Because
Because is a Shopify-integrated personalization and conversion rate optimization platform that helps direct-to-consumer e-commerce brands deploy no-code dynamic website content, A/B tests, and Klaviyo-driven personalization without developer resources.
- Company typePrivate
- Founded2020
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Because does
Because is a Tampa-based, venture-backed software company that operates a Shopify-integrated personalization and conversion rate optimization platform for direct-to-consumer e-commerce brands. Founded in November 2020 by Ashland Stansbury, the company distributes primarily through the Shopify App Store and its own website, serving more than 800 merchants ranging from small businesses to enterprise brands such as Hello Kitty, TB12, and Chomps.
The platform's core technology is a no-code visual editor and rules engine that reads structured customer data from integrated systems — primarily Klaviyo segments, Octane AI quiz responses, loyalty platforms (Yotpo, Loyalty Lion), subscription data (Recharge), cart contents, and UTM parameters — and renders dynamic on-site content (text blocks, banners, badges, hero images, cart messaging) based on merchant-defined rules. A 63-kilobyte asynchronous script loads after page render, and built-in A/B testing with session-based attribution provides measurable conversion, add-to-cart, AOV, and revenue lift. Because reports an average conversion rate increase of 23% or more across its customer base, with individual case studies showing lifts up to 35%.
Because generates revenue through tiered SaaS subscriptions, supplemented by a 14-day free trial and an inside-sales motion for mid-market and enterprise prospects, plus a partner agency channel (BRCG, Nebula Dept, A-Game Digital) that implements the platform for clients. The company raised approximately $3 million in seed funding led by Harlem Capital in May 2022 and has not announced a subsequent financing round.
Because firmographics
Firmographics- Name
- Because
- Legal name
- Because Marketing, inc.
- Website
- https://trybecause.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Because is a Shopify-integrated personalization and conversion rate optimization platform that helps direct-to-consumer e-commerce brands deploy no-code dynamic website content, A/B tests, and Klaviyo-driven personalization without developer resources.
- Ownership category
- akta.pro rank
Where Because is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Because business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Because generates revenue through recurring SaaS subscription plans. The platform is priced on a tiered basis (specific pricing not publicly disclosed). Customers pay monthly or annual fees for access to the personalization platform, A/B testing, integrations, and support. The Terms of Service indicate non-refundable fees charged in advance, with 14-day notice required for fee increases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial — 14-day trial period |
| Subscription | Monthly | Paid Subscription Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Because product offering
Product offeringCore offering
Because is a Shopify-integrated SaaS platform that enables e-commerce merchants to deliver dynamic, personalized website content without writing code. Using a visual editor and rules engine, marketing teams can target visitors with personalized banners, top bars, badges, hero images, and cart messaging based on Klaviyo segments, cart data, UTM parameters, loyalty status, and quiz results. The platform includes built-in A/B testing with session-based attribution and ships a 63kb asynchronous script that loads without impacting page load or SEO.
Product overview
Because is a conversion rate optimization and personalization platform for Shopify merchants, consisting of a core Shopify-integrated app and multiple content modules. The platform provides a no-code visual editor and rules engine that enables dynamic website content without developer resources. Key modules include Text Elements & Banners for content delivery, Rules & Playbooks for segmentation-based targeting, A/B Testing for experimentation, Results Dashboard for analytics, Image Testing for creative optimization, and Cart Campaigns for checkout personalization. The platform integrates with Klaviyo, Shopify, Octane AI, Loyalty Lion, Yotpo, Recharge, Attentive, Postscript, Rebuy, and major ad platforms (Google Ads, Meta Ads) to leverage first-party and zero-party customer data for on-site personalization.
Differentiator
Problem solved
Functional benefit
Products and services
- Because Platform (Shopify App) A Shopify-integrated conversion rate optimization (CRO) and personalization platform that enables e-commerce merchants to dynamically customize website content (banners, top bars, badges, hero images, cart messages) for different customer segments without writing code. Delivered as the Because App on the Shopify App Store, with a no-code visual editor, rules engine, A/B testing, results dashboard, image testing, and cart campaigns.
Quantifiable outcome
- 23%+ average conversion rate increase reported across merchant base
- +10 more outcomes
Companies that use Because
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
Because technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature7 records
Because partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- ShopifycoreShopify is the core platform for Because's service. Because is integrated with and distributed through the Shopify ecosystem, including the Shopify App Store. The platform uses Shopify session IDs for attribution, pulls analytics from Shopify, and operates as a Shopify-integrated app.
- KlaviyocoreKlaviyo is Because's primary data integration partner. The platform connects to all Klaviyo segments, campaigns, and flows to power on-site personalization. Because identifies site visitors via Klaviyo cookies and uses customer data for dynamic content targeting.
- Octane AIcoreOctane AI powers quiz-based data collection for merchants like TB12 and Cornbread Hemp. Because integrates with Octane AI to pass quiz responses into Klaviyo and then uses those segments for on-site personalization based on quiz results.
- YotposupportingYotpo integration enables Because to leverage review and loyalty data for personalization. Mentioned as part of the 12+ integrations available on the platform.
- Loyalty LionsupportingLoyalty program integration allows Because to display personalized loyalty messaging, tier promotions, and point reminders based on customer loyalty status.
