Correlated

What Correlated does

Correlated Labs Inc., founded in 2020 and headquartered in Brooklyn, NY, is a private SaaS company that operates a Revenue Expansion Platform for Sales targeting product-led growth (PLG) SaaS companies. The company's core offering is a Customer 360 Data Platform that ingests customer data from data warehouses (Snowflake, BigQuery, Redshift), CRMs (Salesforce, HubSpot), product analytics tools (Segment, Amplitude, Heap, Rudderstack), and billing systems (Stripe, Zuora) — with one-click integrations and no-code onboarding. On top of this data foundation, Correlated applies AI-powered Customer Lifecycle Scoring to identify accounts ready to convert, expand, or churn, then routes those accounts to the right sales/rev-ops team members via Intelligent Routing and executes Playbook Automation across downstream tools (Outreach, Salesloft, Marketo, Slack). A GPT-4 powered 'Magic Enrichment' capability is in development.

The company employs 11–50 people across product, engineering, and GTM, and serves a horizontal base of PLG SaaS companies of varying sizes. Go-to-market combines a self-serve freemium signup with a 'Book a Demo' enterprise sales motion and 1:1 PLG strategy consulting; marketing is anchored on a Product Led Revenue community, blog, podcast, and sample playbook library. The only named customer in the source material is Rainforest QA. Correlated has achieved SOC 2 Type II certification and integrates with Google Cloud Platform for infrastructure hosting. The company raised $8.3M in 2021 (co-led by Harrison Metal and NextView Ventures) and is led by co-founders Tim Geisenheimer (CEO), John Pena (CTO), and Diana Hsieh (Head of Product). Revenue is not disclosed.

Name

Correlated

Legal name

Correlated Labs Inc.

Website

https://getcorrelated.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Correlated is a Brooklyn-based SaaS platform that helps product-led growth companies convert, expand, and retain customers by unifying warehouse, CRM, and product-analytics data and using AI to score, route, and automate sales playbooks.

Ownership category

akta.pro rank

Product category

Revenue Operations Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAFAFAE

Data & Analytics for CRM (Attribution, BI, Predictive)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYHDAAAHAC

Customer Churn, CLV & Retention Intelligence

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Predictive Analytics & Decision Intelligence

SECONDARYHDAEAFAJ

CRM Data Quality, Enrichment & CDP-Adjacent CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

Keywords

• Product-led growth platform
• PQL scoring software
• Revenue intelligence platform
• Customer lifecycle scoring
• Sales playbook automation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Correlated operates as a SaaS platform providing subscription-based access to its revenue expansion and PQL identification platform. Customers pay for access to the platform's features including lead scoring, playbook automation, and integrations with their existing tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Correlated is a Revenue Expansion Platform for Sales built for Product-Led Growth (PLG) SaaS companies. It connects and centralizes customer data from data warehouses, CRMs, and product analytics tools, then applies AI-powered Customer Lifecycle Scoring to identify which accounts are ready to convert, expand, or at risk of churn. The platform then routes those high-propensity leads to sales teams and automates playbook-driven outreach across GTM tools.

Product overview

Correlated is a Revenue Expansion Platform for Sales designed for Product-Led Growth (PLG) companies. The platform consists of a unified Customer 360 Data Platform as the core infrastructure, which connects customer data from data warehouses (Snowflake, BigQuery, Redshift), CRMs (Salesforce, HubSpot), and product analytics tools (Segment, Amplitude, Heap). Built on top of this data foundation are AI-powered capabilities including Customer Lifecycle Scoring that predicts conversion, expansion, and churn propensity; Playbook Automation that automates go-to-market workflows; and Intelligent Routing that routes high-propensity accounts to the right teams. The platform also offers Magic Enrichment (GPT-4 powered, coming soon) for automatic data enrichment. Correlated integrates with the modern data stack via one-click connections to go-to-market and data tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer 360 Data Platform Unified data foundation that connects and centralizes customer data from multiple sources including data warehouses (Snowflake, BigQuery, Redshift), CRMs (Salesforce, HubSpot), and product analytics tools (Segment, Amplitude, Heap) in minutes without requiring engineering resources. Provides unified account and user views for sales teams.
• AI Powered Scoring AI and machine learning engine that analyzes thousands of data points across product usage, CRM, billing, and firmographic data to automatically identify which accounts are ready to convert, expand, or at risk of churn. Used by sales and revenue teams at PLG SaaS companies.
• Intelligent Routing Sends the right accounts to the right team members in the CRM based on custom triggers and conditions, enabling dynamic routing of high-propensity leads to sales representatives and creating tasks in Salesforce or HubSpot.
• Playbook Automation Automates playbooks to manage thousands of customers at scale, combining product usage data with downstream triggers to automate sales, marketing, and customer success workflows across Outreach, Salesloft, Marketo, Slack, and CRM systems.
• PQL Scoring Engine Build custom lead scoring models to power go-to-market strategies, combining product usage, demographic, and firmographic data to identify Product Qualified Leads (PQLs) for sales outreach.
• Webhooks Webhook-based integration feature that enables sending JSON data containing account or user information to external systems. Supports Zapier integration to connect Playbook results to over 100+ downstream tools including Google Sheets, Mailchimp, ActiveCampaign, Airtable, Jira, and Pipedrive.
• Marketo Integration Marketing automation integration enabling Correlated to create or update Leads in Marketo and enroll customers in Smart Campaigns for automated nurture sequences based on product usage signals.
• Salesloft Dynamic Personalization Salesloft cadence feature that enables mapping of Correlated fields directly to Salesloft as custom fields, allowing automated email personalization driven by product usage and propensity signals.
• Real-time Behavioral Intent Triggers Behavioral intent detection capability that identifies high-value inbound activities (pricing page visits, documentation views, white paper downloads) and combines them with Correlated Scores to trigger real-time sales alerts and playbook actions.

