Firmable
Firmable is an AI-native B2B sales intelligence platform providing proprietary APAC and US company data, AI-powered buying signals, agentic signal agents, and CRM-integrated workflow automation to over 1,000 sales teams across Australia, New Zealand, Southeast Asia, and North America.
- Company typePrivate
- Founded2023
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Firmable does
Firmable is an AI-native B2B sales intelligence platform headquartered in Melbourne, Australia, founded in 2023 by former Aconex executives Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian. The platform combines a proprietary, ground-up-built B2B dataset of 3M+ companies and 25M+ contacts across Australia, New Zealand, eight Asia-Pacific markets, and the United States, assembled through AI-driven web aggregation, LLM-based extraction, and entity resolution. Layered on this data asset are AI-powered ICP search, 23 pre-built signal agents that continuously monitor accounts for buying triggers (leadership changes, funding, hiring, technology adoption, search intent), market-level whole-database scanning, LLM-generated account summaries, and agentic CRM actions that push signals directly into HubSpot, Salesforce, Pipedrive, Dynamics 365, or JobAdder as tasks and notes.
The company monetises through tiered per-seat SaaS subscriptions: Individual at US$55/user/month annually (1,200 profiles/year), Small Teams at US$75/user/month (3,000 profiles), Teams Pro (6,000 profiles, two-way CRM sync, unlimited signal agents), and Enterprise at US$170/user/month (API access, SSO via Okta, dedicated CS, plus Search Intent and bespoke data add-ons), complemented by usage-based profile credit overages and a 14-day free trial driving a product-led growth funnel. Its go-to-market blends self-serve PLG with inside sales for mid-market and enterprise, a Founding 100 US promotional campaign, country-specific localised sites across AU/NZ/SG/MY, a partner and affiliate program, and a community-led content and podcast engine (the B2B Sales Blueprint). Firmable serves more than 1,000 customers including Oracle, Monday.com, Canon, CBRE, American Express, DHL, Intercom, Ricoh, Vercel, NiCE, Robert Half, and REA Group, and is backed by a $14 million Series A led by Airtree Ventures in March 2026 at an approximately $100 million post-money valuation, with capital earmarked for US expansion and continued build-out of agentic AI capabilities.
Firmable firmographics
Firmographics- Name
- Firmable
- Legal name
- Firmable
- Website
- https://firmable.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Firmable is an AI-native B2B sales intelligence platform providing proprietary APAC and US company data, AI-powered buying signals, agentic signal agents, and CRM-integrated workflow automation to over 1,000 sales teams across Australia, New Zealand, Southeast Asia, and North America.
- Ownership category
- akta.pro rank
Firmable industry classification
Industry- Product category
- B2B Sales Intelligence
- NAICS
- Software Publishers (513210)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Firmable is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Firmable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Per-seat SaaS subscriptions: Monthly or annual subscription per user across Individual ($55/user/mo annual, $110 monthly), Small Teams ($75/user/mo), Teams Pro, and Enterprise ($170/user/mo) tiers, with auto-renewal and shared profile credits on team plans.
- Usage-based profile credits / overages: Included annual profile allowances per tier (1,200 Individual, 3,000 Small Teams, 6,000 Teams Pro) with 1 credit consumed per profile unlocked or exported; overage and add-on profile purchases drive incremental usage-based revenue.
- Enterprise add-ons and bespoke data services: Fee-based add-ons for Enterprise plans including Search Intent data, bulk data packages, and bespoke data requests, plus not-for-profit discounts on Teams annual plans.
- Founding 100 US promotional subscription: Promotional subscription offering (first month free plus 50% off year one, closing 30 June) targeted at the first 100 US customers to accelerate North American market entry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Individual plan for single-user prospecting and research |
| Per seat | Annual | Small Teams plan for up to 3 users scaling growth |
| Per seat | Annual | Teams Pro for 3+ users supercharging growth |
| Per seat | Annual | Enterprise plan for large teams and custom needs |
| Freemium | Pay-as-you-go | 14-day free trial across all plans |
Go-to-market motion6 records
Distribution channels7 records
Marketing channels11 records
Firmable product offering
Product offeringCore offering
Firmable sells an AI-native B2B sales intelligence platform that combines a proprietary, AI-built database of 3M+ companies and 25M+ contacts with AI-powered prospect search, autonomous buying-signal monitoring agents, AI-generated account summaries, and two-way CRM integrations. Customers subscribe per seat across Individual, Small Teams, Teams Pro and Enterprise plans, with usage-based profile credits and optional add-ons such as Search Intent, bulk data packages and bespoke data requests for larger teams.
Product overview
Firmable is a single unified AI-native B2B sales intelligence platform rather than a stitched-together suite of separate products. The core platform is anchored on a proprietary B2B database of 3M+ companies and 25M+ contacts, assembled using AI-driven web aggregation and LLM-based extraction. Built around that database are four tightly integrated capability modules — Build Prospect Lists (AI-powered ICP search and list building), Monitor Buying Signals (autonomous signal agents that track buying triggers such as role changes, funding, hiring, technology adoption, and search intent), Sales Engagement (AI account summaries, verified contacts, and CRM enrichment), and Integrations (native connectors to HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365 Sales, JobAdder, plus browser extensions, an API, and webhooks). On top of this platform, Firmable packages role-based solutions tailored for Sales Leaders, Account Executives, SDRs, Revenue Operations, Marketing, and Recruiters. Search Intent is offered as an Enterprise add-on module, and access is tiered through Individual, Small Teams, Teams Pro, and Enterprise pricing plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Firmable Platform (AI-Native B2B Sales Intelligence Platform) The core AI-native B2B sales intelligence platform combining a proprietary, AI-built company and contact database (3M+ companies, 25M+ contacts) with AI prospect search, autonomous signal agents, AI account summaries, two-way CRM sync, and role-based packaging. Sold as a per-seat SaaS subscription across Individual (US$55/user/month annually), Small Teams (US$75), Teams Pro, and Enterprise (US$170) plans, with usage-based profile credits and a 14-day free trial.
- Search Intent Data (Enterprise Add-on) Add-on data product that surfaces early buying intent by detecting which companies are actively researching topics related to a customer's product or industry, surfacing in-market accounts before forms are filled. Sold as an Enterprise add-on layered on top of the Firmable Platform subscription.
Quantifiable outcome
- Calls tied to personnel-move signals outperform generic cold calls 3-to-1 across Firmable customers
- +3 more outcomes
Companies that use Firmable
Customer profileNamed customers31 records
Segments11 records
Ideal customer profiles3 records
Firmable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature10 records
Firmable partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HubSpotcoreNative integration enabling users to enrich HubSpot lead and contact records with Firmable's verified data and AI-powered signals, trigger timely campaigns, improve lead scoring, and keep CRM aligned as leads turn into opportunities. One-click push to HubSpot highlighted in the ProcurePro customer story.
- SalesforcecoreNative integration that enriches Salesforce records with accurate data, surfaces buying signals, and delivers account intelligence directly to reps. Supports two-way CRM sync, CRM enrich agent, and CRM action agent (Teams Pro and Enterprise tiers).
- PipedrivecoreIntegration that adds verified contact details and context directly to Pipedrive pipelines, reducing time spent chasing cold leads and progressing deals with real potential.
- Microsoft Dynamics 365 SalescoreIntegration with Microsoft Dynamics 365 Sales to enrich records, surface buyer signals, and access account intelligence, with the goal of better data, better timing, and clearer next steps for every opportunity.
