Octane11
Octane11 is a B2B marketing analytics platform that unifies paid media, CRM, and intent data into account-level views using AI. It serves enterprise marketing teams, agencies, and media platforms via SaaS subscriptions starting at $3,500 per month.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Octane11 does
Octane11 is a New York-based B2B marketing analytics company founded in 2019 that operates an AI-powered platform for unifying marketing data at the account level. Its core product is the Unified Account Activity Graph, which ingests data from 100+ native integrations across paid media (LinkedIn, Google, Reddit, The Trade Desk), CRM (Salesforce, HubSpot), marketing automation (Marketo, Pardot), intent data providers (Bombora, ZoomInfo), and data warehouses (Snowflake, BigQuery). The platform resolves pseudonymous ad activity to real company names through a multi-partner matching approach that the company says raises account match rates from approximately 15% to over 90%, then connects those signals to pipeline and revenue through nine purpose-built dashboards, an F.I.R.E. (Fit, Intent, Recency, Engagement) account scoring system, and an AI Assistant (in Open Beta since Q1 2026) for natural language queries.
The company serves three primary customer segments: enterprise B2B marketing teams running account-based marketing programs with $1M+ non-search paid media spend, B2B-focused agencies managing multiple enterprise clients, and platform partners (media platforms, data providers, and martech companies) that embed Octane11 analytics as a native feature. The business operates a tiered SaaS subscription model — Starter $3,500/month (companies up to $100M annual revenue), Growth $7,500/month (up to $500M), Enterprise $20,000/month (up to $1B) — plus premium add-ons (Sales CRM Import, Email Platform Import, Data Export, Slack Alerts) at $1,000/month with a $5,000 one-time setup fee. Agency pricing is volume-based with CPM or flat-fee options, and platform partners share in revenue from embedded deployments. The company reports 150+ enterprise customers and more than $2 billion in media spend analyzed across its customer base.
Go-to-market combines enterprise field sales with personalized 30-minute product demos, inside sales for growth-stage accounts, channel partnerships through 20+ active agency partners (including white-label delivery), and OEM/embedded distribution via platform partners such as LinkedIn, Reddit, The Trade Desk, Bombora, and Demandbase. The company is venture-backed by Javelin Venture Partners (lead investor), RRE Ventures, and BDMI Fund, with additional participation from Plug and Play, Circadian Ventures, Honeystone Ventures, Base Ventures, Aperiam Ventures, and Hampton VC, plus angel investment from C-level executives at companies acquired by IPG, HubSpot, dentsu, MediaMath, Oracle, WPP, Deloitte, Samsung, PubMatic, Uber, McKinsey, Amazon, and Bombora. Octane11 raised $4.5 million in a 2022 funding round led by Javelin Venture Partners and acquired LaunchScience in December 2023.
Octane11 firmographics
Firmographics- Name
- Octane11
- Legal name
- Octane11 Inc.
- Website
- https://octane11.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Octane11 is a B2B marketing analytics platform that unifies paid media, CRM, and intent data into account-level views using AI. It serves enterprise marketing teams, agencies, and media platforms via SaaS subscriptions starting at $3,500 per month.
- Ownership category
- akta.pro rank
Octane11 industry classification
Industry- Product category
- B2B Marketing Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
- akta.pro secondary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Octane11 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Octane11 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform License): Tiered SaaS subscription model with Starter ($3,500/mo), Growth ($7,500/mo), and Enterprise ($20,000/mo) tiers based on company revenue thresholds (up to $100M, $500M, $1B respectively). Includes base platform access, AI analytics, and included media impressions (10M, 20M, 50M per month).
- Premium Add-On Integrations: Additional paid add-ons for Sales CRM Import, Email Platform Import, and Data Export at $1,000/mo plus $5,000 one-time setup fee each.
- Platform Partner Revenue Share: Revenue sharing with platform partners (media platforms, data providers, martech platforms) when their customers adopt Octane11 analytics. Also bundled as premium add-on in platform enterprise tiers.
- Agency Volume Pricing: Volume pricing for agency teams managing multiple enterprise clients. CPM or flat fee options with referral or agency-billed billing. Includes cross-client benchmarks and multi-client portfolio view.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: For companies up to $100M annual revenue getting started with B2B analytics at $3,500/mo |
| Subscription | Annual | Growth: For companies up to $500M annual revenue running multi-channel ABM programs at $7,500/mo |
| Subscription | Annual | Enterprise: For companies up to $1B annual revenue with complex data and reporting needs at $20,000/mo |
| Subscription | Pay-as-you-go | Agency: For B2B-focused agency teams managing enterprise clients across multiple accounts |
| Subscription | Monthly | Add-On: Sales CRM Import (Salesforce, HubSpot & more) |
| Subscription | Monthly | Add-On: Email Platform Import (Marketo, Pardot, HubSpot & more) |
| Subscription | Monthly | Add-On: Data Export (Tableau, Looker, Snowflake, Salesforce & more) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Octane11 product offering
Product offeringCore offering
Octane11 is an AI-powered B2B marketing analytics SaaS platform that unifies paid media, CRM, marketing automation, and intent data into an account-level view. Its core technology, the Unified Account Activity Graph, uses multi-partner identity resolution to map every marketing signal (paid impressions, website visits, form fills, email opens, sales calls) to companies in the pipeline and connects them to closed revenue, enabling account-based measurement, incrementality analysis, and attribution across display, video, CTV, social, search, email, and website channels.
Product overview
Octane11 is an AI-powered B2B marketing analytics platform structured as a unified core product with modular add-on capabilities. The core platform — the Octane11 Platform — centers on a Unified Account Activity Graph that ingests data from 100+ native integrations across paid media, CRM, marketing automation, data warehouses, and intent providers. It delivers account-level analytics through 9 purpose-built dashboards (Overview, Incrementality Analysis, Customer Journey, Marketing Influence, Campaign Comparison, Campaign Detail, plus AI-powered views), an AI Assistant (Open Beta as of Q1 2026) for natural language querying, F.I.R.E. Score account scoring, and Account Journey Views. Premium add-ons include Sales CRM Import, Email Platform Import, Data Export, and Slack Alerts. Agency-specific tiers add White-Label Reporting, Multi-Client Portfolio View, and Cross-Client Benchmarks. Platform Partner Solutions offer native API integration, data integration, and white-label options for media platforms, data providers, and martech companies. The platform is SOC 2 Type II certified and operates as a LinkedIn Marketing Partner and Reddit Ecosystem Partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Octane11 Platform Core SaaS platform delivering AI-powered account-level B2B marketing analytics. Connects 100+ native integrations across paid media, CRM, marketing automation, data warehouses, and intent providers into a Unified Account Activity Graph, with purpose-built dashboards, F.I.R.E. account scoring, incrementality analysis, marketing influence attribution, account journey views, and an AI Assistant for natural language querying. Sold via Starter ($3,500/mo), Growth ($7,500/mo), and Enterprise ($20,000/mo) annual subscriptions.
- Sales CRM Import Add-On
Quantifiable outcome
- 3x higher client retention rates for agencies using Octane11 reporting in QBRs
- +10 more outcomes
Companies that use Octane11
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Octane11 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration87 records
AI capability3 records
Feature8 records
Octane11 partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- LinkedIncoreMedia platform partner and LinkedIn Marketing Partner. Joint go-to-market for LinkedIn Company Intelligence API. Octane11 saw 3x account visibility increase and 4.4x more target accounts engaged during test period.
- RedditcoreReddit Ecosystem Partner. Joint Q3 Alpha Measurement Program. Reddit Ads account-based measurement integration. Octane11 enables Reddit to show advertisers which accounts were reached, engaged, and progressed through pipeline.
- The Trade DeskcoreMedia platform partner. Native integration for programmatic advertising analytics. Part of Octane11's core integration ecosystem.
- BomboracoreData provider partner. Integration for intent data signals. Part of Octane11's unified account graph and ABM Tools integrations.
- DemandbasecoreABM platform partner. Integration connects Demandbase targeting to Octane11's measurement layer. Helps Demandbase customers prove ROI of spending.
- SalesforcecoreCRM integration. Octane11 syncs FIRE scores and account intelligence to Salesforce daily. Marketing influence attribution connected to pipeline.
- HubSpotcoreCRM integration. Octane11 syncs account data to HubSpot. Marketing influence attribution connected to pipeline.
- Google AdscoreAdvertising platform integration. Google Ads data included in unified account-level view across all channels.
- MarketocoreEmail marketing automation integration. Email platform import add-on available for Marketo data.
- SnowflakecoreData warehouse integration. Data export add-on available for pushing Octane11 data to Snowflake.
- TableaucoreBI/visualization integration. Data export add-on available. Export campaign data to Tableau for custom reporting.
- LookercoreBI/visualization integration. Data export add-on available. Push Octane11 data to Looker for custom dashboards.
- Ari PaparominorSenior Advisor. Background includes Marketecture, Beeswax (acquired by Google), and Google. Brings expertise in ad tech and programmatic advertising.
- Putney CloosminorSenior Advisor. Background includes Bombora, Cision, American Express. Brings data and media industry expertise.
- Scott StedmanminorSenior Advisor. Background includes The Imaginarium, Havas. Brings agency and creative strategy expertise.
- Mike RomoffminorSenior Advisor. Background includes Reddit, Google, LinkedIn. Brings platform and partnership expertise.
- Julie BernardminorSenior Advisor. Background includes Lily AI, Macy's, IAB. Brings retail media and standards expertise.
- Holly Hester-ReillyminorProduct Advisor. Background includes Datadog, Shutterstock. Brings product and analytics expertise.
- Gil AvivminorTechnical Advisor. Background includes Ramp, MediaMath. Brings fintech and programmatic advertising technical expertise.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Octane11 competitors and assessment
Company assessmentDirect peers
- Wicked Reports: Attribution and analytics platform focused on e-commerce and direct-response, with B2B-adjacent capabilities. Comparable to Octane11 for attribution and channel-influence measurement.
- Ruler Analytics: Marketing attribution and analytics platform with closed-loop reporting between marketing and revenue. Competes with Octane11 for mid-market and agency B2B attribution buyers.
- CaliberMind: B2B revenue analytics platform connecting marketing touchpoints to pipeline and revenue outcomes. Competes with Octane11 in account-based attribution and marketing-influence analytics.
- Dreamdata: B2B revenue attribution platform that unifies marketing and sales data to revenue. Direct competitor to Octane11 in B2B marketing analytics and attribution for mid-market and enterprise teams.
- HockeyStack: AI-powered B2B marketing analytics and attribution platform unifying paid media, CRM, and website data. Competes with Octane11 on unified account-level measurement and AI-driven insights.
- Factors.ai: B2B marketing analytics and attribution platform with account-level measurement, ABM analytics, and journey insights. Closely comparable to Octane11's Unified Account Activity Graph and FIRE Score.
Emerging players
- Attributer: Lead-source attribution tool that captures channel and campaign data at the form-fill stage. Comparable to a portion of Octane11's account-level attribution, though narrower in scope.
Broad incumbents
- Demandbase: Enterprise ABM platform with advertising, targeting, and measurement. Partner of Octane11 for measurement, but competes as a broader ABM suite that could absorb attribution functionality.
- 6sense: ABM platform combining intent data, predictive analytics, and account engagement. Overlaps with Octane11 on account intelligence, scoring, and ABM measurement as part of a broader ABM suite.
- Bizible (Adobe Marketo Measure): Established B2B marketing attribution solution owned by Adobe/Marketo. Competes with Octane11 in multi-touch attribution and marketing influence, but as part of Adobe's broader martech stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Octane11 social profiles
Digital presenceOctane11 compliance and trust
Trust signalCompliance1 record
Octane11 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Octane11 leadership team
Management profileNumber of profiles
Profiles2 records
Octane11 funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Octane11 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Octane11
What does Octane11 do?
Octane11 is an AI-powered B2B marketing analytics SaaS platform that unifies paid media, CRM, marketing automation, and intent data into an account-level view. Its core technology, the Unified Account Activity Graph, uses multi-partner identity resolution to map every marketing signal (paid impressions, website visits, form fills, email opens, sales calls) to companies in the pipeline and connects them to closed revenue, enabling account-based measurement, incrementality analysis, and attribution across display, video, CTV, social, search, email, and website channels.
Is Octane11 a public or private company?
Octane11 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Octane11 founded?
Octane11 was founded in 2019. It employs 11 to 50 people.
Where is Octane11 based?
Octane11 is headquartered in New York, United States, in the North America region.
How does Octane11 make money?
Four revenue lines are on record. SaaS Subscription (Platform License) is the primary driver. The others are premium Add-On Integrations, platform Partner Revenue Share and agency Volume Pricing.
Who are Octane11's main competitors?
Direct peers on record are Wicked Reports, Ruler Analytics, CaliberMind, Dreamdata, HockeyStack and Factors.ai. Attributer is listed as an emerging player. Broad incumbents are Demandbase, 6sense and Bizible (Adobe Marketo Measure).
Does Octane11 have an API?
No public API is recorded for Octane11.
What industry is Octane11 in?
Octane11's product category is B2B Marketing Analytics. Its primary akta.pro industry code is HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 518210 and its SIC code is 7370.