Immaculate Vegan
Immaculate Vegan is a London-based multi-vendor online marketplace (Shop Like You Give a Damn) founded in 2019 that curates and sells vegan, ethical, and sustainable fashion and lifestyle products from 30+ vetted third-party brands across 28 European countries and the United States.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Immaculate Vegan does
Immaculate Vegan is a London-based private company founded in 2019 that operates "Shop Like You Give a Damn," a multi-vendor online marketplace for vegan, ethical, and sustainable fashion and lifestyle products. The platform functions as a curated online department store aggregating 30+ third-party seller brands across four core categories: women's fashion, men's fashion, home and living, and kids and baby. Immaculate Vegan does not manufacture or hold inventory; its role is curation, vetting, and distribution. All sellers are vetted against five stated core values — Vegan, Fair, Sustainable, Inclusive, and Social — to address greenwashing concerns in the conscious-consumer market.
The underlying technology is a standard multi-vendor e-commerce platform supporting multiple European languages and country-specific payment methods including iDEAL, credit card, Apple Pay, PayPal, and Trustly. The platform serves consumers across 28 European countries and the United States, with products priced individually by sellers ranging from approximately £19 for basic tops to over £145 for premium sneakers. Marketing is executed through editorial blog content, a presence across seven social channels (Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, Spotify), an email newsletter offering a 5% subscriber discount, SEO, and the Awin affiliate network. Press coverage includes Glamour, Cosmopolitan, Women's Health, The Guardian, and vegconomist, and the platform holds a 4.7 out of 5 Google customer rating.
Revenue is generated through marketplace commissions on transactions between buyers and vetted sellers; no subscription, membership, or listing fee structure is disclosed. The company employs 1-10 people, has no disclosed institutional investors, and raised approximately $382,481 via Crowdcube in August 2023 — its only known capital event. The business has begun expanding into B2B with a corporate gift card product for employee holiday gifting. Ownership, founder identities, take rates, GMV, and revenue figures are not disclosed in available sources.
Immaculate Vegan firmographics
Firmographics- Name
- Immaculate Vegan
- Website
- https://immaculatevegan.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Immaculate Vegan is a London-based multi-vendor online marketplace (Shop Like You Give a Damn) founded in 2019 that curates and sells vegan, ethical, and sustainable fashion and lifestyle products from 30+ vetted third-party brands across 28 European countries and the United States.
- Ownership category
- akta.pro rank
Where Immaculate Vegan is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Immaculate Vegan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Marketplace Sales Commission: The platform operates as an online department store connecting multiple ethical and vegan brands (sellers) with consumers. Revenue is generated through sales transactions on the platform, with various seller brands including NAE, KnowledgeCotton Apparel, Kuyichi, KOMODO, and others featured. The platform takes a commission on transactions between buyers and sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual product pricing by seller brands |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Immaculate Vegan product offering
Product offeringCore offering
Immaculate Vegan operates Shop Like You Give a Damn, an online multi-brand department store and marketplace that aggregates vetted vegan, ethical, and sustainable fashion and lifestyle brands. The platform sells women's, men's, kids', and home & living products on behalf of third-party ethical sellers, taking a commission on transactions and supplementing sales with curated collections, gift cards, and corporate gifting options.
Product overview
Immaculate Vegan operates Shop Like You Give a Damn, an online department store specializing in vegan, ethical, and sustainable fashion and lifestyle products. The platform functions as a multi-brand marketplace connecting consumers with verified ethical sellers. The core offering comprises four main product categories: Women's Fashion (clothing, shoes, bags, accessories), Men's Fashion, Home & Living (homeware, kitchen, bedding, household), and Kids Collection. The platform is enhanced by curated seasonal collections, a gift card program including B2B corporate options, and a marketplace of featured brands and sellers committed to vegan and sustainable practices. The business model aggregates third-party ethical brands rather than manufacturing proprietary products.
Differentiator
Problem solved
Functional benefit
Companies that use Immaculate Vegan
Customer profileSegments5 records
Ideal customer profiles2 records
Immaculate Vegan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Immaculate Vegan partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- NAE (No Animal Exploitation)coreNAE is a Portuguese vegan footwear brand founded in Lisbon in 2008 by Paula and Alex. The brand specializes in handmade shoes using innovative materials including cork heels, Piñatex (pineapple leaf fibre), recycled PET, and apple leather. Featured as a seller highlight on the platform. NAE operates independently but sells through the Immaculate Vegan marketplace.
- KnowledgeCotton ApparelcoreDanish sustainable fashion brand featured as an ethical seller on the platform. Known for organic cotton and sustainable textile production.
- KOMODOcoreUK-based vegan and sustainable fashion brand. Featured brand on the platform with seasonal collections.
- KuyichicoreDutch sustainable denim and fashion brand. Featured ethical seller on the platform.
- CANUSSAcoreSpanish sustainable fashion brand featured on the platform.
- AwinminorAffiliate marketing network partnership. Immaculate Vegan maintains an Awin Affiliate Profile for partner referrals and commission-based customer acquisition through the affiliate marketing program.
- Honest BasicscoreSustainable basics brand featured in top picks and product listings on the platform.
- Thinking MUcoreSustainable fashion brand featured in top picks and collections.
- TrendsplantcoreSustainable fashion brand featured in top picks and men's collections.
- DENISE ROOBOLcoreAccessories brand featuring bags and belts in top picks section.
- Olly LingeriecoreSustainable lingerie brand featured in top picks.
- MEEKOcoreSustainable footwear and fashion brand featured in top picks and trekking collections.
- TWOTHIRDScoreSustainable fashion brand featured in summer and swimwear collections.
- ZètacoreSustainable footwear brand featuring sandals in top picks.
- Prev (Vegan)coreVegan accessories brand featuring belts in top picks.
- WoodlikecoreEthical seller featured in the ethical sellers showcase section.
- NäzcoreEthical seller featured in the ethical sellers showcase section.
- RotholzcoreEthical seller featured in the ethical sellers showcase section.
- Joplins SunglassescoreVegan sunglasses brand featured in the ethical sellers showcase section.
- NénéscoreSustainable fashion brand featured in the ethical sellers showcase section.
- Solari MilanocoreItalian sustainable fashion brand featured in the ethical sellers showcase section.
- ORGANICATIONcoreSustainable fashion brand featured in the ethical sellers showcase section.
- MoEacoreSustainable fashion brand featuring innovative materials featured in the ethical sellers showcase section.
- JAN 'N JUNEcoreSustainable fashion brand featured in the ethical sellers showcase section.
- MATONAcoreSustainable fashion brand featured in the ethical sellers showcase section.
- VotchcoreVegan watches, bags, and accessories brand featured under women's category.
- WiDDAcoreFair and transparent fashion brand featured under women's category.
- Hurtig LanecoreVegan watches from Spain featured under men's accessories.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Immaculate Vegan competitors and assessment
Company assessmentDirect peers
- Vinted: European secondhand fashion marketplace with category and seller curation features. Comparable marketplace model serving conscious European consumers, with broader secondhand focus versus Immaculate Vegan's new-production curation.
- thredUP: Online secondhand fashion marketplace with strong sustainability positioning. Similar multi-vendor marketplace structure and emphasis on circular fashion, though primarily US-focused and secondhand rather than new ethical production.
- Depop: Peer-to-peer fashion resale marketplace with strong Gen Z following. Operates a similar multi-vendor marketplace model for fashion, though Depop focuses on secondhand rather than new sustainable production.
- The RealReal: Luxury consignment and resale marketplace with authentication and curation. Shares the trust-through-verification value proposition and premium positioning with Immaculate Vegan, focused on authenticated pre-owned luxury goods.
- Vestiaire Collective: Luxury fashion resale marketplace operating a curated, vetted seller model. Shares the curation-and-vetting value proposition and premium positioning with Immaculate Vegan, though focused on pre-owned luxury rather than new ethical production.
Emerging players
- Veja: Sustainable sneaker brand featured on the Immaculate Vegan platform. Comparable ethical materials positioning and conscious consumer targeting, but operates as a single brand rather than a multi-brand marketplace.
Broad incumbents
- Patagonia: Pioneer in sustainable and ethical apparel with strong brand authority. Comparable values-driven positioning and conscious consumer overlap, but operates as a vertically integrated brand rather than a marketplace.
- Reformation: Established sustainable fashion brand operating as a direct-to-consumer retailer. Comparable sustainability positioning and target demographic, but a single-brand retailer with owned inventory versus Immaculate Vegan's marketplace model.
- Etsy: Large-scale marketplace for handmade, vintage, and craft items with growing sustainable fashion category. Comparable multi-vendor marketplace model and discovery-driven shopping experience, though much broader category scope.
- ASOS: Large fashion retailer with sustainability-focused collections and third-party marketplace features. Overlaps with Immaculate Vegan on ethical fashion discovery but operates at much larger scale with broader mainstream positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Immaculate Vegan social profiles
Digital presenceImmaculate Vegan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immaculate Vegan leadership team
Management profileNumber of profiles
Immaculate Vegan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immaculate Vegan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immaculate Vegan
What does Immaculate Vegan do?
Immaculate Vegan operates Shop Like You Give a Damn, an online multi-brand department store and marketplace that aggregates vetted vegan, ethical, and sustainable fashion and lifestyle brands. The platform sells women's, men's, kids', and home & living products on behalf of third-party ethical sellers, taking a commission on transactions and supplementing sales with curated collections, gift cards, and corporate gifting options.
Is Immaculate Vegan a public or private company?
Immaculate Vegan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Immaculate Vegan founded?
Immaculate Vegan was founded in 2019. It employs 1 to 10 people.
Where is Immaculate Vegan based?
Immaculate Vegan is headquartered in London, United Kingdom, in the Europe region.
How does Immaculate Vegan make money?
One revenue line is on record: marketplace Sales Commission.
Who are Immaculate Vegan's main competitors?
Direct peers on record are Vinted, thredUP, Depop, The RealReal and Vestiaire Collective. Veja is listed as an emerging player. Broad incumbents are Patagonia, Reformation, Etsy and ASOS.
Does Immaculate Vegan have an API?
No public API is recorded for Immaculate Vegan.