- JobAddercoreIntegration that enriches JobAdder records with accurate data, surfaces key signals, and delivers company and contact intelligence directly to recruiters; supports prioritisation and timing for recruitment outreach. JobAdder is also a paying customer.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Firmable competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: ZoomInfo is the global leader in B2B sales intelligence with the largest company and contact dataset; it competes directly with Firmable in ANZ/SEA/APAC and is expanding its AI and intent capabilities, making it Firmable's most important benchmark and competitor.
- Demandbase: Demandbase is an ABM and B2B intent data platform with a broader enterprise suite; it overlaps with Firmable's intent and signal offerings at the enterprise tier.
Direct peers
- Apollo.io: Apollo.io is an all-in-one sales intelligence and engagement platform with a large B2B database and AI features; it directly competes with Firmable across SMB and mid-market segments and is named as a target competitor in Firmable's alternative-to pages.
- Cognism: Cognism is a B2B sales intelligence provider with strong EMEA/APAC mobile number coverage; it is a comparable peer to Firmable's APAC-first positioning and is listed alongside Firmable in G2's 2026 State of AI Sales Intelligence report.
- 6sense: 6sense is a leading B2B revenue intelligence platform combining account data, intent signals, and AI; it competes with Firmable's signal-agent and intent offerings and is also featured in G2's 2026 AI sales intelligence survey.
- Lusha: Lusha is a B2B contact and company data platform popular with SDRs; it directly competes with Firmable at the individual/SDR tier and is listed as a target competitor on Firmable's alternative-to pages.
- SalesIntel: SalesIntel provides human-verified B2B contact data and intent; it is a direct competitor to Firmable in the verified contact data category, particularly for mid-market sales teams.
Emerging players
- Adapt.io: Adapt.io is an APAC-focused B2B contact data provider overlapping with Firmable's ANZ/SEA territory; it is a relevant emerging peer given the shared geographic specialization.
- Bombora: Bombora provides company surge intent data widely consumed across the B2B sales tech stack; it is comparable to Firmable's Search Intent add-on and is a potential partner or competitor in the intent layer.
- Slintel: Slintel (now part of 6sense) is a buyer-intent and technographic data provider overlapping with Firmable's signal and account intelligence features, particularly for tech-stack-based prospecting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Firmable social profiles
Digital presenceFirmable compliance and trust
Trust signalCompliance1 record
Firmable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firmable leadership team
Management profileNumber of profiles
Profiles6 records
Firmable funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firmable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firmable
What does Firmable do?
Firmable sells an AI-native B2B sales intelligence platform that combines a proprietary, AI-built database of 3M+ companies and 25M+ contacts with AI-powered prospect search, autonomous buying-signal monitoring agents, AI-generated account summaries, and two-way CRM integrations. Customers subscribe per seat across Individual, Small Teams, Teams Pro and Enterprise plans, with usage-based profile credits and optional add-ons such as Search Intent, bulk data packages and bespoke data requests for larger teams.
Is Firmable a public or private company?
Firmable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Firmable founded?
Firmable was founded in 2023. It employs 101 to 250 people.
Where is Firmable based?
Firmable is headquartered in Melbourne, Australia, in the Oceania region.
How does Firmable make money?
Four revenue lines are on record. Per-seat SaaS subscriptions are the primary driver. The others are usage-based profile credits / overages, enterprise add-ons and bespoke data services and founding 100 US promotional subscription.
Who are Firmable's main competitors?
Broad incumbents on record are ZoomInfo and Demandbase. Direct peers are Apollo.io, Cognism, 6sense, Lusha and SalesIntel. Emerging players are Adapt.io, Bombora and Slintel.
Does Firmable have an API?
Yes. Firmable offers API access and webhook support to extend the platform, connect existing systems, and tailor integrations. The Enterprise plan includes API access along with SSO via Okta. The API enables users to trigger actions, sync data, and build custom workflows around Firmable's company/contact data and buying signals. Developer documentation is at docs.firmable.com/api-reference/overview.
What industry is Firmable in?
Firmable's product category is B2B Sales Intelligence. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 5045.