- RechargesupportingSubscription platform integration enables Because to personalize messaging for subscribers vs. one-time purchasers. Subscription order data is processed through Shopify analytics for complete A/B testing attribution.
- AttentivesupportingSMS marketing platform integration mentioned as part of the Because ecosystem of integrations, enabling personalization based on SMS engagement data.
- PostscriptsupportingSMS platform integration included in the 12+ integrations available on the Because platform for connecting customer communication data with on-site personalization.
- RebuysupportingRebuy Smart Cart integration allows Because to embed messaging into Rebuy's JavaScript cart drawer. While Rebuy focuses on AOV through product recommendations, Because focuses on conversion optimization — merchants like TB12 and Chomps use both together.
- BRCG (Blue Ridge Consulting Group)coreBRCG is a CRM consulting firm specializing in Shopify, Klaviyo, Braze, and Iterable implementations. They use Because as part of their CRO and personalization strategy for clients, implementing personalized messaging, product badges, loyalty integration, and A/B testing. BRCG clients include Gainful, Le Tote, Twitch, Zero Fasting, and Snappr.
- Nebula DeptcoreNebula Dept is a full-service CRO agency that partnered with Because on personalization campaigns. They implemented Because for Cornbread Hemp, achieving 13% conversion rate increase and 6% add-to-cart improvement. Nebula focuses on rapid testing and implementation, reducing CRO cycles from weeks to hours.
- A-Game DigitalsupportingA-Game Digital is a digital marketing agency that introduced and assisted Spa Order in implementing Because for dynamic messaging and personalization on their Shopify Plus platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Because competitors and assessment
Company assessmentDirect peers
- Justuno: Justuno is a direct competitor offering no-code on-site personalization, conversion rate optimization, and product recommendations for e-commerce merchants. Both Because and Justuno target Shopify and other DTC merchants seeking to lift conversion through dynamic on-site content without developer involvement.
- OptiMonk: OptiMonk provides on-site personalization, A/B testing, and CRO campaigns for e-commerce. Both companies compete in the same wedge of no-code, marketer-driven personalization for Shopify and DTC merchants seeking to convert more of their existing traffic.
- Nosto: Nosto is an e-commerce personalization platform offering product recommendations, dynamic content, and behavioral personalization across the shopping journey. Both Because and Nosto activate customer data for personalized on-site experiences aimed at lifting conversion for DTC merchants.
- Wisepops: Wisepops delivers no-code onsite personalization, pop-ups, banners, and A/B testing for e-commerce. Both companies target marketers seeking to deploy dynamic, segment-driven on-site campaigns without engineering resources, overlapping closely with Because's product surface area.
- Yieldify: Yieldify offers personalization, on-site messaging, and CRO campaigns tailored to e-commerce. Both companies serve online retailers seeking to deliver dynamic content based on visitor behavior and customer data to increase conversion rates.
- Convertflow: Convertflow provides personalized on-site messages, product recommendations, and CRO tools for DTC and Shopify merchants. Both platforms help marketers activate customer data for dynamic content and personalized shopping experiences without code.
- OptinMonster: OptinMonster is a lead capture and CRO platform for e-commerce and SMB sites, offering personalized on-site campaigns and A/B testing. It competes with Because for marketing-team budget allocated to converting on-site traffic, though it skews more toward lead capture than deep personalization.
Broad incumbents
- Optimizely: Optimizely is an enterprise experimentation and personalization platform with A/B testing, feature experimentation, and content personalization. It competes with Because at the upper end of the personalization stack but addresses a broader portfolio across web, product, and content.
- Dynamic Yield: Dynamic Yield (now part of Mastercard) is an enterprise personalization, A/B testing, and product recommendation platform. It overlaps with Because's personalization wedge but serves larger enterprise customers with a much broader martech portfolio.
- VWO (Visual Website Optimizer): VWO is an established A/B testing and CRO platform with personalization and on-site campaign capabilities. It overlaps with Because on A/B testing and on-site personalization but addresses a broader set of CRO use cases across industries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Because social profiles
Digital presenceBecause financial estimates
Financial estimateRevenue estimate
Valuation estimate
Because leadership team
Management profileNumber of profiles
Profiles1 record
Because funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Because M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Because
What does Because do?
Because is a Shopify-integrated SaaS platform that enables e-commerce merchants to deliver dynamic, personalized website content without writing code. Using a visual editor and rules engine, marketing teams can target visitors with personalized banners, top bars, badges, hero images, and cart messaging based on Klaviyo segments, cart data, UTM parameters, loyalty status, and quiz results. The platform includes built-in A/B testing with session-based attribution and ships a 63kb asynchronous script that loads without impacting page load or SEO.
Is Because a public or private company?
Because is a private company. It is classified as venture growth investor backed and is currently operating.
When was Because founded?
Because was founded in 2020. It employs 11 to 50 people.
Where is Because based?
Because is headquartered in Tampa, United States, in the North America region.
How does Because make money?
One revenue line is on record: saaS Subscription.
Who are Because's main competitors?
Direct peers on record are Justuno, OptiMonk, Nosto, Wisepops, Yieldify, Convertflow and OptinMonster. Broad incumbents are Optimizely, Dynamic Yield and VWO (Visual Website Optimizer).
Does Because have an API?
No public API is recorded for Because.