Nexxen

What Nexxen does

Nexxen International Ltd. (NASDAQ: NEXN) is a publicly traded advertising technology company headquartered in Israel and formerly known as Tremor International Ltd. (rebranded June 2023). The company operates a unified full-stack ad tech platform combining a demand-side platform (DSP), supply-side platform (SSP), and data management platform (Nexxen Data Platform, or NDP) on shared infrastructure, recognized as a top-10 omnichannel reach SSP by Jounce Media (April 2026). Nexxen serves three primary customer groups: advertisers (brands, agencies, holding companies) seeking full-funnel planning, activation, and measurement; publishers (CTV, mobile, web, omnichannel) seeking yield optimization and supply-path efficiency; and data owners, retailers, curators, and agencies packaging proprietary data and inventory through the AI-powered Curated Marketplace. Its core differentiator is an exclusive, multi-year partnership with V (formerly VIDAA, the Hisense/Toshiba Smart TV OS) providing automated content recognition (ACR) data on 45M+ global households across 180+ markets — a data asset licensed to The Trade Desk, Yahoo DSP, and Adform. Nexxen also holds first-to-market positions in programmatic native Smart TV home screen activation across Hisense/V, TCL, and TiVo Ads, and in MCP/A2A protocol-enabled agentic AI integrations via its nexAI platform.

The company's product portfolio spans the Nexxen DSP, Nexxen SSP, Nexxen Data Platform, nexAI (with nexAI DSP Assistant and nexAI Discovery Assistant), Nexxen TV (unified cross-platform TV planning), Nexxen TV Home Screen, Nexxen Discovery (audience insights), Nexxen Studio (creative analysis with facial coding), Nexxen Health (HIPAA/NAI-compliant healthcare targeting via PurpleLab), Nexxen Sports (live sports advertising hub), VoterMatch (political advertising with L2 Data), and Nexxen U (education/certification). Revenue is generated primarily through a programmatic take-rate model, with revenue recognized net of traffic acquisition costs (programmatic ex-TAC), plus Contribution ex-TAC (gross programmatic ex-TAC plus data monetization) as the primary headline growth metric. Q1 2026 revenue was $86.8M with Contribution ex-TAC of $84.5M (+13% YoY); FY2026 Contribution ex-TAC guidance is $385–$400M (~11% YoY at midpoint), with programmatic revenue guided to $377–$391M (~13% YoY at midpoint). Gross profit margins run near 84% and the company has been actively returning capital via share buybacks. Distribution combines direct enterprise field sales, self-serve PLG (Curated Marketplace), API/agentic integrations (MCP/A2A), and channel partnerships with agencies (H/L, KINESSO, Assembly Global), third-party DSPs (The Trade Desk, Yahoo, Adform, Stagwell), and OEMs (Hisense/V, TCL, TiVo Ads). Customer logos span automotive (Toyota, Lexus), CPG (LALO Tequila), government (California Highway Patrol, Arizona Office of Tourism, Kentucky Lottery), streaming (Tubi, Vevo, FanDuel Sports Network), healthcare (Bupa), and travel/loyalty (Kinective Media/United Airlines), with operating geographies across North America, EMEA (UK, Germany), and APAC (Australia, Singapore, Malaysia, Philippines).

Name

Nexxen

Legal name

Nexxen International Ltd.

Website

https://nexxen.com

Company type

Public

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nexxen (NASDAQ: NEXN) is a publicly traded ad tech company operating a unified DSP, SSP, and data platform with exclusive ACR data on 45M+ households and agentic AI capabilities, serving advertisers, publishers, and data owners globally.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• Programmatic advertising platform
• Connected TV advertising
• Data management platform
• Supply-side platform
• Demand-side platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Programmatic Advertising (Take-Rate): Core programmatic media revenue generated through the unified DSP and SSP, with revenue recognized net of traffic acquisition costs (programmatic revenue ex-TAC). Q1 2026 programmatic revenue reached $81.9M (+14% YoY); full-year 2026 guidance is $377–$391M ex-TAC (~13% YoY growth at midpoint).
2. Contribution ex-TAC (Gross Programmatic Take + Data): Contribution ex-TAC (gross programmatic revenue ex-traffic acquisition cost plus data monetization) is Nexxen's primary headline growth metric. Q1 2026: $84.5M (+13% YoY). Full-year 2026 guidance: $385–$400M (~11% YoY growth at midpoint).
3. ACR and TV Intelligence Data Licensing: Licensing of exclusive Hisense/VIDAA ACR data and TV Intelligence audiences to partners including Yahoo DSP, The Trade Desk (via Ventura Ecosystem), Adform, Stagwell, and others as a data-monetization revenue stream.
4. Curated Marketplace (Self-Serve Curation): Self-serve platform that allows data owners, retailers, curators, agencies, and publishers to package and monetize their data and inventory through AI-powered PMPs, generating transaction-based revenue.
5. Nexxen Studio Creative Services: Performance creative services including creative analysis, optimization, and production tied to campaign execution, generating professional services revenue.

Pricing tiers

Go-to-market motion6 records

Distribution channels7 records

Marketing channels10 records

Core offering

Nexxen operates a unified full-stack advertising technology platform combining a demand-side platform (DSP), supply-side platform (SSP), and data management platform (Nexxen Data Platform) on shared infrastructure, with an embedded nexAI agentic AI layer. The platform enables advertisers to plan, buy, and measure omnichannel programmatic campaigns across CTV, display, video, audio, and DOOH, while enabling publishers to monetize inventory and data owners to package data assets via a self-serve Curated Marketplace.

Product overview

Nexxen operates a unified advertising technology platform built on three integrated core products: the Nexxen DSP (demand-side platform), Nexxen SSP (supply-side platform), and the Nexxen Data Platform (NDP) which provides identity resolution, audience targeting, and TV Intelligence. Layered across this core are several sub-products and AI-powered modules including nexAI (the AI platform spanning the entire stack with nexAI DSP Assistant and nexAI Discovery Assistant), Nexxen Discovery (audience insights), Nexxen TV (unified cross-screen TV planning and activation), Nexxen TV Home Screen (smart TV native home screen advertising), Nexxen Studio (creative analysis including facial coding), Nexxen Health (HIPAA/NAI-compliant healthcare advertising), Nexxen Sports (sports advertising), Nexxen Curated Marketplace (data monetization), VoterMatch (political advertising), TV Intelligence, Identity Resolution, and Nexxen U (education/certification). The platform architecture allows advertisers to plan, activate, measure, and optimize cross-channel campaigns through a single integrated stack with native AI capabilities, while publishers and data owners monetize supply and data assets.

Differentiator

Problem solved

Functional benefit

Brands

• nexAI: AI platform with generative AI and machine learning tools embedded across Nexxen's end-to-end platform for planning, activation, optimization, and measurement.
• Nexxen Studio
• Nexxen Health
• Nexxen U
• Nexxen Sports
• Nexxen TV
• Nexxen Discovery
• Nexxen TV Home Screen

