What getunik does

Getunik is a Zurich-headquartered digital fundraising agency and platform provider exclusively serving nonprofit organizations since its founding in 1998. The company combines a proprietary Website-as-a-Service product (the getunik Website Builder, integrating CMS, donation forms, petitions, CRM, marketing automation and dashboards) with implementation, integration and reselling of three external platforms — Salesforce Marketing Cloud (as an official Salesforce Partner for Non-Profits since 2017), ActiveCampaign, and Apteco (preferred partner for nonprofits in the DACH region since 2024). Its offering is delivered through three cooperation models: a multi-year Growth Retainer that embeds getunik experts inside client teams, fixed-scope Projects (e.g., website relaunches, omnichannel campaign implementations, Marketing Cloud setups), and recurring Support & SLA managed services covering WordPress, Marketing Cloud, ActiveCampaign, Apteco, Google Analytics and the proprietary Website Builder. A proprietary three-tactic framework — Rapid Response, Lifecycle Management, and Omnichannel Campaigns — operationalizes the agency's methodology around crisis fundraising, donor lifecycle, and cross-channel engagement.

The business operates under a privately held, partnership-style ownership structure: Swiss parent getunik ag (Aktiengesellschaft) in Zurich, and a wholly owned German subsidiary getunik gmbh founded in 2018 in Berlin. Across roughly 20 named staff members, the company serves a publicly disclosed base of 50+ nonprofit clients spanning humanitarian, environmental, disability, children's welfare, animal welfare, healthcare and advocacy organizations, including WWF, Caritas, Red Cross (DE/CH), UNHCR, UNICEF, Amnesty International, Greenpeace, ICRC and Heilsarmee, with active markets in Switzerland, Germany and Austria (DACH region). Pricing is quote-based and not publicly disclosed; revenue streams combine subscription-style retainers, project-based professional services, and managed services plus WaaS licensing and platform reselling economics.

The company's GTM is sales-led and consultative, with marketing driven primarily through owned content (knowledge/blog), an email newsletter, social channels (LinkedIn-led), online Skillshare events/webinars, customer references and case studies, and direct "Schedule Meeting" CTAs. Long-standing domain specialization (25+ years exclusively in nonprofit digital fundraising), partnerships with major fundraising platforms, and Best of Swiss Web Gold recognition (2015) form the core of the brand and credibility moat; the firm does not disclose revenue, funding history or ownership splits, and operates without institutional venture or private equity backing.

Name

getunik

Legal name

getunik ag

Website

https://getunik.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Getunik is a Zurich-based, nonprofit-exclusive digital fundraising agency and platform provider (founded 1998) that combines its proprietary Website Builder (WaaS) with implementation of Salesforce Marketing Cloud, ActiveCampaign and Apteco to serve 50+ DACH and international NGOs through retainer, project and SLA engagements.

Ownership category

akta.pro rank

Product category

Digital Fundraising Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Fundraising & Annual Giving (EDALAOAB), Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

Keywords

• Digital fundraising services
• Nonprofit website design
• Marketing automation
• Donor management software
• Email marketing

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Growth Retainer: Long-term recurring engagement model where getunik experts strengthen internal nonprofit teams operationally with a clear, calculable cost framework. Provides sustainable monthly retainer revenue and predictable income for ongoing strategic and operational support.
2. Projects: Tailor-made, fixed-scope project work such as website relaunches, omnichannel campaign implementations, or Salesforce Marketing Cloud setups. Delivered within fixed timeframes against clearly defined milestones; functions as project-based professional services revenue.
3. Support & SLA: Ongoing technical support and SLA service for platforms including WordPress, Marketing Cloud, ActiveCampaign, Apteco, Google Analytics and the proprietary Website Builder. Short response times and reliable processing of inquiries provide recurring managed-services revenue.
4. Website Builder (WaaS) licensing/operation: Continuously operated and developed Website-as-a-Service product for nonprofits, generating recurring revenue through sustainable operation of donor websites and digital fundraising infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

getunik provides a holistic digital fundraising offering exclusively for non-profit organizations, centered on a proprietary Website-as-a-Service platform (getunik Website Builder) that combines content management, donation forms, petitions, CRM integration, marketing automation and donor dashboards. Around this core platform, getunik implements and resells third-party fundraising technologies (Salesforce Marketing Cloud, ActiveCampaign, Apteco) and delivers strategic, creative and operational services through three cooperation models: Growth Retainer, Projects, and Support & SLA. The offering is unified by three proprietary success tactics (Rapid Response, Lifecycle Management, Omnichannel Campaigns) and is positioned to replace or augment in-house digital fundraising teams.

Product overview

getunik is a specialized digital fundraising agency-plus-platform provider for non-profits, founded in 1998 and operating as getunik AG in Zurich and getunik GmbH in Berlin. The offering combines a coherent portfolio of proprietary and partner tools with strategic and operational services: at the core sits the getunik Website Builder, a modular WaaS platform that unites content management, donation forms, petitions, CRM integration, marketing automation and data dashboards; around it getunik implements and resells three external platforms — Salesforce Marketing Cloud (as an official partner/reseller for non-profits), ActiveCampaign and Apteco (as preferred partner for the DACH region). The portfolio is delivered through three cooperation models (Growth Retainer, Projects and Support & SLA) and operationalized via three strategic success tactics — Rapid Response, Lifecycle Management and Omnichannel Campaigns — supported by expertise streams in consulting, marketing automation, creation, digital marketing, website and data. Together these elements make up getunik's holistic, data-driven fundraising offering.

Differentiator

Problem solved

Functional benefit

Brands

• getunik Website Builder: A modular, donation-optimized website platform operated as a Website-as-a-Service (WaaS) product that combines content management, donation forms, petitions, CRM integration, marketing automation and dashboards for data-based decisions in digital fundraising.

Products and services

• getunik Website Builder (WaaS) Modular, donation-optimized website platform operated as a Website-as-a-Service for non-profit organizations, combining flexible content management, donation forms, petitions, CRM integration, marketing automation and dashboards for data-based fundraising decisions. Continuously developed and flexibly expandable.
• Growth Retainer Long-term embedded engagement where getunik experts strengthen the internal nonprofit team operationally, drive tasks forward with tried-and-tested backlogs and best practices, and provide a calculable cost framework for sustainable digital fundraising growth.
• Projects Fixed-scope project delivery for specific challenges such as website relaunches, omnichannel campaign implementations or Salesforce Marketing Cloud setups, with clearly defined milestones and a fixed timeframe.
• Support & SLA Reliable technical support after go-live covering platforms such as WordPress, Marketing Cloud, ActiveCampaign, Apteco, Google Analytics and the getunik Website Builder, with short response times and reliable processing of inquiries.

Quantifiable outcome

• First WWF app reached top 10 of the Apple App Store in 2010
• +3 more outcomes

Named customers49 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship / core and core.

• Aptecoflagship / coreTechnology or Integration · 1 January 2024With the 2024 partnership with Apteco, getunik expanded its portfolio to offer non-profits more powerful data analysis and marketing solutions. As Apteco's preferred partner for nonprofits in the DACH region, getunik supports successful implementation and use of Apteco for complex data analyses, donor segmentation and precise target group selection.
• Salesforceflagship / coreTechnology or Integration · 1 January 2017getunik became an official Salesforce Partner for Non-Profits in 2017, strengthening its position as a leading provider of digital solutions for social organizations. As both partner and reseller of Salesforce Marketing Cloud, getunik helps nonprofits implement the complex platform, customize integrations, and provide ongoing advice and support for cross-channel, data-based fundraising communication.
• WordPresscoreTechnology or IntegrationWordPress is one of the platforms supported through getunik's Support & SLA service. The dedicated support team offers quick help with questions and problems relating to WordPress and ensures stable, efficient operation of client sites.
• ActiveCampaigncoreTechnology or IntegrationActiveCampaign is a marketing automation and personalized communication platform that getunik implements, integrates with common CRM systems, and supports through its SLA service to optimize and automate nonprofit communication processes.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bonterra: Suite of nonprofit software brands (Network for Good, GivingDays, CauseCraft) covering fundraising, CRM and donor engagement for small-to-mid nonprofits. Broad incumbent with significant product overlap to getunik's donation-website and donor-journey offerings, especially for smaller NGOs.
• Blackbaud: NASDAQ-listed, largest global provider of nonprofit software (CRM, fundraising, financial management, marketing) including Luminate Online and Raiser's Edge NXT. Broad incumbent that overlaps with getunik's WaaS and Salesforce Marketing Cloud services for large NGOs but addresses a much wider nonprofit software portfolio.

Direct peers

• RaiseNow: Swiss-headquartered, DACH-focused online donation and fundraising platform purpose-built for nonprofits. Direct peer: shares the same regional market, vertical focus and product category (donation-optimized digital infrastructure) as getunik.
• DonorPerfect: Established nonprofit donor CRM and fundraising software platform with strong US install base among small-to-mid NGOs. Direct peer to getunik in serving fundraising/donor management workflows, though with less donation-website focus.
• Engaging Networks: International nonprofit digital engagement and fundraising platform providing donation forms, email, advocacy and CRM tools to NGOs worldwide. Comparable to getunik in serving the same buyer (fundraising/marketing teams at nonprofits) with a software-plus-services model.
• Classy (GoFundMe Pro): Leading online fundraising and donor management platform acquired by GoFundMe, serving mid-to-large nonprofits with donation pages, peer-to-peer, events and CRM. Closest large-scale US-headquartered peer to getunik in product scope (donor experience + CRM + campaigns).
• Funraise: Nonprofit fundraising platform offering donation pages, CRM, peer-to-peer campaigns and donor management software. Direct peer competing for the same nonprofit digital fundraising buyer that getunik serves, especially among mid-sized NGOs.
• Bloomerang: Donor management and fundraising CRM platform purpose-built for small-to-mid nonprofits, combining donor database, email, online giving and retention analytics. Direct peer serving the same nonprofit fundraising/CRM buyer as getunik, primarily in the US/English-speaking market.

Emerging players

• Givebutter: Fast-growing US-based fundraising platform offering donation forms, events, auctions and CRM with a modern product experience. Emerging player competing for the same nonprofit fundraising buyer as getunik; useful as a comparable for digital-native fundraising tooling.

Regional players

• Wikando: German donation platform providing online fundraising tools, donation forms and event fundraising for nonprofits, primarily in the German-speaking market. Regional peer with overlapping product offering but narrower geographic reach than getunik.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getunik
• Facebookfacebook.com/getunik
• LinkedInlinkedin.com/company/getunik-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about getunik