Edmingle

What Edmingle does

Edmingle, operated by Ascorb Technologies Private Limited and headquartered in Bengaluru, India, is an AI-powered learning management system (LMS) and training operations platform purpose-built for training businesses, online education providers, exam prep companies, and institutions running structured certificate or diploma programs. The platform consolidates programs, courses, instructor-led live classes, multi-cohort/batch management, assessments, certificates, attendance, feedback, learner engagement journeys, and white-label academy deployment (web and iOS/Android) into a single connected system with a developer-facing API surface (Learner, Admin, Headless APIs plus webhooks).

The platform is organized into four capability modules — Training Operations at Scale, Learner Engagement & Growth Journeys, Branding & Professional Presence, and Analytics, Outcomes & AI-Driven Insights — overlaid with VEDA AI, a proprietary context-aware AI for skill gap analysis, AI-generated assessments, auto-evaluation, sentiment analysis, and business intelligence. Underlying infrastructure runs on AWS, MongoDB, and Zoho with integrations to payment gateways (Razorpay, Stripe, PayPal, Apple Pay, Easebuzz, NMI), communications (MSG91, Fyno, Lemlist, AISensy, Sprout Social), and marketing/analytics tools (Apollo.io, Webengage, Zoho Analytics). The company holds ISO 27001:2022, SOC 2, GDPR, CCPA/CPRA, DPDPA, UK GDPR, and Swiss FADP certifications with EU-U.S. Data Privacy Framework participation.

Edmingle operates a hybrid go-to-market combining product-led growth (free trial signup) with a sales-assisted enterprise motion (HubSpot-driven demo booking). Pricing is not publicly disclosed but follows a SaaS subscription model with tiered plans. The company has raised $1.3M in total disclosed funding across a $300K seed round (June 2021, SucSEED Indovation Fund, Mumbai Angels) and a $1M Pre-Series A (November 2022, Indian Angel Network, Keiretsu Forum), and currently serves 1,200+ training businesses across 100+ countries.

Name

Edmingle

Legal name

Ascorb Technologies Private Limited

Website

https://edmingle.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Edmingle is an AI-powered LMS and training operations platform, headquartered in Bengaluru, that helps training businesses, exam prep providers, and credentialing institutions deliver, manage, and scale cohort-based learning across web and mobile with proprietary AI-driven assessments and white-label branding.

Ownership category

akta.pro rank

Product category

Learning Management System (LMS) Software

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691), Business Schools and Computer and Management Training (6114)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Lecture Capture, Live Streaming & Class Recording (EDAFABAD)

Keywords

• Learning management system
• Training operations platform
• AI-powered LMS
• White-label academy software
• Online course delivery software

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Edmingle operates as a subscription-based SaaS platform. Clients purchase a Subscription Plan to access and use the platform's services. The subscription grants access to a dedicated dashboard and the ability to create a white-labeled Client Portal with web and mobile app delivery. Pricing is likely tiered based on features, number of users, or scale of operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Edmingle is an AI-powered learning management system (LMS) and training operations platform sold to training businesses as a SaaS subscription. It enables customers to create, deliver, and scale instructor-led and self-paced courses, manage multi-cohort batches, run live classes, assessments, and certifications, build white-labeled academies on web and mobile, and access AI-driven analytics and learner support via the proprietary Veda AI assistant.

Product overview

Edmingle is an AI-powered LMS and training operations platform offered as a unified platform-plus-modules architecture. The core Edmingle Platform serves as the central integrated system, and it is organized into four primary capability modules: (1) Training Operations at Scale handles program/course delivery, instructor-led live classes, multi-cohort management, attendance, recordings, assessments, and certificates; (2) Learner Engagement & Growth Journeys drives participation through events, webinars, memberships, communities, omni-channel campaigns, and loyalty programs; (3) Branding & Professional Presence enables white-labeled academies on web and mobile with custom branding and domains; and (4) Analytics, Outcomes & AI-Driven Insights consolidates learner and program data with AI-powered reporting. On top of the core platform, Veda AI is a dedicated AI module providing generative assessments, personalized recommendations, and business intelligence. The platform also offers white-labeled mobile apps (iOS and Android) as part of the branding module.

Differentiator

Problem solved

Functional benefit

Brands

• Veda AI: AI-powered assistant built for training operations that helps learners get better outcomes and admins run programs with less effort. Includes features for personalized support, skill gap analysis, assessment intelligence, and business intelligence.

Products and services

• Edmingle Platform (AI-Powered LMS and Training Operations Platform) Unified AI-powered LMS and training operations platform that enables training businesses to deliver training, engage learners, track outcomes, and scale from one connected system. It covers training operations (programs, courses, webinars, instructor-led live classes, multi-cohort batch management, automated attendance, recordings, feedback, assessments, certificates, and multi-tenant management), learner engagement and growth journeys (events, webinars, memberships, communities, omni-channel campaigns, automated workflows, learner segments, and referrals & loyalty), white-label branded academies on web and mobile with custom domains, and analytics and AI-driven insights powered by Veda AI.
• Veda AI Proprietary context-aware AI assistant built by Edmingle for training operations. It helps learners get better outcomes through personalized support, skill gap analysis, and recommendations, and helps administrators run programs with less effort via AI-generated assessments with auto-evaluation, performance diagnostics, and business intelligence with feedback sentiment analysis and growth insights.

Quantifiable outcome

• Trusted by 1,200+ leading training businesses globally.
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationEdmingle utilizes AWS as a cloud infrastructure and data storage partner. AWS servers host the platform's data, with server locations strategically placed based on user location to minimize latency. AWS is also used as a storage partner under the data processing agreement.
• RazorpaycoreTechnology or IntegrationRazorpay is integrated as a payment gateway partner, enabling secure and efficient transaction processing on the Edmingle platform. Edmingle shares necessary personal information with Razorpay for payment processing.
• StripecoreTechnology or IntegrationStripe is integrated as a payment gateway partner for processing transactions on the Edmingle platform.
• PayPalcoreTechnology or IntegrationPayPal is integrated as a payment gateway partner for processing transactions on the Edmingle platform.
• EasebuzzcoreTechnology or IntegrationEasebuzz is integrated as a payment gateway partner for processing transactions on the Edmingle platform, particularly for Indian market transactions.
• Apple PaycoreTechnology or IntegrationApple Pay is integrated as a payment gateway option for secure and efficient transaction processing on the Edmingle platform.
• ZohocoreTechnology or IntegrationZoho provides multiple integrated services: Zoho Bookings for demo scheduling functionality embedded on the Edmingle website, Zoho Analytics for session metrics and usage data analysis, and Zoho as a cloud storage partner for user data. Multiple Zoho products are deeply integrated into the Edmingle operational stack.
• MSG91coreTechnology or IntegrationMSG91 is a communication service provider integrated with the Edmingle platform for sending transactional and promotional SMS and messaging communications to users.
• LemlistcoreTechnology or IntegrationLemlist is used for targeted email campaign management and marketing automation, part of Edmingle's social media management and marketing outreach toolkit.
• Apollo.iocoreTechnology or IntegrationApollo.io is used as a B2B database and targeted email campaign platform for Edmingle's outreach and marketing efforts, including blog/newsletter subscriptions and demand generation.
• WebengagecoreTechnology or IntegrationWebengage is used for session metrics analysis and user behavior tracking, helping Edmingle understand how users interact with the platform and clients' portals.
• MongoDBcoreTechnology or IntegrationMongoDB is used as a database platform for storing and managing user data, forming part of Edmingle's cloud infrastructure alongside AWS and Zoho.
• Sprout SocialcoreTechnology or IntegrationSprout Social is used alongside AISensy and Lemlist to collect and analyze personal information through social media channels, helping Edmingle understand audience behavior, optimize content strategy, and improve social media presence.
• AISensycoreTechnology or IntegrationAISensy is used to collect and analyze personal information through social media interactions, helping Edmingle identify trends in user behavior and optimize content strategy across social channels.
• Prighter GroupcoreStrategic or Co-development PartnerPrighter Group (with local partners) serves as Edmingle's privacy representative and EU/UK data subject contact point, enabling EU residents, UK residents, and Swiss residents to exercise their privacy-related rights (access, erasure, data portability) through Prighter's portal. Edmingle participates in the EU-U.S. Data Privacy Framework, UK Extension, and Swiss-U.S. Data Privacy Framework.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Classplus: Classplus is an Indian mobile-first operating system for coaching and training businesses, offering white-labeled apps, payment collection, and learner engagement — a near-direct competitor to Edmingle targeting the same Indian coaching/training SMB segment.
• LearnWorlds: LearnWorlds is a global training-business LMS platform offering course creation, white-label academies, assessments, and learner engagement — directly comparable to Edmingle's training operations and branding modules.
• Kajabi: Kajabi is an all-in-one creator platform combining courses, marketing, and community — comparable to Edmingle's unified training operations, engagement, and branding modules, though targeting higher-ACV creator businesses globally.
• Teachable: Teachable is a global creator and training-business platform providing course hosting, payments, and marketing tools — a direct peer to Edmingle in the SMB/creator LMS category with significant brand recognition.
• Podia: Podia is a creator platform offering online courses, digital downloads, memberships, and communities — overlapping with Edmingle's learner engagement, membership, and community modules for training businesses.
• TalentLMS: TalentLMS is a global SMB-focused LMS offering course creation, assessments, and learner management — directly comparable to Edmingle for corporate training and SMB training-business customers.
• Graphy: Graphy (by Unacademy) is an Indian platform that enables creators and training businesses to launch, manage, and sell online courses — directly competing with Edmingle in the Indian training-business LMS market with overlapping cohort, payment, and white-label features.
• Thinkific: Thinkific is a global creator LMS that enables course creators and training businesses to build, market, and sell online courses — a direct competitor to Edmingle with overlapping course delivery, white-label, and engagement features at global scale.
• Teachmint: Teachmint is an Indian edtech platform providing LMS, live classes, and operations tools for tutors, coaching institutes, and schools — directly comparable to Edmingle's training business and online academy use cases in India.

Broad incumbents

• Canvas (Instructure): Canvas is a global institutional LMS used by universities and schools — a broad incumbent with overlapping course delivery, assessment, and certification features, though focused on institutional rather than training-business buyers like Edmingle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edmingle
• Facebookfacebook.com/edmingle
• Instagraminstagram.com/edmingle
• Xx.com/edmingle

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edmingle