PinMeTo
PinMeTo AB is a Malmö-headquartered SaaS platform that helps enterprise multi-location brands manage listings, reviews, conversations, local content, and AI-search readiness across Google, Apple, Bing, Meta, and 100+ networks. It serves 1,000+ brands and 130,000+ locations worldwide, sold via modular per-location subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PinMeTo does
PinMeTo AB is a Sweden-based SaaS company, founded in 2013 in Malmö by three co-founders (a salesman and two developers), that operates a multi-location marketing and search technology platform for enterprise brands operating across many physical sites. The platform centrally manages location data, reviews, customer conversations, local social content, and AI-search readiness across Google Business Profile, Apple Business, Bing, Meta, Foursquare, Waze, TomTom, HERE, Overture, and 100+ other directories. Its product surface spans Listings, Reviews, Conversations, Posts, Local Campaigns, and Local Pages & Finder, unified by a recently launched Places AI layer that delivers 'Next Winning Action' recommendations, natural-language data queries, and an MCP connector exposing location metrics to ChatGPT, Gemini, Claude, and Perplexity. The company is sold on a modular, per-location subscription basis in three tiers (Small Chain ≤50, Large Chain 50–500, Enterprise 500+), with multi-year contracts, dedicated onboarding, and a managed-services add-on; it is distributed through enterprise field sales, inside sales, and a dedicated agency channel.
The business serves enterprise customers in retail, automotive, healthcare, petrol/EV charging, municipalities, and adjacent verticals, with named users including H&M, Boots, Starbucks, 7-Eleven, Coop, Hertz, Bilia, Capio (400+ sites), Fitness24Seven (~250), Barnardo's (600+), Smile, AVIA, Aimo Park, and XL-BYGG, among 1,000+ brands and 130,000+ locations across 130+ countries. The platform is hosted on AWS in the EU (Ireland primary), certified to ISO 27001:2022 by DNV (the first multi-location platform to achieve this), and is fully GDPR-compliant. PinMeTo employs 100+ professionals of 25+ nationalities across six offices (Malmö HQ, Stockholm, Helsinki, Oslo, Gdańsk, Mumbai) and has raised approximately $7.46M in disclosed funding (2014–2020) from investors including H&M Group Ventures, Cloud Capital, Spintop Ventures, Almi Invest, D-Ax, and Wingefors.
PinMeTo firmographics
Firmographics- Name
- PinMeTo
- Legal name
- PinMeTo AB
- Website
- https://pinmeto.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PinMeTo AB is a Malmö-headquartered SaaS platform that helps enterprise multi-location brands manage listings, reviews, conversations, local content, and AI-search readiness across Google, Apple, Bing, Meta, and 100+ networks. It serves 1,000+ brands and 130,000+ locations worldwide, sold via modular per-location subscriptions.
- Ownership category
- akta.pro rank
Where PinMeTo is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
PinMeTo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Modular SaaS subscription model where customers pay based on the number of locations and selected products (Listings, Reviews, Conversations, Posts, Local Pages). Pricing is tailored to each brand's needs with no hidden fees. Subscription tiers include Small Chain (up to ~50 locations), Large Chain (50-500 locations), and Enterprise (500+ locations).
- Professional Services: Managed services where PinMeTo experts run the customer's local presence. Onboarding services for setup, migration, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small Chain - up to ~50 locations |
| Subscription | Annual | Large Chain - 50-500 locations |
| Subscription | Multi-year contract | Enterprise - 500+ locations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
PinMeTo product offering
Product offeringCore offering
PinMeTo provides a unified SaaS platform that enables multi-location brands to keep business listings accurate across Google Business Profile, Apple Business, Bing, Meta, and 100+ other directories; manage reviews and customer conversations from a single inbox; publish localized social posts and paid campaigns; and surface AI-driven recommendations via Places AI. The platform is delivered as modular subscriptions priced per location and per product, complemented by managed services, onboarding, and a REST API suite for system integrations.
Product overview
PinMeTo is a multi-location marketing and search technology platform offering a unified SaaS solution for enterprise brands to manage their local digital presence. The platform combines seven core products (Places AI, Listings, Reviews, Conversations, Posts, Local Campaigns, and Local Pages & Finder) into an integrated system with AI-powered insights and centralized management. Core products are supplemented by professional services including Managed Services, Onboarding, Support, Agencies, and API Suite. The architecture enables brands to sync location data across 100+ networks including Google, Apple, Bing, Meta, and specialized directories, while managing reviews, customer conversations, and local social media content from a single dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Places AI
Quantifiable outcome
- Toni Pons generated €130,000 of extra sales from Google-generated traffic in first 6 months
- +6 more outcomes
Companies that use PinMeTo
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles3 records
PinMeTo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature8 records
PinMeTo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Google Business ProfilecorePrimary integration partner for local listings management. PinMeTo syncs business information to Google Business Profile and helps brands optimize their presence for Google Search and Maps, including AI Overviews.
- Apple BusinesscoreIntegration with Apple Business Connect for Apple Maps listings management, reaching Apple users who are 3x more likely to use Apple Maps.
- Meta (Facebook & Instagram)coreIntegration for social media posting, business page management, and location data synchronization across Meta's platforms.
- Bing PlacescoreBing Maps integration for listings management and visibility on Microsoft's search ecosystem.
- AWS (Amazon Web Services)coreCloud infrastructure hosting in EU regions (Ireland primary) with ISO 27001, SOC 2 compliance, and encryption at rest and in transit.
- DNVcoreIndependent auditor for ISO 27001:2022 certification, conducting annual surveillance audits and three-year recertification reviews.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PinMeTo competitors and assessment
Company assessmentDirect peers
- Yext: Yext is a direct competitor in the local listings and digital presence management space, offering Listings, Reviews, Pages, and AI search readiness. It targets the same enterprise multi-location customer base as PinMeTo and is the reference 'listings-focused' competitor cited by PinMeTo.
- SOCi: SOCi is a direct competitor focused on multi-location social media management, reputation, and localized advertising at scale. It competes with PinMeTo's Posts, Reviews, and Local Campaigns products for the same enterprise chain and franchise customers.
- Birdeye: Birdeye is a direct competitor in reviews, reputation management, and customer experience for multi-location businesses. It overlaps with PinMeTo's Reviews and Conversations products and targets a similar enterprise customer profile.
- Uberall: Uberall is a direct European-headquartered competitor in location marketing, offering listings, reviews, and social media management for multi-location brands. It is one of the closest geographic and product competitors to PinMeTo.
- Reputation.com: Reputation.com is a direct competitor in enterprise reputation management, reviews, and customer feedback for multi-location brands. It overlaps with PinMeTo's Reviews and Listings modules and addresses similar large-enterprise customers.
- Chatmeter: Chatmeter is a direct competitor in multi-location reputation, listings, and local SEO for enterprise brands. It competes with PinMeTo across reviews, listings management, and local search optimization.
- Rio SEO: Rio SEO is a direct competitor providing enterprise local SEO, listings, and content marketing software for multi-location brands. It is a comparable point-solution competitor in the local presence management category.
- Moz Local: Moz Local is a direct competitor offering local business listing management, duplicate suppression, and reputation management. While more SMB-leaning, it competes with PinMeTo's Listings product for multi-location brands seeking lower-cost options.
Emerging players
- Synup: Synup is an emerging player in location marketing and listings management with overlap to PinMeTo's Listings and Reviews products. It typically serves mid-market multi-location businesses with comparable but less enterprise-focused tooling.
Others
- Whistic: Whistic is a vendor security and trust management platform — not a direct competitor, but adjacent in the broader local-marketing/enterprise SaaS ecosystem where ISO 27001 and security posture are key buyer criteria, similar to PinMeTo's enterprise positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
PinMeTo social profiles
Digital presencePinMeTo compliance and trust
Trust signalCompliance2 records
PinMeTo financial estimates
Financial estimateRevenue estimate
Valuation estimate
PinMeTo leadership team
Management profileNumber of profiles
Profiles7 records
PinMeTo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PinMeTo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PinMeTo
What does PinMeTo do?
PinMeTo provides a unified SaaS platform that enables multi-location brands to keep business listings accurate across Google Business Profile, Apple Business, Bing, Meta, and 100+ other directories; manage reviews and customer conversations from a single inbox; publish localized social posts and paid campaigns; and surface AI-driven recommendations via Places AI. The platform is delivered as modular subscriptions priced per location and per product, complemented by managed services, onboarding, and a REST API suite for system integrations.
Is PinMeTo a public or private company?
PinMeTo is a private company. It is classified as venture growth investor backed and is currently operating.
When was PinMeTo founded?
PinMeTo was founded in 2013. It employs 11 to 50 people.
Where is PinMeTo based?
PinMeTo is headquartered in Malmö, Sweden, in the Europe region.
How does PinMeTo make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are PinMeTo's main competitors?
Direct peers on record are Yext, SOCi, Birdeye, Uberall, Reputation.com, Chatmeter, Rio SEO and Moz Local. Synup is listed as an emerging player. Whistic is listed as an others.
Does PinMeTo have an API?
Yes. PinMeTo offers a REST API for custom workflows and system integrations. The API suite is listed as a product/service allowing customers to connect their internal systems with PinMeTo's APIs. Additionally, PinMeTo provides an MCP (Model Context Protocol) connector that gives supported AI tools (such as ChatGPT, Gemini, Claude, and Perplexity) direct access to local performance metrics. The platform also offers a Looker Studio connector for custom reporting. Developer documentation is at help.pinmeto.com/en.