Shiji Group

What Shiji Group does

Shiji Group is a Beijing-headquartered, Shenzhen Stock Exchange-listed (szse:002153) hospitality technology company founded in 1998, providing integrated software solutions to hotels, food and beverage operators, and resort properties across 36 countries and 449 cities. Its core platform, Daylight PMS, is a cloud-native property management system deployed across 91,000+ hotels globally, surrounded by a modular ecosystem including Infrasys POS, Reviewpro Reputation, Meridian Experiences, Iceportal Content (65,000+ properties, 100% retention in 2025), Horizon Distribution, Astral Payments, Stellaris Digital (including the Booking Studio direct booking engine), and Twilight Data + AI. The Shiji AI•R framework, introduced in April 2026, embeds AI as a horizontal layer across the stack, with documented use cases in guest communications (handling up to 80% of routine interactions), AI-powered review response (82% response rate at HM Hotels), AI-driven revenue management via FLYR integration, and AI-discovery through Kismet partnerships.

The company monetizes primarily through quote-based annual SaaS subscriptions for software modules (PMS, POS, distribution, guest experience), supplemented by hardware sales (POS terminals, tablets), ongoing support and maintenance contracts, training, and professional services including multi-year Master Services Agreements with enterprise hotel groups. Go-to-market combines enterprise field sales for global chains (Marriott, IHG/Crowne Plaza, Minor Hotels, Okura Nikko, TIME Hotels), inside sales for regional/mid-market operators, and channel partners for distribution in Latin America, Japan, and other regions. Strategic acquisitions since 2015 (ReviewPro, hetras, StayNTouch, SnapShot, Pegasus, ICE Portal, Concept Software, Touchpeak, MyCheck, e-Future) have built the current product portfolio, and Alibaba Group has invested approximately $942M cumulatively across 2014 and 2018 funding rounds.

Name

Shiji Group

Legal name

Shiji Group

Website

https://shijigroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shiji Group is a Beijing-headquartered hospitality technology company providing cloud-native PMS, POS, distribution, payments, and AI-powered guest engagement software to 91,000+ hotels across 36 countries, serving global chains, regional operators, and independent properties via subscription SaaS.

Ownership category

akta.pro rank

Product category

Hospitality Software

NAICS

Computer Systems Design Services (541512)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Payments, Billing & Invoicing (THALACAJ), Security, Identity, Privacy & Compliance (incl. PCI, KYC where applicable) (THALACAO)

Keywords

• Hospitality software
• Property management systems
• Point-of-sale solutions
• Hotel distribution platforms
• Guest experience software

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription SaaS: Cloud-based software subscriptions for Property Management Systems (Daylight PMS), POS (Infrasys), Distribution, and guest experience solutions. Subscription revenue from software licenses and platform access.
2. Hardware Sales: Sale of hardware including POS terminals, tablets, and other physical equipment required for system deployment in hotels and F&B operations.
3. Support and Maintenance: Ongoing technical support, software maintenance, and updates for deployed systems.
4. Training Services: Training programs for hotel staff on Shiji technology platforms and solutions.
5. Professional Services: Implementation, configuration, and consulting services for enterprise deployments including Master Services Agreements with major hotel groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Shiji Group develops and sells a cloud-native, integrated hospitality technology platform comprising Daylight PMS (property management), Infrasys POS (food and beverage point-of-sale), Reviewpro Reputation (guest feedback), Meridian Experiences (guest experience), Iceportal Content (visual content distribution), Horizon Distribution (channel management), Astral Payments (payment processing), Stellaris Digital (digital guest engagement suite), Twilight Data + AI (analytics), and the Move mobile framework, all connected through the Shiji Platform hub. The suite is sold to global hotel chains, regional operators, independent hotels, and resorts under enterprise subscription agreements with associated hardware, support, and professional services.

Product overview

Shiji Group offers an integrated portfolio of hospitality technology products organized as a platform-plus-modules architecture. The Shiji Platform serves as the central hub connecting all products, with Daylight PMS as the cloud-native core property management system powering over 91,000 hotels globally. Supporting modules include Infrasys POS for food and beverage operations, Reviewpro Reputation for guest feedback management, Meridian Experiences for activity management, Iceportal Content for visual content distribution, Horizon Distribution for channel management and AI-powered discovery, Astral Payments for integrated payments, and Stellaris Digital for guest-facing digital experiences including the Booking Studio booking engine. The AI layer is enabled through Shiji AI•R framework and Twilight Data + AI analytics. All products share a unified data architecture enabling real-time synchronization across properties and integration with ecosystem partners including revenue management systems (IDeaS, Duetto, FLYR), customer data platforms (dailypoint), and payment providers (Elavon, FreedomPay).

Differentiator

Problem solved

Functional benefit

Brands

• Daylight PMS: Next-generation cloud-native property management system for hotels
• Reviewpro Reputation
• Meridian Experiences
• Iceportal Content
• Horizon Distribution
• Infrasys POS
• Astral Payments
• Stellaris Digital
• Twilight Data + AI
• Shiji Platform

Products and services

• Daylight PMS Cloud-native Property Management System serving as the central platform for hotel operations including front office, housekeeping, and guest management. Powers over 91,000 hotels globally across 449 cities and 36 countries with full fiscal compliance. Designed for global hotel chains, regional operators, and independent properties.
• Infrasys POS Enterprise point-of-sale solution for global hotel groups managing food and beverage operations including orders, payments, and guest preferences across multiple outlets. Awarded 2026 Best Customer Support badge by Software Advice with over 400 installations at Hyatt properties.
• Reviewpro Reputation Guest feedback management solution providing next-generation guest surveys, reputation tracking, and AI-powered response automation. Manages feedback from over 140 sources, enabling real-time service recovery across multi-property portfolios.
• Meridian Experiences

Quantifiable outcome

• Complete customer retention in 2025 for Iceportal Content platform
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature12 records

Partnerships

20 partnerships are on record, tiered core, strategic, regional, flagship and minor.

• ElavoncoreTechnology or IntegrationTechnology partnership for All-In-One payments platform integration. Elavon provides payment processing capabilities integrated into Shiji's hospitality technology ecosystem.
• OmniboostcoreTechnology or IntegrationStrategic partnership connecting Daylight PMS with POS and accounting systems. Omniboost enables seamless data flow between Shiji's property management system and accounting platforms.
• KismetstrategicTechnology or IntegrationAI platform partnership for hotel discovery and direct bookings. Kismet's AI capabilities enhance Shiji's distribution and direct booking solutions.
• JR Systems (Railway Information Systems Co., Ltd.)regionalStrategic or Co-development PartnerPartnership for Japanese hotel distribution, enabling Shiji's technology to integrate with Japanese railway and transportation-related hospitality properties.
• dailypointcoreTechnology or IntegrationReal-time integration for guest data management. dailypoint's guest data capabilities are integrated with Shiji's platforms for enhanced guest profiles.
• FLYR HospitalitycoreTechnology or IntegrationIntegration for revenue management solutions. FLYR's revenue management technology integrates with Shiji's PMS and distribution platforms.
• Origon InterfacturaregionalTechnology or IntegrationFiscal compliance partnership for Mexico. Origon Interfactura provides fiscal documentation and compliance solutions integrated with Shiji's systems for Mexican operations.
• FreedomPaycoreTechnology or IntegrationPayments strategy partnership providing payment processing integration across Shiji's hospitality technology platforms.
• MarriottflagshipTechnology or IntegrationPOS systems partnership for Marriott hotel properties. Shiji provides point-of-sale technology for Marriott's food and beverage operations.
• TIME HotelsstrategicTechnology or IntegrationTechnology partnership providing Shiji's hospitality technology suite for TIME Hotels' property operations.
• Okura Nikko Hotel ManagementflagshipStrategic or Co-development PartnerMaster Services Agreement for comprehensive technology deployment across Okura Nikko's global hotel portfolio.
• 3C HotelsstrategicTechnology or IntegrationFull Stack technology implementation for 3C Hotels properties, deploying comprehensive Shiji hospitality solutions.
• PC HospitalitystrategicStrategic or Co-development PartnerStrategic partnership in Asia Pacific region for hospitality technology deployment.
• CendynminorGTM or Marketing PartnerShiji Insights Podcast collaboration with Cendyn for hospitality industry thought leadership content.
• AmadeuscoreTechnology or IntegrationVarious technology partnerships between Amadeus and Shiji for hospitality distribution and operations solutions.
• AdyencoreTechnology or IntegrationPayments partnership providing payment processing capabilities across Shiji's hospitality technology ecosystem.
• AWScoreOthersCloud infrastructure partnership using Amazon Web Services for Shiji's cloud-native hospitality platforms.
• Ubicua SolucionesregionalChannel Partner/ Reseller/ DistributorMexico-based channel partner and distributor for Shiji hospitality technology solutions.
• Minor HotelsflagshipStrategic or Co-development PartnerAI-First strategy partnership for Minor Hotels' global portfolio, implementing Shiji's AI•R framework and comprehensive technology suite.
• SojerncoreTechnology or IntegrationGuest feedback integration connecting Sojern's traveler engagement platform with Shiji's guest experience solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Oracle OPERA Cloud: Oracle OPERA Cloud is the dominant PMS for global hotel chains, directly competing with Daylight PMS in the enterprise hotel technology market. Both target large multi-property hotel groups requiring comprehensive PMS, distribution, and integrations.
• Mews: Mews is a cloud-native PMS for hotels directly competing with Daylight PMS, particularly among boutique, design-led, and modern hotel operators. Both target hospitality customers seeking integrated, API-first platforms.
• Cloudbeds: Cloudbeds provides a cloud-based hospitality platform including PMS, booking engine, and channel manager, directly competing with Shiji's Daylight PMS and Horizon Distribution among independent hotels and small chains globally.
• SiteMinder: SiteMinder is a hotel distribution and channel management platform directly competing with Shiji's Horizon Distribution. Both connect hotels to global OTAs and demand channels with revenue management and guest acquisition tools.
• Agilysys: Agilysys provides hospitality POS, inventory, and property management solutions directly competing with Infrasys POS and parts of the Daylight PMS suite, particularly for hotel F&B operations and large resort properties.
• Infor Hospitality: Infor HMS (Hospitality Management Solution) is a comprehensive hotel management suite competing with Daylight PMS in the enterprise segment. Both target large hotel chains requiring multi-property deployment and integration with finance/back-office systems.
• Hotelogix: Hotelogix is a cloud-based PMS competing with Daylight PMS primarily among small and mid-size hotels, boutique properties, and groups across multiple geographies, particularly strong in Asia and emerging markets.

Emerging players

• Revinate: Revinate provides guest experience, CRM, and direct booking platforms for hotels, overlapping with Shiji's Reviewpro Reputation and Stellaris Digital offerings. It focuses on direct booking and guest communication rather than full PMS scope.
• TrustYou: TrustYou is a guest feedback, reputation management, and survey platform directly overlapping with Shiji's Reviewpro Reputation product. Both serve hotels with review aggregation, sentiment analysis, and service recovery workflows.

Others

• IDeaS Revenue Solutions: IDeaS is a leading hotel revenue management system that integrates with Daylight PMS and competes adjacently in the broader hotel tech stack. While Shiji partners with IDeaS, both pursue overlapping hotel revenue and commercial optimization use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/shijigroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiji Group