Wyld
Wyld is an India-based UGC marketing platform connecting 200,000+ verified nano and micro Instagram influencers with 500+ Indian brand partners through a mobile app and Visa-powered social currency payment card, monetizing creator influence via paid campaigns, cashback, and AI-driven creator scoring.
- Company typePrivate
- Founded2022
- HeadquartersTardeo, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Wyld does
Wyld is an India-based two-sided creator commerce and UGC marketing platform headquartered in Mumbai, founded in 2021–2022 with a 11–50-person team. The platform connects 200,000+ verified nano (1K–10K followers) and micro (10K–100K followers) Instagram influencers with 500+ Indian brand partners across beauty, fashion, food & beverage, lifestyle, and entertainment — including Nykaa, Tira Beauty, Westside, Lenskart, Thums Up, Bluestone, PVR, and The Souled Store. Creators monetize their influence through paid brand campaigns, while end consumers earn cashback (up to 100%) on partner-brand purchases via the Visa-powered WYLD Card when they post and tag the brand on Instagram.
The core technology is an AI-driven creator scoring system: the WYLD Score (0–1000), computed from 400+ data points per profile via Instagram's official API (not scraped), refreshed every 15 days, used both to gate creator eligibility and to tier cashback rewards. Supporting features include authenticity/bot detection, brand-fit matching, a real-time campaign analytics dashboard, and a 2024-launched AI UGC product that generates performance-marketing video creatives from brand briefs. Distribution is self-serve for creators (iOS/Android app, 48–72 hour eligibility review) and hybrid self-serve-plus-strategist for brands.
Wyld earns revenue via a transaction/platform take-rate on brand campaign payouts, cashback intermediation between brands and creators, premium-managed UGC services (WYLD Privé), per-creative AI UGC licensing, and a performance-only Savings Model for large brands (₹100Cr+ annual sales) that bills as a percentage of attributed sales. To date the company has disclosed only a single pre-seed round (~$350K in March 2022 led by Better Capital, with capital-A, Artha Venture Fund, and a syndicate of angels including boAt and Mamaearth founders); it gained national visibility via Shark Tank India Season 3 (2024) but has not publicly disclosed revenue.
Wyld firmographics
Firmographics- Name
- Wyld
- Legal name
- WYLD
- Website
- https://getwyld.in
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wyld is an India-based UGC marketing platform connecting 200,000+ verified nano and micro Instagram influencers with 500+ Indian brand partners through a mobile app and Visa-powered social currency payment card, monetizing creator influence via paid campaigns, cashback, and AI-driven creator scoring.
- Ownership category
- akta.pro rank
Wyld industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Direct Mail Advertising (541860), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
- akta.pro secondary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where Wyld is headquartered
LocationHeadquarters
- HQ city
- Tardeo
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Wyld business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Campaign Platform Fees: WYLD charges a platform fee on brand campaign payouts. The fee varies by campaign type and is disclosed upfront before creators apply. This is the primary B2B revenue stream.
- WYLD Card Cashback Intermediation: Creators earn up to 100% cashback on purchases from partner brands when they post/tag the brand on Instagram. WYLD facilitates this between brands and creators, with the cashback funded by brand partnerships.
- WYLD Privé Premium UGC: Premium fully-managed UGC production from top-tier creators (Score 750+). Custom pricing quoted per brief complexity and volume. Includes curated creator matching, brief-led production with quality review, and full commercial rights.
- AI UGC Creatives: AI-generated UGC-style video ads from brand briefs, delivered ready for Meta and Google platforms. Priced per creative.
- Savings Model: Always-on UGC model where existing customers earn cashback when they post about their purchases. Brands pay cashback on sales only — zero upfront spend. For large brands (₹100Cr+ annual sales).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free to join for creators with 1,000+ Instagram followers and WYLD Score 100+. No application fee. |
| Outcome Based/ Performance | Pay-as-you-go | Savings Model — always-on cashback for existing customers who post about their purchases. Zero upfront spend for brands. |
| Unit Pricing | Pay-as-you-go | Barter Campaigns — product-for-post with nano creators. |
| Subscription | Multi-year contract | WYLD Privé — premium fully-managed UGC from top creators (Score 750+). |
| Unit Pricing | Pay-as-you-go | AI UGC — AI-generated UGC-style video ads from brand briefs. |
| Transaction based/ take rate | Pay-as-you-go | Entry-level brand campaigns start from ₹15,000. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Wyld product offering
Product offeringCore offering
Wyld operates India's largest UGC (User-Generated Content) marketing platform connecting 100,000+ nano and micro Instagram influencers with 500+ brands. Creators earn from paid campaigns, save money via cashback through Wyld's Visa-enabled social currency payment card (the Wyld Card), and access exclusive brand experiences. Brands run four campaign types — Savings Model, Barter Campaigns, Wyld Privé, and AI UGC — and receive authentic creator content with full commercial usage rights, powered by Wyld's proprietary AI-driven WYLD Score (0-1000) creator rating system.
Product overview
WYLD is a unified creator economy platform combining a mobile app, payment card, and marketing services into an integrated ecosystem. The core offering consists of the WYLD Platform (UGC marketing marketplace), the WYLD Card (Visa-enabled social currency payment card), and the WYLD App (creator management interface). Supporting modules include WYLD Score (AI-powered creator rating), WYLD Privé (premium UGC services), Savings Model (customer rewards campaigns), Barter Campaigns (product-for-content), and AI UGC (AI-generated content). The platform connects 100,000+ nano and micro influencers with 500+ brand partners across India, enabling creators to monetize their social media influence through paid campaigns and cashback rewards on purchases.
Differentiator
Problem solved
Functional benefit
Brands
- WYLD Card: India's first social currency payment card that rewards users with cashback when they post about brands on Instagram
- WYLD Privé
- WYLD Score
- WYLD App
Products and services
- Wyld Platform India's largest UGC marketing platform connecting 100,000+ nano and micro influencers with 500+ Indian brands across beauty, fashion, food, and lifestyle. Creators earn from paid brand campaigns and cashback; brands receive authentic UGC with full commercial rights.
- Wyld Card India's first Visa-enabled social currency payment card rewarding creators with up to 100% cashback on purchases from partner brands when they post and tag the brand on Instagram.
- Wyld App iOS and Android mobile application enabling creators to apply to brand campaigns, track earnings, browse active campaigns, and manage their Wyld Card and cashback rewards from a single interface.
- Wyld Score Proprietary AI-enabled 0-1000 Instagram influence rating that calculates creator earning power and cashback tier (30% to 100%) based on follower count (20%), engagement rate (30%), content quality (20%), follower authenticity (20%), and posting frequency (10%), updated every 15 days.
- Wyld Privé Premium fully-managed UGC production service with top-tier creators (Score 750+), dedicated Wyld strategist handling strategy and approvals, brief-led production with quality review, ad-ready assets for Meta/Instagram/YouTube, and full commercial rights.
- AI UGC AI-generated UGC-style video advertisements created from brand briefs, ready for deployment on Meta and Google platforms within hours, with A/B testing capabilities for performance marketing optimization.
- Savings Model Always-on UGC campaign model where existing customers earn cashback when they post about their purchases, creating ongoing user-generated content with zero upfront spend for brands and pay-as-you-go cashback on sales.
- Barter Campaigns Brand campaign model offering product-for-post arrangements with nano creators, providing high-volume content at lower production costs with 48-72 hour campaign turnaround.
Quantifiable outcome
- 3.2M organic reach in 14 days for beauty brand campaign with 180 nano creators in Mumbai + Delhi
- +9 more outcomes
Companies that use Wyld
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Wyld technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
Wyld partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, minor and core.
- Nykaaflagship500+ brand partners across beauty, fashion, food, and lifestyle participate in WYLD campaigns. Brands receive authentic UGC content and word-of-mouth marketing in exchange for cashback and product placements. Brand partners include major Indian retailers and D2C brands.
- Tira BeautyflagshipBeauty retail partner on WYLD platform enabling creators to earn cashback on purchases and create UGC content.
- WestsideflagshipTata Group fashion and lifestyle brand partner. Creators earn cashback on Westside purchases when they post on Instagram.
- LenskartflagshipEyewear brand partner on WYLD platform.
- The Souled StoreflagshipFashion and lifestyle brand partner on WYLD platform.
- BluestoneflagshipJewellery brand partner on WYLD platform.
- Thums UpflagshipCoca-Cola India beverage brand partner on WYLD platform.
- SuperYouminorFashion brand partner on WYLD platform.
- DenverminorFashion brand partner on WYLD platform.
- Nasher MilesminorFashion brand partner on WYLD platform.
- BearHouseminorFashion brand partner on WYLD platform.
- BlissclubminorFashion brand partner on WYLD platform.
- Blue Tokai CoffeeminorSpecialty coffee brand partner on WYLD platform.
- ChaayosminorTea brand partner on WYLD platform.
- TheobromaminorBakery and café brand partner on WYLD platform.
