What MoveMate does

MoveMate is a Canadian on-demand moving marketplace founded in 2019 and headquartered in Montreal that connects residential and commercial customers with a vetted network of local moving companies across 12 major Canadian cities, including Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax, Winnipeg, Quebec City, Mississauga, Burnaby, and Gatineau. The platform enables customers to compare quotes, select a mover, and book a move online in under three minutes, with transparent hourly pricing (starting at CAD 108/hour for two movers and a truck in Montreal) and no hidden fees. As of 2026, the platform reports 50,000+ Canadian customers and 35,000+ completed moves with a 4.8/5 average Google rating.

The core technology is a self-serve web booking platform with a real-time pricing engine that calculates estimates from move details such as origin, destination, accessibility, and inventory volume, with a new AI-powered inventory assessment launched in April 2026 to support long-distance quoting. MoveMate offers 11 distinct service lines covering residential, commercial/office, student, senior, apartment, house, last-minute, long-distance, packing/unpacking, white-glove, and storage moves, plus a labor-only 'Just Mates' service. The platform also exposes an integration with property management systems such as Building Stack, allowing booking flows to be embedded upstream of tenant moves.

The business model is a two-sided marketplace monetized primarily through transaction fees on bookings facilitated between customers and vetted moving companies, supplemented by sales of packing materials and supplies and a 10% revenue-share affiliate program with real estate and property management partners. MoveMate also generates revenue from non-dilutive grants and small equity rounds (cumulative approximately CAD 1.27M, 2019-2024), and was acquired by MovingWaldo on May 21, 2026, continuing to operate as 'MoveMate powered by MovingWaldo' under founder and CEO Lucas Francioli. The company has 11-50 employees, is privately held, and is governed by the laws of Québec and Canada.

Name

MoveMate

Legal name

MoveMate Inc.

Website

https://movemate.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MoveMate is a Canadian on-demand moving marketplace, founded in 2019 in Montreal, that connects residential and commercial customers with vetted local movers across 12 major Canadian cities. It generates revenue through transaction fees on bookings, packing material sales, and a real estate and property management affiliate program, now operating as MoveMate powered by MovingWaldo following a May 2026 acquisition.

Ownership category

akta.pro rank

Product category

Moving Services Marketplace

NAICS

Used Household and Office Goods Moving (48421), Freight Transportation Arrangement (48851)

SIC

Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ)

akta.pro secondary industries

Apartment & Condo Local Moving (HSAKAAAB), Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC), Dedicated/Exclusive-Use Interstate Moves (HSAKABAF), Retail Store & Commercial Space Moving (Stores, Salons, Restaurants) (HSAKAKAH), Senior & Assisted-Living Local Moving (HSAKAAAD)

Keywords

• Moving marketplace
• Online booking platform
• Residential moving services
• Commercial relocation
• Long distance moving

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Moving Services Commission / Transaction Fee: MoveMate acts as a marketplace connecting customers with vetted local moving companies. Revenue is generated through transaction fees on bookings facilitated through the platform, with customers paying for hourly or fixed-rate moving services.
2. Packing Materials and Supplies: Sale of boxes and packing materials directly through MoveMate, with charges only for materials used by movers during the move.
3. Partner Affiliate Program: Revenue sharing arrangement with real estate, property management, and rental platform partners who refer customers, generating passive income for partners based on completed moves.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MoveMate is an on-demand online moving marketplace that connects customers with a vetted network of local moving companies across 12 major Canadian cities. The platform enables users to receive real-time transparent quotes, compare movers, and book residential, commercial, long-distance, and specialty moving services in under three minutes, with MoveMate earning transaction fees on each completed booking.

Product overview

MoveMate is a technology-driven moving marketplace that operates across Canada, now powered by MovingWaldo following its May 2026 acquisition. The core offering is an online booking platform (https://movemate.booking.movingwaldo.com) that enables customers to compare verified movers, receive transparent real-time quotes, and book moving services in under 3 minutes. The platform offers 11 distinct moving services: Residential Moving, Commercial Movers/Office Moving, Student Moving, Packing and Unpacking, High-End Movers/White Glove Moving Service, Storage Unit Movers, Senior Moving, Last Minute Movers, Apartment Moving, House Movers/Large Mover, and Long Distance Moving (which includes AI-powered inventory assessment for quote generation). Additionally, a Just Mates labor-only service is available for customers who provide their own vehicle. MoveMate connects customers with a network of vetted local movers across 12 Canadian cities including Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax, Winnipeg, Quebec City, Mississauga, Burnaby, and Gatineau.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Booking Platform (Powered by MovingWaldo) Web-based platform for comparing vetted movers, receiving transparent real-time quotes, and booking moving services online in under 3 minutes. Now powered by MovingWaldo following the May 2026 acquisition.
• Residential Moving Moving support for homes of different sizes, with clear expectations around handling, scheduling, and booking across Canada. Targeted at homeowners, renters, families, and roommates.
• Commercial Movers / Office Moving Commercial moving support for offices, shared workspaces, and team relocations that require tighter scheduling coordination and professional handling of office equipment.
• Student Moving Affordable moving support shaped for student schedules, smaller inventories, and short-notice housing changes.
• Packing and Unpacking Packing and unpacking support for customers who want help protecting belongings, reducing prep time, or settling in faster.
• High-End Movers / White Glove Moving Service Premium moving support for valuables, design-focused homes, and moves where presentation and handling standards matter.
• Storage Unit Movers Moving support for customers using storage before, after, or between residential and commercial moves.
• Senior Moving Thoughtful moving support for seniors, downsizing projects, and family-coordinated transitions.
• Last Minute Movers Moving support for urgent relocations, tight deadlines, and short-notice scheduling needs.
• Apartment Moving Moving support for condos and apartments where elevators, access windows, and building rules shape the move.
• House Movers / Large Mover Moving support for larger homes, bigger inventories, and moves that need more planning than a typical small household relocation.
• Long Distance Moving Longer-route moving support for customers relocating between cities with more planning, more transit detail, and stricter move-day expectations. Features AI-powered inventory for quote generation.
• Just Mates Labor-only moving service for customers who already have a truck or van and just need help relocating their belongings.

Quantifiable outcome

• Trusted by 50,000+ Canadians
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MovingWaldocoreStrategic or Co-development Partner · 21 May 2026MoveMate.ca was officially acquired by MovingWaldo, one of Canada's leading online platforms for comparing movers and booking moving services. This acquisition continues MoveMate's mission to make moving simpler, more transparent, and less stressful. MoveMate now operates as MoveMate powered by MovingWaldo, gaining access to a larger network of verified moving companies, expanded coverage across Canada, improved booking technology, and enhanced customer support infrastructure.
• Building StackcoreTechnology or IntegrationBuilding Stack integrated MoveMate's booking journey into their property management system to centralize quote submissions and scheduling. This API integration allows users to book moves directly through the Building Stack platform.
• SingleKeyminorGTM or Marketing PartnerReal estate and property management platform partner in MoveMate's affiliate network.
• UpperBeeminorGTM or Marketing PartnerProperty management platform partner in MoveMate's affiliate network.
• Rakotta Immobilier Real EstateminorGTM or Marketing PartnerReal estate broker partner in MoveMate's affiliate network offering moving solutions to clients.
• BirdminorGTM or Marketing PartnerProperty technology platform partner in MoveMate's affiliate network.
• RentsyncminorGTM or Marketing PartnerRental marketing and property management platform partner in MoveMate's affiliate network.
• All-Purpose Realty BrokerageminorGTM or Marketing PartnerReal estate brokerage partner in MoveMate's affiliate network.
• ChexyminorGTM or Marketing PartnerProptech platform partner in MoveMate's affiliate network.
• TELUSminorStrategic or Co-development PartnerTELUS #StandWithOwners program partner and award recipient. TELUS Business recognized MoveMate as a top startup employer and finalist in their small business support program.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• CitizenShipper: Online marketplace for booking long-distance and specialty item shipping/moving services. Comparable in using a vetted-driver marketplace model and offering long-distance capabilities MoveMate is expanding into.

Direct peers

• MovingWaldo: Canadian online marketplace for comparing and booking movers; now the parent of MoveMate following the May 2026 acquisition. Directly overlapping product, geography, and customer base.
• Unpakt: Online platform for comparing and booking vetted movers in major US and Canadian cities with transparent pricing. Direct functional competitor in the digital moving-booking category.
• Dolly: US-based on-demand platform connecting customers with vetted drivers and helpers for moving, furniture delivery, and hauling. Comparable marketplace model targeting consumers and small businesses.
• HireAHelper: Online marketplace for booking moving labor and trucks across the US. Closely comparable as a pure marketplace intermediary connecting consumers to vetted moving help.
• Bellhop: Tech-enabled moving company operating across the US with online booking and upfront pricing. Comparable in offering both local and long-distance moves with a digital-first booking flow.
• GoShare: Technology-enabled marketplace for last-mile delivery, moving, and labor services across the US. Uses a similar vetted-driver model with transparent pricing and serves both consumer and enterprise customers.
• Lugg: On-demand moving and delivery app operating across major US cities with vetted driver crews and transparent up-front pricing. Closest US analog to MoveMate's hourly 'movers + truck' marketplace model.

Broad incumbents

• TaskRabbit: General task marketplace owned by IKEA that includes moving help alongside furniture assembly, cleaning, and handyman services. Overlaps in the moving labor category but serves a much broader set of tasks.

Regional players

• Piece of Cake Moving & Storage: Tech-forward moving company serving NYC and surrounding metro areas with online booking. Comparable in offering small and large residential moves with upfront pricing, though operating a single region.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/movemate.io
• LinkedInlinkedin.com/company/movemateio
• Xx.com/movemate_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds16 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveMate