123Seguro
123Seguro is a Latin American insurtech, founded in 2010 in Argentina and operating across Argentina, Brazil, Chile, Colombia, and Mexico. It offers a digital insurance marketplace for consumers and an embedded insurance API platform (+123) for banks, fintechs, retailers, and mobility partners.
- Company typePrivate
- Founded2010
- HeadquartersBuenos Aires, Argentina
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What 123Seguro does
123Seguro is a Latin American insurtech founded in 2010 in Argentina and operating across five countries (Argentina, Brazil, Chile, Colombia, and Mexico). The company runs a digital insurance marketplace that aggregates offerings from 60+ insurers, enabling individual consumers to compare, purchase, and manage auto, home, and commercial insurance policies entirely online. It also operates the +123 embedded insurance platform, an API-first B2B2C distribution layer that allows banks, fintechs, retailers, and mobility platforms to embed real-time insurance quoting, policy issuance, and claims management directly into their own digital experiences. The company is headquartered in Buenos Aires, operates under the legal entity Euro Security SA, and is registered with Argentina's Superintendencia de Seguros de la Nación.
The company's product surface spans core P&C insurance (auto, home, commerce), teleassistance services for seniors in partnership with Cruz Roja Argentina, and SME commercial insurance with Allianz Argentina. Named enterprise partners include Grupo Supervielle (banking, with reported 5x policy growth in 24 months), Prudential Financial (life/accident/health distribution since October 2024), YPF (fuel ecosystem), RecargaPay (fintech), El Cero KM (car marketplace), DeRentas (carsharing), Shell Box, Cencosud, Buquebus, Betterfly, and Tenpo. Distribution combines direct-to-consumer product-led growth (self-serve website/app) with channel-partner embedded insurance and human advisory support via WhatsApp and phone.
Revenue is generated primarily through commissions on insurance policies distributed via the platform (transaction-based), supplemented by recurring subscription revenue from B2B2C embedded partnerships and the teleassistance service. The company has raised $3M in disclosed equity funding (December 2017, from Alaya Capital, Mercado Libre Fund, and NXTP Ventures) and completed one acquisition — Seguro Com Voce in January 2021 — to support Brazil expansion. Management is led by CEO and co-founder Martín Ferrari, alongside COO Bruno Ferrari, CGO Patrick Summers, CFO Ariel Trzewik, CTO Pablo Roca, and Commercial Manager Carlos Bouquet.
123Seguro firmographics
Firmographics- Name
- 123Seguro
- Legal name
- Euro Security SA
- Website
- https://123seguro.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 123Seguro is a Latin American insurtech, founded in 2010 in Argentina and operating across Argentina, Brazil, Chile, Colombia, and Mexico. It offers a digital insurance marketplace for consumers and an embedded insurance API platform (+123) for banks, fintechs, retailers, and mobility partners.
- Ownership category
- akta.pro rank
123Seguro industry classification
Industry- Product category
- Digital Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)
- akta.pro secondary industries
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK)
Keywords
Where 123Seguro is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
123Seguro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Insurance Distribution Commission: Earn commissions from insurance carriers for policies sold through the platform. Acts as digital broker/marketplace connecting consumers with insurers.
- B2B2C Embedded Insurance: Revenue from API integrations with partners who embed insurance products. Partners receive customized offerings; 123Seguro provides platform infrastructure, underwriting support, and claims management.
- Teleasistencia Subscription: Monthly subscription service for teleassistance coverage for seniors, provided in partnership with Cruz Roja Argentina
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
123Seguro product offering
Product offeringCore offering
123Seguro is a digital insurance broker and B2B2C embedded-insurance platform that lets consumers compare, purchase, and manage auto, home, and commercial insurance policies online from multiple carriers in Argentina, Brazil, Chile, Colombia, and Mexico. Through its +123 API product, the company enables banks, fintechs, retailers, and mobility platforms to embed real-time insurance quoting, policy issuance, and claims workflows directly into their own digital ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro de Auto (Auto Insurance) Comprehensive auto insurance comparison and online purchase platform that lets users compare coverage options and prices from multiple insurers, purchase policies 100% online, and manage renewals and claims digitally across Latin America.
- Seguro de Hogar (Home Insurance) Home insurance coverage for unexpected events, allowing users in Latin America to compare options from multiple home insurance carriers and purchase coverage online through the 123Seguro platform.
- Seguro de Comercio (Commercial Insurance) Business insurance coverage targeted at small and medium enterprises (PyMEs) in Argentina, offered through a partnership with Allianz Argentina.
- Servicio de Teleasistencia (Teleassistance) 24/7 teleassistance subscription service provided in partnership with Cruz Roja Argentina, offering emergency response, medication reminders, medical appointment alerts, and GPS-enabled assistance for seniors and their families.
- +123 B2B2C Embedded Insurance Platform White-label API platform enabling banks, fintechs, retailers, and mobility platforms to embed real-time insurance quotes, policy issuance, and claims management directly into their own digital ecosystems, distributed to their end customers.
Quantifiable outcome
- Save up to 30% on insurance by choosing the right coverage
- +3 more outcomes
Companies that use 123Seguro
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
123Seguro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
123Seguro partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- El Cero KMcoreFirst new car marketplace in Argentina integrating 123Seguro insurance quotes and contracting. Users can purchase and insure vehicles in one seamless digital experience without visiting a dealership.
- YPFcoreStrategic alliance combining insurance with YPF's digital mobility ecosystem. YPF app users can now quote and contract auto insurance with 123Seguro, reaching millions of drivers in Argentina.
- Prudential Financial, Inc.flagshipStrategic partnership announced October 2024 combining 123Seguro's digital platform and customer service expertise with Prudential's 150 years of insurance experience. 123Seguro distributes Prudential accident, health, and life insurance products to mass-market customers through local operators across Latin America. Products are co-designed and distributed through 123Seguro's platform infrastructure, with partners able to customize offerings based on customer needs.
- Allianz ArgentinacorePartnership to offer commercial insurance products for SMEs in Argentina. Combines 123Seguro's digital platform with Allianz's insurance products for small and medium businesses.
- Shell BoxminorPartnership offering all-risk auto insurance with 30% discount to Shell Box fuel customers. Combines insurance protection with fuel ecosystem.
- Cruz Roja ArgentinacoreTeleasistencia service partnership providing 24/7 remote assistance for seniors and families. Includes emergency response, medication reminders, GPS tracking, and family monitoring. Leverages Cruz Roja's emergency response expertise.
- DeRentasminorCarsharing insurance partnership protecting vehicles kilometer by kilometer. Insurance coverage for DeRentas carsharing platform rentals.
- Grupo Supervielleflagship+123 API integration enabling Grupo Supervielle to offer insurance quotes, purchase, and instant policy issuance through their banking platform. Resulted in 5x increase in auto insurance policies in 24 months. One of 20+ similar integrations 123Seguro has deployed across Latin America.
- Google DevelopersminorSelected as one of 9 best startups in Latin America for Google's Launchpad Accelerator winter cohort. Received mentorship, training in AI/machine learning, Google products (Ads, Cloud, Android), and networking with Silicon Valley.
- RecargaPaycoreEmbedded insurance partnership bringing financial protection accessible and seamless within RecargaPay's credit flow. Collaboration with Prudential to make insurance native to the credit experience.
Scale indicators6 records
Recent moves9 records
Expansion highlights7 records
123Seguro competitors and assessment
Company assessmentBroad incumbents
- EverQuote: US public online insurance marketplace connecting consumers with carriers and agents. Comparable to 123Seguro on the marketplace/comparison model and carrier-monetized distribution.
- SelectQuote: US public insurance distribution platform focused on life, auto, and home. Comparable to 123Seguro on multi-carrier comparison and commission-based insurance distribution, but at much larger scale.
- Hippo Insurance: US digital home insurance company with embedded partnerships. Comparable to 123Seguro on digital-first insurance distribution and embedded insurance partnerships, though US-focused.
- Lemonade: Public US/global digital insurer using AI-driven underwriting and embedded partnerships. Comparable to 123Seguro on digital-first insurance model and embedded distribution, though Lemonade is a risk-bearing carrier rather than a broker.
Emerging players
- Justos: Brazil-based insurtech using AI-driven pricing for auto insurance. Comparable to 123Seguro on regional LatAm focus, digital-first auto insurance distribution, and tech-led underwriting/pricing approach.
- Pier: Brazilian digital insurance platform offering auto and other personal lines with embedded distribution and API integrations. Comparable to 123Seguro on B2C + B2B2C digital insurance model in LatAm.
Direct peers
- Policygenius: US digital insurance comparison and brokerage marketplace for life, home, and auto. Comparable to 123Seguro on multi-carrier comparison, digital purchase flow, and embedded life/insurance distribution.
- ComparaOnline: Chile-founded digital insurance comparison and broker platform operating across multiple LatAm markets (including Brazil, Colombia). Directly comparable to 123Seguro as a regional multi-country insurance marketplace and broker.
- Wibe (Wibe Latam): LatAm digital insurance brokerage and embedded insurance platform serving Spanish-speaking markets. Closely comparable to 123Seguro on digital multi-carrier distribution and B2B2C embedded partnerships in the region.
- 180 Seguros: Brazilian digital insurance broker focused on auto and personal lines. Closely comparable to 123Seguro's core auto-insurance brokerage and comparison offering in the same regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
123Seguro social profiles
Digital presence123Seguro compliance and trust
Trust signalCompliance1 record
123Seguro financial estimates
Financial estimateRevenue estimate
Valuation estimate
123Seguro leadership team
Management profileNumber of profiles
Profiles6 records
123Seguro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
123Seguro M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 123Seguro
What does 123Seguro do?
123Seguro is a digital insurance broker and B2B2C embedded-insurance platform that lets consumers compare, purchase, and manage auto, home, and commercial insurance policies online from multiple carriers in Argentina, Brazil, Chile, Colombia, and Mexico. Through its +123 API product, the company enables banks, fintechs, retailers, and mobility platforms to embed real-time insurance quoting, policy issuance, and claims workflows directly into their own digital ecosystems.
Is 123Seguro a public or private company?
123Seguro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 123Seguro founded?
123Seguro was founded in 2010. It employs 101 to 250 people.
Where is 123Seguro based?
123Seguro is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does 123Seguro make money?
Three revenue lines are on record. Insurance Distribution Commission is the primary driver. The others are B2B2C Embedded Insurance and teleasistencia Subscription.
Who are 123Seguro's main competitors?
Broad incumbents on record are EverQuote, SelectQuote, Hippo Insurance and Lemonade. Emerging players are Justos and Pier. Direct peers are Policygenius, ComparaOnline, Wibe (Wibe Latam) and 180 Seguros.
Does 123Seguro have an API?
Yes. 123Seguro offers APIs for B2B2C partners to embed insurance products into their platforms. The APIs enable real-time insurance quotes, policy issuance, and instant policy issuance directly within partner applications. Partners integrate through APIs to offer insurance products to their customers without leaving their platform. Developer documentation is at 123seguro.com/partners.
What industry is 123Seguro in?
123Seguro's product category is Digital Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAJ, Identity, Fraud & Insurance-Specific RegTech Platforms, with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 5242 and its SIC code is 6411.