PhoneTrack
- Company typePrivate
- Founded2015
- HeadquartersCuritiba, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
PhoneTrack firmographics
Firmographics- Name
- PhoneTrack
- Legal name
- Vinder S/A
- Website
- https://phonetrack.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
PhoneTrack industry classification
Industry- Product category
- Call Analytics Software
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Voice Calling (VoIP) Apps (BPAMACAC)
Keywords
Where PhoneTrack is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
PhoneTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Call Tracking & Analytics: Monthly subscription model with tiered plans (STARTER, PRO, Custom) providing access to call tracking, Speech Analytics, call recording, and reporting capabilities. Revenue generated through recurring monthly fees with annual billing options available for cost savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | STARTER: Entry-level plan for small businesses with basic call tracking needs |
| Subscription | Monthly | PRO: Mid-tier plan with advanced features for growing businesses |
| Subscription | Multi-year contract | Custom Enterprise: Tailored solutions for agencies and large operations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
PhoneTrack product offering
Product offeringCore offering
PhoneTrack is a cloud-based SaaS platform that measures, analyzes, and qualifies voice call data for Brazilian businesses, providing AI-powered Speech Analytics, call tracking with virtual number masking, automatic call scoring, and an omnichannel customer service hub (Converx). It enables marketing teams to attribute phone leads to specific campaigns, sales teams to monitor performance and conversion patterns, and operations management to gain real-time visibility across multiple locations.
Product overview
PhoneTrack is a unified voice data platform consisting of a core Call Tracking product plus multiple integrated modules including Speech Analytics (AI-powered voice analysis), Converx (omnichannel customer service platform for chat/voice/form), URA Digital (IVR system), Call Score (AI call scoring), and Ligue Pra Mim (click-to-call). The platform is designed for marketing teams (campaign measurement), sales teams (performance management), and management (real-time decision data) across agencies and enterprise operations.
Differentiator
Problem solved
Functional benefit
Brands
- Converx: Customer service platform that centralizes chat, audio, and form communications. Provides omnichannel customer experience with WhatsApp integration, unlimited agents, and CRM integrations.
- Speech Analytics
Products and services
- PhoneTrack Platform Complete voice data measurement, analysis, and qualification SaaS platform using AI to analyze calls, classify productive interactions, create automations, and accelerate the sales process for marketing, sales, and management teams in Brazil.
- Call Tracking Call tracking service that uses virtual numbers (number masks) to identify which marketing campaigns generate phone leads, enabling ROI calculation and optimization of online and offline advertising spend.
- Speech Analytics AI-powered voice analysis product that monitors 100% of phone calls in real-time, transforming calls into actionable data including keywords, sentiment analysis, call scores, competitor mentions, and script adherence tracking for Brazilian businesses.
- Converx Omnichannel customer service platform that centralizes chat, audio, and form communications, offering automation, unlimited free agents, official WhatsApp Business API integration, 100% lost call callback via WhatsApp, CRM integration with 30+ systems, audio transcription, and detailed reporting.
Quantifiable outcome
- Companies using PhoneTrack recover over 90% of lost calls
- +4 more outcomes
Companies that use PhoneTrack
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
PhoneTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature9 records
PhoneTrack partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- RD StationcoreNative integration with RD Station marketing automation platform enabling bidirectional data sync for lead tracking and campaign attribution analysis
- HubSpotcoreCRM integration with HubSpot enabling seamless contact management and call data synchronization for sales and marketing alignment
- PipedrivecoreCRM integration with Pipedrive sales platform for pipeline management and call activity tracking
- SalesforcecoreEnterprise CRM integration with Salesforce for comprehensive customer data and call analytics synchronization
- PipeRuncoreNative integration with PipeRun CRM providing Brazilian businesses with unified sales and call tracking workflow
- ZapiermajorIntegration via Zapier enabling connection to 2,000+ additional applications through automated workflows
- Google AdscoreDeep integration with Google Ads for call conversion tracking, enabling attribution of phone leads to specific keywords and campaigns
- ABRADIminorAssociated member of ABRADI (Brazilian Association of Digital Agencies), demonstrating commitment to the agency ecosystem
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
PhoneTrack competitors and assessment
Company assessmentDirect peers
- Invoca: Invoca is an AI-powered conversation intelligence and call tracking platform that measures, attributes, and qualifies phone leads from marketing campaigns — directly comparable to PhoneTrack's core call tracking and Speech Analytics offering, though operating primarily in North America.
- CallTrackingMetrics: CallTrackingMetrics is a call tracking and analytics SaaS platform with dynamic number insertion, call routing, and reporting for marketing attribution — closely aligned with PhoneTrack's core call tracking product and similar SMB/mid-market go-to-market.
- WhatConverts: WhatConverts provides lead tracking and call analytics to attribute phone leads, forms, and chats back to marketing sources, mirroring PhoneTrack's number masking, lead tracking, and ROI attribution capabilities.
- CallMiner (InMoment): CallMiner is a speech analytics and conversation intelligence platform that transcribes and analyzes 100% of customer interactions — a direct functional peer to PhoneTrack's Speech Analytics module.
Broad incumbents
- Marchex: Marchex is an established call analytics and marketing intelligence company offering call tracking, conversation AI, and attribution across a broader multi-product portfolio — comparable to PhoneTrack in call analytics but a larger, publicly-traded incumbent.
- Talkdesk: Talkdesk is a global AI-powered cloud contact center (CCaaS) vendor whose product portfolio overlaps significantly with PhoneTrack's Converx and Speech Analytics, though it operates across enterprise segments globally rather than the Brazilian SMB/mid-market niche.
- Genesys: Genesys is a leading global CCaaS and customer experience orchestration platform that competes with PhoneTrack's contact center and Speech Analytics offerings at the enterprise tier — a much larger incumbent with broader geographic reach.
Regional players
- Zenvia: Zenvia is a Brazilian omnichannel customer experience platform offering WhatsApp, voice, and chatbot solutions — a regional incumbent that competes most directly with PhoneTrack's Converx omnichannel offering within Brazil.
- Diabolocom: Diabolocom is a European cloud-based CCaaS and customer relationship management provider serving mid-market and enterprise primarily in EMEA — comparable in functionality but operating in a different geography from PhoneTrack's Brazilian focus.
Emerging players
- Observe.AI: Observe.AI is an AI conversation intelligence platform for contact centers with real-time agent assist and post-call analytics — a focused emerging player in the same Speech Analytics and agent scoring space that PhoneTrack's Call Score addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PhoneTrack social profiles
Digital presencePhoneTrack compliance and trust
Trust signalCompliance1 record
PhoneTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
PhoneTrack leadership team
Management profileNumber of profiles
Profiles2 records
PhoneTrack funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PhoneTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PhoneTrack
What does PhoneTrack do?
PhoneTrack is a cloud-based SaaS platform that measures, analyzes, and qualifies voice call data for Brazilian businesses, providing AI-powered Speech Analytics, call tracking with virtual number masking, automatic call scoring, and an omnichannel customer service hub (Converx). It enables marketing teams to attribute phone leads to specific campaigns, sales teams to monitor performance and conversion patterns, and operations management to gain real-time visibility across multiple locations.
Is PhoneTrack a public or private company?
PhoneTrack is a private company. It is classified as venture growth investor backed and is currently operating.
When was PhoneTrack founded?
PhoneTrack was founded in 2015. It employs 51 to 100 people.
Where is PhoneTrack based?
PhoneTrack is headquartered in Curitiba, Brazil, in the Latin America region.
How does PhoneTrack make money?
One revenue line is on record: saaS Subscription - Call Tracking & Analytics.
Who are PhoneTrack's main competitors?
Direct peers on record are Invoca, CallTrackingMetrics, WhatConverts and CallMiner (InMoment). Broad incumbents are Marchex, Talkdesk and Genesys. Regional players are Zenvia and Diabolocom. Observe.AI is listed as an emerging player.
Does PhoneTrack have an API?
No public API is recorded for PhoneTrack.
What industry is PhoneTrack in?
PhoneTrack's product category is Call Analytics Software. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 56142 and its SIC code is 7372.