's real-time sales guidance platform across their sales organization, integrating AI-powered coaching and CRM automation into Kaseya's sales processes.
• ZoomcoreTechnology or IntegrationWINN.AI is built on Zoom services as its primary video conferencing integration. The platform collects call information, transcripts, recordings, and user data through Zoom's infrastructure, extending WINN.AI's real-time sales guidance capabilities to Zoom-based sales calls.
• OpenAIcoreTechnology or IntegrationOpenAI serves as a subprocessor for WINN.AI's AI capabilities, providing the underlying artificial intelligence technology for real-time voice analysis, objection detection, and answer generation during sales calls.
• Google CloudcoreTechnology or IntegrationGoogle Cloud provides cloud infrastructure for WINN.AI's platform operations, supporting the hosting and scalability of the real-time sales execution system.
• MongoDB AtlascoreTechnology or IntegrationMongoDB Atlas provides datastore capabilities for WINN.AI, serving as a subprocessor for customer data management and database operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cresta: Cresta provides real-time AI agent assistance and coaching for sales and customer service teams. It is the closest direct competitor to WINN.AI's live-call AI co-pilot offering, targeting similar enterprise use cases with comparable generative AI technology.
• Avoma: Avoma is an AI meeting assistant that provides call transcription, summarization, and coaching insights for sales and customer success teams. It is a direct peer in AI-assisted sales meetings, overlapping with WINN.AI on CRM updates and conversation intelligence.

Broad incumbents

• Mindtickle: Mindtickle is a sales readiness and enablement platform with AI-driven role-play and coaching. It is adjacent to WINN.AI's playbook adherence and coaching value proposition, targeting sales enablement leaders within enterprises.
• Salesloft: Salesloft is a sales engagement platform with conversation intelligence (via Drift acquisition) targeting enterprise sales teams. It competes with WINN.AI for sales leader and RevOps budget and is expanding into AI-driven coaching.
• Clari: Clari is an enterprise revenue platform covering pipeline management, forecasting, and conversation intelligence. It targets the same RevOps and sales leader personas as WINN.AI and overlaps in pipeline visibility and sales execution analytics.
• Chorus.ai (ZoomInfo): Chorus.ai, acquired by ZoomInfo, provides conversation intelligence and sales call analytics. It competes with WINN.AI for the same enterprise sales leader buyer, but operates primarily as a post-call analysis layer rather than a real-time execution platform.
• Gong: Gong is the leading conversation intelligence platform that records, transcribes, and analyzes sales calls post-meeting. While broader and more established than WINN.AI, Gong overlaps in target buyer (sales leaders and RevOps) and underlying AI-for-sales category.
• Outreach: Outreach is a leading sales engagement platform with workflow automation, sequencing, and increasingly AI-driven deal guidance. It overlaps with WINN.AI's sales execution and CRM automation use cases within enterprise sales organizations.
• Drift: Drift (now part of Salesloft) pioneered conversational AI for sales and marketing. It is a broad incumbent in AI-driven buyer engagement, comparable to WINN.AI in its use of generative AI to support revenue teams across the customer lifecycle.
• Highspot: Highspot is a sales enablement platform providing content management, training, and engagement analytics. It overlaps with WINN.AI on sales playbook deployment and execution visibility for enterprise sales organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/winn_sales
• LinkedInlinkedin.com/company/winnai
• Instagraminstagram.com/life.at.winn.ai
• Facebookfacebook.com/profile.php

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINN.AI