What givestar does

givestar is a mobile-first fundraising and charitable giving platform operated by TAPTAP GIVING LTD, a UK-registered private limited company headquartered in London. The platform enables individual fundraisers to run peer-to-peer campaigns for up to four charities simultaneously, with optional recurring monthly direct debits and a unified impact dashboard for tracking giving history. Core product surface includes AI-generated fundraising story writing, real-time donation notifications, and Tap to Donate contactless (NFC) payment functionality for in-person event donations. The platform is built around a B2B2C distribution model: individuals self-serve through the iOS/Android mobile app and website, while the company signs official fundraising partnerships with event organizers (Tough Mudder, Spartan, Ultra X, RunThrough, Charity Challenge, and others across US/UK) and onboard 100+ UK charity partners including Cancer Research UK, Macmillan, Mind, and Shelter. givestar monetizes through transaction fees on donations processed, operating under FCA payment services registration (No. 933815) and holding B Corp certification (score 103.2). The company raised $2.7M from Love Ventures in May 2024 and reports £45M in lifetime donations processed through the platform.

Name

givestar

Legal name

TAPTAP GIVING LTD

Website

https://givestar.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

givestar is a UK FCA-regulated mobile fundraising platform that lets individuals raise money for up to four charities simultaneously, using AI story generation and Tap to Donate contactless payments, distributed via event partnerships and a 100+ charity partner network.

Ownership category

akta.pro rank

Product category

Online Fundraising Platform

NAICS

Other Grantmaking and Giving Services (813219)

SIC

Finance Services (6199)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Online fundraising platform
• Charitable giving app
• Peer-to-peer donations
• Contactless donation technology
• Charity donation processing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Transaction Processing: givestar generates revenue through transaction fees on donations processed through its platform. Registered payment services provider under FCA regulations (Registration: 933815).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

givestar is a mobile-first fundraising platform operated by TAPTAP GIVING LTD that enables individual users to raise money for up to four charities simultaneously. The platform combines AI-powered story generation, Tap to Donate contactless NFC technology, and real-time donation notifications to streamline charitable giving. The service is FCA-regulated, B Corp certified, and operates on a transaction-fee revenue model.

Product overview

givestar is a next-generation giving platform designed as a unified mobile application that combines fundraising, donation management, and charitable giving tools. The core product is the givestar mobile app, which enables individuals to fundraise for up to four charities simultaneously. Key features include AI-powered story writing, Tap to Donate contactless payments, real-time donation notifications, monthly recurring giving (direct debit), and a comprehensive impact dashboard for tracking giving history. The platform operates on a B2B2C model, offering separate programs for charities (partner portal), companies (corporate partnerships), and event organizers (official fundraising partnerships). The platform has facilitated over £45 million in donations across its network of charity and event partners.

Differentiator

Problem solved

Functional benefit

Products and services

• givestar Mobile App
• Charity Partnership Platform
• Corporate Partnership Program
• Event Fundraising Integration

Quantifiable outcome

• £45 million raised to date on platform
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Tough Mudder (US and UK)coreGTM or Marketing PartnerOfficial fundraising partner for Tough Mudder events in both US and UK markets. givestar provides the fundraising platform for participants to raise money for charity while completing obstacle courses.
• Spartan (US and UK)coreGTM or Marketing PartnerOfficial fundraising partner for Spartan Race events in US and UK. givestar enables Spartan participants to create fundraising campaigns tied to their race participation.
• Ultra XcoreGTM or Marketing PartnerOfficial fundraising partner for Ultra X ultra-marathon events. givestar provides fundraising infrastructure for endurance athletes.
• Ultra EventscoreGTM or Marketing PartnerOfficial fundraising partner for Ultra Events series of endurance events.
• RunThroughcoreGTM or Marketing PartnerOfficial fundraising partner for RunThrough running events in the UK.
• Charity ChallengecoreGTM or Marketing PartnerOfficial fundraising partner for Charity Challenge adventure events and challenges.
• Active Leisure EventscoreGTM or Marketing PartnerOfficial fundraising partner for Active Leisure Events.
• Motiv UKcoreGTM or Marketing PartnerOfficial fundraising partner for Motiv UK fitness and endurance events.
• Hardest AdventurescoreGTM or Marketing PartnerOfficial fundraising partner for Hardest Adventures extreme endurance events.
• Walk the WalkcoreGTM or Marketing PartnerFeatured event partner for Walk the Walk walking and hiking challenge events.
• Cancer Research UKcoreGTM or Marketing PartnerMajor UK cancer charity partner accepting donations through givestar platform.
• British Heart FoundationcoreGTM or Marketing PartnerMajor UK heart health charity partner accepting donations through givestar platform.
• Macmillan Cancer SupportcoreGTM or Marketing PartnerMajor UK cancer charity partner (Macmillan) accepting donations through givestar platform.
• MindcoreGTM or Marketing PartnerUK mental health charity partner accepting donations through givestar platform.
• SheltercoreGTM or Marketing PartnerUK housing and homelessness charity partner accepting donations through givestar platform.
• GreenpeacecoreGTM or Marketing PartnerInternational environmental charity partner accepting donations through givestar platform.
• Great Ormond Street HospitalcoreGTM or Marketing PartnerMajor UK children's hospital charity partner accepting donations through givestar platform.
• WaterAidcoreGTM or Marketing PartnerInternational water charity partner accepting donations through givestar platform.
• British Red CrosscoreGTM or Marketing PartnerMajor UK humanitarian charity partner accepting donations through givestar platform.
• YMCAcoreGTM or Marketing PartnerUK youth charity partner accepting donations through givestar platform.
• The Fundraising RegulatorminorOthersRegistered with the Fundraising Regulator, demonstrating compliance with UK fundraising standards and regulations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JustGiving: UK's leading online fundraising platform for charities and individual fundraisers. Direct competitor in peer-to-peer charity fundraising, serving the same UK donor base and charity partners that givestar targets.
• GoFundMe: Global leader in online social fundraising for personal causes and charity. Comparable product offering (crowdfunding + charity pages) with similar fee-based monetization and significantly larger network effects.
• Givebutter: Modern US-based fundraising platform for nonprofits offering donations, events, peer-to-peer campaigns, and auctions on a zero-fee tier model. Comparable product surface to givestar's mobile-first multi-charity and contactless features.
• Donorbox: Recurring donation and fundraising software for nonprofits, including peer-to-peer campaigns and event fundraising. Direct peer on nonprofit donation infrastructure and CRM-light functionality.
• Funraise: Nonprofit fundraising platform offering donation forms, event registration, and peer-to-peer fundraising pages. Comparable enterprise-focused nonprofit donor acquisition and event infrastructure.
• Classy: Peer-to-peer and online fundraising platform purpose-built for nonprofits, with event fundraising and recurring giving. Closest enterprise SaaS analogue to givestar's nonprofit and event-side offerings.
• Give as you Live / Easyfundraising: UK cashback and donation-linked shopping platforms that route consumer activity to charities. Comparable UK charity-payment-rail intermediary model, though focused on retail give-back rather than event-driven fundraising.
• Charity Checkout: UK payment processing platform purpose-built for charities, handling donations, events, and regular giving. Closest direct UK analogue on payment infrastructure and charity-side onboarding.

Regional players

• Crowdfunder: UK-based crowdfunding platform with a charity focus. Comparable peer-to-peer/crowdfunding mechanics in the same UK geography, competing for the same individual fundraiser and small charity segments.

Broad incumbents

• Blackbaud: Dominant US-listed enterprise software provider for nonprofits (owns JustGiving). Comparable end-customer (charities) and adjacent product surface (donation processing, peer-to-peer, CRM); broad incumbent with overlapping capabilities rather than givestar's mobile-first, multi-charity niche.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearegivestar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about givestar