What Shipping Easy does

ShippingEasy is a cloud-based shipping software platform serving small and medium-sized e-commerce merchants in the United States. The product enables merchants to consolidate orders from more than 60 e-commerce platforms, marketplaces, and shopping carts into a single dashboard, then generate shipping labels with access to deeply discounted carrier rates from USPS (Commercial Plus Pricing, with claims of being the lowest in the industry as of October 2022), UPS (up to 83% off Daily Rates), FedEx, and DHL, alongside international coverage via GlobalPost to 220 countries. The technology stack rests on certified carrier partnerships (USPS Business Alliance, UPS Ready, FedEx-compatible) and native API integrations to channels such as Shopify, Amazon, eBay, Etsy, Walmart, BigCommerce, WooCommerce, and Magento, with two-way inventory sync and an open API for third-party extensions. Proprietary features include Flat Rate Green cubic pricing, branded tracking pages, InstantLabel hands-free printing, and a Customer Marketing add-on with email automation and an AI image generator.

The commercial product is modular. The core ShippingEasy Platform ships discounted label printing, multi-channel order management, batch label printing, and tracking. Adjacent modules include Customer Marketing (segmentation, automated campaigns, abandoned-cart and review-request flows), Branded Tracking (custom pages and notifications), GlobalPost international shipping, and Shopify Seller Suite. Two entry-level sub-brands, ShippingNow and ShipNow, target very small shippers with simplified onboarding.

ShippingEasy operates a tiered SaaS subscription model with a free Starter tier (up to 25 shipments per month) and paid tiers starting at $19.99 per month for Growth (26-200 shipments), scaling through Basic, Plus, Select, Premium, and Enterprise (6,001-10,000 shipments). Go-to-market is primarily product-led with a 30-day no-credit-card free trial, supplemented by phone, email, and chat support for paid customers, an Agency Partnership Program, and an affiliate program. The company is privately held and operates as part of the Auctane holding group, which also owns ShipStation, Endicia, and DYMO. Disclosed venture funding totals $2 million from Square Peg Capital in 2014; leadership is led by CEO Katie May, with co-founder Alister Coleman having exited prior to the Auctane ownership.

Name

Shipping Easy

Legal name

ShippingEasy

Website

http://www.shippingeasy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ShippingEasy is a cloud-based shipping software platform that helps U.S. SMB e-commerce merchants consolidate orders from 60+ channels and ship via USPS, UPS, FedEx, and DHL at deeply discounted carrier rates.

Ownership category

akta.pro rank

Product category

E-commerce Shipping Software

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (492110)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)

akta.pro secondary industries

Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG), International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

• Cloud shipping software
• E-commerce fulfillment
• Multi-carrier shipping
• Order management software
• Shipping rate discounts

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Tiered subscription model based on monthly shipment volume. Starter plan is free (up to 25 shipments/month). Growth plans start at $19.99/month for 26-200 shipments, with higher tiers for increased volume (201-500, 501-1,500, 1,501-3,000, 3,001-6,000, 6,001-10,000 shipments). Revenue is recurring monthly based on shipment tier.
2. Shipping Label Discounts: While not a direct revenue stream, the platform provides discounted carrier rates (USPS Commercial Plus, UPS up to 83% off Daily Rates) that create value for merchants. The service aggregates shipping volume to negotiate better rates.
3. Bring Your Own Carrier Account: Merchants can connect their own carrier accounts (FedEx, UPS) with an associated monthly fee based on their ShippingEasy plan tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ShippingEasy is a cloud-based shipping software platform that enables online retailers to download orders from multiple stores (60+ e-commerce integrations including Shopify, Amazon, eBay, Walmart, BigCommerce, WooCommerce) and ship them out via USPS, UPS, FedEx, DHL, and GlobalPost with discounted carrier rates (up to 46% off USPS, up to 83% off UPS Daily Rates). The platform provides automated label printing, real-time rate comparison, rules-based shipping workflows, branded tracking, and an integrated email marketing Customer Marketing add-on.

Product overview

ShippingEasy is a cloud-based e-commerce shipping platform providing discounted carrier rates and order management for online merchants. The core ShippingEasy Platform offers USPS, UPS, FedEx, and DHL integration with automated shipping workflows, batch label printing, and tracking. Key add-on modules include Customer Marketing (email marketing with abandoned cart, automated campaigns, and AI image generation), Branded Tracking (custom tracking pages and notifications), InstantLabel (hands-free printing), and Flat Rate Green (cubic pricing for smaller packages). The platform also offers specialized sub-brands including Shopify Seller Suite, ShippingNow, and ShipNow for different merchant segments. Free tools include How to Ship Guide, Bricks to Clicks Guide, and various rate calculators.