Quantifiable outcome

• Product Qualified Leads are 5x more likely to convert
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability7 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• SalesforcecoreTechnology or IntegrationCRM integration enabling full view of account details, lead information, and user insights. Correlated can create and update Salesforce objects including Leads, Contacts, and Accounts when users enter Playbooks.
• HubSpotcoreTechnology or IntegrationCRM integration bringing HubSpot data into Correlated for lead scoring and enabling bidirectional lead flow from Correlated to HubSpot for workflow automation.
• MarketocoreTechnology or IntegrationMarketing automation integration enabling Correlated to create or update Leads in Marketo and enroll customers in Smart Campaigns for automated nurture sequences.
• SegmentcoreTechnology or IntegrationProduct analytics integration enabling sales teams to view website and product analytics data within Correlated.
• SnowflakecoreTechnology or IntegrationData warehouse integration allowing access to product usage insights, marketing attribution data, billing info, and more via Snowflake.
• BigQuerycoreTechnology or IntegrationData warehouse integration providing access to centralized product usage, billing, and marketing attribution data stored in Google BigQuery.
• Amazon RedshiftcoreTechnology or IntegrationData warehouse integration enabling access to product usage insights, marketing attribution data, and billing information from Amazon Redshift.
• SlackcoreTechnology or IntegrationChat integration enabling timely alerts when customers perform key actions in the product. Supports both channel notifications and direct messages to account owners.
• OutreachcoreTechnology or IntegrationSales productivity integration allowing sequences to be triggered based on product usage. Supports adding users to sequences and personalizing email templates with product data.
• SalesloftcoreTechnology or IntegrationSales productivity integration enabling personalized cadences to be triggered for highest propensity leads automatically. Supports deep personalization with custom field mapping to product usage data.
• HightouchsupportingTechnology or IntegrationReverse ETL integration allowing sync of modeled customer data from data warehouse to Correlated, enabling real-time events and user/account properties for scoring.
• CensussupportingTechnology or IntegrationReverse ETL integration enabling sync of customer data from data warehouse to Correlated, including product usage and billing data.
• HeapsupportingTechnology or IntegrationProduct analytics integration enabling sales teams to view website and product analytics data and send that data to Correlated.
• AmplitudesupportingTechnology or IntegrationProduct analytics integration providing access to website and product analytics data within Correlated.
• RudderstacksupportingTechnology or IntegrationProduct analytics integration enabling access to website and product analytics data via Rudderstack.
• ZendesksupportingTechnology or IntegrationSupport integration providing insight into customer tickets, support requests, and license information.
• IntercomsupportingTechnology or IntegrationSupport integration providing insight into customer tickets and support interactions.
• ZuorasupportingTechnology or IntegrationBilling integration connecting subscription and billing information for a full customer account view.
• StripesupportingTechnology or IntegrationBilling integration connecting payment and subscription information for a full customer account view.
• Google Cloud PlatformcoreTechnology or IntegrationInfrastructure hosting provider. Correlated services and data are hosted in Google Cloud Platform with disaster recovery across availability zones.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pocus: Pocus is a direct peer — it builds AI-powered PQL scoring and playbook automation specifically for PLG SaaS sales teams, targeting the same buyer (revenue leaders at product-led companies) with nearly identical messaging around product usage signals and conversion plays.
• MadKudu: MadKudu is a direct peer offering behavioral lead scoring and PQL identification for SaaS companies, historically one of the early category-defining vendors for product-qualified lead scoring and very comparable in positioning to Correlated's Customer Lifecycle Scoring.
• Endgame (by Pavilion): Endgame (originally a Pavilion spin-out) provides AI-powered revenue intelligence and playbook execution for B2B SaaS, overlapping directly with Correlated's combination of AI scoring, routing, and automated playbook workflows for PLG and sales-led teams.
• 6sense: 6sense is a direct peer in account intelligence and AI-driven prioritization, using predictive models to surface high-propensity accounts for sales and marketing — competing head-on with Correlated's AI-powered scoring for expansion and conversion plays.

Broad incumbents

• ZoomInfo: ZoomInfo is a broad incumbent providing B2B contact, firmographic, and intent data plus sales intelligence workflows. While not a pure PLG tool, it increasingly overlaps with Correlated's intent-signal and prioritization use cases and serves the same revenue-leader buyer.
• HubSpot: HubSpot is a broad CRM incumbent that is embedding AI lead scoring and lifecycle analytics directly into its Smart CRM. As one of Correlated's named core integration partners, it also represents a competitive threat if HubSpot increasingly internalizes PQL functionality.
• Salesforce: Salesforce is the dominant CRM incumbent whose Einstein AI and Account Engagement tools increasingly automate PQL-style scoring and routing. It competes directly with Correlated at the enterprise end and is also its most important integration dependency.

Emerging players

• Catalyst (by Insight Partners): Catalyst is an emerging PLG-focused customer success platform that also leverages product usage data to drive expansion and retention plays, making it an adjacent competitor to Correlated's expansion-and-churn scoring within the same PLG SaaS buyer base.
• Chili Piper: Chili Piper is an emerging player in revenue orchestration — routing, scheduling, and distributing inbound leads to the right rep. It overlaps with Correlated's intelligent routing and playbook automation layer for inbound and product-led demand.
• Vitally: Vitally is a customer success platform built for SaaS companies that emphasizes product usage signals and health scoring, partial overlap with Correlated's churn-risk scoring and CS playbook automation use cases for PLG customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/correlated

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Correlated