Products and services

• Nexxen DSP Demand-side platform offering omnichannel programmatic media buying across CTV, display, video, native, audio, and DOOH inventory, with AI-powered campaign management via the nexAI DSP Assistant and AI-Native DSP UI. Built for brand advertisers, agencies, and holding companies.
• Nexxen SSP Supply-side platform enabling publishers to monetize digital media inventory programmatically, with header bidding, private marketplaces, and direct deals across Nexxen's owned-and-operated properties and partner inventory. Built for omnichannel publishers.
• Nexxen Data Platform (NDP) Central data management platform powering identity resolution, audience targeting, clean-room onboarding, enrichment, expansion, and analytics across the Nexxen ecosystem, with 200+ integrated data partners and TV Intelligence capabilities.
• nexAI Platform Agentic AI platform spanning the entire Nexxen platform, including the nexAI DSP Assistant for campaign management and nexAI Discovery Assistant for audience insights, with support for Anthropic's Model Context Protocol (MCP) and Google's Agent-to-Agent (A2A) protocol integrations for external agent interoperability.
• Nexxen TV Holistic cross-platform solution for planning, activating, optimizing, and measuring linear, CTV, and digital TV together. Consolidates Nexxen's CTV offerings including home screen, planning, measurement, and audience targeting.
• Nexxen TV Home Screen Smart TV home screen advertising solution enabling advertisers to programmatically deliver native ads on the home screens of CTV devices through supply partnerships with VIDAA/Hisense, TCL, and TiVo Ads during the approximately 10.5-minute browsing window before content selection.
• Nexxen Studio Creative solutions offering AI-powered content recognition, second-by-second facial coding for emotion/attention/brand-recall scoring, data-driven creative enhancements, and in-platform activation for CTV and digital video advertising.
• Nexxen Health Healthcare-focused advertising solution combining HIPAA- and NAI-compliant targeting, measurement, and optimization capabilities with healthcare data integrations such as PurpleLab and Veeva Crossix, including first-to-market Auto Allocate in DSP for patient and HCP audiences.
• Nexxen Sports Sports-specific advertising solution providing sports-focused planning, audience targeting, and activation capabilities for advertisers seeking to reach engaged sports audiences across linear, CTV, display, and online video.
• Nexxen U Education and certification program providing training on the Nexxen platform for partners and clients, with courses, research reports, quick-hit lessons, and a LinkedIn badge program.
• Nexxen Curated Marketplace AI-powered self-service marketplace allowing data owners, retail media networks, curators, agencies, and publishers to package and monetize their data assets and inventory via a self-service UI or API through AI-powered PMPs.
• TV Intelligence (TVI) Blended set-top-box, ACR, and streaming viewership data covering 45M+ global households for activation and measurement across linear, CTV, and digital. Cross-platform TV data and measurement capability built into the Nexxen Data Platform.
• VoterMatch Political and advocacy advertising solution combining Nexxen's ACR data with L2 Data's deterministic National Voter File to enable political advertisers to plan, target, and activate programmatic CTV campaigns with voter-level exposure visibility, frequency controls, and under-reach identification.
• ACR Data (Hisense/V) Exclusive automated content recognition (ACR) data covering 45M+ global households across Hisense and Toshiba smart TVs (VIDAA OS), used for targeting, retargeting, and competitive conquesting in CTV and licensed to third-party platforms.
• Nexxen Identity Graph / Identity Resolution Proprietary identity resolution graph combining multiple identity solutions with deduplication, supporting universal IDs and enabling targeting, frequency management, and attribution across device, person, and household levels.
• Nexxen Discovery Proprietary cross-screen content consumption analytics combining ACR, streaming, social, web, and TV data to build contextual, audience, sentiment, and competitive segments that can be activated across the Nexxen DSP and SSP.
• Nexxen Cross-Screen Measurement Cross-device attribution, brand-lift, incremental reach, app downloads, foot traffic, sales lift, healthcare, attention, and tune-in measurement with real-time in-flight optimization capabilities.
• AI-Native DSP UI AI-Native DSP UI with major enhancements to the nexAI DSP Assistant, enabling advertisers to execute campaign setup, optimization, and reporting tasks via conversational natural language inputs combined with agentic AI orchestration.

Quantifiable outcome

• Up to +13% brand awareness gains for a prepared foods brand (TDA Boulder case)
• +12 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability15 records

Feature13 records

Partnerships

30 partnerships are on record, tiered minor, major, flagship / core and core.

• Philo (Pause Ads Programmatic Partners)minorChannel Partner/ Reseller/ Distributor · 19 June 2026Philo partnered with Nexxen and other SSPs (Magnite, Index Exchange, Kargo, OpenGlass, OpenX, TripleLift, WunderKIND Ads) to bring pause ads to market through both direct and programmatic channels simultaneously.
• L2 DatamajorStrategic or Co-development Partner · 18 June 2026Strategic partnership to launch VoterMatch, a voter targeting tool that combines L2's deterministic National Voter File with Nexxen's log-level DSP data, enabling voter-level exposure visibility, frequency controls, and identification of under-reached voter groups for CTV and programmatic political campaigns.
• V (formerly VIDAA)flagship / coreStrategic or Co-development Partner · 3 June 2026Multi-year exclusive partnership. V operates the VIDAA OS Smart TV platform (Hisense, Toshiba). Nexxen uses the partnership to enable programmatic advertising targeting soccer fans during Summer 2026 (FIFA World Cup). The partnership spans 50M+ Smart TVs across 180+ markets globally and gives Nexxen exclusive ACR and ad rights on V's high-impact home screen units in the U.S. and Canada. The partnership was renewed and expanded in August 2025 to focus on growing VIDAA's North American CTV footprint.
• VIDAA / Hisense (World Cup 2026 partnership)flagship / coreStrategic or Co-development Partner · 3 June 2026As an official sponsor of FIFA World Cup 2026, Hisense offers select brands exclusive experiential activations including in-person match attendance and product prizes as part of its broader marketing program with Nexxen.
• TCL and TiVo Adsflagship / coreOEM/ Whitelabel/ Licensing Partner · 13 May 2026Partnerships expanding Nexxen TV Home Screen. TCL's native home screen inventory is now programmatically available globally, with select placements in the U.S. and Canada exclusively accessible through Nexxen. TiVo Ads' native inventory is available across North America and the United Kingdom.
• UnitymajorTechnology or Integration · 6 May 2026Integration of Unity's in-app mobile video inventory into the Nexxen DSP, providing AI-resilient, non-cookie-dependent video scale across 256M+ monthly active users in the U.S. (71%+ of top 1,000 mobile games built on Unity).
• ADvolutionmajorTechnology or Integration · 4 May 2026Exclusive partnership to integrate ADvolution's influencer-aligned audience segments into the Nexxen DSP for political advertisers, enabling campaigns to reach voters through culturally informed, interest-driven segments across CTV, mobile, and in-app.
• H/L Agencyflagship / coreChannel Partner/ Reseller/ Distributor · 22 April 2026H/L is the first agency to programmatically activate Nexxen TV Home Screen PMPs through the Nexxen DSP, leveraging private marketplace deals. The agency previously achieved up to 14x conversion outcomes for clients. H/L is a co-development partner across CTV and Smart TV home screens.
• AdformmajorTechnology or Integration · 12 March 2026Partnership to expand availability of exclusive ACR data through Adform's platform, extending Nexxen's data reach.
• News Australia and TubimajorGTM or Marketing Partner · 15 December 2025Nexxen and News Australia partnered to bring premium, ad-supported streaming inventory to Australian advertisers on Tubi, with the U.S. partnership expanded to the U.K. earlier in 2025.
• PurpleLabmajorTechnology or Integration · 11 December 2025Partnership powering first-to-market Auto Allocate in the Nexxen DSP for healthcare, with HIPAA/NAI-compliant measurement and optimization.
• LG Ad SolutionsmajorGTM or Marketing Partner · 30 October 2025AdExchanger Programmatic I/O Panel partnership between Nexxen (Kenneth Suh) and LG Ad Solutions (Kelly McMahon) on the future of CTV.
• Yahoo DSPmajorTechnology or Integration · 16 October 2025License agreement making Nexxen's exclusive ACR audience segments available for activation through the Yahoo DSP.
• Stagwell (STGW)flagship / coreStrategic or Co-development Partner · 17 May 2025Strategic partnership to accelerate seamless audience discovery for marketers by integrating Stagwell's identity tools with Nexxen's Marketing Cloud.
• OzTAM and Samba TVmajorStrategic or Co-development Partner · 8 April 2025OzTAM partnership with Nexxen and Samba TV to revolutionize audience measurement with big data, including integrating Nexxen as the latest VOZ streaming partner in Australia.
• Kinective Media (United Airlines)majorStrategic or Co-development Partner · 3 October 2024Nexxen named a Preferred Data Platform Partner for Kinective Media by United Airlines to power data-driven marketing and loyalty use cases.
• The Trade Deskflagship / coreTechnology or Integration · 21 August 2024Nexxen's exclusive ACR data is now available on The Trade Desk. The Trade Desk and V launched the Ventura Ecosystem for CTV advertising in Feb 2026, with Nexxen and V as the first collaborators.
• VevomajorTechnology or Integration · 8 August 2024Partnership to expand Vevo's programmatic footprint through the Nexxen platform, enabling broader omnichannel monetization for Vevo's music video inventory.
• Stagwell (NDP integration)majorGTM or Marketing Partner · 16 May 2024Partnership to bring identity tools to Stagwell's Marketing Cloud via the Nexxen Data Platform.
• PeerLogixmajorTechnology or Integration · 15 February 2024Exclusive agreement to enhance Nexxen TV Intelligence with premium streaming data from PeerLogix.
• TCL FFALCONmajorTechnology or Integration · 8 February 2024Partnership to bring native display inventory on TCL FFALCON devices to advertisers through Nexxen.
• Lumen and TVisionmajorTechnology or Integration · 15 August 2023Partnership with Lumen Research and TVision to deliver Nexxen's first high-attention CTV solution combining attention metrics with CTV media.
• Say It NowmajorTechnology or Integration · 15 August 2023Partnership powering voice-to-action prompts on CTV creative, a first-to-market capability for Nexxen.
• Tremor International (rebrand)coreOthers · 12 June 2023Tremor International Group rebranded as Nexxen, unifying the corporate identity with the end-to-end ad tech platform.
• Data Partners (Comscore, Fetch, iSpot.tv, Scope3, Lumen, Adelaide, LiveRamp, Lotame, Acxiom, Equifax, Experian, Foursquare, Semasio, Adara, Adsquare, Affinity Solutions, Alike Audience, Audigent, Cuebiq, Datatonic, Epsilon, Eyeota, Fluent, Ibotta, Attain, Circana, Dun & Bradstreet, Veeva Crossix, Swoop, Peer39, Affinity Answers, AppsFlyer, InMarket, PeerLogix, PurpleLab, ShareThis, Start.io, Throtle, TransUnion, Urban Science, Yobi, TiVo, Adform)majorTechnology or IntegrationExtensive portfolio of 40+ data partners integrated into the Nexxen Data Platform and DSP, providing identity, audience, healthcare, automotive, retail, and contextual data for activation and measurement.
• TargetSmartminorGTM or Marketing PartnerJoint Q&A content piece on the evolution of political advertising in a programmatic world (June 2026).
• Paramount, Channel 4, Little Dot, LG Ads (CTV leaders panel)minorGTM or Marketing PartnerCo-panelists at industry events (e.g., New Digital Age) on the future of CTV and programmatic standardization.
• Scotiabank, Citizens, Raymond James, RBC Capital (Sell-side Analysts)majorOthersEquity analyst coverage: Scotiabank raised price target to $11 (from $10) with Sector Outperform, Citizens, Raymond James, and RBC Capital also raised targets following the Q2 2026 guidance raise and Investor Day.
• PopShortsminorChannel Partner/ Reseller/ DistributorCreative partner on the Kentucky Lottery campaign with Nexxen DSP for influencer-driven creative.
• TDA Boulder, Off Madison Avenue, Unfold Agency, Riester, PopShorts (Agency Partners)majorChannel Partner/ Reseller/ DistributorAgency partners that co-execute campaigns on the Nexxen platform for clients such as Toyota, California Highway Patrol, Arizona Office of Tourism, LALO Tequila, Kentucky Lottery, and prepared-foods brands.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Innovid: Innovid is an independent ad tech platform focused on CTV ad serving, creative personalization, and measurement, with overlap in Nexxen's Studio, CTV measurement, and TV Intelligence capabilities. Both serve CTV-heavy advertiser and agency demand.
• DoubleVerify: DoubleVerify is an ad verification and measurement platform that overlaps with Nexxen's measurement and Nexxen Studio capabilities, particularly around attention, brand safety, and cross-screen attribution. Both companies compete for measurement budget within the agency and advertiser ecosystem.

Direct peers

• Pubmatic: Pubmatic is a leading omnichannel programmatic SSP and CTV monetization platform, directly comparable to Nexxen's SSP. Both companies compete for publisher supply path optimization, header bidding wins, and CTV/CTV-direct demand, with similar enterprise publisher customer bases.
• Criteo: Criteo operates a DSP and retargeting-focused commerce media platform with growing CTV and retail media offerings, overlapping with Nexxen's DSP and Curated Marketplace. Both serve mid-market and enterprise advertisers with data-driven audience activation across digital channels.
• Magnite: Magnite is the largest independent omnichannel SSP and a direct competitor to Nexxen's SSP, particularly in CTV. Both companies compete for publisher supply, programmatic home screen inventory, and CTV demand relationships, with Magnite being a frequent co-partner in initiatives like Philo's pause ads launch.
• Adform: Adform is an independent full-stack ad tech platform (DSP, SSP, DMP) operating across EMEA and globally, directly comparable to Nexxen's unified stack. The two also have a data partnership, with Adform licensing Nexxen's exclusive ACR data.
• The Trade Desk: The Trade Desk is a leading independent omnichannel DSP and a direct competitor to Nexxen's DSP, with deep agency relationships and a CTV-centric growth strategy. Notably, Nexxen licenses its exclusive ACR data to The Trade Desk via the Ventura Ecosystem, making them both partners and competitors.

Broad incumbents

• Yahoo (Yahoo DSP / Verizon Media): Yahoo operates a large independent DSP and supply-side platform, and licenses Nexxen's exclusive ACR data. As a broader incumbent, Yahoo competes across the full programmatic stack while also serving as a distribution channel for Nexxen's data assets.
• Google Ad Manager: Google Ad Manager is the dominant programmatic SSP and ad exchange for omnichannel supply, and a primary competitor to Nexxen's SSP. While not a direct one-to-one competitor given Google's bundled search/video inventory, GAM sets supply-path economics and pricing that affect Nexxen's take-rate and bid competitiveness.

Others

• LiveRamp: LiveRamp is a leading identity resolution and data collaboration platform that integrates with Nexxen's Data Platform. While not a direct DSP/SSP competitor, LiveRamp's identity graph capabilities and clean room technology are increasingly competitive with Nexxen's Identity Graph and cookieless identity offerings.

Market position

Strengths4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Nexxengroup
• LinkedInlinkedin.com/company/nexxen-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexxen