TIMIFY

What TIMIFY does

TIMIFY is a Munich-headquartered SaaS company (legally TerminApp GmbH) founded in 2012 by Andreas Knürr, Boyan Tanchev, and Hristo Hristakiev that provides cloud-based appointment scheduling and resource management software to more than 45,000 companies and 135,000 active users across 30+ countries. The platform delivers online booking, team calendar management, resource scheduling for staff/equipment/rooms, service configuration, customer management, and analytics through web, iOS/Android, and desktop applications built on AWS infrastructure with data centers in Frankfurt, São Paulo, and Singapore. The product is available in 12+ languages and is ISO/IEC 27001:2022 certified, GDPR compliant, and supports PCI DSS through trusted payment partners (Stripe, Chargebee, PayPal).

The company operates a tiered SaaS subscription model with monthly plans for SMBs and annual quote-based contracts for enterprises, supplemented by Professional Services for custom development and implementation, a marketplace of add-ons (TIMIFY Assistant, Branch Manager, Call Center, Developer Platform, Reserve with Google, Invoice App, Smart Serve), and a partner program combining an affiliate channel (30% recurring lifetime commission) with a reseller channel for agencies, freelancers, and SaaS businesses. Go-to-market is hybrid: product-led growth via free trial for SMBs alongside an enterprise sales motion featuring personalized demos, dedicated onboarding, and multi-branch deployments. Notable enterprise customers include DHL, UniCredit, Telefonica, Sonova Audiological Care, Fielmann, Hans Anders (Nexeye), VON POLL IMMOBILIEN, Intersport, Hotter, Saint Maclou, and Courts Office Ireland, with the company serving verticals spanning retail, finance, real estate, recruitment, public sector, education, beauty, medical, consultancy, sport/fitness, and optical retail. The most recent disclosed funding round was approximately $4.88M in April 2020, and the company has since funded ongoing product and geographic expansion from operating cash flow with no reported acquisition or exit activity.

Name

TIMIFY

Legal name

TerminApp GmbH

Website

https://timify.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

TIMIFY is a Munich-based SaaS platform providing cloud-based appointment scheduling and resource management software to 45,000+ SMB and enterprise customers across 30+ countries, processing over 5.5 million monthly bookings.

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appointment Scheduling & Reservation Management (HSACAIAG)

Keywords

• Appointment scheduling software
• Online booking platform
• Resource management software
• Calendar synchronization
• SaaS scheduling solution

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Software Licence Subscriptions: TIMIFY offers subscription-based SaaS licences for appointment scheduling and resource management. Clients subscribe on a monthly or annual basis with automatic renewal. Pricing is defined in individual Licence Subscription Agreements. Licence prices may be increased after 12 months with 3 months notice; customers may terminate with 6 weeks notice if increases exceed 5%.
2. Professional Services: TIMIFY offers Professional Services including custom development, implementation, configuration, and parameterization of the Software. Delivered under a separate Professional Services Agreement with deliverables, acceptance testing, and client approval processes.
3. Partner Subscriptions (Reseller/VAR): Partnering companies promote, sell, and distribute TIMIFY subscriptions through Partner Agreements. Partners set up SMB accounts and sell to enterprise clients, generating subscription revenue shared between TIMIFY and the partner.
4. Marketplace Add-ons: TIMIFY operates a marketplace with additional apps and integrations including Smart Serve, TIMIFY Assistant, Invoice App, Google Calendar, and Office 365, which extend the core platform functionality.
5. Affiliate Partner Commission: Affiliate partners earn a 30% recurring monthly commission on referred customer subscriptions for the lifetime of the customer. Managed through a third-party revenue delivery platform.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

TIMIFY is a cloud-based SaaS appointment scheduling platform that enables businesses to manage online bookings, resources (staff, rooms, equipment), and team calendars across multiple locations and time zones. The core offering combines a customer-facing online booking system with back-office resource management, automated reminders, calendar synchronization, and analytics. Add-on modules (Branch Manager, Call Center, Developer Platform) and marketplace apps (TIMIFY Assistant, Reserve with Google, Invoice App, Smart Serve) extend the core platform.

Product overview

TIMIFY is a comprehensive appointment scheduling platform delivered as SaaS. The core TIMIFY platform provides online booking, calendar management, resource scheduling, service management, customer management, and analytics. Core features are organized around Online Calendar for team scheduling, Appointment Booking for customer-facing scheduling, Resource Management for staff/equipment/rooms, Service Management for customizing offerings, Customer Management for client data, Statistics for reporting, and Management Apps for mobile/desktop access. The product portfolio includes add-on modules (Branch Manager for multi-location management, Call Center for phone-based bookings, Developer Platform for custom integrations) and marketplace apps (TIMIFY Assistant for AI-powered automation, Reserve with Google for Google booking integration, Invoice App for billing, Smart Serve for surveys). TIMIFY serves industries including Retail, Finance, Real Estate, Recruitment, Education, Public Sector, Beauty, Medical, Consultancy, Sport & Fitness, and Optical retail.

Differentiator

Problem solved

Functional benefit

Brands

• TIMIFY Assistant: A virtual assistant feature that helps with appointment rescheduling, waitlist notifications, and automated follow-ups.
• Smart Serve
• Branch Manager
• Invoice App

Products and services

• TIMIFY Core Platform Cloud-based SaaS appointment scheduling software for businesses of all sizes, providing online booking, resource management, team scheduling, customer management, statistics, and management apps across multiple locations, teams, and time zones.
• Branch Manager

Quantifiable outcome

• +45% bookings — by implementing online appointment scheduling across website, social media, and other communication channels
• +3 more outcomes

Named customers14 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature13 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Amazon Web Services (AWS)coreTechnology or IntegrationTIMIFY uses AWS as its primary cloud infrastructure provider. Data storage is available in Frankfurt (Germany), São Paulo (Brazil), and Singapore, all via AWS data centers with three availability zones each for high reliability.
• StripecoreTechnology or IntegrationStripe is used as a trusted payment processing partner for PCI DSS compliance, enabling secure payment collection for TIMIFY subscriptions and services.
• ChargebeecoreTechnology or IntegrationChargebee is used as a subscription billing and payment management platform supporting PCI DSS compliance for TIMIFY's recurring revenue operations.
• PayPalcoreTechnology or IntegrationPayPal is used as a trusted payment processing partner for PCI DSS compliance, providing additional payment options for TIMIFY customers.
• Google (Reserve with Google)flagshipTechnology or IntegrationTIMIFY integrates with Google Search and Google Maps via Reserve with Google, allowing customers to discover and book appointments directly through Google's platform. Also integrates with Google Calendar for two-way calendar synchronisation.
• Microsoft (Office 365)coreTechnology or IntegrationTIMIFY integrates with Microsoft Office 365 calendar for synchronisation, enabling unified scheduling for enterprise customers using Microsoft ecosystem.
• ZoomcoreTechnology or IntegrationTIMIFY offers video call integration, enabling customers to conduct virtual consultations and appointments directly through the TIMIFY platform.
• HubSpotcoreTechnology or IntegrationTIMIFY integrates with HubSpot CRM, enabling appointment data to flow into customer relationship management workflows for sales and marketing teams.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Doodle: Doodle (formerly Meekan) is a direct competitor focused on meeting scheduling and group bookings, with a strong European presence similar to TIMIFY. Targets the same enterprise use cases (booking pages, polling, calendar sync) but emphasizes group coordination as a differentiator.
• Square Appointments: Square Appointments bundles scheduling with Square's payment processing ecosystem, competing for TIMIFY's SMB and service-business customers. Free tier with integrated POS makes it a direct alternative for retail and salon verticals.
• vcita: vcita is a direct SMB competitor offering online scheduling combined with CRM, billing, and client management — an adjacent scope to TIMIFY's platform. Targets the same service-based SMB customers with similar all-in-one value proposition.
• Calendly: Calendly is the most well-known direct competitor in online appointment scheduling, serving SMBs and enterprises with similar calendar integration and booking workflows. Like TIMIFY, it offers self-serve signup and enterprise plans, but Calendly has significantly higher brand recognition in the US market and a much larger venture-backed scale.
• Acuity Scheduling: Acuity Scheduling (acquired by Squarespace) is a direct competitor offering online appointment scheduling with similar SMB focus, payment integrations, and customizable booking flows. It targets many of the same service-based verticals as TIMIFY (consultants, salons, fitness).
• SimplyBook.me: SimplyBook.me is a direct competitor offering customizable booking websites for service-based businesses across healthcare, beauty, fitness, and professional services — many of the same verticals as TIMIFY. Comparable feature set including custom intake forms, payment processing, and multi-location support.
• Setmore: Setmore provides online appointment scheduling software targeting small businesses and service providers with a freemium model similar to TIMIFY's SMB offering. It competes on calendar sync, online booking pages, and multi-staff scheduling.
• YouCanBookMe: YouCanBookMe offers online booking pages with calendar synchronization, targeting professionals and small businesses — directly overlapping with TIMIFY's SMB feature set. Comparable custom booking pages and integration capabilities.

Emerging players

• Booksy: Booksy is a vertical-specialist appointment scheduling platform focused on beauty, wellness, and barbershop verticals. Competes with TIMIFY's Beauty and Sport vertical solutions but is more specialized and aggressively expanding across geographies.

Broad incumbents

• Mindbody: Mindbody (owned by Vista Equity/Gympass) is a broader incumbent in fitness, wellness, and beauty scheduling with a much larger feature set (POS, marketing, payroll) than TIMIFY. Competes for the same Sport/Fitness/Beauty verticals but at a different scale and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/timify
• Facebookfacebook.com/TimifyApp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIMIFY