Hailey HR
Hailey HR is a Stockholm-based, GDPR-native cloud HR platform serving Nordic and European mid-market companies with modular coverage of the full employee lifecycle on a per-employee subscription basis.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hailey HR does
Hailey HR AB is a Swedish cloud-based HR technology company founded in 2020 and headquartered in Stockholm, operating a modular all-in-one HR platform covering the full employee lifecycle. The product is organized around a Core HR data foundation with integrated modules for recruitment and onboarding (Hire), time and absence (Time), performance management (one-to-ones, 360 reviews, goals), skills and certifications, compensation and payroll integration (Pay), analytics (Insights), and employee engagement (Engage) including a mobile app and eNPS. The platform is built natively post-GDPR with EU-only data storage via UpCloud, ISO 27001 certification, crypto shredding, and a built-in GDPR center, and offers 19-language localization alongside turnkey integrations with Nordic payroll systems (Fortnox, Crona, Hogia, PE accounting) and identity/e-signature providers (BankID, MitID, Okta, Azure AD, Google Workspace).
The company sells on a per-employee monthly subscription basis with unlimited administrators and no binding contract period, distributing through direct demo-based sales supplemented by self-service online onboarding. Its customer base consists primarily of Nordic and European mid-market organizations across fintech, fashion, energy, real estate, insurance, publishing, and technology (logos include Fortnox, Hedvig, BookBeat, Voyado, 1KOMMA5°, Codemill, Didriksons, Mini Rodini, and Trangia). The company has raised approximately $8.4M in cumulative disclosed funding across rounds in 2021 and 2023, with investors including Karl-Johan Persson (H&M), 41an Invest, and Gilion, and has publicly stated expansion plans into Norway, Finland, Germany, the United Kingdom, and Poland. AI features are embedded at the feature layer, primarily for generative contract drafting, meeting note assistance, and an MCP integration exposing employee data to external AI assistants such as Claude.
Hailey HR firmographics
Firmographics- Name
- Hailey HR
- Legal name
- Hailey HR AB
- Website
- https://haileyhr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hailey HR is a Stockholm-based, GDPR-native cloud HR platform serving Nordic and European mid-market companies with modular coverage of the full employee lifecycle on a per-employee subscription basis.
- Ownership category
- akta.pro rank
Hailey HR industry classification
Industry- Product category
- Human Resources Software (HRIS)
- NAICS
- Office Administrative Services (5611)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC)
Keywords
Where Hailey HR is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Hailey HR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS licensing: Monthly subscription model based on number of employees using the platform. Payment is made monthly in advance. Unlimited administrator accounts included. No binding contract period with one-month notice requirement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-employee subscription with unlimited admins |
| Subscription | Monthly | No-binding contract with monthly billing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Hailey HR product offering
Product offeringCore offering
Hailey HR provides a unified cloud-based HR platform that manages the complete employee lifecycle through modular capabilities including Core HR, Recruitment & Onboarding, Time Management, Performance Management, Skills Management, Compensation & Payroll, Analytics, and Employee Engagement. The platform centralizes employee data, automates HR workflows, supports 19 languages, and is built GDPR-native with ISO 27001 certification and European-only data storage. It is sold as a subscription-based SaaS priced per employee with no binding contracts.
Product overview
Hailey HR is a unified cloud-based HR platform designed as an all-in-one solution for managing the complete employee lifecycle. The platform operates on a modular architecture with Core HR serving as the central foundation and single source of truth for employee data, complemented by integrated modules: Hire (Recruitment & Onboarding) for the hiring journey from candidate to new employee; Time Management for time tracking and absence; Performance for one-to-ones, 360 reviews, and goals; Skills Management for competencies, certifications, and education; Pay for compensation and payroll integration; Insights for analytics and reporting; and Engage for mobile app, company pages, and eNPS. Key capabilities include customizable HR workflow automation ('HR on autopilot'), AI-assisted contract generation and meeting notes, built-in e-signature (BankID, MitID), comprehensive analytics, and 19-language support. The platform emphasizes ease of use for employees, managers, and HR professionals, with ISO 27001 certification and full GDPR compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Core HR
- Hire (Recruitment & Onboarding)
- Time Management
- Performance
- Skills Management
- Pay (Compensation & Payroll)
- Insights (Analytics)
- Engage
- AI in Hailey
Quantifiable outcome
- Some customers go live across entire organization within 2-3 weeks
- +1 more outcomes
Companies that use Hailey HR
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Hailey HR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature10 records
Hailey HR partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core infrastructure, key integration, core integration and supporting integration.
- Upcloudcore infrastructureFinnish cloud infrastructure provider (FO-nummer 2431560) hosting all sensitive employee data on European servers in compliance with GDPR. Primary data storage partner using AES256 encryption and TSL 1.2 for data in transit.
- Microsoft Azurecore infrastructureCloud platform for non-personal data storage, primarily in Amsterdam with automatic failover to Dublin. Provides underlying infrastructure for the Hailey platform with 99.8% SLA commitment.
- Teamtailorkey integrationTurnkey integration between Teamtailor ATS and Hailey HR enabling seamless data flow from recruitment into employee management system.
- Fortnoxkey integrationTurnkey integration with Swedish payroll system Fortnox. Integration can be scoped to Teams for flexible organizational management. Customer testimonial specifically cites Fortnox partnership.
- Cronakey integrationTurnkey integration with Crona payroll system. Employment history synchronization now available - new employment in Hailey creates new employment in Crona.
