Visiperf

What Visiperf does

Visiperf, founded in 2014 in Paris as a spin-out of parent agency Orixa Media, operates a B2B SaaS-plus-services platform for multi-local digital marketing aimed at retail networks, franchise chains, and distributed points of sale. Its core product is Visiretail, a proprietary marketplace developed over 10+ years of R&D that enables network headquarters to coordinate national brand campaigns while letting individual stores activate pre-packaged local campaigns (event, student, sales, Christmas packs) in approximately three clicks, with consolidated real-time reporting. The platform is complemented by two integrated modules — Store Locator (geolocation-based store finder with Google Business Profile synchronization) and Landing Pages (custom conversion-focused pages for event-driven operations) — and is connected to more than 250 advertising partners including Google, Meta, Snapchat, TikTok, JCDecaux, Spotify, and Uber Eats, plus DOOH and geolocation partners Displayce and Adsquare.

The business model combines recurring platform subscription / campaign-pack revenue with transaction-fee media buying across the partner ecosystem, supplemented by professional services for custom landing pages. Go-to-market is sales-led at the network-headquarter level (franchisors, chains, brands) with self-serve activation available to individual points of sale within those networks; a dedicated human account-management layer accompanies onboarding and ongoing campaign execution. Visiperf serves 4,000+ active points of sale across 150+ brands and networks, with named enterprise customers spanning automotive (Mazda France, Aixam, Carglass), QSR/food (Coca-Cola Europacific Partners, Autogrill/McDonald's/Burger King, KFC, Domino's Pizza), consumer electronics (Casio), and home services (La Maison Des Travaux, Weber Saint-Gobain). The company is part of the Orixa Group conglomerate, which provides cross-selling opportunities with sister agencies Origine by Orixa, Alto by Orixa, and Brand Score AI. The company has raised one disclosed funding round of approximately $2.7M in May 2018 (BDR IT, Bpifrance, Crédit Agricole, Generis Capital Partners, Invest PME), with a prior undisclosed round in 2017 funding the initial Visiretail build, and has been recognized in FrenchTech120 (2023) and Early Metrics' TOP 10% (2019).

Name

Visiperf

Legal name

SAS Visiperf

Website

https://visiperf.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Visiperf provides a multi-local digital marketing platform, Visiretail, that helps retail networks and franchise chains coordinate national brand campaigns while letting 4,000+ individual points of sale activate local advertising across 250+ media partners.

Ownership category

akta.pro rank

Product category

Multi-Local Marketing Platform

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Multi-local marketing platform
• Drive-to-store advertising
• Franchise marketing automation
• Retail media campaigns
• Local campaign activation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription / Campaign Packs: Points of sale and networks pay for access to Visiretail platform and pre-packaged campaign activations. Subscription model with campaign pack purchases. 88.7% of Aixam concessions subscribed via pack subscriptions.
2. Performance-based Media Buying: Commission on media spend across 250+ advertising partners (Google, Meta, Snapchat, TikTok, JCDecaux, Cityz, TF1, France TV, Spotify, Uber Eats). Simplified local-scale invoicing included.
3. Professional Services - Landing Pages: Custom landing page creation, UX design, wireframing, and campaign-specific customization for event-driven operations. Lead generation optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Visiperf develops and operates Visiretail, a proprietary multi-local campaign marketplace platform that enables retail networks and franchise brands to deploy localized digital advertising campaigns across 250+ media partners (Google, Meta, TikTok, Spotify, JCDecaux). The platform complements the core marketplace with two integrated solutions: a Store Locator with Google Business Profile synchronization and custom Landing Pages for event-driven campaigns, all backed by dedicated human account management.

Product overview

Visiperf is a multi-local marketing technology company operating as a platform-plus-modules architecture. The core product is Visiretail, an adtech marketplace that automates localized advertising campaigns for retail networks with over 4,000 connected points of sale. This platform is complemented by two integrated modules: Store Locator (geolocation-based store finder with Google Business Profile synchronization) and Landing Pages (custom conversion-focused pages for localized campaigns). The three products work together to enable network heads to coordinate national brand messaging while empowering individual retail locations to run localized campaigns—all managed through unified reporting, simplified billing, and human expert support.

Differentiator

Problem solved

Functional benefit

Brands

• Visiretail: Marketplace platform for multi-local campaign automation, enabling points of sale to deploy local advertising campaigns in simplified steps
• Store Locator
• Landing Pages

Quantifiable outcome

• Cost per itinerary reduced by 59.6% for Casio campaigns
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature5 records

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• Karrow MédiasminorStrategic or Co-development Partner · 1 January 2025Offline media partner for Aixam campaigns. Deploys massive localized offline media operations including cinema and display advertising to complement digital campaigns.
• AdsquarecoreTechnology or Integration · 1 January 2024Mobile data and audience intelligence partner providing SDK technology for tracking exposed mobile users within 30km radius of point of sale. Powers geolocation retargeting capabilities.
• DisplaycecoreTechnology or Integration · 1 January 2023Programmatic DOOH advertising partner enabling geo-targeted out-of-home advertising. Used in Mazda campaign for screen placement selection based on dealership locations and surrounding population density.
• La Poste - Google - Visiperf (Tripartite Partnership)flagshipStrategic or Co-development Partner · 1 January 2018Foundational 2018 tripartite partnership enabling signature of major networks including Carglass, Weber Saint-Gobain, and CerFrance. Strategic collaboration leveraging La Poste's network reach with Google advertising technology and Visiperf's multi-local platform.
• CarglasscoreChannel Partner/ Reseller/ Distributor · 1 January 2018Major network signed through La Poste-Google-Visiperf partnership. Visiperf provides multi-local digital marketing services to Carglass franchise network.
• Weber Saint-GobaincoreChannel Partner/ Reseller/ Distributor · 1 January 2018Building materials network signed through La Poste-Google-Visiperf partnership in 2018.
• GooglecoreTechnology or IntegrationAdvertising partner platform integrated into Visiretail marketplace. Provides Google Ads, Performance Max, Search, and YouTube advertising capabilities for multi-local campaigns.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial advertising partner providing Meta Ads capabilities for local targeting and retargeting campaigns across Facebook and Instagram platforms.
• SpotifycoreTechnology or IntegrationAudio advertising partner for local audio campaigns. Used in Mazda campaigns for geo-targeted audio advertising in contextually relevant environments.
• JCDecauxcoreTechnology or IntegrationDOOH (digital out-of-home) advertising partner providing access to urban screens and advertising networks for geolocated campaigns.
• TikTokcoreTechnology or IntegrationShort-form video advertising partner integrated into Visiretail for TikTok Ads capabilities and local video campaign activation.
• Orixa GroupflagshipStrategic or Co-development PartnerParent company group encompassing Orixa Media, Origine by Orixa, Double by Orixa, Alto by Orixa, Feedcast by Orixa, and Brand Score AI. Visiperf is part of the Orixa ecosystem providing comprehensive digital marketing services.
• Origine by OrixacoreStrategic or Co-development PartnerPartner agency within Orixa Group. Collaborates with Visiperf on client accounts like Mazda and Aixam, providing strategic marketing and creative services alongside Visiperf's platform and activation capabilities.
• The Media LeaderminorGTM or Marketing PartnerFrench media publication covering Visiperf's work with Mazda. In 2026, reported on Orixa Group winning Mazda France's non-search media activation business through competitive process.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Yext: Yext provides a digital presence platform for multi-location brands, including listings management, local SEO, and landing pages — directly comparable to Visiretail's store locator and local campaign activation capabilities for distributed retail networks.
• Uberall: Uberall is a location marketing platform for multi-location businesses, offering listings, reviews, and local pages across search engines and social platforms — a direct competitor in the European multi-local marketing category that Visiperf serves.
• SOCi: SOCi is a localized marketing platform built specifically for multi-location brands, providing social, search, and reputation management at scale — closely aligned with Visiperf's franchise and retail network use cases.
• Chatmeter: Chatmeter provides local marketing analytics, listings management, and reputation tools for multi-location brands — comparable to Visiperf's local SEO, store locator, and performance reporting stack for distributed retail networks.
• Balihoo: Balihoo offers a local marketing activation platform for brands with distributed dealer and franchise networks, enabling corporate-to-local campaign orchestration — overlapping directly with Visiretail's national-to-local marketing automation.
• ShopFully: ShopFully is a European drive-to-store marketing platform that connects digital offers to physical store visits via digital leaflets and geo-targeted campaigns — directly comparable to Visiperf's drive-to-store and geolocated advertising capabilities for retail networks.
• Rio SEO: Rio SEO (now part of Net Conversion) provides enterprise local SEO, listings, and content management for multi-location brands — comparable to Visiperf's local SEO and store locator offerings for franchise networks.

Regional players

• Numberly: Numberly is a French performance marketing and data-driven advertising agency serving major European brands — operating in the same French market as Visiperf with comparable digital activation services for enterprise clients.

Broad incumbents

• GroupM: GroupM is one of the world's largest media investment groups, offering media planning, buying, and analytics across all channels — a broad incumbent that competes for the same enterprise multi-local and programmatic media budgets as Visiperf, though without a specialized SMB/local network focus.

Emerging players

• Eskimoz: Eskimoz is a French SEO and digital marketing agency with a multi-local activation practice, serving mid-market and enterprise clients in France — an emerging regional player with comparable local SEO and digital campaign execution services to Visiperf's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visiperf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiperf