PartsTech

What PartsTech does

PartsTech is a B2B automotive parts and tire procurement marketplace that connects independent auto repair shops, tire shops, and dealerships to a unified network of 225+ parts and tire suppliers spanning 30,000+ locations, providing real-time inventory, pricing, and ordering for 15M+ SKUs from 5,000+ brands. Its core platform is a Single Lookup Search that queries all connected supplier inventories simultaneously and updates catalog data within 24 hours, supplemented by features such as interactive vehicle diagrams, quick quoting with customer approval workflows, job-based parts bundling, preferred brand prioritization, and a tire comparison tool that generates mobile-shareable good/better/best quotes. The platform integrates natively with 35+ shop management systems (Tekmetric, Mitchell 1, Shop-Ware, Shopmonkey, NAPA TRACS, among others), allowing parts ordering to occur inside the technician's existing workflow.

Commercially, PartsTech operates a product-led freemium SaaS model with three tiers: a free tier offering unlimited parts suppliers and 30+ tire suppliers, a Plus tier at $45/mo (annual) adding the full 50+ tire supplier network, quoting tools, and basic analytics, and a Complete tier at $85/mo (annual) adding user permissions, preferred brands, advanced analytics, and priority support. Direct account executives support enterprise onboarding while the self-serve free tier drives organic adoption across its base of 25,000+ repair shops. The company was founded in 2016 by Greg Kirber and Erik St. Pierre, is headquartered in Cambridge, MA with a remote-first distributed team, and was acquired by OEC (OEConnection LLC) in 2025 to combine its aftermarket parts catalog with OEC's RepairLink OE parts platform.

Name

PartsTech

Legal name

PartsTech, Inc.

Website

https://partstech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

PartsTech is a B2B automotive parts and tire procurement marketplace connecting 25,000+ independent repair shops to 225+ suppliers with real-time inventory and pricing, operating on a freemium SaaS model.

Ownership category

akta.pro rank

Product category

Automotive Parts Procurement Software

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Automotive parts procurement
• Tire sourcing software
• Aftermarket parts marketplace
• OEM parts ordering
• Auto repair shop software

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Free Tier: Free access to unlimited parts suppliers, 30+ tire suppliers, parts lookup, live pricing, and basic integrations. Generates value through user acquisition and network effects.
2. Subscription - Plus Tier ($45/mo annual): Additional tire supplier access (50+ total), tire comparison, custom jobs, retail pricing configuration, and basic analytics. Upsell from free tier.
3. Subscription - Complete Tier ($85/mo annual): Full feature access including user permissions, preferred brands, advanced analytics, and priority support. Highest-value tier for larger shops.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PartsTech operates a B2B automotive parts and tire procurement marketplace that connects independent auto repair shops, tire retailers, and dealers with a network of 225+ parts and tire suppliers across 30,000+ supplier locations. The platform unifies real-time inventory, pricing, and availability from aftermarket distributors, OE parts dealers, and tire suppliers into a single lookup interface, enabling shops to identify, quote, and order parts and tires for 15M+ SKUs from 5,000+ brands through one cart and one workflow.

Product overview

PartsTech is a B2B auto parts procurement platform designed for automotive repair shops, connecting them to a network of 225+ parts and tire suppliers across 30,000+ supplier locations. The platform operates as a unified marketplace with three pricing tiers: Free (core parts ordering with 30+ tire suppliers), Plus ($45/mo for full tire network and quoting tools), and Complete ($85/mo for advanced team management and analytics). The core offering includes Aftermarket Parts Ordering, Tires Ordering (Tire Finder), and OEM Parts Ordering modules, all accessible through a single lookup interface. Key features include PartsTech Diagrams (interactive visual diagrams), Quick Quoting (multi-supplier quote creation), Jobs (job-based parts search), Preferred Brands (brand prioritization), Analytics (spend reporting), and User Permissions. The platform integrates natively with 35+ shop management systems including Tekmetric, Mitchell 1, Shop-Ware, Shopmonkey, and NAPA TRACS, enabling seamless parts ordering within existing repair shop workflows.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average 15 minutes saved per repair order
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature6 records

Partnerships

32 partnerships are on record, tiered flagship, core and general.

• OEC (OpenEarnings Company)flagshipStrategic or Co-development Partner · 1 May 2021Acquired PartsTech in 2025 to complement OEC's OE mechanical parts sourcing platform RepairLink. Combined entity aims to create a complete parts procurement suite with one login, one search, and all mechanical parts options in one place.
• TekmetriccoreTechnology or IntegrationFeatured management system partner. Cloud-based shop management system designed for auto repair professionals. PartsTech integrates directly into Tekmetric workflow for seamless parts ordering.
• Mitchell 1coreTechnology or IntegrationFeatured management system partner. Leader in automotive repair software and shop solutions. Deep integration with PartsTech for parts procurement within Mitchell 1 workflow.
• Shop-WarecoreTechnology or IntegrationShop management software provider serving leading automotive repair businesses. Certified partner tier integration.
• ShopmonkeycoreTechnology or IntegrationCloud-based shop management system simplifying auto repair business operations. Silver partner tier integration.
• NAPA TRACScoreTechnology or IntegrationComprehensive shop management solution from NAPA. Gold partner tier integration with PartsTech.
• Shop BossgeneralTechnology or IntegrationWeb-based shop management software for independent auto repair shops. Integration with PartsTech for parts ordering.
• AutoLeapgeneralTechnology or IntegrationAward-winning auto management software solution serving North American auto repair shops.
• ProtractorgeneralTechnology or IntegrationAuto repair shop software developed with aftermarket industry best practices.
• Repair360generalTechnology or IntegrationAuto repair shop management software helping sell more cars, reduce costs, and increase efficiency.
• Complete Auto Reports (CAR)generalTechnology or IntegrationAdvanced vehicle management platform for service centers and dealerships.
• Bay-MastergeneralTechnology or IntegrationIntuitive and customizable auto shop management software.
• CarServgeneralTechnology or IntegrationSimple auto repair shop management software with seamless user experience.
• InTune AutogeneralTechnology or IntegrationShop management software for independent auto repair shops managing workflow from start to finish.
• Deal PackgeneralTechnology or IntegrationDealer management and loan servicing software for BHPH dealerships and subprime finance companies.
• AutoFluentgeneralTechnology or IntegrationAutomotive business management system for cost-effective operations.
• Auto AppsgeneralTechnology or IntegrationPowerful and easy-to-use auto shop software.
• GEM-CARgeneralTechnology or IntegrationSoftware for automobile repair shops, tire and vehicle repair shop management, and billing.
• Scott Systems / MaxxTraxxgeneralTechnology or IntegrationShop management software with 30 years of automotive and repair industry expertise.
• OmniquegeneralTechnology or IntegrationPremier shop management software solution for the independent automotive repair and sales industries.
• PM AttendantgeneralTechnology or IntegrationComplete cloud-based management system for oil change shops.
• oTo GRIPgeneralTechnology or IntegrationShop workflow management with SMS vehicle status updates.
• Tire BasegeneralTechnology or IntegrationCloud management system for tire businesses featuring vast catalog of tires and wheels.
• TireShop by FreedomsoftgeneralTechnology or IntegrationInventory management and accounting system for auto repair shops, wholesale and retail tire dealers.
• Workshop SoftwaregeneralTechnology or IntegrationShop management software that transforms and optimizes business workflow.
• Pace's Yes PrimegeneralTechnology or IntegrationMobile-ready, cloud-based shop management software.
• ProAutogeneralTechnology or IntegrationShop management software for auto repair shops, body shops, auto detail, motorcycle repair, marine repair.
• EasyROgeneralTechnology or IntegrationSimple shop management solution.
• FastTrakgeneralTechnology or IntegrationCloud-based application for automotive excellence in functionality, service, and support.
• AutoProfitgeneralTechnology or IntegrationCRM, web directory and diagnostic tools for auto shops and their customers.
• DCS SoftwaregeneralTechnology or IntegrationVehicle dealership management for Sales, F&I, Special Finance, Lease, Parts, Service, Rental, and Accounting.
• OEConnection LLCflagshipStrategic or Co-development PartnerParent company through OEC acquisition. Provides OE mechanical parts sourcing platform RepairLink. Combined with PartsTech to create complete parts procurement suite.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Advance Auto Parts: Large U.S. auto parts retailer and distributor serving professional and DIY customers. Comparable as a broad incumbent with both retail and B2B channels targeting the same independent repair shop customer base.
• O'Reilly Auto Parts: Major U.S. auto parts retailer and distributor with strong commercial / professional customer program. Comparable as a broad incumbent serving independent repair shops with both retail locations and B2B ordering capabilities.
• AutoZone Commercial: Commercial B2B program from AutoZone serving professional installers and repair shops with parts and tires. Comparable as a large incumbent offering competing parts procurement capabilities, but as part of a much wider retail and commercial portfolio.
• NAPA Auto Parts: Largest U.S. distributor of automotive replacement parts through 6,000+ NAPA AutoCare Centers and a national store network. Comparable as a broad incumbent serving the same independent repair shop segment, with parts ordering and NAPA TRACS shop management integration directly integrated with PartsTech.
• Epicor: Enterprise ERP and parts catalog / e-commerce solutions for automotive aftermarket distributors. Comparable as a broader incumbent providing technology infrastructure (parts catalog, B2B portals) to many of the same suppliers that connect through PartsTech.

Direct peers

• Worldpac: Wholesale distributor of imported and domestic auto parts to independent repair shops across North America. Directly comparable as a B2B parts sourcing channel for the same independent repair shop customer base that PartsTech serves.
• OEC RepairLink: OE mechanical parts sourcing platform owned by OEC (OEConnection LLC) and now combined with PartsTech following the 2025 acquisition. Directly comparable marketplace for OEM parts connecting dealers and independent shops; together they form the combined PartsTech + RepairLink procurement suite.

Others

• Shopmonkey: Cloud-based shop management system for auto repair businesses. Comparable as a technology partner whose workflow integration drives parts procurement demand for PartsTech, serving the same SMB repair shop segment with shop management software.
• Mitchell 1: Provider of automotive repair shop management software (Manager SE) and vehicle repair information. Comparable as a shop management system partner that integrates with PartsTech, serving the same independent repair shop customer base with adjacent workflow software.
• Tekmetric: Cloud-based shop management system purpose-built for auto repair professionals and a featured PartsTech integration partner. Comparable as a complementary workflow platform serving the same customer base, with deep parts ordering integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/partstech
• Xx.com/partstech
• Facebookfacebook.com/Partstech

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PartsTech