Boksi
Boksi is a Helsinki-based SaaS platform connecting brands with a 27,000+ creator network for influencer marketing and UGC content creation, serving brands, agencies, and creators across the Nordics and DACH region.
- Company typePrivate
- Founded2018
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Boksi does
Boksi is a Helsinki-headquartered SaaS company operating a creator marketing platform that connects brands with a network of 27,000+ creators for influencer collaborations and UGC content production. The platform is structured around two core product modules — an Influencer Marketing Platform covering outreach, briefing, contracting, creator approval, and campaign analytics, and a UGC Marketing Platform enabling brands to commission, select, and pay only for vetted creator-produced photo and video content. Supporting features include a Creator Discovery Tool, a Campaign Briefing Tool, a Content Library that allows repurposing of previously commissioned assets, and a Reporting & Analytics module that integrates first-party data directly from Instagram and TikTok for engagement, CPM, and conversion tracking. The technology is delivered as a multi-language (English, German, Finnish) web-based SaaS with self-serve onboarding alongside a managed full-service tier.
The company serves three principal user groups: consumer brands across categories including food & beverage, fashion, cosmetics, retail, consumer tech, telecom, and insurance; marketing agencies managing multiple brand clients; and creators/influencers ranging from micro to large. Boksi monetizes through a combination of annual platform subscriptions (Self-Service, with a €3,000 minimum per influencer collaboration), monthly Full-Service/Managed subscriptions with credits-based content purchasing (Turnkey minimum €1,000), separate service fees on each collaboration, and transactional content-purchase revenue, with a 6-month contractual restriction on direct brand-creator cooperation after platform engagement. Named enterprise customers include IKEA, Lumene, Kärcher, Wolt, DNA, Elisa, If, Tikkurila, waterdrop, Honor, Polar, and Simba Dickie Group.
Boksi pursues an aggressive European consolidation strategy. Following its April 2023 acquisition of Finnish influencer agency Monochrome Oy, the company raised a €7 million Series A in October 2023 led by 3TS Capital Partners and Nexit Ventures (with participation from Business Finland, Trind Ventures, and Aikainen) and then expanded into Germany in February 2024 through the acquisition of German agency influencer GmbH alongside a new Hamburg headquarters, positioning the business as a Nordic-DACH regional consolidator in the European creator marketing software category.
Boksi firmographics
Firmographics- Name
- Boksi
- Legal name
- Boksi.com Solutions Oy
- Website
- https://boksi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boksi is a Helsinki-based SaaS platform connecting brands with a 27,000+ creator network for influencer marketing and UGC content creation, serving brands, agencies, and creators across the Nordics and DACH region.
- Ownership category
- akta.pro rank
Boksi industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
Keywords
Where Boksi is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Boksi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Annual subscription model covering platform access. Self-Service packages have minimum budgets of EUR 3,000 per influencer collaboration. Full-Service packages include monthly subscription with credits-based system. New customers receive 4-month trial period.
- Service Fee: Service fee charged for influencer collaborations, separate from platform fee and creator budget. Applied when search for creators commences upon publication of collaboration brief.
- Content Purchase: Credits-based purchasing system for content from creators. Credits can be purchased on monthly subscription basis or one-time. Credits expire after 3 months if not used during subscription period.
- Content Library: Purchase of content produced by creators for earlier campaigns, enabling reuse of UGC across marketing channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Service influencer collaboration with EUR 3,000 minimum budget |
| Subscription | Monthly | Turnkey/Full-Service influencer collaboration with EUR 1,000 minimum |
| Usage-based | Monthly | Credits-based content subscription for ongoing content needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Boksi product offering
Product offeringCore offering
Boksi operates a SaaS platform that enables brands to discover, brief, contract and pay influencers, run influencer marketing campaigns end-to-end, and source user-generated photo and video content from a vetted creator network. The platform combines two core modules — an Influencer Marketing Platform and a UGC Marketing Platform — with a Content Library for asset reuse, first-party analytics from Instagram and TikTok, and optional managed (Full-Service) campaign execution.
Product overview
Boksi is a Nordic influencer marketing software platform that bridges brands with the creator economy. The platform consists of two core modules: the Influencer Marketing Platform (for managing end-to-end influencer collaborations with outreach, briefing, contracts, and analytics) and the UGC Marketing Platform (for sourcing photos and videos from vetted creators). Supporting these are the Creator Discovery Tool, Campaign Briefing Tool, Reporting & Analytics, and Content Library features. The platform serves multiple segments including brands, agencies, and individual creators through both Self-Service and Full-Service/Managed Service tiers. The company has grown through acquisitions including Monochrome (Finnish influencer agency, April 2023) and influencer GmbH (German agency, February 2024) as part of its European expansion strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Platform
- UGC Marketing Platform SaaS platform for sourcing high-quality user-generated photos and videos from vetted UGC creators. Brands browse, select and pay only for content they want to license, with credits-based purchasing and 3-month content expiry.
- Full-Service Managed Campaigns Done-for-you campaign execution service on top of the Boksi platform, including creator selection, briefing, content strategy, execution and optimization, with monthly subscription billing and dedicated team support. Minimum budget EUR 1,000 per collaboration.
Quantifiable outcome
- Cost savings: Brands report Boksi is significantly more cost-effective and flexible compared to traditional content creation
- +1 more outcomes
Companies that use Boksi
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Boksi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Boksi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- For You AgencycoreGerman marketing agency acquired to strengthen Boksi's presence and capabilities in the German market as part of Central Europe expansion strategy.
- influencer GmbHcoreGerman marketing agency acquired by Boksi to expand influence in Central Europe. The deal grants Boksi access to Germany's creator economy while allowing influencer GmbH to continue operating independently.
- Monochrome OycoreFinnish influencer marketing agency acquired by Boksi to enhance service offerings and expand internationally. The acquisition enabled Boksi to deliver full-spectrum influencer marketing solutions from micro-influencers to large influencers.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Boksi competitors and assessment
Company assessmentDirect peers
- Influencer.com: Influencer marketing platform offering campaign management, creator discovery and analytics for brands and agencies. Direct overlap with Boksi's brand and agency use cases.
- Captiv8: Influencer marketing platform with creator marketplace, campaign workflow, and measurement for enterprise brands. Functional peer in discovery, workflow and analytics.
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, CRM, workflow and analytics for global brands. Closest functional analog to Boksi's platform, with a deeper enterprise feature set and larger footprint.
- Aspire (formerly AspireIQ): End-to-end influencer marketing and UGC platform with creator marketplace, campaign management and analytics. Directly competes with Boksi's combined influencer + UGC platform offering.
- Upfluence: All-in-one influencer marketing platform with creator database, campaign management, and e-commerce integrations. Comparable dual SaaS+services model with strong creator discovery.
- Traackr: Influencer marketing platform focused on brand performance, creator discovery and campaign analytics for global enterprise brands. Comparable SaaS model targeting brand marketers.
Broad incumbents
- Klear (now Meltwater): Influencer marketing analytics platform acquired by Meltwater, integrating creator discovery and campaign measurement into a broader media intelligence suite. Wider analytics incumbent.
- Later: Social media marketing platform that added influencer marketing and UGC capabilities through acquisitions (e.g., Mavrck). Wider portfolio of social tools competes with Boksi's influencer offering.
- Tagger by Sprout Social: Influencer marketing platform owned by Sprout Social; combines social media management with creator discovery, campaign analytics and CRM. Broader incumbent offering social media tools beyond influencer marketing.
Emerging players
- HypeAuditor: Creator analytics and fraud-detection platform with influencer discovery and campaign management modules. Comparable on the analytics layer; less depth on managed services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Boksi social profiles
Digital presenceBoksi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boksi leadership team
Management profileNumber of profiles
Profiles5 records
Boksi subsidiaries and ownership
Company hierarchySubsidiaries2 records
Boksi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boksi M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boksi
What does Boksi do?
Boksi operates a SaaS platform that enables brands to discover, brief, contract and pay influencers, run influencer marketing campaigns end-to-end, and source user-generated photo and video content from a vetted creator network. The platform combines two core modules — an Influencer Marketing Platform and a UGC Marketing Platform — with a Content Library for asset reuse, first-party analytics from Instagram and TikTok, and optional managed (Full-Service) campaign execution.
Is Boksi a public or private company?
Boksi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boksi founded?
Boksi was founded in 2018. It employs 11 to 50 people.
Where is Boksi based?
Boksi is headquartered in Helsinki, Finland, in the Europe region.
How does Boksi make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are service Fee, content Purchase and content Library.
Who are Boksi's main competitors?
Direct peers on record are Influencer.com, Captiv8, CreatorIQ, Aspire (formerly AspireIQ), Upfluence and Traackr. Broad incumbents are Klear (now Meltwater), Later and Tagger by Sprout Social. HypeAuditor is listed as an emerging player.
Does Boksi have an API?
No public API is recorded for Boksi.
What industry is Boksi in?
Boksi's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms. Its NAICS code is 541810 and its SIC code is 7311.