Awning
Awning is a San Francisco-based proptech platform and licensed real estate brokerage serving individual investors in U.S. short-term and long-term rental properties. It combines property research tools, a property marketplace, full-service STR management, brokerage, and furnishing under one integrated platform.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Awning does
Awning, founded in December 2019 and headquartered in San Francisco, is a proptech platform and licensed real estate brokerage serving individual real estate investors in the U.S. short-term and long-term rental markets. The company operates a one-stop-shop model spanning property research, acquisition brokerage, furnishing, and full-service management of Airbnb and VRBO listings. It monetizes through transaction fees on brokerage commissions, recurring management fees starting at 10% of rental revenue, one-time furnishing packages starting at $3,000, and per-transaction marketplace fees on its property listings.
The platform is built around three core technology pillars: a proprietary Airbnb Estimator algorithm that uses location, property size, and comparable market data to project rental revenue; a property insights engine that scores investment opportunities using anonymized user data; and dynamic pricing optimization deployed across 20,000+ managed vacation rental properties. Operational scale is delivered primarily through a flagship partnership with RedAwning, whose nationwide STR management infrastructure handles cleanings, maintenance, pricing, and guest communication. Distribution is anchored by a Partner Agent Network of independent real estate agents, an investor community of 30,000+, and a content-led marketing strategy including educational guides, programmatic SEO pages covering all 50 U.S. states, and free interactive tools that capture leads.
Revenue is concentrated in the U.S., and Awning operates licensed brokerage entities in seven states (California, Texas, Florida, Alabama, Georgia, North Carolina, Tennessee). The company raised $9.3 million in seed funding in September 2021 led by Global Founders Capital; no subsequent funding rounds have been publicly disclosed. The go-to-market is primarily an inside-sales motion, with self-serve tools (free calculators, marketplace listings) feeding into phone-based consultations.
Awning firmographics
Firmographics- Name
- Awning
- Legal name
- Awning, Inc.
- Website
- https://awning.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Awning is a San Francisco-based proptech platform and licensed real estate brokerage serving individual investors in U.S. short-term and long-term rental properties. It combines property research tools, a property marketplace, full-service STR management, brokerage, and furnishing under one integrated platform.
- Ownership category
- akta.pro rank
Awning industry classification
Industry- Product category
- Real Estate Investment Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
- akta.pro secondary industry
- Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL)
Keywords
Where Awning is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Awning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vacation Rental Management Fees: Recurring revenue share based on a percentage of rental revenue. Fees start at 10% of revenue (half the industry average). Full-service offering includes pricing optimization, cleanings, maintenance, and guest communication.
- Furnishing Services: One-time design and furnishing package for short-term rental properties starting at $3,000. Over 300 homes designed and furnished in the last 12 months. Includes partial and full furnishing options.
- Buy-side Brokerage Commissions: Real estate agent commissions from helping investors buy Airbnb and long-term rental properties. No additional fees compared to traditional agents. Over $30M in homes sold in the last 12 months. Operates as a licensed real estate broker in California (DRE# 02120175), Texas, Alabama, Florida, Georgia, North Carolina, and Tennessee.
- Marketplace Fee: Fee paid by buyers for each Property purchased through the Awning Marketplace. Non-refundable for non-contingency properties; refundable if contingency fails or Seller cannot fulfill obligations. Due upon execution of Purchase Agreement (MLS) or upon submission of intent to purchase (non-MLS).
- Affiliate Marketing / Referral Commissions: Awning participates in affiliate marketing programs and earns commissions on products/services purchased through editorial links. Also pays out referral commissions to Partner Agents ($500-$2,000 per home), creating a referral ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Vacation Rental Management starting at 10% of revenue |
| One time/ perpetual license | Pay-as-you-go | Furnishing Services starting at $3,000 |
| Other | Pay-as-you-go | Investor Focused Brokerage - no additional fees |
| Transaction based/ take rate | Pay-as-you-go | Marketplace Fee (buyer-paid, per Property) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Awning product offering
Product offeringCore offering
Awning is a proptech platform and licensed real estate brokerage that provides a one-stop shop for individual investors to research, discover, analyze, buy, furnish, and manage short-term and long-term rental investment properties across all 50 U.S. states. Its core offerings include full-service Airbnb/STR property management (powered by RedAwning across 20,000+ properties at fees starting at 10% of revenue), an investor-focused buy-side brokerage (with $30M+ in homes sold over the trailing 12 months), vacation rental furnishing services starting at $3,000, and free data-driven tools (Airbnb Estimator, Rental Calculator, Market Data, Top Markets) backed by ML-based property scoring.
Product overview
Awning is a proptech platform-plus-marketplace product organized around a one-stop shop for real estate investors to research, analyze, buy, furnish, and manage short-term and long-term rental investment properties across all 50 U.S. states. The core platform combines a full-service Vacation Rental Management offering (powered by RedAwning and covering 20,000+ properties) with a licensed Investor-Focused Brokerage for buying/selling investment property. Built on top are complementary modules: an Airbnb Calculator and Rental Estimator (data powered by Airbtics), Airbnb Market Data, Top Airbnb Markets rankings, a Top Vacation Rentals for Sale listings marketplace, Long-Term Rental Management matching, Vacation Rental Furnishing Services, an Advisory Board of STR experts, a Partner Agent Network for real estate agents, and a customer Referral Program. The platform is differentiated by ML-based property scoring, data-driven dynamic pricing, and the Awning Purchase Guarantee and Lease-Up Guarantee offered on properties purchased through the marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- RedAwning: Vacation rental property management platform powering Awning's Airbnb management services across all 50 U.S. states.
Products and services
- Full-Service Airbnb / Vacation Rental Management End-to-end Airbnb and VRBO management covering cleanings, maintenance, data-driven dynamic pricing, and guest communication for individual investors and SMB hosts. Fees start at 10% of rental revenue (about half the industry average) and Awning claims an average of 20% higher revenue and a 4.8-star guest rating across 20,000+ managed properties.
- Long-Term Rental Management Matching Marketplace service that matches investors with vetted long-term rental property management companies nationwide, allowing side-by-side comparison of rates, terms, and services across providers.
- Vacation Rental Furnishing and Design End-to-end furnishing and interior design service for short-term rental properties, with packages starting at $3,000. Awning has designed and furnished over 300 homes in the trailing 12 months and claims a 15%–50% revenue uplift for furnished properties.
- Investor-Focused Real Estate Brokerage Buy-side real estate brokerage services for investors acquiring Airbnb and long-term rental investment properties. Licensed across Alabama, California, Florida, Georgia, North Carolina, Tennessee, and Texas, with over $30M in homes sold through the brokerage in the trailing 12 months. Charges no additional fees compared to traditional agents.
- Airbnb Calculator / Rental Estimator Free interactive tool that estimates annual short-term and long-term rental revenue for any U.S. address using location, property size, comparable properties, seasonal demand, and local market trends, with data provided by Airbtics.
- Airbnb Market Data Free interactive market research tool providing Airbnb bookings, demand, occupancy, and analysis broken down by city and state across the United States.
- Top Airbnb Markets Rankings of over 1,000 top Airbnb markets across the U.S. by ROI, price, and other investment metrics, helping investors identify high-performing locations.
- Top Vacation Rentals for Sale Marketplace Searchable listings marketplace of investment-grade vacation rental and long-term rental properties for Awning account holders, combining MLS data with Awning's pre-analyzed investment metrics and protected by the Awning Purchase Guarantee and Lease Up Guarantee on Turn Key Properties.
Quantifiable outcome
- 20% higher revenue on average compared to other Airbnb management companies
- +4 more outcomes
Companies that use Awning
Customer profileNamed customers4 records
Ideal customer profiles2 records
Awning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature4 records
Awning partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship / core, core and standard.
- RedAwningflagship / coreAwning is powered by RedAwning, which provides the underlying vacation rental management technology and infrastructure. RedAwning manages 20,000+ properties that Awning taps to deliver full-service Airbnb/VRBO management across all 50 U.S. states. The two brands are referenced interchangeably on the Awning website (e.g., links to redawning.com, meetings booked via host.redawning.com).
- AirbticscoreAirbtics is the data provider for Awning's free Airbnb Estimator and Airbnb Market Data tools. Powers the algorithm behind rental income estimates across the U.S. market.
- ACTRIS (Austin Board of Realtors)coreMultiple Listing Service (MLS) data provider integrated into the Awning Marketplace. Supplies active and sold listing data for the Austin, Texas region.
- MLSListings (CALRETS)coreMLS data provider supplying real estate listings to Awning via Internet Data Exchange (IDX).
- SABOR (San Antonio Board of Realtors)coreMLS data provider for the San Antonio, Texas region, integrated into Awning's marketplace.
- Bay East / CCAR / bridgeMLScoreBay Area MLS data providers integrated into Awning's marketplace listings.
- HARMLS (Houston REALTORS Information Service)coreHouston MLS data provider integrated into Awning's marketplace listings.
- CRMLS (California Regional MLS)coreCalifornia Regional MLS data provider integrated into Awning's marketplace listings.
- NTREIS (North Texas Real Estate Information Systems)coreNorth Texas MLS data provider integrated into Awning's marketplace listings.
- BAREIS (Bay Area Real Estate Information Services)coreBay Area MLS data provider integrated into Awning's marketplace listings.
- MetroList CaliforniacoreCalifornia MLS data provider integrated into Awning's marketplace listings.
- SFAR (San Francisco Association of REALTORS)coreSan Francisco MLS data provider integrated into Awning's marketplace listings.
- Google Analytics (Google LLC)standardUsed by Awning for website analytics and the User-ID feature to enhance user experience and unify engagement data across sessions and devices.
- SegmentstandardThird-party analytics platform used to analyze how people are using the Awning Sites, authorized to use cookies and other tracking technologies.
- AmplitudestandardThird-party analytics platform used to analyze Awning site usage with cookie and tracking technology access.
- Stacey St. JohncoreMember of the Awning Advisory Board; the 'STR Boss Lady' providing inspiration, guidance and coaching to many investors in the STR business. Event Host, Coach, Education, Facebook Community Investor.
- Julian SagecoreAdvisory Board member focused on rental arbitrage and co-hosting strategies. Provides resources for short-term rental success. Podcast Host and Education/Property Management Investor.
- Chris SenegalcoreAdvisory Board member; real estate developer best known for a multi-million dollar fund to purchase an entire city block. Education, Coach, Investor, Speaker.
- Patryk Swietek & Stephanie Figueros (STRNation)coreAdvisory Board members and founders of STRNation, a leading short-term rental investor community. Event Hosts, Education, Investor, Speakers.
- Andy ThomscoreAdvisory Board member; STR Real Estate Acquisitions Advisor. Coach, Education, Investor, Facebook Community.
- Facebook (Meta)standardUsed for sign-in / third-party authorization to the Awning Service, allowing Awning to use Facebook-provided data to customize the user experience.
- Twitter (X)standardUsed for sign-in / third-party authorization to the Awning Service, allowing Awning to use Twitter-provided data to customize the user experience.
- HubSpotstandardPowers Awning's online meeting scheduling (meetings.hubspot.com) for sales consultations with prospective customers.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Awning competitors and assessment
Company assessmentDirect peers
- Evolve: Full-service vacation rental manager with a comparable 10% flat-fee model across thousands of properties in the U.S. Closest like-for-like competitor to Awning's STR management business on pricing structure, service breadth, and SMB host target customer.
- Guesty: Property management software platform serving STR managers and hosts. Comparable to Awning in its technology layer (channel manager, pricing, operations) but oriented to software/SaaS rather than direct property management via RedAwning.
- TurnKey Vacation Rentals: Full-service vacation rental management company targeting individual property owners. Directly competes for the same SMB host and investor segment Awning serves, with similar end-to-end service positioning.
- Roofstock: Marketplace for single-family rental investment properties with analytics and property management add-ons. Directly competes with Awning's brokerage, marketplace, and investor-tools offerings on similar target buyers.
- AirDNA: Short-term rental market data and analytics provider. Competes directly with Awning's Airbnb Market Data, Top Airbnb Markets, and Estimator tools — and is reviewed in Awning's own 'Investor Tools' content.
- Mashvisor: Real estate investment analytics platform with STR and long-term rental projections. Directly comparable to Awning's Rental Calculator and Property Insights in serving investor decision-making workflows.
Broad incumbents
- Vacasa: Largest U.S. full-service vacation rental management company. Direct overlap with Awning's managed-services offering but at materially greater scale and broader geographic footprint, often at higher fee levels.
Emerging players
- Hostaway: Vacation rental property management software with channel manager, PMS, and dynamic pricing. Adjacent to Awning's RedAwning-powered stack; competes for the same property-manager buyer with software-only delivery.
Others
- BiggerPockets: Largest U.S. real estate investing community and content platform — and an Awning PR partner. Comparable audience (aspiring and active real estate investors) and overlapping educational content, but adjacent rather than a direct service competitor.
- Compass: National residential real estate brokerage and an Awning Partner Agent referral source. Comparable in brokerage operations and investor segment, but partners with rather than competes against Awning in active investor deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Awning social profiles
Digital presenceAwning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Awning leadership team
Management profileNumber of profiles
Profiles7 records
Awning subsidiaries and ownership
Company hierarchySubsidiaries2 records
Awning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Awning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Awning
What does Awning do?
Awning is a proptech platform and licensed real estate brokerage that provides a one-stop shop for individual investors to research, discover, analyze, buy, furnish, and manage short-term and long-term rental investment properties across all 50 U.S. states. Its core offerings include full-service Airbnb/STR property management (powered by RedAwning across 20,000+ properties at fees starting at 10% of revenue), an investor-focused buy-side brokerage (with $30M+ in homes sold over the trailing 12 months), vacation rental furnishing services starting at $3,000, and free data-driven tools (Airbnb Estimator, Rental Calculator, Market Data, Top Markets) backed by ML-based property scoring.
Is Awning a public or private company?
Awning is a private company. It is classified as venture growth investor backed and is currently operating.
When was Awning founded?
Awning was founded in 2019. It employs 11 to 50 people.
Where is Awning based?
Awning is headquartered in San Francisco, United States, in the North America region.
How does Awning make money?
Five revenue lines are on record. Vacation Rental Management Fees are the primary driver. The others are furnishing Services, buy-side Brokerage Commissions, marketplace Fee and affiliate Marketing / Referral Commissions.
Who are Awning's main competitors?
Direct peers on record are Evolve, Guesty, TurnKey Vacation Rentals, Roofstock, AirDNA and Mashvisor. Vacasa is listed as a broad incumbent. Hostaway is listed as an emerging player. Others are BiggerPockets and Compass.
Does Awning have an API?
No public API is recorded for Awning.
What industry is Awning in?
Awning's product category is Real Estate Investment Services. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of BPAJAIAL, Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections). Its NAICS code is 5312 and its SIC code is 6531.