- Google Workspacecore integrationSSO integration for employee authentication. Bidirectional data sync with Google Workspace for employee directory synchronization.
- Microsoft Teamscore integrationSSO integration and collaboration tool integration. Fortnox integration can be scoped to Teams. Slack for additional collaboration connectivity.
- Oktacore integrationSingle sign-on (SSO) integration partner enabling enterprise identity management alongside Microsoft and Google SSO options.
- PE Accountingsupporting integrationTurnkey integration with PE accounting system for financial data synchronization.
- Hogiasupporting integrationTurnkey integration with Hogia payroll and accounting systems popular in Scandinavian markets.
- Bitio Services ABcore infrastructureSwedish sub-processor for electronic document signatures. Some personal data stored with Bitio for signature functionality. Data centers in Stockholm and Falkenberg.
- Webpower Scandinavia ABsupporting integrationSwedish sub-processor for email services. Triggered when platform activities require sending emails to users. Uses Spotler Group data center in Amsterdam.
- Scaleway SAScore infrastructureFrench cloud provider for AI model hosting and related infrastructure. Data centers in Paris, France. Encrypted data storage for AI components.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hailey HR competitors and assessment
Company assessmentDirect peers
- Personio: European HRIS platform founded in Germany, targeting SMB and mid-market with core HR, recruiting, and people analytics. Directly comparable on customer segment (European SMB/mid-market), modular SaaS model, and primary geographic focus.
- Factorial: Barcelona-based HRIS for SMBs offering core HR, time tracking, document management, and payroll integrations across Southern Europe and LatAm. Closely comparable on European SMB focus, modular SaaS, and payroll-integration strategy.
- BambooHR: US-headquartered HRIS serving SMB and mid-market with core HR, hiring, onboarding, and performance. Comparable on per-employee SaaS, employee-self-service orientation, and horizontal go-to-market targeting HR leaders.
- HiBob: Modern, mid-market HRIS ('Bob') with strong UI/UX emphasis, core HR, performance, surveys, and people analytics. Comparable on product-led positioning, mid-market target, and modern UX-centric differentiation.
- Cezanne HR: UK-based HRIS focused on European mid-market with core HR, performance, and absence management. Comparable on European mid-market positioning and SaaS delivery model.
- Humaans: Modern, employee-centric HRIS for SMB and mid-market with onboarding, people directory, time off, and performance. Comparable on UI-first approach and horizontal SMB/mid-market target.
Broad incumbents
- Workday: Global HCM and financial management incumbent serving enterprise and mid-market. Comparable on the HRIS/HCM category but operates at much larger scale and traditionally targets enterprise accounts above Hailey's stated focus.
- SAP SuccessFactors: Global incumbent HCM suite from SAP covering core HR, talent, learning, and payroll. Comparable on core HRIS functionality at large European enterprises but as part of SAP's broader enterprise software portfolio.
Emerging players
- Rippling: US-based unified HR, IT, and finance platform for SMB and mid-market. Comparable on modern UX, broad modular offering (HR + payroll + IT), and aggressive product expansion philosophy.
- Deel: Global EOR/payroll platform that has expanded into HRIS, performance, and people analytics. Comparable on the move from payroll/EOR into core HRIS for European and global SMB/mid-market customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hailey HR social profiles
Digital presenceHailey HR compliance and trust
Trust signalCompliance5 records
Hailey HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hailey HR leadership team
Management profileNumber of profiles
Profiles2 records
Hailey HR funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hailey HR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hailey HR
What does Hailey HR do?
Hailey HR provides a unified cloud-based HR platform that manages the complete employee lifecycle through modular capabilities including Core HR, Recruitment & Onboarding, Time Management, Performance Management, Skills Management, Compensation & Payroll, Analytics, and Employee Engagement. The platform centralizes employee data, automates HR workflows, supports 19 languages, and is built GDPR-native with ISO 27001 certification and European-only data storage. It is sold as a subscription-based SaaS priced per employee with no binding contracts.
Is Hailey HR a public or private company?
Hailey HR is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hailey HR founded?
Hailey HR was founded in 2020. It employs 51 to 100 people.
Where is Hailey HR based?
Hailey HR is headquartered in Stockholm, Sweden, in the Europe region.
How does Hailey HR make money?
One revenue line is on record: subscription-based SaaS licensing.
Who are Hailey HR's main competitors?
Direct peers on record are Personio, Factorial, BambooHR, HiBob, Cezanne HR and Humaans. Broad incumbents are Workday and SAP SuccessFactors. Emerging players are Rippling and Deel.
Does Hailey HR have an API?
Yes. Hailey HR provides a REST API with the possibility of integration with other systems. Customers can build freely on their side depending on which tools and systems they want to integrate. The API enables integration with payroll providers, collaboration tools, sign-in solutions, user directories, recruiting and payroll platforms. API documentation is available at api.haileyhr.app/docs/index.html. MCP (Model Context Protocol) integration is also available, allowing connection to external AI tools such as Claude. Administrators can enable MCP integration to connect Hailey to AI assistants, with access limited to employee data the user already has permission to view in Hailey (salary data is not accessible through the integration). Developer documentation is at api.haileyhr.app/docs/index.html.
What industry is Hailey HR in?
Hailey HR's product category is Human Resources Software (HRIS). Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAPAL, HR Service Delivery, Case Management & Employee Self-Service. Its NAICS code is 5611 and its SIC code is 7371.