- MinimalistminorD2C beauty brand partner on WYLD platform.
- Dot & KeyminorD2C beauty brand partner on WYLD platform.
- Third Wave CoffeeminorCoffee brand partner on WYLD platform.
- PVRminorEntertainment partner on WYLD platform.
- VisacoreWYLD Card is a Visa-powered payment card, enabling card transactions at partner brands both online and offline, with cashback credited upon verified social posts.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Wyld competitors and assessment
Company assessmentDirect peers
- Plixxo (POPxo): Plixxo is one of India's largest influencer marketing platforms owned by POPxo, directly competing with Wyld in the nano/micro influencer segment and brand campaign marketplace. Operates a similar two-sided marketplace connecting Indian creators with brands for paid campaigns.
- Chtrbox: Chtrbox is an Indian influencer marketing platform with a large creator database and brand campaign management tools, directly comparable to Wyld's core marketplace offering. Notable overlap: Pranay Swarup and Julie Kriegshaber from Chtrbox are angel investors in Wyld, signaling direct competitive awareness.
- Qoruz: Qoruz is an Indian creator marketing platform offering influencer discovery, campaign management, and analytics. Direct competitor in the same Indian brand-creator matchmaking category with overlapping customer base in D2C and consumer brands.
- Influencer.in (by Influencer): Influencer.in is an established Indian influencer marketing agency/platform connecting brands with creators across tiers. Direct competitor in the Indian influencer marketing space with broader tier coverage (nano through celebrity) and similar brand-side value proposition.
- One Impression: One Impression is an Indian creator marketing platform connecting brands with creators for campaigns and content. Direct peer competing in the same nano/micro influencer marketplace category with similar brand-side customer profile.
- ClanConnect: ClanConnect is an AI-driven Indian influencer marketing platform offering creator discovery, campaign analytics, and brand matchmaking. Direct competitor with significant overlap in the brand-UGC marketplace and nano/micro creator focus.
- Winkl: Winkl is an Indian influencer marketing platform providing creator discovery, campaign management, and analytics tools. Direct peer in the Indian brand-creator matchmaking category with similar target customers.
- Eleve Media: Eleve Media is an Indian influencer marketing agency offering end-to-end campaign management. Direct competitor in the Indian nano/micro influencer campaign space, particularly for brand-side customers in beauty and lifestyle.
Broad incumbents
- CashKaro: CashKaro is a leading Indian cashback and rewards platform with broad brand partnerships. Comparable to Wyld's WYLD Card cashback intermediation model, though operating at much larger scale and broader consumer base rather than creator-focused.
- CreatorIQ: CreatorIQ is a global enterprise influencer marketing platform with AI-powered creator discovery and analytics. Broader incumbent offering similar creator-brand matching capabilities at larger scale across global markets; useful benchmark for Wyld's enterprise positioning trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wyld social profiles
Digital presenceWyld compliance and trust
Trust signalCompliance1 record
Wyld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wyld leadership team
Management profileNumber of profiles
Profiles4 records
Wyld funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wyld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wyld
What does Wyld do?
Wyld operates India's largest UGC (User-Generated Content) marketing platform connecting 100,000+ nano and micro Instagram influencers with 500+ brands. Creators earn from paid campaigns, save money via cashback through Wyld's Visa-enabled social currency payment card (the Wyld Card), and access exclusive brand experiences. Brands run four campaign types — Savings Model, Barter Campaigns, Wyld Privé, and AI UGC — and receive authentic creator content with full commercial usage rights, powered by Wyld's proprietary AI-driven WYLD Score (0-1000) creator rating system.
Is Wyld a public or private company?
Wyld is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wyld founded?
Wyld was founded in 2022. It employs 11 to 50 people.
Where is Wyld based?
Wyld is headquartered in Tardeo, India, in the Asia region.
How does Wyld make money?
Five revenue lines are on record. Brand Campaign Platform Fees are the primary driver. The others are WYLD Card Cashback Intermediation, WYLD Privé Premium UGC, AI UGC Creatives and savings Model.
Who are Wyld's main competitors?
Direct peers on record are Plixxo (POPxo), Chtrbox, Qoruz, Influencer.in (by Influencer), One Impression, ClanConnect, Winkl and Eleve Media. Broad incumbents are CashKaro and CreatorIQ.
Does Wyld have an API?
No public API is recorded for Wyld.
What industry is Wyld in?
Wyld's product category is Influencer Marketing Platform. Its primary akta.pro industry code is BPAFAHAL, Live Commerce & Shoppable Creator Campaigns, with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 541860 and its SIC code is 7311.