Differentiator

Problem solved

Functional benefit

Brands

• ShippingNow™: E-commerce shipping app for importing orders, printing labels, and tracking packages.
• ShipNow™

Products and services

• ShippingEasy Platform Cloud-based shipping software platform that provides discounted carrier rates (USPS, UPS, FedEx, DHL, GlobalPost), order management across 60+ e-commerce platforms and marketplaces, automated shipping workflows, label printing, tracking, and reporting for SMB e-commerce merchants.
• Customer Marketing (Email Marketing Add-on) Add-on email marketing and customer retention module providing automated campaigns (abandoned cart, product review requests, win-backs), customer segmentation, lifecycle analytics, drag-and-drop template editor, AI image generation, and product recommendations for SMB e-commerce merchants using the ShippingEasy shipping platform.
• Branded Tracking Branded post-purchase customer experience module providing customizable tracking pages, branded shipping notification emails, custom logos on labels, and engagement reporting (page views, link clicks) for e-commerce merchants.
• Shopify Seller Suite Bundled package of ShippingEasy shipping, workflow automation, multi-channel order processing, abandoned-cart email automation, USPS Commercial rates, and exclusive Flat Rate Green pricing built specifically for Shopify store owners.
• ShippingNow Standalone shipping app sub-brand that imports orders, prints labels, and tracks packages for small e-commerce merchants, with discounted USPS shipping labels, shipping automation, and customer support.
• ShipNow E-commerce shipping software sub-brand for small businesses offering order import, label printing, package tracking, discounted USPS and UPS rates (up to 62% off Daily Rates), shipping automation, and customer support.
• GlobalPost International Shipping International shipping service via GlobalPost partnership covering delivery to 220 countries (Economy) and 38 countries (Standard with door-to-door tracking), with electronic customs forms, simplified customs handling, and up to 78% savings.

Quantifiable outcome

• Save up to 46% on USPS shipping compared to retail rates
• +8 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration51 records

AI capability2 records

Feature8 records

Partnerships

29 partnerships are on record, tiered core and secondary.

• USPS (United States Postal Service)coreTechnology or IntegrationShippingEasy is a Business Alliance Partner with USPS, providing preferred access to all USPS services including Commercial Plus Pricing rates, domestic and international shipping, and automated customs forms. Every customer receives the best discounts on USPS shipping rates.
• UPS (UPS Ready Program)coreTechnology or IntegrationShippingEasy is a certified UPS Ready program partner. Merchants can save up to 83% off UPS Daily Rates, up to 73% off UPS 2nd Day Air, and up to 77% off UPS Ground shipments. Includes access to UPS WorldShip features, paperless invoicing, and multi-box support.
• FedExcoreTechnology or IntegrationFedEx-compatible platform facilitating easy FedEx integration. Access to FedEx One Rate, negotiated contract rates, FedEx Ground, Home Delivery, Express Saver, and Ground Economy. Includes electronic trade documents and multi-box support.
• DHL eCommercesecondaryTechnology or IntegrationIntegration via Endicia for domestic and international DHL eCommerce shipments. One-click printing, extensive reporting, and automatic order downloads from connected stores.
• DHL ExpresssecondaryTechnology or IntegrationIntegration for international DHL Express shipments including DHL Express 9:00, Express 12:00, and DHL Express Worldwide for door-to-door delivery. Includes simple customs forms and rate comparison.
• GlobalPostcoreTechnology or IntegrationPartnership to provide simplified international shipping. GlobalPost Economy supports 220 countries, GlobalPost Standard supports 38 countries with door-to-door tracking. Electronic customs forms, instant international refunds, and $100 replacement coverage included.
• ShopifycoreTechnology or IntegrationDeep Shopify integration with seamless order import, automated shipping rules, and abandoned cart email features. Shopify Seller Suite includes multi-channel order processing, best available rates, and drag-and-drop email builder.
• AmazoncoreTechnology or IntegrationAmazon Seller Central integration with two-way inventory sync, FBA support, Seller Fulfilled Prime support, and automated feedback/product review requests. Built-in Amazon shipping rates and workflow automation.
• eBaycoreTechnology or IntegrationeBay integration for multichannel shipping and order management with robust inventory management and two-way sync. Includes custom email marketing campaigns and drag-and-drop template builder.
• BigCommercecoreTechnology or IntegrationBigCommerce integration with automatic order import from all sales channels, batch label printing, USPS Commercial rates, and email marketing tools. Includes drag-and-drop template editor.
• WooCommercecoreTechnology or IntegrationWooCommerce integration for multichannel shipping and order management with two-way inventory sync and email marketing capabilities.
• MagentocoreTechnology or IntegrationEnterprise-level Magento integration for multichannel shipping and order management with robust inventory sync and email marketing.
• EtsycoreTechnology or IntegrationEtsy integration for multichannel shipping and order management with two-way inventory sync and custom product information import.
• WalmartcoreTechnology or IntegrationWalmart marketplace integration for multichannel shipping, order management, two-way inventory sync, and email marketing.
• VolusionsecondaryTechnology or IntegrationVolusion integration for multichannel shipping, order management, inventory sync, and email marketing.
• SquarespacesecondaryTechnology or IntegrationSquarespace integration for multichannel shipping, order management, inventory sync, and email marketing campaigns.
• Yahoo! StoressecondaryTechnology or IntegrationYahoo! integration for multichannel shipping, order management, and inventory synchronization.
• WishsecondaryTechnology or IntegrationWish marketplace integration with powerful automation and two-way inventory sync for Wish sellers.
• PayPalsecondaryTechnology or IntegrationPayPal integration for multichannel shipping and order management.
• Rithum (ChannelAdvisor)secondaryTechnology or IntegrationRithum integration for multichannel shipping, order management, and robust reporting and analytics.
• ecwid by LightspeedsecondaryTechnology or Integrationecwid integration for multichannel shipping, order management, and two-way inventory sync.
• ReverbsecondaryTechnology or IntegrationReverb integration for music gear marketplace sellers with two-way inventory sync.
• NeweggsecondaryTechnology or IntegrationNewegg integration for multichannel shipping, order management, and reporting.
• OpenCartsecondaryTechnology or IntegrationOpenCart integration for multichannel shipping and order management.
• X-CartsecondaryTechnology or IntegrationX-Cart integration for multichannel shipping and reporting.
• nopCommercesecondaryTechnology or IntegrationnopCommerce integration for multichannel shipping, order management, and email marketing.
• 3dcart/Shift4ShopsecondaryTechnology or IntegrationShift4Shop integration for multichannel order fulfillment, shipping automation, and email marketing.
• QuickBooks/WebgilitysecondaryTechnology or IntegrationQuickBooks integration through Webgility for accounting support and inventory management.
• AmeriCommercesecondaryTechnology or IntegrationAmeriCommerce integration for multichannel shipping and order management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShipStation: Sibling brand under Auctane offering cloud-based multi-carrier shipping software for e-commerce merchants. Overlaps directly with ShippingEasy on integrations, carrier discounts, and SMB target market, making it the closest direct competitor.
• Pirate Ship: Cloud-based shipping software focused on deeply discounted USPS and UPS rates for small e-commerce shippers. Directly competes with ShippingEasy's rate-shopping value proposition and freemium onboarding.
• Shippo: Multi-carrier shipping API and dashboard for SMB and mid-market e-commerce merchants. Competes head-to-head on USPS/UPS discounts, e-commerce platform integrations, and developer-friendly shipping automation.
• Ordoro: Shipping and inventory management software targeting SMB e-commerce merchants with multi-carrier rate shopping. Overlaps ShippingEasy's order management, label printing, and Shopify/Amazon integrations.
• ShipWorks: Desktop and cloud shipping software for high-volume e-commerce shippers, with multi-carrier support and marketplace integrations. Competes in the SMB-to-mid-market shipping software category with similar carrier rate access.

Broad incumbents

• Stamps.com: Long-standing USPS-focused shipping and postage platform (also part of Auctane). Serves SMB and individual shippers with similar label printing and discounted USPS rate features, but with a heavier legacy customer base.
• Endicia: USPS shipping solutions provider under Auctane, offering label printing, postage, and integration with e-commerce platforms. Comparable in USPS rate access and SMB merchant focus, with deeper legacy integrations.

Emerging players

• EasyPost: Shipping API platform offering multi-carrier rate shopping, label generation, and tracking for developers and platforms. Competes on technology stack and API-first delivery versus ShippingEasy's UI-first SMB focus.
• ShipBob: Tech-enabled 3PL offering outsourced fulfillment plus proprietary shipping software. Adjacent rather than direct, but increasingly competes with ShippingEasy for SMB e-commerce merchants seeking integrated fulfillment.

Regional players

• Easyship: Global shipping rate aggregator and label platform for cross-border e-commerce. Comparable to ShippingEasy's international offering via GlobalPost but with broader international carrier network and courier marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ShippingEasy
• YouTubeyoutube.com/user/shippingeasy
• Facebookfacebook.com/ShippingEasy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shipping Easy